The Platform for User-Generated Content in B2B

MarketScale helps B2B brands turn their customers, partners, and teams into a community of creators who market with them.

Our platform empowers companies to scale authentic User-Generated Content—reducing costs, expanding reach, and turning their crowd into passionate advocates who amplify their message.

Welcome to the House of UGC.

 
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Empower Your Experts and Influencers for Instant Scale

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Activate Your Crowd

Your Team. Your Customers. Your Creators.

Transform your employees, customers, and partners into a powerful network of content creators. Unlock their expertise, amplify their voices, and turn your entire community into your most valuable marketing channel.

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Collaborate Seamlessly

Effortless Video Editing. Real-Time Collaboration.

Speed up your workflow with AI-powered proofing and collaboration tools. Request edits, leave feedback, and finalize content—all in one place. More content. Less friction.

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Save and Grow

Cut Costs. Expand Reach. Maximize ROI.

Slash advertising spend by producing authentic, expert-driven content at scale. Reach more people, make a bigger impact, and drive sustainable growth—powered by your crowd.

MarketScale Industries

Don’t just create. Publish—and get seen.

Whether you’re a B2B expert or a brand, MarketScale (The House of UGC) gives your content the distribution power it deserves. We help you publish and promote industry-leading, SEO-rich content across sectors like Education, Retail, Healthcare, and beyond.

From engaging live shows to online courses and virtual events, we make sure your content reaches the right audiences—boosting your visibility, credibility, and impact.

entrepreneurs

The DisruptED World of Serial Entrepreneurs with Joe Gagnon

The world of work is evolving at an unprecedented pace, driven by AI, Web3, quantum computing, and global interconnectedness. The rapid acceleration of technology and shifting workplace dynamics present both immense opportunities and challenges for professionals across industries. In an age where adaptability and resilience are key to success, how can individuals navigate this…

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Subscribe Now and Lead in Expert-Driven Content Innovation

At MarketScale, we harness the power of our AI-driven platform alongside a vibrant community of B2B content creators.

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Expert-led Media

Expert-Branded Content, On Demand

Collaborate with industry experts to create impactful media that connects with your audience and elevates your brand.

Fast. Authentic. Scalable.

On-device AI

On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver

On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…

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semiconductor manufacturing

Training New Semiconductor Manufacturing Professionals is Key to Meet Coming Domestic Manufacturing Demand

Over the past few years, the U.S. has made significant strides in semiconductor manufacturing, driven by substantial investments and strategic policies. With the CHIPS Act expected to triple domestic semiconductor manufacturing capacity by 2032, the need for a skilled workforce is more urgent than ever. This discussion explores the key question: What does the…

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sports streaming

Media Companies Battle for Sports Streaming Dominance. What Will Separate the Winners from Losers?

With most of the world continuously navigating the constant and rapid changes in technology, sports streaming has now emerged as a critical battleground for media companies vying for viewer attention. Traditional broadcasting models are seeing new challenges from digital platforms, and companies like Disney and Sky are making significant moves into the sports streaming…

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hospitality customer reviews

Customer Reviews Shape Hospitality Brand Success. How Do You Turn Reviews Into Revenue?

Due to digital footprints becoming as significant as physical presence, nowadays customer reviews have become a cornerstone in the hospitality industry’s strategy to attract and retain guests. A recent ACOR study highlighted this trend, revealing that 97 percent of hotel guests consider other customer reviews before booking, making it nearly as crucial as the…

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fast food value meals

Value Meals Are Fast Food’s Summer Strategy. What’s the Long Game Amid Persistent Inflation?

This summer, fast food chains are responding with a competitive push towards value meals in an effort to combat the rising cost of living and inflation, which has hit wallets worldwide. And $5 dollar value meals seem to be the magic answer. As families seek ways to stretch their budgets further, the fast food…

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retail personalization and gamification

Enhancing Retailers’ Personalization with Gamification

In the ever-evolving retail landscape, staying ahead means embracing innovative strategies. This clip from a recent edition of Experts Talk explores the dual power of personalization and gamification in transforming customer experiences. Retailers today are harnessing the magic of personalization, tailoring experiences to individual preferences, and boosting customer satisfaction. Simultaneously, gamification injects fun and engagement…

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permissionless and permissioned blockchains Experts Talk clip

Why Both Permissionless and Permissioned Blockchains Will Support the Logistics Industry

The logistics industry is at a crossroads, exploring the best ways to implement real-world asset (RWA) tokenization. This transformative approach promises to enhance visibility and achieve supply chain goals. As the sector grapples with the decision between permissionless and permissioned blockchains, the stakes are high: the right choice could revolutionize efficiency and security across…

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real-world asset tokenization Experts Talk

Is the Supply Chain Ready for Real-World Asset Tokenization?

