Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work

AI in content marketing

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

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Top Stories

Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

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Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

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Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work

AI in content marketing

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

Read More
Jaime Mendez talks Advanced Technologies and School Building Projects
Enhanced Learning Environments: An Opportunity in New School Building Projects

Nationally, school building projects have a budget that has a multi-billion dollar price tag, with additional billions dedicated to communications and audiovisual technologies. This significant investment, coupled with more money allocated for educational technology updates by school districts, marks a transformative period in educational infrastructure. With the stakes high, it’s interesting test to see…

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A New Era of Retail is the Rise and Integration of Social Commerce

As the retail landscape changes, the convergence of live streaming, social media, and e-commerce is revolutionizing how consumers interact with brands. This shift, propelled by advancements in technology and changing consumer behaviors, has led to innovative business models that are reshaping the industry. At the forefront of this transformation is Robert D’Loren, an entrepreneur…

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Chef Fernando Ruiz
Cooking up Second Chances with Celebrity Chef Fernando Ruiz: Episode 2

The Alliance for Adult Education is proud to announce a strategic partnership with Jamai Blivin, CEO at Innovate+Educate and The Entrepreneurial of Northern New Mexico. Together, we are launching a Commitment to Action with the Clinton Global Initiative. Our Commitment: Second Chance Pathways: Upskilling the Underserved and Those Who Serve. We are pleased to…

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brand differentiation
Fourth Inning – Be the ONLY

In a compelling dialogue centered on brand differentiation, Jesse Cole of the Savannah Bananas underscored the pivotal shift from being merely better to becoming distinctly unique in one’s industry. He introduced an insightful framework called “ONLY,” which stands for Owning the industry’s problems, creating Noise, cultivating Love, and understanding your Why. Owning the Problems:…

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Experts Talk
Experts Talk
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

Read More
Trending now
Guest Review
Hospitality
How Can Hotels Use PMS Capabilities to Improve Guest Review Scores?
June 18, 2024

Property-management systems are improving communication between hotels and guests and establishing new norms when managing online reviews and long-term relationships; Learn more by visiting Maestro at HITEC Charlotte in Booth 1844 By Audrey MacRae Hospitality has traditionally been a reactive service model. Guests shop for hotel stays, peruse reviews, secure a booking, attend their stay…

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Regenerative agriculture
Food & Beverage
The Rise of Regenerative Agriculture and Strategies for Generating Capital with Steward CEO Dan Miller
June 18, 2024

As the global conversation around sustainable food systems intensifies, regenerative agriculture has emerged as a transformative approach to farming that prioritizes ecosystem health, soil vitality, and nutritional quality. This episode of Retail Refined explores why regenerative agriculture is capturing the attention of consumers, policymakers, and investors alike. With nearly 90 regenerative farms funded and…

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smart boards
Promoted Сontent
SMART Technologies Innovative Smart Boards Captures Best of Show Award for Tech and Learning at ISE 2024
April 30, 2024

At ISE 2024, the annual highlight for professionals in the smart technology and AV integration fields, SMART Technologies made a significant impact with its cutting-edge smart boards. This year’s event showcased a range of new products and technologies poised to redefine industry standards. This wrap-up video from ISE 2024 highlights SMART Technologies’ latest innovations,…

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Podcast Episodes

Excellence Culture with John Brown – CEO, GreatLife Golf
July 10, 2024

The game of golf has been a part of John Brown’s life from childhood. Now he courageously steers the ship of GreatLife Golf. One of the fastest growing golf management companies in the industry. While focusing on a successful business, I believe one of his most attractive traits is his heart to positively impact the…

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The Role of Projection in Modern Entertainment
June 28, 2024

In this episode of Pro AV Today, host Ben Thomas is joined by Christopher Whelan from Cirque du Soleil and Jason Meyer from Epson to discuss their new partnership and explore how projection technology is revolutionizing modern entertainment. This conversation dives into the ways that modern projection systems are transforming live shows and creating immersive…

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Navigating Technical Standards and Evolutions in the Casino and Gaming Industry
June 27, 2024

In this episode of Pro AV Today, host Ben Thomas explores the use cases and requirements of technology in the casino and gaming industry with Christopher Justice, a board member of the American Gaming Association. Their conversation highlights the crucial role that technology plays in gaming establishments, from OEM technology on slot machines to…

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Excellence Culture – Dory Wiley
June 26, 2024

When should we expect interest rate relief? Who killed JFK? LIVE NOW!!! Excellence Culture #20 with Dory Wiley (CEO of Commerce Street Holdings, LLC) Those are the conversations you get to have when you sit down with Dory. His humble nature makes him one of the most approachable leaders I’ve been around, but his quest…

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Healthcare’s New Frontier: From Nurse Call Systems to Lockdowns, Combating Workplace Violence with Pavion

workplace violence

How can we effectively enhance patient experience and workforce safety in the healthcare industry, amid increasing workplace violence? Geoffrey M. Roche, Healthcare Executive Advisor at LEAD3R, emphasized the critical need for innovations that not only improve patient engagement but also ensure the safety of healthcare workers. This is where Pavion’s focus on patient safety…

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