Marketing to a New Generation of B2B Buyers

With Gen Z gradually stepping into B2B decision-making roles, marketers across many industries are confronting a major pivot point: the storytelling strategies that appealed to previous generations no longer resonate on their own. According to several studies, Gen Z generation is expected to make up over 30 percent of the workforce by 2030 and will…

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Top Stories

Building Loyalty Through Generational Evolutions: Inside the Mind of American Eagle CMO Craig Brommers
May 15, 2025

As Gen Z cements its role as the cultural vanguard and Gen Alpha begins to assert its voice, brands face mounting pressure to not only keep pace but to actively shape youth identity. With social commerce booming and physical retail undergoing reinvention, staying relevant means delivering experiences as dynamic as the customers themselves. One…

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Legendary Sports Agent Leigh Steinberg Reveals How Purpose, Trust, and Legacy Redefine Athlete Representation
May 14, 2025

Amid growing public scrutiny of sports agents and questions around athlete empowerment, few voices carry the weight of lived example like Leigh Steinberg. Known as the inspiration behind Jerry Maguire, Steinberg has redefined what it means to represent athletes with integrity, purpose, and impact. At a time when college athletes are navigating NIL deals…

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Marketing to a New Generation of B2B Buyers

With Gen Z gradually stepping into B2B decision-making roles, marketers across many industries are confronting a major pivot point: the storytelling strategies that appealed to previous generations no longer resonate on their own. According to several studies, Gen Z generation is expected to make up over 30 percent of the workforce by 2030 and will…

Read More
future of remote work
Productivity, Happiness and the Future of Remote Work with Steven Puri

Remote work is no longer an experiment, it is a daily reality for millions. Yet, as teams seek focus and fulfillment outside the traditional office, the challenges of productivity and isolation have intensified. Studies show that nearly 70 percent of remote workers struggle with burnout and distractions. Amid this tension, platforms that blend emotional well-being…

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battery safety
EV Battery Safety Can Be Solved Through Smarter Training, Early Collaboration, and Shared Standards

Electric vehicles (EVs) are reshaping the mobility landscape, but concerns about battery safety continue to cloud consumer confidence. Despite media narratives, data confirms that EVs are less likely to catch fire than gasoline-powered vehicles. A study by the Swedish Civil Contingencies Agency found that EVs are 20 times less likely to ignite than petrol…

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Smart HVAC Strategies for Large Commercial Properties
Smart HVAC Strategies for Large Commercial Properties

In the latest episode of Inside Restoration & Recovery, host Martha Lewis welcomes Colin Trudo, Senior Director of Training and Marketing at BMS CAT, to dive into the often‑overlooked world of HVAC maintenance and its critical intersection with disaster restoration. With over 20 years of field experience—from air‑duct cleaning to large‑scale catastrophe response—Colin brings a…

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Jerry Wagner discusses Market Volatility
The DisruptED World of Financial Services with Industry Titan Jerry Wagner

Because this is an era now defined by economic whiplash, algorithmic finance, and global uncertainty, the investment world is increasingly more volatile than before. As inflationary pressures, geopolitical tensions, and trade policies create even further chaos into markets, the stakes for both advisors and investors have heightened. According to data on the Cboe Volatility…

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Experts Talk
Experts Talk
The Rise of Personalized Nutraceuticals: Vitaquest Taps Big Data, Flavor, and AI to Deliver Personalized Wellness at Scale
March 31, 2025

The wellness industry is at an inflection point. What once centered around pill packs and generic supplement regimens is now being transformed by an ecosystem of personalization, flavor innovation, and data-driven development. According to research, the global nutraceuticals market is on track to surpass $919 billion by 2030—and with consumer demand increasingly favoring tailored,…

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case picking
Building Management
Vecna Robotics’ CaseFlow Is Making Case Picking Smarter, Safer and Faster
May 9, 2025

Despite the growing buzz around warehouse automation, a major piece of the puzzle remains largely untouched: case picking. While autonomous vehicles and robotic arms are gaining traction, many warehouses still depend on manual labor to move cases from shelf to pallet. This inefficiency not only slows down throughput but also places strain on workers…

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Case picking
Building Management
CaseFlow: How Vecna Robotics Combines AI, Automation, and Human Labor to Transform Warehousing
May 9, 2025

As supply chains become more complex and labor shortages persist, warehouse operators are under mounting pressure to do more with less. In many facilities, over half of a worker’s time is spent not on the actual task of picking items, but simply walking — an inefficiency that costs time, money, and morale. At the…

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handling
Promoted Сontent
IABSC: Where Baggage Handling Professionals Find Their People
April 10, 2025

As baggage handling professionals, we speak a language all our own. Merge logic, tracking mechanisms, and baggage reconciliation. While the traveling public sees only their suitcase appear on the carousel, we understand the sophisticated symphony that makes it all happen. That’s exactly why the International Association of Baggage System Companies (IABSC) exists. Our secret sauce…

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Podcast Episodes

Debt-Free and Results-First: ACE Is Rewriting the Rules of Higher Ed
May 9, 2025

As student loan debt surpasses $1.7 trillion nationwide, cracks in the traditional higher education model are becoming increasingly difficult to ignore. Meanwhile, the American College of Education is quietly operating with an approach that flies in the face of convention, where 85% of its students graduate debt-free. What does it take to build a…

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The New Formula for Workforce and Talent Development: Inclusive Partnerships, Braided Funding, and Career-Aligned Training
May 9, 2025

Across the country, workforce development systems are under pressure to deliver better outcomes in an economy that demands speed, flexibility, and equity. Traditional pathways, such as community college without clear career prospects, no longer serve enough people well. A report by the Center for Community College Student Engagement found that 42 percent of community…

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The Future of Residential College: Hybrid, Scalable, and Built for Student Demand
May 8, 2025

The traditional residential college experience is transforming. Driven by rising costs, declining enrollment, and student demand for flexibility, small private colleges are rethinking their academic models. A 2022 McKinsey & Company survey found that 65 percent of higher education students want aspects of their learning experience to remain virtual, even post-pandemic. This shift signals…

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Nontraditional Education Is Outpacing the System With Real-World Skills, Student-Led Ventures, and Community-Driven Networks
May 7, 2025

Across the country, a growing number of students and educators are taking education into their own hands—literally. As frustration with traditional education mounts, a new wave of entrepreneurial energy is leading to radically reimagined learning spaces. From food forests to fashion start-ups, the classroom looks more like a collaborative studio than a lecture hall….

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On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver

On-device AI

On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…

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