Professional AV
Industries across the board are continuing to evolve in 2025 and one of the sectors seeing the most significant evolution is security technology and access control. The rise of AI, cloud computing, and new compression standards are reshaping how security solutions are deployed and utilized. With the market expanding into new verticals and…
Latest
Community Generated Content - Icom
A New Era of Customer-Centric Communication at IWCE 2025
The landscape of critical communications is evolving, and IWCE 2025 is proving to be a turning point. This year’s event is marked by a clear focus on serving vertical markets—industries with distinct, mission-critical needs. From public safety to utilities, the demand is no longer just for cutting-edge technology, but for solutions tailored to real-world challenges….
Community Generated Content - Icom
Building the Future of Communication: Inside the IWCE 2025 Experience
In the fast-evolving world of wireless communications, events like the International Wireless Communications Expo (IWCE) serve as a critical hub for innovation, collaboration, and industry advancement. Each year, professionals from public safety, utilities, transportation, and other mission-critical sectors gather to explore the latest in radio, broadband, and emerging technologies. IWCE 2025 in Las Vegas promises…
Articles
Southwest Airlines’ Biggest Mistake? Forgetting Its Community—A Wake-Up Call for B2B Marketers
Southwest Airlines has long been synonymous with customer-friendly policies, but a recent shift in its business model has ignited controversy. The airline, once known for its no-change fees, free checked bags, and approachable customer service, has begun implementing policies that put its brand loyalty to the test. The changes including assigned seating and new…
Episodes
UGC & Sales: The Power of Authenticity
In the latest episode of UGC for B2B, host Nicole Schram sits down with Ray Novak, Senior Sales Manager at Icom Radio, to explore how user-generated content (UGC) has revolutionized Icom’s marketing strategy. With a legacy of content creation dating back to 2001, Ray has been ahead of the curve—leveraging UGC before it became…
Articles
Breaking Sound Barriers in Assistive Audio with Maile Keone
The significance of high-quality audio solutions tends to be overlooked as technological advancements often prioritize and cater to the visual appeal. But clear and intelligible sound is very much a crucial factor in many types of environments, which can range from large stadiums to modern museums. Poor audio quality can lead to fatigue, frustration,…
Articles
The New Era of Training: Bridging Real-World and Simulated Environments in Defense
The defense sector is increasingly turning to advanced simulation technologies and simulated environments in defense to better equip military operators for the complexities of modern combat scenarios. The stakes are high—technological advancements in modeling and simulation (M&S) not only enhance operational readiness but also serve as a critical deterrent against adversaries. Recent developments highlighted…
Latest
Where Security Meets People: Building a Better Industry Through Workforce and Inclusion
The security industry is facing a moment of transformation. Amid rapid technological shifts and workforce challenges, companies are realizing that talent — recruiting it, developing it, and retaining it — is now central to long-term success. At the same time, long-overdue conversations around inclusion, representation, and culture are gaining momentum across the sector. According to…
The Hidden Power of Identity Management: How Symmetry Connect Is Reshaping Physical Security
As organizations face increasing pressure to streamline operations and secure access to sensitive facilities, identity management solutions are becoming a critical focus in the physical security space. While traditional access control handles the “how” of gaining entry, identity management tackles the “who” and “why” — automating the full lifecycle of identity onboarding, change requests, and…
Why Total Supply Chain Ownership is the Future of Resilient Tech Manufacturing?
