Skip to content
24 articles

Professional AV

Pro audio-visual integration, digital signage, and unified communications.

Create content from your team’s expertise with free recording and AI writing tools. Qualifying companies also get one professional video edit a month. No credit card.

AVIXA hands the CEO job to Informa tech events chief Marco Pardi
Featured

AVIXA hands the CEO job to Informa tech events chief Marco Pardi

The former head of Informa's Tech Events portfolio takes over the AV trade group on January 1, 2027, after a 12-month, 100-plus-candidate search.

MarketScale Newsroom·

All Articles

Shanghai's JZ Festival main stage ran on six NEXO GEO M12 boxes a side

Shanghai's JZ Festival main stage ran on six NEXO GEO M12 boxes a side

Shanghai Haoyun handled main stage system transport, calibration and handover.

MarketScale Newsroom·
Marketing AI Pulse Brief (October 2026): Personal AI Agents, the Privacy Trade-Off, the CMO Capacity Decision and AI Advertising's Trust Gap

Marketing AI Pulse Brief (October 2026): Personal AI Agents, the Privacy Trade-Off, the CMO Capacity Decision and AI Advertising's Trust Gap

Aby Varma of Spark Novus and Matt Cyr of Loop AI and Signal78 break down October's marketing AI developments: what CMOs should delegate to personal agents, what information to protect, how to use freed capacity, and why AI ad disclosure is now a brand decision.

Aby Varma·
Amazon puts Alexa in a picture frame and a 16-inch wall display

Amazon puts Alexa in a picture frame and a 16-inch wall display

Amazon announced five Alexa devices on Oct. 28. The two new shapes are a $199.99 photo frame that hides the computer and a 16-inch Echo Show built to hang on a wall.

MarketScale Newsroom·
AVIXA's new course teaches AV teams the full broadcast chain, camera to screen

AVIXA course maps lens-to-screen workflow for AV and broadcast

AVIXA course gives AV and broadcast teams a lens-to-screen framework.

MarketScale Newsroom·
Atlona's Omega 2 puts 4K video, USB and Ethernet on one Cat 6A cable

Atlona's Omega 2 puts 4K video, USB and Ethernet on one Cat 6A cable

Atlona's HDBaseT 3.0 Omega 2 line sends 4K/60 4:4:4 video, USB 2.0 and Gigabit Ethernet up to 330 feet on one Cat 6A cable, powered from either end.

MarketScale Newsroom·
Visionary's AV-over-IP gear now has a tested route into tvONE video walls

Tested link pairs Visionary 5 Series with CALICO PRO

tvONE tested Visionary 5 Series with CALICO PRO, including 4K over gigabit, for control room AV-over-IP.

MarketScale Newsroom·
Media Links gear carried All-Asia Games venue feeds over IP to one broadcast hub

Media Links gear carried All-Asia Games venue feeds to one broadcast hub

MDP3020 gateways at the venues, JPEG-XS on the wire, Xscend at the hub: how live video moved at the All-Asia Games 2026.

MarketScale Newsroom·
Room displays are now judged on management and platform fit, not just screen size

Room displays are now judged on management and platform fit, not just screen size

Room displays are increasingly evaluated like managed IT fleets, with centralized management and platform integration rising on the spec sheet.

MarketScale Newsroom·
The GEO Paradox: Clear Enough to Find, Different Enough to Choose

The GEO Paradox: Clear Enough to Find, Different Enough to Choose

Aby Varma joins Tamara Scott and Marc Fuson of overQualified to explore the GEO paradox: optimizing brand messaging for AI discovery can make it sound generic, stripping away the distinctiveness that helps a buyer choose.

Aby Varma·
Clear-Com Arcadia is the intercom hub at a Łódź skills centre running Dante and NETGEAR

Clear-Com Arcadia is the intercom hub at a Łódź skills centre running Dante and NETGEAR

Clear-Com's Arcadia Central Station connects studios, control rooms and lecture rooms at Łódź's Sectoral Skills Centre.

MarketScale Newsroom·
Telefónica fits its new Madrid broadcast monitoring room with an 11.4-meter Alfalite LED wall

Telefónica fits its new Madrid broadcast monitoring room with an 11.4-meter Alfalite LED wall

Telefónica's TSA has commissioned an 11.4-meter Alfalite LED wall, fed by servers over NDI, for a new TSAmediaHUB monitoring room in Aravaca, Madrid.

