Sports & Entertainment

What does it take to design the perfect driving range? Standard Golf’s Account Executive Michael Bohlmann put Vice President Matt Pauli in the hot seat, firing off questions about everything from color schemes to functionality. Should the range feature bold gamified targets or classic flagsticks for an authentic feel? How do you keep flags…

For over a century, Standard Golf has been the trusted partner for golf courses looking to stand out. Since 1910, the company has provided customized accessories, from ball washers and tee markers to flags and flag sticks. With a 75,000-square-foot facility in Cedar Falls, Iowa, Standard Golf handles everything from design and manufacturing to…

On September 10, 2024, Standard Golf celebrated Thank A Superintendent Day, honoring the passion, expertise, and tireless dedication of golf course superintendents. From nurturing greens to balancing environmental stewardship, these unsung heroes of the game ensure every round of golf is exceptional. Every smooth putt and perfect drive is a testament to their hard…

Michael Bohlmann, Account Executive at Standard Golf, introduces the Magnum Pro Hole Cutter, a game-changing tool for 2025 with five key enhancements designed to make cup cutting more precise and convenient. Bohlmann begins by highlighting the dual screws that securely fasten the handle to prevent rotation, along with the addition of a bubble level…

Standard Golf is kicking off 2025 with the launch of 14 innovative products designed to elevate golf course maintenance, aesthetics, and efficiency. In a recent conversation between Vice President Matt Pauli and Account Executive Michael Bohlmann, the duo highlighted the exciting additions to the company’s product lineup. Leading the innovations is the Turf Align…

Standard Golf is set to unveil an exciting lineup of new products at the 2025 PGA Show and GCSAA Conference, reinforcing its position as the world’s leading manufacturer of golf course accessories. Highlights include a personalized litter caddie, advanced cup changer and setter, innovative turf aligning tool, premium tee markers, practice green items, and…

What’s it like showing up for a round of golf? Matt Pauli, VP of Standard Golf, put special guest Guy Cipriano, publisher and editor-in-chief of Golf Course Industry Magazine, to the test. At Terry Hills Golf Course in Batavia, New York, Matt made him rate five golfing scenarios, and his answers didn’t disappoint. Guy…

Ever wondered which countries are home to the most golf courses? Matt Pauli and Michael Bohlmann from the Standard Golf Company take a swing at guessing the top five in this lively chat. With a mix of confidence and second-guessing, they rank the United States as number one—unsurprising, given it boasts nearly half of…

Join Standard Golf Company’s Vice President, Matt Pauli, and Account Executive, Michael Bohlmann, as they explore the fascinating timeline of golf’s biggest brands. Did you know FootJoy has been around since 1923, making it the oldest in their lineup? Or that Jacobsen’s first mower in 1969 transformed golf course upkeep? Nike Golf might feel modern,…

The college football playoff rankings generate intense debate as the sport undergoes significant shifts due to conference realignments, NIL deals, and transfer portal dynamics. The dominance of the SEC and Big Ten raises questions about fairness, while committee inconsistencies frustrate fans and analysts. For instance, four of the top five ranked teams hail from…

In the latest episode of Chats Not Stats, Jamil Northcutt, Ph.D., the Founder & CEO of Strategic Transitions Advisors, LLC, shares his extensive experience in navigating career transitions effectively. This episode comes at a crucial time when many professionals contemplate significant career changes, highlighting the critical nature of career transitions. Host Adrienne Starr and…

Football is a game of strategy. One NFL veteran takes the lessons he learned on the gridiron to the world of digital marketing strategy. On Chats Not Stats, host Adrienne Starr welcomes Will Davis, a former NFL cornerback who transitioned his football career to one in digital marketing strategy. The discussion delves into the…

As athletes’ journeys from professional sports to their lives afterwards increasingly fall under the spotlight, Trey Edmunds’ journey from NFL to fatherhood emerges as a beacon for embracing new beginnings and carving out a purposeful existence post-retirement. Edmunds’ story offers a compelling narrative on navigating change, embracing new roles, and finding purpose after the…

