Professional AV

Why Apple’s New Headset Might be the Final Nail in the Consumer VR Coffin

Person Wearing a VR Headset

Apple is on the cusp of launching its first mixed-reality headset, and this could mean a big shake-up for the VR market. It’s a bit like a storm brewing on the horizon – the VR market, already in a state of flux, might just get that final gust of wind that tips it over the edge. Consumer […]

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Latest

Professional AV
Why Apple’s New Headset Might be the Final Nail in the Consumer VR Coffin

Apple is on the cusp of launching its first mixed-reality headset, and this could mean a big shake-up for the VR market. It’s a bit like a storm brewing on the horizon – the VR market, already in a state of flux, might just get that final gust of wind that tips it over the edge. Consumer […]

Read More
Product Launches
Streamlined Control and Productivity: Introducing the PAK KVM

PAK KVM is revolutionizing control room operations with its unified solution for video wall management and KVM (Keyboard, Video, Mouse) control. This cutting-edge technology empowers control room operators, enhances productivity, and ensures seamless control both locally and remotely. Let’s explore the features and benefits of PAK KVM, the ultimate solution for streamlined control. Unified Video […]

Read More
Cutting Through Soundbites
Celebrating 25 Years of Success: The Key to Aurora Multimedia’s Journey

In the dynamic landscape of technology and innovation, reaching a silver anniversary is a remarkable achievement. Aurora Multimedia, a leading player in the industry, has recently celebrated its 25th year in business. But what has been the secret to their enduring success? Paul Harris, the CEO of Aurora Multimedia, joins us on this episode of […]

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Professional AV
VuWall at InfoComm: The Innovations Driving Control Room Operations

In this video conversation with the Host of Pro AV Today, Ben Thomas, sits down with Anna Kozel, Vice President of Marketing at VuWall, to uncover the latest developments and trends in the Pro AV industry. From game-changing products to innovative demo centers, this conversation provides valuable insights into the direction the industry is […]

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Cutting Through
Aurora Multimedia’s Silver Anniversary: Embracing 25 Years of Success at InfoComm

Paul Harris, the CEO of Aurora Multimedia, joins the latest episode of Cutting Through to tease what listeners can expect from InfoComm 2023. In this episode, we will be delving into two major upcoming events, InfoComm and the 25th Anniversary of Aurora as a company. Join us as we explore these topics and gain insights […]

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Professional AV
The Evolution of AV Distribution: VuWall’s Perspective with Paul Vander Plaetse

The CEO and Founder of VuWall, Paul Vander Plaetse, sits down with the Host of Pro AV Today, Ben Thomas to discuss the evolution of technology that allows for constant improvements in signal distribution and throughput, such as the move from 1G to 10G networks. The evolution in IT and signal distribution technologies has led […]

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Latest

Identifying Lightning Damage on Pecan Trees
Identifying Lightning Damage on Pecan Trees: Tips from TreeNewal
June 7, 2023

Join ISA Certified Arborist Wes Rivers from TreeNewal as he examines the aftermath of lightning damage on a pecan tree. In this insightful video, Wes highlights the path taken by the lightning bolt through the tree, causing superheating of the water inside. The resulting vapor expansion creates visible damage to the tree. The tree’s survival […]

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Health Plan
Transforming Coverage to Meet Healthcare Needs with SCAN Health Plan
June 7, 2023

John Petito, SVP of Transformation at SCAN Health Plan joins the podcast to share his story and how his work is helping enable new types of healthcare coverage for diverse populations. Join us to hear how Health Plans are beginning to evolve their approach to addressing the needs of older adults and the LGBTQ+ community […]

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Finding your identity
Finding Your Identity with Dustin Odham
June 6, 2023

In an era where screens dominate our time, finding your personal identity becomes a challenge. Our generation is shaping itself based on an increasingly virtual world, often losing touch with the inner self. In fact, a recent study suggests that we could end up spending at least ten years of our life in front of […]

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Latest Articles

The entrance of Infocomm
Articles
InfoComm 2023: Exploring Emerging Trends in Managed Services and All-in-One Solutions
May 17, 2023

As InfoComm 2023 approaches, key trends in the technology sector are emerging that will shape the future of the industry. The re-emergence of managed services, where value-add offerings such as content creation, programming, bandwidth, and telecommunications are becoming vital for businesses, promises new avenues for recurring revenue. Be on the lookout for managed service […]