In an evolving digital landscape, the mass investment in real-world asset tokenization, or RWA tokenization, is leading as one of the most exciting and world-shaking movements in tech. Opening up endless possibilities for leveraging blockchain networks to represent firm ownership rights of physical assets as onchain tokens, this advent of onchain asset ownership is…

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air quality

Superior Air Quality and HVAC Systems are Crucial for Senior Care

The demographic shift towards an aging population, projected to reach 27 million Americans in nursing and assisted living facilities by 2050, raises significant concerns about indoor air quality in these environments. With respiratory health already being a critical issue among seniors, the stakes are high for ensuring that HVAC systems are up to par….

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With Walmart Health Shuttering Its Doors, Retail Healthcare Has to Rethink Its Role & Strategy in Primary Care

Retail healthcare is an uncertain slice of the U.S. healthcare industry, being defined by both recent strategic retreats and bold expansions which have sparked crucial discussions about the future of primary care services within the retail sector. The most recent news that shocked the industry was the shuttering of Walmart Health, Walmart’s 51 health…

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Edge Computing Smart Cities Experts Talk

Edge Computing is the Foundation for Scaled Smart Cities. How Can the Industry Accelerate Adoption?

As cities globally accelerate their transformation into “smart cities,” the integration of a capable computing ecosystem to complement smart city initiatives has become an important part of smart city success. How critical will edge computing be in that ecosystem, and in the facilitation of today’s and tomorrow’s smart city projects, especially with where smart…

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Retail Marketing Gamification Experts Talk

Retail Marketing Gamification is the Battleground for Customer Loyalty and Attention. How Do Retailers Win?

Retail marketing is undergoing a transformation driven by the experience economy, pushing brands to innovate with engaging and interactive customer experiences. Gamification is at the forefront of this movement, offering a dynamic way to enhance customer loyalty and drive revenue. As brands explore unique loyalty programs, immersive on-site marketing, and in-store pop-up experiences, the question…

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Podcasting

Effortless Media Creation with Direct Support

MarketScale is a tech-enabled managed service that empowers you to create impactful media—without the hassle.

Collaborate with our team to explore key industry topics, showcase your expertise, and connect with your audience. We provide the tools, guidance, and support so you can focus on creating, while we handle the rest.

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Straight Outta Crumpton with Greg Crumpton

Building Trust in Real Estate Through Quality Services and Client Education

Trust in real estate is fundamental to customer loyalty. Research shows that  91% of customers are more likely to choose businesses they trust. This is particularly true in the real estate and property management industries, where clients entrust companies with significant investments. As clients increasingly seek reliable service providers, businesses that prioritize transparency, strong…

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Benchmark Products

Sterile Compounding and Contamination Control with Abby Roth

In this episode of Exceeding Your Benchmark, host Michelle Dawn Mooney speaks with Abby Roth, founder of Pure Microbiology, about sterile compounding and contamination control. Abby shares her expertise in microbiology, sterile environments, and best practices in pharmaceutical compounding. The conversation begins with a distinction between traditional drug manufacturing and sterile compounding, highlighting the…

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Straight Outta Crumpton with Greg Crumpton

Data Center Sector Opens Doors for Non-Traditional Career Seekers

The data center sector is expanding rapidly, driven by increasing digital demands across sectors. As this growth accelerates, data centers face a workforce shortage, with projections showing the shortage could persist for the next decade. According to a 2023 report by Uptime Institute, 50% of data center operators report difficulties filling open roles. This…

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Panda Health

Interview with Robin Goldsmith

At ViVE 2025, Panda Health’s Jason Taylor and Verizon Healthcare’s Robin Goldsmith dive into the future of AI in healthcare, exploring how ambient technology is revolutionizing workflows for clinicians and improving patient experiences. A dynamic conversation not to be missed!

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100x Your Capacity Instantly. Yes, 100.
100x Your Capacity Instantly. Yes, 100.
Full Managed Support
100x Your Capacity Instantly. Yes, 100

Scale your content. Expand your reach. Amplify your voice.

With MarketScale’s Digital Strategy Team, you get personalized support and innovative solutions from experts across 16 industries—crafting strategies tailored to your brand, your goals, and your biggest opportunities.

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