The Platform for User-Generated Content in B2B

MarketScale helps B2B brands turn their customers, partners, and teams into a community of creators who market with them.

Our platform empowers companies to scale authentic User-Generated Content—reducing costs, expanding reach, and turning their crowd into passionate advocates who amplify their message.

Welcome to the House of UGC.

 
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image
Image

Empower Your Experts and Influencers for Instant Scale

Image

Activate Your Crowd

Your Team. Your Customers. Your Creators.

Transform your employees, customers, and partners into a powerful network of content creators. Unlock their expertise, amplify their voices, and turn your entire community into your most valuable marketing channel.

Image

Collaborate Seamlessly

Effortless Video Editing. Real-Time Collaboration.

Speed up your workflow with AI-powered proofing and collaboration tools. Request edits, leave feedback, and finalize content—all in one place. More content. Less friction.

Image

Save and Grow

Cut Costs. Expand Reach. Maximize ROI.

Slash advertising spend by producing authentic, expert-driven content at scale. Reach more people, make a bigger impact, and drive sustainable growth—powered by your crowd.

MarketScale Industries

Don’t just create. Publish—and get seen.

Whether you’re a B2B expert or a brand, MarketScale (The House of UGC) gives your content the distribution power it deserves. We help you publish and promote industry-leading, SEO-rich content across sectors like Education, Retail, Healthcare, and beyond.

From engaging live shows to online courses and virtual events, we make sure your content reaches the right audiences—boosting your visibility, credibility, and impact.

emergency response planning

Improving Emergency Response Planning in Schools

In this episode of School Safety Today by Raptor Technologies, host Dr. Amy Grosso sits down with Dr. Vincent Iturralde, Chief Operations Officer for North Chicago School District 187. Dr. Iturralde shares insights from his educational journey, emphasizing the need for schools to update emergency response protocols, strengthen communication systems, and prioritize collaboration over…

Read More
Subscribe Now and Lead in Expert-Driven Content Innovation

At MarketScale, we harness the power of our AI-driven platform alongside a vibrant community of B2B content creators.

Request Demo Talk to an Expert
Featured Show
Expert-led Media

Expert-Branded Content, On Demand

Collaborate with industry experts to create impactful media that connects with your audience and elevates your brand.

Fast. Authentic. Scalable.

On-device AI

On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver

On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…

Learn More
semiconductor manufacturing

Training New Semiconductor Manufacturing Professionals is Key to Meet Coming Domestic Manufacturing Demand

Over the past few years, the U.S. has made significant strides in semiconductor manufacturing, driven by substantial investments and strategic policies. With the CHIPS Act expected to triple domestic semiconductor manufacturing capacity by 2032, the need for a skilled workforce is more urgent than ever. This discussion explores the key question: What does the…

Learn More
sports streaming

Media Companies Battle for Sports Streaming Dominance. What Will Separate the Winners from Losers?

With most of the world continuously navigating the constant and rapid changes in technology, sports streaming has now emerged as a critical battleground for media companies vying for viewer attention. Traditional broadcasting models are seeing new challenges from digital platforms, and companies like Disney and Sky are making significant moves into the sports streaming…

Learn More
hospitality customer reviews

Customer Reviews Shape Hospitality Brand Success. How Do You Turn Reviews Into Revenue?

Due to digital footprints becoming as significant as physical presence, nowadays customer reviews have become a cornerstone in the hospitality industry’s strategy to attract and retain guests. A recent ACOR study highlighted this trend, revealing that 97 percent of hotel guests consider other customer reviews before booking, making it nearly as crucial as the…

Learn More
fast food value meals

Value Meals Are Fast Food’s Summer Strategy. What’s the Long Game Amid Persistent Inflation?

This summer, fast food chains are responding with a competitive push towards value meals in an effort to combat the rising cost of living and inflation, which has hit wallets worldwide. And $5 dollar value meals seem to be the magic answer. As families seek ways to stretch their budgets further, the fast food…

Learn More
retail personalization and gamification

Enhancing Retailers’ Personalization with Gamification

In the ever-evolving retail landscape, staying ahead means embracing innovative strategies. This clip from a recent edition of Experts Talk explores the dual power of personalization and gamification in transforming customer experiences. Retailers today are harnessing the magic of personalization, tailoring experiences to individual preferences, and boosting customer satisfaction. Simultaneously, gamification injects fun and engagement…

Learn More
permissionless and permissioned blockchains Experts Talk clip

Why Both Permissionless and Permissioned Blockchains Will Support the Logistics Industry

The logistics industry is at a crossroads, exploring the best ways to implement real-world asset (RWA) tokenization. This transformative approach promises to enhance visibility and achieve supply chain goals. As the sector grapples with the decision between permissionless and permissioned blockchains, the stakes are high: the right choice could revolutionize efficiency and security across…

Learn More
real-world asset tokenization Experts Talk

Is the Supply Chain Ready for Real-World Asset Tokenization?