In a world where global supply chains are often fragile and reactive, AMAG Technology is taking a bold stance with a proactive, end-to-end approach. Total supply chain ownership—controlling everything from component sourcing to final product delivery—isn’t just a buzzword; it’s a lifeline in a volatile global market. With disruptions ranging from geopolitical tensions to material…
Reimagining Security Integration in the Age of AI and Mobile Identity
As the physical security landscape continues to evolve, system integrators find themselves at the intersection of rapid technological innovation and ever-growing client demands. Artificial intelligence and machine learning are no longer distant concepts—they’re becoming standard components of modern security solutions, from predictive threat detection to real-time analytics. At the same time, the growing adoption of…
Latest Articles
Articles
Southwest Airlines’ Biggest Mistake? Forgetting Its Community—A Wake-Up Call for B2B Marketers
Southwest Airlines has long been synonymous with customer-friendly policies, but a recent shift in its business model has ignited controversy. The airline, once known for its no-change fees, free checked bags, and approachable customer service, has begun implementing policies that put its brand loyalty to the test. The changes including assigned seating and new…
Breaking Sound Barriers in Assistive Audio with Maile Keone
The significance of high-quality audio solutions tends to be overlooked as technological advancements often prioritize and cater to the visual appeal. But clear and intelligible sound is very much a crucial factor in many types of environments, which can range from large stadiums to modern museums. Poor audio quality can lead to fatigue, frustration,…
The New Era of Training: Bridging Real-World and Simulated Environments in Defense
The defense sector is increasingly turning to advanced simulation technologies and simulated environments in defense to better equip military operators for the complexities of modern combat scenarios. The stakes are high—technological advancements in modeling and simulation (M&S) not only enhance operational readiness but also serve as a critical deterrent against adversaries. Recent developments highlighted…
An Industry Guide for ISE 2025 and Beyond
Trade shows have long been a cornerstone of industry evolution, offering unparalleled opportunities for networking, education, and innovation. As the Pro AV and integrated systems community navigates a rapidly shifting landscape, ISE (Integrated Systems Events) continues to stand out as a global leader. With over 1,600 exhibitors and attendees from 160+ countries, ISE 2025…
Articles
The Future of Flexible Meeting Rooms: A New Partnership Between Starin, Salamander, and Jabra
With hybrid work environments becoming the norm, businesses are constantly on the lookout for adaptable solutions for meeting spaces. With shifting needs in workspace design, flexibility and ease of setup are paramount. The latest innovation, the Acadia tabletop stand, is revolutionizing video-enabled meeting rooms, offering a construction-free setup that maintains aesthetics while reducing costs. How…
Jabra and Microsoft Teams Integration: Insights from Josh Blalock and Danny Hayasaka
Craig Durr, Chief Analyst and Founder at the Collab Collective, sits down with Josh Blalock, Chief Video Evangelist and Microsoft MVP, Jabra, and Danny Hayasaka, Senior Director of Marketing and Emerging Technologies at Call One, Inc. Learn how Jabra integrates within the Microsoft Teams ecosystem and the latest AI-driven solutions, revolutionizing how we collaborate in…
Inside the Mind of a Marketing-Centric Founder
As marketing strategies become increasingly intertwined with executive decision-making, understanding how to align these functions is essential for driving business growth and staying competitive. With new technologies like AI redefining industries, there’s an emerging conversation about how marketing-centric founders can leverage these tools to stay ahead. The stakes are high—effective marketing can be the…
25 Years with Air Show Legend Sean D. Tucker: Insights from Brian Norris
For more than two decades, Brian Norris has played a pivotal role in the world of aviation. This includes his close collaboration with air show legend Sean D. Tucker. This discussion delves into the nuances of their partnership, examining the advancements in air show technology and the lasting impact they’ve had on the industry….