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International & Interactive Mixed Reality Art is a Showing AV Pros the Value of “Digital Plasticity”

The design of new art mediums in Web3 is as much a social coordination as it is a technological cooperation. Designers, engineers, and visionaries are now able to collaborate to create mixed reality art, working in augmented mixed reality frameworks so as to define and refine the architecture of the metaverse. By using digital plasticity, […]

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ISC West: Integrated Video Platforms Should be a Staple for Optimizing Safety Control

The fully integrated video platform showcased by RGB Spectrum at ISC West 2023 provides clarity without forfeiting crucial data for optimum security operations.    Security operators regularly monitor large video walls that display visual information from a variety of sources such as live, IP, direct tv, and more. RGB Spectrum’s integrated video platform ensures […]

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Adapting the SLR Magic of Anamorphic Filmmaking to the Panasonic Lumix Ecosystem Creates Endless Filmmaking Possibilities

The Panasonic Lumix System revolutionized independent filmmaking through the convergence of a handheld DSLR style body, larger than video camera sensors for a narrow depth of field, and the versatility and utility of interchangeable lenses.  By being mirrorless and with the use of adapters, a broad gamut of vintage and modern lenses became available for […]

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Anamorphic
Articles
Adapting the SLR Magic of Anamorphic Filmmaking to the Panasonic Lumix Ecosystem Creates Endless Filmmaking Possibilities
March 24, 2023

The Panasonic Lumix System revolutionized independent filmmaking through the convergence of a handheld DSLR style body, larger than video camera sensors for a narrow depth of field, and the versatility and utility of interchangeable lenses.  By being mirrorless and with the use of adapters, a broad gamut of vintage and modern lenses became available for […]

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AV is Bridging the Gap Between the Real World and the Metaverse at Industry Conferences

How is AV helping bridge the gap between the real world and the metaverse? Some of the best examples can be seen in the midst of large-scale trade shows and industry events. For example, ETHDenver, an annual blockchain conference held in Denver, Colorado, hosts more than 20,000 technologists every year to innovate and develop […]

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Why is Obstruction Lighting a Critical Part of the Broadcast Industry?

Obstruction lighting is an essential component of any tall structure, including cell towers. These lights are used to warn aircraft pilots of the presence of the structure, especially at night or in low visibility conditions. In the broadcast industry, cell towers play a critical role in delivering audio, video, and data to consumers, and […]

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What’s Driving the Resurgence of “All-In-One”​ Devices?

Because of changes in technology, supply chain and user demand, the Pro AV community looks different in ’23 than it did in ’22. One of the things that the industry has seen is the (re)emergence of “all in one” devices. These devices combine multiple functions and capabilities, making them a one-stop solution for a wide […]

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Pro AV
Articles
What’s Driving the Resurgence of “All-In-One”​ Devices?
March 13, 2023

Because of changes in technology, supply chain and user demand, the Pro AV community looks different in ’23 than it did in ’22. One of the things that the industry has seen is the (re)emergence of “all in one” devices. These devices combine multiple functions and capabilities, making them a one-stop solution for a wide […]

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Does Apple’s AR/VR Headset Have a Place in Pro AV Integrations and Experience Design?

Apple’s AR/VR headset is soon-to-release and will be hitting the markets in June 2023. With its unique features and Apple device compatibility, there are many predictions swimming around about the business use case possibilities of the product. Its most unique feature is that unlike many VR headsets that come with controllers, Apple’s “Reality Pro” will […]

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APPLY NOW: Infocomm 2023 Scholarship Application

Infocomm is one of the largest events in the world for AV and IT professionals. So MarketScale wants to make sure that those inside the industry who want to attend the show, can. So we’ve created an opportunity for 2 individuals in the AV and IT communities to experience Infocomm in person this […]

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Panasonic’s S5II and S5IIX Feature Set is All Thanks to a Vocal Community of Run-and-Gun Content Creators

Over the years, Panasonic created and shaped a novel approach and subsequent community of run-and-gun handheld vloggers, videographers, and filmmakers with its hybrid cameras. What was conceptually defined with the GH1 was dramatically refined by the positive feedback loop (and firmware hacking) generated by the enthusiasts and professionals that used Panasonic’s camera gear. Throughout the […]

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Latest Podcasts

GSOCs
NOC Your SOCs Off
NOC Your SOCs Off: Evolution of and Best Practices in GSOCs
May 2, 2023