MarketScale Newsroom·
Transcoding moves to the cloud. Intercom, tally and shading stay at the venue

Transcoding moves to the cloud. Intercom, tally and shading stay at the venue

Vendors draw a consistent line: transcoding and graphics move to the cloud, while intercom, tally and camera shading stay tied to the venue.

MarketScale Newsroom·
Vindral wins a 2026 tech Emmy for frame-accurate monitoring in a web browser

Vindral shares an Emmy honour for frame-accurate browser monitoring

Vindral shares an Emmy honour with NBCUniversal, Disney and Amazon for browser-based, frame-accurate remote monitoring.

MarketScale Newsroom·
Certified Teams Rooms kit from Nureva and AudioCodes needs no ceiling mics

Certified Teams Rooms kit from Nureva and AudioCodes needs no ceiling mics

Nureva's HDL310 and three AudioCodes devices are now Teams Rooms certified as an Android kit for medium rooms, with no tabletop or ceiling mics needed.

MarketScale Newsroom·
Cornea's Class AI puts 100+ teaching tools on its interactive panel

Cornea's Class AI puts 100+ teaching tools on its interactive panel

Cornea Class AI, integrated with the screen, offers over 100 teaching tools, including lesson planning and AI-generated assessments.

MarketScale Newsroom·
TVC's Genting Casino Manchester refit reuses 10 screens alongside 12 new ones

TVC's Genting Casino Manchester refit reuses 10 screens alongside 12 new ones

A curved LED wall at the door, 12 new Iiyama displays inside, and 10 older screens kept on a WyreStorm AV-over-IP network.

MarketScale Newsroom·
ViewSonic now ships a 136-inch LED wall pitched to avoid permanent installs

ViewSonic now ships a 136-inch LED wall pitched to avoid permanent installs

The 4th generation LDS136-152 folds into a flight case, rolls on 360-degree wheels and adds a 3.7-foot motorized lift for back-row visibility.

MarketScale Newsroom·
Neat and Zoho Cliq announce a partnership for Neat devices

Neat says Zoho Cliq joins Neat Open Apps on Neat devices

Neat says Zoho Cliq is joining Neat Open Apps, bringing one-tap starts, integrated scheduling, and in-room controls on supported Neat devices.

MarketScale Newsroom·
AV Access AnyCo V100 offers 100W charging, 1GbE and 4K@60 sharing over one USB-C

AV Access AnyCo V100 offers 100W charging, 1GbE and 4K@60 sharing over one USB-C

AV Access says the AnyCo V100 video bar is now available for BYOM huddle rooms, using one USB-C for camera, audio, 4K@60 sharing, 1GbE and up to 100W charging.

MarketScale Newsroom·
End users made up 37% of InfoComm 2026's 28,132 attendees

End users made up 37% of InfoComm 2026's 28,132 attendees

AVIXA's InfoComm 2026 count puts end users at 37% of 28,132 attendees, while Microsoft and Cisco used the keynotes to pitch AI agents for the meeting room.

MarketScale Newsroom·

Nevco’s Smyrna Customer Case Pairs Sports Streaming With Sponsorship Funding

Nevco’s announced seven-field Smyrna deployment combines streaming, scoring and sponsorship funding. The case highlights questions AV buyers should ask about operating costs, sponsor commitments and measurable results.

Maria Manville·
College of Idaho adds 10mm video display and scoreboard at Simplot Stadium

College of Idaho adds 10mm video display and scoreboard at Simplot Stadium

The College of Idaho's football program outgrew its stadium faster than the stadium could keep up. The lights at Simplot Stadium went in back in 2020 and did not see football action until the program's first-ever night game in 2024. One season later, Caldwell was hosting NAIA semifinal-caliber footb

Maria Manville·
ISE 2026 drew a record 92,170 visitors to its largest show floor yet

ISE 2026 drew a record 92,170 visitors to its largest show floor yet

ISE 2026 packed 1,751 exhibitors into eight Barcelona halls, and AIMS used the week to publish the first 48 IPMX-certified AV-over-IP products.

MarketScale Newsroom·

From the archive

New to MarketScale?

MarketScale is the B2B media platform Professional AV companies use to publish their own experts. Create a free workspace with no credit card, or book a demo to see how it works for your team.