Articles
The Liquid Fire Fishing Team’s Journey Exemplifies Navigating the Waters with Family
Oftentimes, family dynamics and hobbies can drift apart, but the Liquid Fire Fishing Team stands as a testament to what can happen when passion, family, and business converge. As the marine industry continues to grow and evolve, so too does the connection between those who navigate its waters, both literally and figuratively. With the…
Demystifying Enterprise Energy Sources, Use Cases, and Applications
As technology continues to evolve at a rapid pace, the demand for power has reached unprecedented levels. This surge is driven by data centers, AI capabilities, and ESG requirements, placing immense strain on current power systems. Enterprise energy sources are becoming more critical than ever to address these needs. The challenge of meeting this…
The Role of Projection in Modern Entertainment
In this episode of Pro AV Today, host Ben Thomas is joined by Christopher Whelan from Cirque du Soleil and Jason Meyer from Epson to discuss their new partnership and explore how projection technology is revolutionizing modern entertainment. This conversation dives into the ways that modern projection systems are transforming live shows and creating immersive…
Breaking News: New TecVision Viewing Surfaces Get ISF Certification
(Spiceland, Ind.) – Two new Draper TecVision viewing surfaces have just attained certification for color accuracy from the Imaging Science Institute. TecVision XH1200X Grey and CS1100X ALR are part of a freshening up of the TecVision line of premium projection surfaces being demonstrated at InfoComm 2024. They join every TecVision surface in being ISF certified….
Latest Podcasts
Podcasts
The Future Is Open: AI, Edge, and Ecosystems Redefine Security Technology’s Role
Industries across the board are continuing to evolve in 2025 and one of the sectors seeing the most significant evolution is security technology and access control. The rise of AI, cloud computing, and new compression standards are reshaping how security solutions are deployed and utilized. With the market expanding into new verticals and…
Bridging the Skills Gap: BILT Transforms Workforce Training & Development with AR and VR Solutions
The growing skills gap in trade professions poses a significant challenge for industries like HVAC, construction, and manufacturing. Training and simulation technologies, particularly AR and VR, are playing a pivotal role in addressing this issue. Platforms like BILT are leveraging these technologies to create interactive, user-friendly training solutions that simplify complex processes. Studies show…
The Role of OEM in the AV Industry: Shaping Innovation, Quality, and Market Competition
As technology reshapes the AV industry, Original Equipment Manufacturers (OEMs) are emerging as critical partners for businesses seeking tailored solutions. Whether it’s bespoke LED displays or high-end audio systems, OEM in the AV industry is redefining how companies innovate, differentiate, and meet market demands. This raises a crucial question for professionals navigating this space—how…
Breaking Down Silos with Unified Data: Enhancing IT-OT Collaboration and Workplace Security
As organizations navigate the complexities of hybrid work models, the integration of Information Technology (IT) and Operational Technology (OT) has become pivotal. Eptura’s 2024 Workplace Index Report highlights that businesses are increasingly investing in data analytics, integrated workplace solutions, and collaboration software to enhance operational efficiency and employee experience. This trend underscores the critical…
Podcasts
Cosm’s Visionary Approach to Evolving Entertainment Through Immersive Experiences
The entertainment landscape is undergoing a significant transformation, with immersive experiences leading the charge. Advancements in technology and evolving audience expectations are reshaping how people engage with content, as venues strive to deliver deeper, more interactive encounters. This episode of Pro AV Today, hosted by Ben Thomas, features Rachael Stockham, VP of Sales and Strategic Partnerships…
Kaleidescape Takes Luxury Residential Technology to New Heights
Home automation and luxury residential technology are reaching new heights of sophistication. Previously centered on isolated home theater rooms, this industry now integrates smart features and high-quality audiovisual setups throughout entire homes. In a market once dominated by high-cost, integrator-managed installations, shifts toward accessible DIY technology and e-commerce have introduced new options for consumers….