The workforce has changed as a result of COVID, but also from technology marching on. Some businesses and places of work don’t adapt as readily, leaving some companies and their employees behind. When it comes to GSOCs, how can their environment and use be improved with newer technologies and ideas? On this episode of NOC […]

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Celebrating 20+ Years of Command and Control

The World Wide Military Command and Control System (WWMCCS) includes “personnel, equipment, communications, facilities, and procedures involved in planning, directing, coordinating, and controlling the operational activities of U.S. military forces.” In simple terms, it is the people and systems used to defend the country against threats and apply necessary defenses. This is just one example […]

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School Safety and the Criticality of Audio Systems in Control Rooms

Join Dan Gundry on his podcast, NOC Your SOCs Off, as he sheds light on the hidden stories in the command and control market. In this first installment, Gundry speaks with AtlasIED’s VP of Sales, Michael Peveler, about mass communication and controller environments, and why audio is important. Automating situational awareness is key in these […]

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Best Practices for Enterprise File Storage and Transfers

Watch below as Pro AV Today host Ben Thomas and Mark Noland of Kingston break down the latest tech and best practices for enterprise file storage and transfer.   *transcript is auto-generated BT: Hey, everybody. Welcome back to pro av today I’m your host Ben Thomas. Fun conversation today really centering around data storage. And […]

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Podcasts
Best Practices for Enterprise File Storage and Transfers
January 23, 2023

Watch below as Pro AV Today host Ben Thomas and Mark Noland of Kingston break down the latest tech and best practices for enterprise file storage and transfer.   *transcript is auto-generated BT: Hey, everybody. Welcome back to pro av today I’m your host Ben Thomas. Fun conversation today really centering around data storage. And […]

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Pressures Arising from the Shift to Hybrid

The pandemic has since changed the way employees work with more remote and hybrid positions available. This has provided a segue for more audiovisual support.   In this episode of Simplifying Remote Collaboration Addressing the IT Challenges in Hybrid Spaces by Nureva, host Tyler Kern spoke with Dan Gundry, Vice president and Managing Director […]

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The Growing Scope of IT Managers

The scope of IT managers’ roles is growing from a security and device management standpoint. Brian Kenyon, Founding Team Member & Chief Strategy Officer at Island, joined Tyler Kern to talk about the need for collaboration, technology, and software to handle the challenges of today’s IT manager. Island is a cybersecurity company focused on […]

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The Plan Behind the RXT Interface

Just a decade ago, the first customizable eight-button controller was introduced to the market with interactive technology. Flash-forward to today, controllers are becoming more accessible within corporate and educational settings, and more.   “You either see either of the two extremes. You’ll either see your standard button panel or a seven-inch touch screen on the wall […]

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The Plan Behind the RXT Interface
Cutting Through
The Plan Behind the RXT Interface
September 16, 2022

Just a decade ago, the first customizable eight-button controller was introduced to the market with interactive technology. Flash-forward to today, controllers are becoming more accessible within corporate and educational settings, and more.   “You either see either of the two extremes. You’ll either see your standard button panel or a seven-inch touch screen on the wall […]

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Designing Aurora’s Newest Products with PoE in Mind

The Pro AV world is shaking it up. Speaking on the importance of AV from a manufacturer, factory, and distribution level, host Bobby Brill chatted with Production Manager of Aurora Multimedia Nick Reiser about the importance of AV implementing PoE capabilities.   AV work is about more than just setting up a screen – almost everything […]

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Rentex Ready! How Does the New Rentex RFID Inventory Benefit You, the Customer?

Rentex has been around since 1980. It’s one of the business’s biggest and most trusted audio, visual, and computer rentals. The business is transforming for the better after implementing a technologically advanced inventory system. The RFID system means quicker turnarounds, better quality control, more accuracy, and a thorough return process. Imagine a 3-day, multi-room convention […]

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Vistacom: Leading the AV industry

In Vistacom’s debut episode of the new podcast “Tech Unraveled,” hosts Lianna Russell and Joshua Herring kicked it off with the company’s CEO, Angela Nolan, and President, Jim Ferlino, discussing the past and current history of Vistacom.   The five-decade-old Pennsylvania-based AV company is also family-run and is currently a woman-owned company as of last […]

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Latest Professional AV – Blogs

Sennheiser Profile USB Mic
Pro AV Today
A 90 Second Review of the Sennheiser Profile USB Mic
March 22, 2023

