Even as innovation powers new ways to reach your audience, one thing is constant, especially in the wake of a year of uncertainty and isolation - community is everything in B2B. By building holistic media channels, going live directly to your audience and delivering consistent insight and engagement, you can form a community around your brand to cater to that natural desire to be part of something bigger than ourselves. In this live broadcast, some veterans with plenty of B2B skins on the wall will join MarketScale to show you how it's done.