One system to create, produce, approve and publish.
Turn your customers, colleagues, and channel partners into creators.
One operating system for expert-led content.
It turns your team’s expertise, and the work your systems already produce, into content that reaches buyers and the AI engines they ask.
You set the strategy and approve the work. The system coaches your people, produces, governs, and publishes, so a team of five runs the output of five hundred.
Create
Pull the raw material in, however it shows up. Send a media request and an expert records a clip on their own time. Capture a customer at an event or a remote recording from any device. Pull the activity straight out of the tools your team already works in, like GitHub, Gong, and Jira.
Produce
Turn what you captured into finished media. AI shapes raw input into articles, clips, and video, and professional editors refine it for clarity and brand alignment, so every piece is ready to use.
Approve
Route every piece through your team before anything ships. Brand standards, accuracy, and compliance are built into the workflow, so distributed creation stays governed. This is what makes user-generated content work in regulated B2B.
Publish
Put the media to work. Download and post it on your own systems, share it with your audience, and push it to social. Publish to your channels and ours, including podcasts on the major podcasting platforms.
Measure
Measure what the media did. Track Generative Engine Optimization (GEO) performance with AI Visibility, how your content surfaces in AI answer engines, alongside engagement and what works in Google Analytics and beyond.
One expert conversation. Twelve pieces of content.
Your people create. Our team turns one production into many pieces of content. Don’t let B2C have all the fun. The short-form video that does so well on social and YouTube works just as well in B2B. Coach your expert, capture one session, and our editors cut it into clips for every channel, route them through your team for approval, and publish the full set on-brand. You bring the expertise. One production becomes a steady run of content wherever your market is watching.
Your team records a quick clip from the floor at a trade show. No crew, no script, no plan.
The companies AI recommends are the ones whose experts keep publishing.
ChatGPT, Perplexity, Gemini, and every major AI engine recommend the companies with the most published evidence behind them. MarketScale turns your experts', customers', and partners' content into exactly what AI can cite, built into the platform. If the engines your buyers now ask cannot find that evidence, they will name your competitor instead.
See how AI Visibility works
Want the short version?
Tell us about your company and we will show you where your expertise becomes content.
One system. Every content motion.
The same capture, approve, and publish workflow powers the work every B2B team is already trying to do.
Demand generation
Turn expert insight into a steady stream of content that fills the top of the funnel and compounds in search.
Explore →Customer marketing
Capture customer outcomes and references as published stories buyers can find, not slides nobody updates.
Explore →Events and field
Walk off the show floor with weeks of content: interviews, demos, recaps, and clips.
Explore →Sales enablement
Arm reps with credible video, customer stories, and one-pagers built from real expertise.
Explore →Thought leadership
Make your executives and engineers the voices buyers and AI engines cite.
Explore →Recruiting and internal comms
Show what it is like to work with your team, in the words of the people who do it.
Explore →Live programs. Measurable outcomes.
“A cinematic case study film was discovered organically, leading directly to six-figure pipeline value in 45 days.”
“Employee-shot travel clips became a polished sales tool, delivered 90 minutes before the deadline.”
“A daily global content engine: 100+ pieces per quarter, activated across teams in just 45 days.”
Media from the crowd
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