School Safety Cannot Wait; New Technology is Essential for Today’s Threats
School security has become an urgent topic nationwide, with increasing attention on protecting students from various threats, including school shootings, bullying, and incidents beyond school hours. Amid these challenges, the technology sector is driving innovative safety solutions tailored for educational settings, aiming to redefine and enhance campus security from K-12 through higher education. How…
Closing Security Gaps Through Digital and Physical Emergency Alert System Integration
The rising complexity of security threats has made integrating digital and physical security systems a top priority for many organizations. As risks to both physical and cybersecurity continue to grow, companies are increasingly turning to connected solutions, such as emergency alert systems, to streamline responses and strengthen protection measures. Studies show that nearly 70%…
Icom
Fast, Reliable, and Multi-Channel Radios Ensure Seamless Equestrian Event Coordination
As equestrian sports grow in popularity and scale, ensuring smooth and efficient event management is important. The U.S. Equestrian Federation oversees numerous events each year across various disciplines, reflecting the sport’s widespread participation and economic significance. These events demand flawless coordination among staff, officials, volunteers, and participants, making communication a crucial factor in their…
Navigating Career Paths and the Future of Pro AV with Insights from 40 Under 40 Awardee Andie Mace
The conversation around recruitment, career paths and retention in Pro AV is gaining attention, particularly as the industry navigates the shift toward hybrid work models and the influx of new talent. Around 70% of companies are either implementing or planning to implement hybrid work models, and businesses in the AV space are rethinking how…
Tech-Infused Workplace Design: The Key to Enhancing Appeal and Flexibility in the Hybrid Era
Workplace dynamics have shifted dramatically, with hybrid models and remote work becoming permanent fixtures for many organizations. As a result, companies are grappling with new workplace design approaches that incorporate technology-rich solutions and human-centric elements. A recent study by Cisco found that 98% of meetings now include at least one remote participant, underscoring the…
Tech, Trust, and Retention: The Triple Threat to Success in the Public Safety Market
The public safety sector is transforming, fueled by technological advancements and an increasing need for seamless, data-driven solutions. As agencies embrace tools that enhance communication, response times, and decision-making, the market for public safety solutions continues to grow. However, sellers face the challenge of navigating long sales cycles and complex public agency buying processes…
Latest Professional AV – Blogs
Pro AV Today
How to Have a Thriving Career in AV
The AV industry is undergoing a dramatic shift in regards to hiring and retaining talent. As many people are coming into the industry for the first time, some are still unaware of the opportunities for growth within the AV community. As an AV pro, it’s crucial to develop skills that can help you advance…
A 90 Second Review of the Sennheiser Profile USB Mic
The Sennheiser Profile USB Mic is the audio titan’s latest foray into “plug and play” microphones. With both a loaded feature set and an aggressive price point, the Profile USB Mic aims to elevate standard content creation setups. Does it live up to the hype? Check out my thoughts below: Features at…
4 Tips for Breaking into the AV Industry
The AV industry is rapidly growing and offers diverse career opportunities for individuals with different backgrounds and skill sets. From designing and installing audio-visual systems to creating immersive digital experiences, the AV industry encompasses a broad range of roles that require creativity, technical expertise, and innovation. If you are passionate about AV and looking…
Keeping in Touch with Touch and Gesture Displays
Touch displays have come a long way since their inception in the mid 1900s. Today, they have revolutionized various industries, including gaming, sports betting, digital signage, quick-service restaurants (QSRs), and education. These industries have seen an evolution in touch display technology that has transformed the way they operate, interact with customers, and gather data…
Community Generated Content - PPDS - Philips Professional Display
Netflix’s New Model: How Does This Affect Customers?
In today’s digital era, streaming services have become a staple in the lives of consumers. With the average person subscribing to at least three streaming platforms, cost-saving opportunities are highly sought after. That’s where Philips Media Suite comes in, providing an innovative solution for hotel owners and their guests. As streaming costs add up,…
Latest Videos
Community Generated Content - Icom
A New Era of Customer-Centric Communication at IWCE 2025
The landscape of critical communications is evolving, and IWCE 2025 is proving to be a turning point. This year’s event is marked by a clear focus on serving vertical markets—industries with distinct, mission-critical needs. From public safety to utilities, the demand is no longer just for cutting-edge technology, but for solutions tailored to real-world challenges….
