Sports & Entertainment

Streaming Viewership Finally Beats Cable, Signaling Another Paradigm Shift for Advertisers

Netflix streaming Nielsen
Streaming viewership has officially surpassed cable TV viewership for the first time in history, according to Nielsen’s most recent report. Platforms including Netflix, YouTube, and Hulu contributed to streaming capturing the largest share of viewership, 34.8%, in July 2022, taking a stake from the other major sectors of broadcast, cable TV, and Read more

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Streaming Viewership Finally Beats Cable, Signaling Another Paradigm Shift for Advertisers
Streaming viewership has officially surpassed cable TV viewership for the first time in history, according to Nielsen’s most recent report. Platforms including Netflix, YouTube, and Read more
Articles
Robotics is the Next Wave of Automation Systems for Stadiums and Arenas
September 23, 2062, is still forty years away, but it’s an important historical date. One hundred years before, on September 23, 1962, the Jetsons premiered on ABC television. The Read more
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Peloton to Sell Gear, Apparel Via Amazon as CEO Retools Strategy
(Bloomberg) -- Peloton Interactive Inc. said it will sell bikes and certain accessories on Amazon.com Inc. in the US, breaking with a longtime practice of exclusively selling products via its Read more
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California’s $364 Million Sports-Betting Fight Is Getting Messy
(Bloomberg) -- California has the potential to become, it’s estimated, a multi-billion-dollar sports gambling market, larger than everywhere in the world except the UK. Which is why, with Read more
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Lids Expands Merch into Collegiate Athletics with Lids University
Collegiate athletics, college sports fans, and the larger sports retail world locked in another merchandising win and opportunity as Lids, the leading hat and sports merchandiser, announced Read more
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Netflix & Microsoft Ad Partnership Will Be a ‘Windfall’ For Advertisers. Here’s Why.
Earlier this year during Netflix’s Q1 2022 post-earnings call, CEO Reed Hastings changed his tune around advertising on the streaming service. Once a key selling point as an on-demand Read more

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Latest Articles

Articles
Robotics is the Next Wave of Automation Systems for Stadiums and Arenas
August 31, 2022
September 23, 2062, is still forty years away, but it’s an important historical date. One hundred years before, on September 23, 1962, the Jetsons premiered on ABC television. The Read more
Peloton to Sell Gear, Apparel Via Amazon as CEO Retools Strategy
(Bloomberg) -- Peloton Interactive Inc. said it will sell bikes and certain accessories on Read more
California’s $364 Million Sports-Betting Fight Is Getting Messy
(Bloomberg) -- California has the potential to become, it’s estimated, a Read more
Lids Expands Merch into Collegiate Athletics with Lids University
Collegiate athletics, college sports fans, and the larger sports retail world locked in Read more
Lids University storefront
Articles
Lids Expands Merch into Collegiate Athletics with Lids University
August 15, 2022
Collegiate athletics, college sports fans, and the larger sports retail world locked in another merchandising win and opportunity as Lids, the leading hat and sports merchandiser, announced Read more
Netflix & Microsoft Ad Partnership Will Be a ‘Windfall’ For Advertisers. Here’s Why.
Earlier this year during Netflix’s Q1 2022 post-earnings call, CEO Reed Hastings Read more
Contactless Technology Changing the Face of Live Entertainment
The rapid advancement of artificial intelligence and machine learning has Read more
What the Cryptocurrency Slump Means for Sports Partnerships
It’s no secret that the past few months haven’t been kind to the cryptocurrency Read more
Cryptocurrency Partnerships in Sports
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What the Cryptocurrency Slump Means for Sports Partnerships
July 18, 2022
It’s no secret that the past few months haven’t been kind to the cryptocurrency market.  On January 1st, 2022, the price for 1 bitcoin was just shy of $48,000. As of July 1st, Read more
Live Streaming is Changing the World of Sports Entertainment
In the first half of 2022, Apple TV  turned the world of sports entertainment Read more
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With the U.S. Open this weekend, tensions among the professional golf community Read more

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All Sports & Entertainment Articles
Streaming Viewership Finally Beats Cable, Signaling Another Paradigm Shift for Advertisers
September 16, 2022
Streaming viewership has officially surpassed cable TV viewership for the first time in history, according to Nielsen’s most recent report. Platforms including Netflix, YouTube, and Hulu contributed to streaming capturing the largest share of viewership, 34.8%, in July 2022, taking a stake from the other major sectors of broadcast, cable TV, and Read more
Robotics is the Next Wave of Automation Systems for Stadiums and Arenas
August 31, 2022
September 23, 2062, is still forty years away, but it’s an important historical date. One hundred years before, on September 23, 1962, the Jetsons premiered on ABC television. The Jetsons imagined a world one hundred years into the future, a time with flying cars and robot servants. How closely the future will resemble the ideas of the early 60s Read more
Peloton to Sell Gear, Apparel Via Amazon as CEO Retools Strategy
August 24, 2022
(Bloomberg) -- Peloton Interactive Inc. said it will sell bikes and certain accessories on Amazon.com Inc. in the US, breaking with a longtime practice of exclusively selling products via its own website and retail stores. The move to open a storefront on Amazon’s sprawling online marketplace will help Peloton expand its distribution and make products more Read more
California’s $364 Million Sports-Betting Fight Is Getting Messy
August 24, 2022
(Bloomberg) -- California has the potential to become, it’s estimated, a multi-billion-dollar sports gambling market, larger than everywhere in the world except the UK. Which is why, with 11 weeks left to the November election, casinos, American Indian tribes and other interested parties have put up some $364 million -- the greatest amount ever spent on a Read more
Lids Expands Merch into Collegiate Athletics with Lids University
August 15, 2022
Collegiate athletics, college sports fans, and the larger sports retail world locked in another merchandising win and opportunity as Lids, the leading hat and sports merchandiser, announced another expansion to its brand and a fresh crop of brick and mortar stores. Whereas with its last partnership, Lids teamed up with the Negro League Baseball Museum, Harlem Read more
Netflix & Microsoft Ad Partnership Will Be a ‘Windfall’ For Advertisers. Here’s Why.
August 6, 2022
Earlier this year during Netflix’s Q1 2022 post-earnings call, CEO Reed Hastings changed his tune around advertising on the streaming service. Once a key selling point as an on-demand ad-free way to watch content, the CEO teased that, due to losses in subscribers and plateauing revenue streams, Netflix would consider a cheaper advertising tier. “As Read more
Contactless Technology Changing the Face of Live Entertainment
July 22, 2022
The rapid advancement of artificial intelligence and machine learning has transformed daily life, including people’s expectations of the new normal. Industries and businesses unable to keep up with consumer expectations will surely lose followers while those who continue to embrace trends have the opportunity to keep them coming back time and time Read more
What the Cryptocurrency Slump Means for Sports Partnerships
July 18, 2022
It’s no secret that the past few months haven’t been kind to the cryptocurrency market.  On January 1st, 2022, the price for 1 bitcoin was just shy of $48,000. As of July 1st, that price had dropped all the way to $19,000.  This extended period of turmoil for crypto is turning into a looming cloud over the world of sports, an industry that Read more
Live Streaming is Changing the World of Sports Entertainment
June 29, 2022
In the first half of 2022, Apple TV  turned the world of sports entertainment upside down by solidifying two historic streaming deals with Major League Baseball (MLB) and Major League Soccer (MLS). Tod Caflisch, Smart Solutions Subject Matter Expert at Lumen Technologies agrees, “some really impactful recent news in sports entertainment, Read more