The Platform for User Generated Content in B2B

MarketScale helps B2B businesses transform their customers and colleagues into a community of creators who market for them. Our platform enables companies to reduce costs and expand their reach through User-Generated Content created by their own crowd—turning them into passionate fans who amplify the company’s message.

 
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Empower your experts and influencers for instant scale

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Activate Your Crowd

Empower Your Team and Community

Transform every employee and community member into an active content creator. Enabling their diverse skills and expertise to innovate and engage, effectively unlocking your organization's full potential.

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Collaborate Seamlessly

Video Editing Made Easy

Enhance productivity and creative output with our AI-powered proofing feature. Easily request video edits, collaborate seamlessly with colleagues, and provide feedback efficiently to streamline your process.

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Save and Grow

Boost Efficiency and Expand Reach

Significantly cut advertising costs by producing and distributing your own media. Leverage expert-led content to increase visibility, impact, and ROI, ensuring sustainable growth.

MarketScale Industries

Don't just create. Publish.

Whether you’re an expert or a brand, MarketScale elevates your content with powerful promotion and distribution. We create and publish SEO-rich, industry-leading B2B content across sectors like Education, Retail, and Healthcare. Our engaging live shows, online courses, and virtual events ensure your content reaches valuable audiences, boosting your visibility and impact.

Brain Trust Member Spotlight: Sterling Mineral Imports

From Passion to Business – The Story of Parker Sterling At the heart of Sterling Mineral Imports is a deep passion for the outdoors, a love for discovery, and an entrepreneurial spirit. Founded in 2021-2022 by Parker Sterling, the company was built on a lifetime of fascination with minerals, crystals, and fossils. “I have four…

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Subscribe Now and Lead in Expert-Driven Content Innovation

At MarketScale, we harness the power of our AI-driven platform alongside a vibrant community of B2B content creators.

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Expert-led Media

Expert Branded Content on Demand

Access and collaborate with industry experts and create media that resonates with your audience and elevates your company’s profile.

On-device AI

On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver

On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…

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semiconductor manufacturing

Training New Semiconductor Manufacturing Professionals is Key to Meet Coming Domestic Manufacturing Demand

Over the past few years, the U.S. has made significant strides in semiconductor manufacturing, driven by substantial investments and strategic policies. With the CHIPS Act expected to triple domestic semiconductor manufacturing capacity by 2032, the need for a skilled workforce is more urgent than ever. This discussion explores the key question: What does the…

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sports streaming

Media Companies Battle for Sports Streaming Dominance. What Will Separate the Winners from Losers?

With most of the world continuously navigating the constant and rapid changes in technology, sports streaming has now emerged as a critical battleground for media companies vying for viewer attention. Traditional broadcasting models are seeing new challenges from digital platforms, and companies like Disney and Sky are making significant moves into the sports streaming…

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hospitality customer reviews

Customer Reviews Shape Hospitality Brand Success. How Do You Turn Reviews Into Revenue?

Due to digital footprints becoming as significant as physical presence, nowadays customer reviews have become a cornerstone in the hospitality industry’s strategy to attract and retain guests. A recent ACOR study highlighted this trend, revealing that 97 percent of hotel guests consider other customer reviews before booking, making it nearly as crucial as the…

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fast food value meals

Value Meals Are Fast Food’s Summer Strategy. What’s the Long Game Amid Persistent Inflation?

This summer, fast food chains are responding with a competitive push towards value meals in an effort to combat the rising cost of living and inflation, which has hit wallets worldwide. And $5 dollar value meals seem to be the magic answer. As families seek ways to stretch their budgets further, the fast food…

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retail personalization and gamification

Enhancing Retailers’ Personalization with Gamification

In the ever-evolving retail landscape, staying ahead means embracing innovative strategies. This clip from a recent edition of Experts Talk explores the dual power of personalization and gamification in transforming customer experiences. Retailers today are harnessing the magic of personalization, tailoring experiences to individual preferences, and boosting customer satisfaction. Simultaneously, gamification injects fun and engagement…

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permissionless and permissioned blockchains Experts Talk clip

Why Both Permissionless and Permissioned Blockchains Will Support the Logistics Industry

The logistics industry is at a crossroads, exploring the best ways to implement real-world asset (RWA) tokenization. This transformative approach promises to enhance visibility and achieve supply chain goals. As the sector grapples with the decision between permissionless and permissioned blockchains, the stakes are high: the right choice could revolutionize efficiency and security across…

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real-world asset tokenization Experts Talk

Is the Supply Chain Ready for Real-World Asset Tokenization?