In the realm of professional sports, transitioning from the field to a fulfilling post-career life is a journey few navigate as successfully as Ronnie Brown. Known for his dynamic play in the NFL, the former running back seamlessly shifted gears from the NFL to financial guidance, becoming a beacon of wisdom for athletes navigating…

In a warm and engaging discussion on the How Strong podcast, hosts Troy Beetz and Lisa Cotto traverse a range of hot takes, beginning with an intriguing examination of villains in horror and action films and their relationship with brand endorsements. They further touch on Quentin Tarantino’s distinctive approach to product placement by inventing fictional…

In the digital brandscape transformation realm, social media’s influence and challenges on brands are becoming increasingly pivotal. Recent studies indicate that over 3.6 billion people globally are active on social media, a figure projected to surge to almost 4.41 billion by 2025. This massive digital shift prompts an essential question: How are brands navigating…

In recent years, the vehicle industry has seen a palpable shift towards sustainable electric options to include electric motorcycles. But while many manufacturers are focusing on futuristic designs, there’s a growing demand for bikes that combine modern technology with vintage aesthetics. According to a recent study, electric motorcycle sales will grow from $31.5 to…

In an era where marketing has transcended traditional advertisements and entered the realms of movies, TV shows, and even podcasts, the lines between entertainment and advertising have blurred. With 52% of consumers preferring product placement in movies and TV shows over traditional advertising, there’s a world of marketing opportunities in media and other unique…

On this episode of UGC for B2B, hosts Hunter Lopatin and Jamison Wheeler take over for a special Gen Z edition, breaking down why big brands struggle to embrace user-generated content (UGC) and how the next generation is reshaping the marketing landscape. As a former NCAA athlete and current B2B marketing professional, Jamison shares firsthand…

In this episode of UGC for B2B, host Logan King sits down with Game Changers podcast host Katie Steinberg, who attended Super Bowl 59 and witnessed firsthand how User-Generated Content (UGC) is transforming the fan experience. Katie shares her experience in New Orleans, describing the electric atmosphere, the immersive fan activations, and the way content…

In this exciting episode, Eric Dickerson, legendary NFL Running Back Hall of Famer speaks to Game Changers host Katie Steinberg about the recent publication of his memoir, Watch My Smoke, The Eric Dickerson Story. Dickerson played in the NFL for 11 seasons with the LA Rams, Indianapolis Colts, LA Raiders, and Atlanta Falcons. The…

Mental health is finally taking center stage in the world of sports, making the conversation around student-athletes and their well-being becoming more important than ever. With athletes increasingly opening up about their struggles, the question of how to navigate mental health while striving for peak performance is pertinent. However, there are some athletes who…

Augmented reality (AR) and virtual reality (VR) technologies are opening up novel ways to enhance the fan experience, both in stadiums and from the comfort of one’s home. The release of Apple Vision Pro headsets has sparked debate on their potential impact on live sporting events. Critics question whether fans engrossed in their…

In the realm of digital media, consistency is king. Ensuring that every piece of content reflects your brand’s identity is crucial for maintaining credibility and building trust with your audience. But how can you guarantee uniformity across a vast array of media assets, especially in an era of decentralized content creation? Enter Brand Books,…

In the rapidly evolving world of sports, fan engagement is undergoing a significant transformation, driven by technological advancements and changing consumer behaviors. Younger generations, particularly Gen Z, are reshaping the sports viewing experience, favoring digital platforms and social media for a more interactive and communal experience. The rise of immersive sports, facilitated by streaming…

In the dynamic world of sports marketing, the journey from a passionate advocate for women in sports to a leading figure in digital fan engagement strategies is both inspiring and instructive. Stephi Blank, the VP of Marketing & Service at WIT Sports, exemplifies this trajectory. Her story begins at Washington University, where she took…

In a crowded marketplace, authenticity could be the strongest differentiator in standing out from the competition. Actor and Keynote Speaker Greg Bryk shares his insights on making a mark, on-screen and in the B2B arena. Bryk emphasizes the power of authenticity over pandering to the audience. He explains, “The way to stick out from…