In an evolving digital landscape, the mass investment in real-world asset tokenization, or RWA tokenization, is leading as one of the most exciting and world-shaking movements in tech. Opening up endless possibilities for leveraging blockchain networks to represent firm ownership rights of physical assets as onchain tokens, this advent of onchain asset ownership is…

Learn More
air quality

Superior Air Quality and HVAC Systems are Crucial for Senior Care

The demographic shift towards an aging population, projected to reach 27 million Americans in nursing and assisted living facilities by 2050, raises significant concerns about indoor air quality in these environments. With respiratory health already being a critical issue among seniors, the stakes are high for ensuring that HVAC systems are up to par….

Learn More

With Walmart Health Shuttering Its Doors, Retail Healthcare Has to Rethink Its Role & Strategy in Primary Care

Retail healthcare is an uncertain slice of the U.S. healthcare industry, being defined by both recent strategic retreats and bold expansions which have sparked crucial discussions about the future of primary care services within the retail sector. The most recent news that shocked the industry was the shuttering of Walmart Health, Walmart’s 51 health…

Learn More
Edge Computing Smart Cities Experts Talk

Edge Computing is the Foundation for Scaled Smart Cities. How Can the Industry Accelerate Adoption?

As cities globally accelerate their transformation into “smart cities,” the integration of a capable computing ecosystem to complement smart city initiatives has become an important part of smart city success. How critical will edge computing be in that ecosystem, and in the facilitation of today’s and tomorrow’s smart city projects, especially with where smart…

Learn More
Retail Marketing Gamification Experts Talk

Retail Marketing Gamification is the Battleground for Customer Loyalty and Attention. How Do Retailers Win?

Retail marketing is undergoing a transformation driven by the experience economy, pushing brands to innovate with engaging and interactive customer experiences. Gamification is at the forefront of this movement, offering a dynamic way to enhance customer loyalty and drive revenue. As brands explore unique loyalty programs, immersive on-site marketing, and in-store pop-up experiences, the question…

Learn More
Podcasting

Effortless Media Creation with Direct Support

MarketScale is a tech-enabled managed service that empowers you to create impactful media—without the hassle.

Collaborate with our team to explore key industry topics, showcase your expertise, and connect with your audience. We provide the tools, guidance, and support so you can focus on creating, while we handle the rest.

Crown BioScience

Analyzing the Suppressive TME in In Vitro Based Assays

In the rapidly advancing field of cancer immunotherapy, accurately modeling the tumor microenvironment (TME) has become essential to improving the predictive power of preclinical drug testing. As immune-modulating therapies surge forward, with over 4,000 immune modulators in development globally, scientists are refining assay technologies that maintain the complexity of patient-specific tumor biology. In vitro platforms…

Read More
Crown BioScience

Shaping the Future of Cancer Care Through Immuno-Oncology

In the ever-evolving world of cancer treatment, immuno-oncology (IO) continues to stand at the forefront of innovation. With recent FDA approvals for TIL therapies and bispecific antibodies, and new developments in CAR-T technologies, the field is rapidly expanding into combination-based strategies that integrate with standard care. Researchers are also exploring how to overcome challenges posed…

Read More
Crown BioScience

Pioneering Strategies to Unlocking the Potential of KRAS

Once labeled “undruggable,” KRAS has emerged as one of oncology’s most promising—yet complex—targets. With nearly 90% of pancreatic cancers and 30-40% of lung and colorectal cancers harboring KRAS mutations, the need for effective therapies is urgent. Recent FDA approvals of KRAS G12C inhibitors have signaled a new era, but the rise of resistance and diverse…

Read More
Image
The Future of Education with Michael Horn with Michael B. Horn

TGR Foundation Scales Career-Connected Learning With Measurable Impact

As schools increasingly prioritize not just academic success but also real-world readiness, the call for career-connected learning has never been louder. With over 10% of future job growth projected in STEM fields, education systems are reimagining how to expose students, especially from under-resourced communities, to meaningful career pathways early on. So, how can schools…

Read More
100x Your Capacity Instantly. Yes, 100.
100x Your Capacity Instantly. Yes, 100.
Full Managed Support
100x Your Capacity Instantly. Yes, 100

Scale your content. Expand your reach. Amplify your voice.

With MarketScale’s Digital Strategy Team, you get personalized support and innovative solutions from experts across 16 industries—crafting strategies tailored to your brand, your goals, and your biggest opportunities.

Learn More