In an evolving digital landscape, the mass investment in real-world asset tokenization, or RWA tokenization, is leading as one of the most exciting and world-shaking movements in tech. Opening up endless possibilities for leveraging blockchain networks to represent firm ownership rights of physical assets as onchain tokens, this advent of onchain asset ownership is…

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air quality

Superior Air Quality and HVAC Systems are Crucial for Senior Care

The demographic shift towards an aging population, projected to reach 27 million Americans in nursing and assisted living facilities by 2050, raises significant concerns about indoor air quality in these environments. With respiratory health already being a critical issue among seniors, the stakes are high for ensuring that HVAC systems are up to par….

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With Walmart Health Shuttering Its Doors, Retail Healthcare Has to Rethink Its Role & Strategy in Primary Care

Retail healthcare is an uncertain slice of the U.S. healthcare industry, being defined by both recent strategic retreats and bold expansions which have sparked crucial discussions about the future of primary care services within the retail sector. The most recent news that shocked the industry was the shuttering of Walmart Health, Walmart’s 51 health…

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Edge Computing Smart Cities Experts Talk

Edge Computing is the Foundation for Scaled Smart Cities. How Can the Industry Accelerate Adoption?

As cities globally accelerate their transformation into “smart cities,” the integration of a capable computing ecosystem to complement smart city initiatives has become an important part of smart city success. How critical will edge computing be in that ecosystem, and in the facilitation of today’s and tomorrow’s smart city projects, especially with where smart…

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Retail Marketing Gamification Experts Talk

Retail Marketing Gamification is the Battleground for Customer Loyalty and Attention. How Do Retailers Win?

Retail marketing is undergoing a transformation driven by the experience economy, pushing brands to innovate with engaging and interactive customer experiences. Gamification is at the forefront of this movement, offering a dynamic way to enhance customer loyalty and drive revenue. As brands explore unique loyalty programs, immersive on-site marketing, and in-store pop-up experiences, the question…

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Podcasting

Effortless Media Creation with Direct Support

MarketScale is a tech-enabled managed service. Create impactful media with MarketScale to explore and discuss key industry topics. Our dedicated team works directly with you, providing guidance and tools to help you connect with your audience and showcase your knowledge in a meaningful way.

The ActOne Group

Career Paths: Women In Construction

In this episode of The AppleOne Podcast Career Paths series, host Brett Howroyd sits down with Shawna Alvarado to explore the evolving landscape of construction. As the second generation at O’Donnell Plastering, Shawna’s career path—from cosmetology to construction—reflects the industry’s expanding opportunities and the growing presence of women in roles ranging from tradespeople to…

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The Marketing AI SparkCast with Aby Varma

Marketing AI Adoption in B2B Enterprises

Aby Varma, founder of Spark Novus, leads a discussion on how AI is reshaping marketing within large B2B enterprises. He speaks with Shonodeep Modak, CMO of Schneider Electric’s Energy Management Business, about their AI journey, operational challenges, and strategies for successful AI adoption in marketing. They highlight lessons learned, misconceptions, and the future of…

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I Don’t Care with Dr. Kevin Stevenson, FACHE

Overcoming Behavioral Health Challenges: Iris Telehealth’s Technology-Driven Approach

Behavioral health challenges have intensified nationwide, with wait times for care stretching months and access in rural areas remaining inadequate. Telehealth innovations are emerging as a crucial bridge to close these gaps, particularly in behavioral health. The stakes are high and according to the 2023 National Survey on Drug Use and Health (NSDUH), 22.8%…

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The ActOne Group

The People Business: Creating a Culture That Attracts Talent

In this episode of The AppleOne Podcast’s People Business series, host Brett Howroyd and AppleOne Regional Vice President Nicole McMurray are joined by Tanya Zion, Product Manager of Engagement Services for AIM, to discuss the critical connection between retaining great talent and attracting new talent. Tanya, a seasoned expert in people, processes, and communication,…

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100x Your Capacity Instantly. Yes, 100.
100x Your Capacity Instantly. Yes, 100.
Full Managed Support
100x Your Capacity Instantly. Yes, 100.

Experience personalized support and innovative solutions with MarketScale’s Digital Strategy Team. Our experts from 16 industries craft strategies that are as unique as your challenges.

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