Building the Future of Communication: Inside the IWCE 2025 Experience
In the fast-evolving world of wireless communications, events like the International Wireless Communications Expo (IWCE) serve as a critical hub for innovation, collaboration, and industry advancement. Each year, professionals from public safety, utilities, transportation, and other mission-critical sectors gather to explore the latest in radio, broadband, and emerging technologies. IWCE 2025 in Las Vegas promises…
UGC & Sales: The Power of Authenticity
In the latest episode of UGC for B2B, host Nicole Schram sits down with Ray Novak, Senior Sales Manager at Icom Radio, to explore how user-generated content (UGC) has revolutionized Icom’s marketing strategy. With a legacy of content creation dating back to 2001, Ray has been ahead of the curve—leveraging UGC before it became…
Breaking Sound Barriers in Assistive Audio with Maile Keone
The significance of high-quality audio solutions tends to be overlooked as technological advancements often prioritize and cater to the visual appeal. But clear and intelligible sound is very much a crucial factor in many types of environments, which can range from large stadiums to modern museums. Poor audio quality can lead to fatigue, frustration,…
MTX Audio
Redefining Your Audio Experience with MTX
Ever found yourself yearning for a more immersive audio experience, one that not only sounds incredible but is powerfully expressive too? Your search ends here! Meet MTX, a brand synonymous with high performance and superior quality in the audio industry. Growing from its humble roots, MTX is now an industry leader, setting bold new benchmarks…
Transforming the Audio Experience with MTX
Thank you for tuning in to MTX – where we redefine the audio experience. We take immense pride in our journey, affiliation with AtlasIED, and where we are headed next. Our dedicated team is driving the audio industry forward, and we are thrilled to share this exciting venture with you, our valuable consumers. Audiophile’s Delight:…
Amplify Your Ride with MTX: The Pinnacle of Vehicle Audio Tech
Imagine a journey where every beat and tune resonates with the thrilling power of your car’s rumble; a journey that drowns out the humdrum of the ordinary world and replaces it with the rich symphony of world-class audio. Enter MTX, a leader in premium vehicle audio technology that guarantees your rides are not just trips,…
Accelerate Your Adventure Spirit with MTX
Driving along an open road, soaking in fresh air, absorbing the scenic beauty, and listening to your favorite playlist on MTX speakers. Exciting, isn’t it? MTX, a leader in consumer audio products, is devoted to offering top-quality sound solutions to make your journeys unforgettable. MTX: A Signature of Quality Audio As an affiliate of AtlasIED,…
MTX Audio
MTX Audio: Introducing the Powerful TH Series Thunder Amplifiers
In a recent demonstration led by Jay, a member of the MTX Audio family, he outlined the key features and exceptional functionality of the TH Series Thunder amplifier lineup. The series comprises seven brand new amplifiers designed to deliver powerful audio quality, all encased in a sleek and modern design. Key Highlight: Design and Features…
2024 Pacific Science Center ARISS Event
What’s it really like to talk to astronauts in space? Discover how the Amateur Radio on the International Space Station (ARIS) program bridges the gap between Earth and the cosmos. This event, hosted by PAXI in collaboration with ARIS, brought young students face-to-face with astronauts via amateur radio. From learning about life aboard the ISS…
The Impact of Satellite Communications at the Baja Rally
Ever wondered what keeps racers safe and connected in one of the world’s toughest rally races? The Baja Rally depends on cutting-edge technology like the ICOM SAT 100 satellite radios. These advanced push-to-talk radios are the secret to seamless communication, real-time tracking, and emergency support across the rugged Baja Peninsula. Discover how this groundbreaking tech…
Icom Aviation Radios Stand Out at 2024 EAA AirVenture Oshkosh for Dependability and Cutting-Edge Technology
At the 2024 EAA AirVenture Oshkosh, Icom solidified its reputation as a top choice for pilots, showcasing its innovative handheld and panel-mounted radios. Designed with pilots in mind, Icom’s aviation radios are celebrated for their durability, reliability, and ease of use, making them a go-to for aviators around the world. One attendee praised the…