The Sennheiser Profile USB Mic is the audio titan’s latest foray into “plug and play” microphones. With both a loaded feature set and an aggressive price point, the Profile USB Mic aims to elevate standard content creation setups. Does it live up to the hype? Check out my thoughts below:       Features at […]

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4 Tips for Breaking into the AV Industry

The AV industry is rapidly growing and offers diverse career opportunities for individuals with different backgrounds and skill sets. From designing and installing audio-visual systems to creating immersive digital experiences, the AV industry encompasses a broad range of roles that require creativity, technical expertise, and innovation. If you are passionate about AV and looking […]

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Keeping in Touch with Touch and Gesture Displays

Touch displays have come a long way since their inception in the mid 1900s. Today, they have revolutionized various industries, including gaming, sports betting, digital signage, quick-service restaurants (QSRs), and education. These industries have seen an evolution in touch display technology that has transformed the way they operate, interact with customers, and gather data […]

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Latest Videos

Aurora Multimedia Silver Anniversary Soundbite
Cutting Through Soundbites
Celebrating 25 Years of Success: The Key to Aurora Multimedia’s Journey
June 1, 2023

In the dynamic landscape of technology and innovation, reaching a silver anniversary is a remarkable achievement. Aurora Multimedia, a leading player in the industry, has recently celebrated its 25th year in business. But what has been the secret to their enduring success? Paul Harris, the CEO of Aurora Multimedia, joins us on this episode of […]

Read More
VuWall at InfoComm: The Innovations Driving Control Room Operations

In this video conversation with the Host of Pro AV Today, Ben Thomas, sits down with Anna Kozel, Vice President of Marketing at VuWall, to uncover the latest developments and trends in the Pro AV industry. From game-changing products to innovative demo centers, this conversation provides valuable insights into the direction the industry is […]

Read More
Aurora Multimedia’s Silver Anniversary: Embracing 25 Years of Success at InfoComm

Paul Harris, the CEO of Aurora Multimedia, joins the latest episode of Cutting Through to tease what listeners can expect from InfoComm 2023. In this episode, we will be delving into two major upcoming events, InfoComm and the 25th Anniversary of Aurora as a company. Join us as we explore these topics and gain insights […]

Read More
The Evolution of AV Distribution: VuWall’s Perspective with Paul Vander Plaetse

The CEO and Founder of VuWall, Paul Vander Plaetse, sits down with the Host of Pro AV Today, Ben Thomas to discuss the evolution of technology that allows for constant improvements in signal distribution and throughput, such as the move from 1G to 10G networks. The evolution in IT and signal distribution technologies has led […]

Read More
Professional AV
The Evolution of AV Distribution: VuWall’s Perspective with Paul Vander Plaetse
May 26, 2023

The CEO and Founder of VuWall, Paul Vander Plaetse, sits down with the Host of Pro AV Today, Ben Thomas to discuss the evolution of technology that allows for constant improvements in signal distribution and throughput, such as the move from 1G to 10G networks. The evolution in IT and signal distribution technologies has led […]

Read More
The Biggest Challenges Facing Audio Engineers Today

This week on Lessons From an Audio Guy, host Chuck Espinoza walks through how audio engineers need to start thinking like system admins to consider network challenges. The audio industry has undergone tremendous change in recent years, and this shift has presented challenges to audio engineers. One of the biggest challenges faced by audio […]

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Harnessing the Power of Virtual Reality in the NOC

The control room industry is rapidly evolving, and one of the latest innovations in the space is virtual command centers. On this episode of the NOC Your SOCs Off podcast, Mark Templeton, founder of Headwell VR, joins Dan Gundry to explore this emerging technology and its potential applications. Templeton began by providing some background […]

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Unlocking the Power of Core Studio and Dash

On this installment of “Lessons from an Audio Guy“, Chuck Espinoza goes over how Core Studio and Dash are designed to be easy to use. What everyone should keep in mind about Core Studio and Dash is the ease of use. It really is. I know we always say that it’s easy to use, […]

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Lessons -- Audio Guy
Unlocking the Power of Core Studio and Dash
March 31, 2023

On this installment of “Lessons from an Audio Guy“, Chuck Espinoza goes over how Core Studio and Dash are designed to be easy to use. What everyone should keep in mind about Core Studio and Dash is the ease of use. It really is. I know we always say that it’s easy to use, […]

