Your buyers want to understand your products. 57% of the purchase decision is made before they even talk to you. MarketScale helps marketers create the technical content that helps companies communicate, educate and sell more product.
- Client surveys and briefings to ensure industry and product specificity
- Expertly written blog content
- Industry whitepapers
- Engaging Case Studies describing technical solutions and successful partnerships
- Technical web copy. From industrial automation to healthcare, we’ve written it all
Why go Technical?
It’s true, creative and entertaining content often gets the initial clicks. But as buyers travel down the funnel, closer to the purchase, they want more specific technical information before they buy.
Cutting-edge products often have the highest sales costs because of information asymmetry, which exists when sellers know a lot more than buyers. MarketScale helps B2B marketers balance information asymmetry, improving lead-generation and reducing sales costs.
about MarketScale Solutions
Blog and Social Content
Engineering and Product teams don’t have the time to generate marketing content.
“MarketScale was able to understand the technical nuances of our market and deliver high quality marketing content. They interviewed our customer in Chile and helped us in an enewsletter and improved website content.”
“MarketScale has been a really valuable addition to our team since day one of our engagement. They helped us greatly in positioning our offering and shaping up our story in an incredibly smart and creative way. Their knowledge of the space is enormous and their marketing efforts led to a raise in Locomizer’s brand awareness and attractiveness beyond our expectations.”
Large engineering brands count on MarketScale to translate their technical material and data sheets for web use and SEO.