Read More
Harnessing Dante for Aurora Products

As the audio industry continues to evolve, it is essential that companies remain adaptive and creative, particularly in light of the current supply chain issues that many producers face. Aurora Multimedia’s response to this challenge with their new VPX series and Dante software-based solution is highly encouraging. Dante is a widely-used audio networking technology that […]

Read More
A 90 Second Review of the Sennheiser Profile USB Mic

The Sennheiser Profile USB Mic is the audio titan’s latest foray into “plug and play” microphones. With both a loaded feature set and an aggressive price point, the Profile USB Mic aims to elevate standard content creation setups. Does it live up to the hype? Check out my thoughts below:       Features at […]

Read More
4 Tips for Breaking into the AV Industry

The AV industry is rapidly growing and offers diverse career opportunities for individuals with different backgrounds and skill sets. From designing and installing audio-visual systems to creating immersive digital experiences, the AV industry encompasses a broad range of roles that require creativity, technical expertise, and innovation. If you are passionate about AV and looking […]

Read More
All Professional AV Articles
Why Apple’s New Headset Might be the Final Nail in the Consumer VR Coffin
June 5, 2023

Apple is on the cusp of launching its first mixed-reality headset, and this could mean a big shake-up for the VR market. It’s a bit like a storm brewing on the horizon – the VR market, already in a state of flux, might just get that final gust of wind that tips it over the edge. Consumer […]

Read More
Streamlined Control and Productivity: Introducing the PAK KVM
June 2, 2023

PAK KVM is revolutionizing control room operations with its unified solution for video wall management and KVM (Keyboard, Video, Mouse) control. This cutting-edge technology empowers control room operators, enhances productivity, and ensures seamless control both locally and remotely. Let’s explore the features and benefits of PAK KVM, the ultimate solution for streamlined control. Unified Video […]

Read More
Celebrating 25 Years of Success: The Key to Aurora Multimedia’s Journey
June 1, 2023

In the dynamic landscape of technology and innovation, reaching a silver anniversary is a remarkable achievement. Aurora Multimedia, a leading player in the industry, has recently celebrated its 25th year in business. But what has been the secret to their enduring success? Paul Harris, the CEO of Aurora Multimedia, joins us on this episode of […]

Read More
VuWall at InfoComm: The Innovations Driving Control Room Operations
May 31, 2023

In this video conversation with the Host of Pro AV Today, Ben Thomas, sits down with Anna Kozel, Vice President of Marketing at VuWall, to uncover the latest developments and trends in the Pro AV industry. From game-changing products to innovative demo centers, this conversation provides valuable insights into the direction the industry is […]

Read More
Aurora Multimedia’s Silver Anniversary: Embracing 25 Years of Success at InfoComm
May 30, 2023

Paul Harris, the CEO of Aurora Multimedia, joins the latest episode of Cutting Through to tease what listeners can expect from InfoComm 2023. In this episode, we will be delving into two major upcoming events, InfoComm and the 25th Anniversary of Aurora as a company. Join us as we explore these topics and gain insights […]

Read More
The Evolution of AV Distribution: VuWall’s Perspective with Paul Vander Plaetse
May 26, 2023

The CEO and Founder of VuWall, Paul Vander Plaetse, sits down with the Host of Pro AV Today, Ben Thomas to discuss the evolution of technology that allows for constant improvements in signal distribution and throughput, such as the move from 1G to 10G networks. The evolution in IT and signal distribution technologies has led […]

Read More
InfoComm 2023: Software Promises To Be the New Competitive Edge for AV Vendors
May 24, 2023

The Pro AV industry is gearing up for its most anticipated show of the year, InfoComm 2023, which promises to shine a spotlight on some of the most important trends, technologies, thought leaders and challenges shaping everything from digital conferencing and digital signage, to enterprise IT and workforce training. While new LED screen integrations are […]

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The Innovation Intermission: Why Hitting “Pause” May be Best for the AV Industry
May 23, 2023

Here’s a thought that might surprise you: true innovation in the Pro AV industry appears to be slowing down. Now, I know how that sounds – especially when we’re in an era where technological breakthroughs are happening left, right, and center. But hear me out. What was the last true “game-changing” technology in AV? When […]

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How UI and UX Factor into the Digitization of AV
May 23, 2023

In this episode of Pro AV Today, host Ben Thomas and his guest, Joe Wylezik from Vincit, dive deep into the impact of user interface (UI) and user experience (UX) design on the digital transformation of AV technology. Wylezik, with his extensive experience in design, offers fascinating insights into the core principles of effective UI […]

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