Sports & Entertainment
(Bloomberg) --
Cirque du Soleil Entertainment Group, which emerged from court protection with new owners last year, will reopen four shows in the coming months, including two in Las Vegas this summer, in a sign of optimism as vaccination progresses.
The Montreal-based company, which was forced to close all its venues due to Covid-19, will first launch at Read more
Latest
Articles
Cirque du Soleil Reopens Vegas Shows in Sign of Vaccine Optimism
(Bloomberg) --
Cirque du Soleil Entertainment Group, which emerged from court protection with new owners last year, will reopen four shows in the coming months, including two in Las Vegas this Read more
Sports & Entertainment
Inside the Largest Dedicated Esports Stadium in North America
The idea for an Esports Stadium came a few years ago, when the City of Arlington, Texas, commissioned a study to examine the popularity of esports.
“What we found is this industry is exploding,” Read more
Sports & Entertainment
Sports Advertising is Striking Out: Here is How to Fix It
2020's Super Bowl Sunday was one to talk about. Not only was it a reprieve from COVID anxieties, it was another reminder of how important Super Bowl advertising slots still are to the Read more
Articles
TCC Partners with Recipric on Sidelining Carbon Initiative
NEW YORK, NEW YORK – The Conservation Coalition (TCC) is announcing Recipric as the official Sports Industry Partner for Sidelining Carbon.
Recipric engages the sports industry in sustainability Read more
Sports & Entertainment
Are Drive-In Events a Permanent Fixture of the Entertainment Landscape?
The drive-in movie was a thing of the past, reserved for nostalgic operations few and far between – but the COVID-19 pandemic may have given the format a new lease on life in the Read more
Diving Into Data
Elevating Accuracy and Precision in Sports with Advanced Tech
Data drives decisions of the worlds largest companies but in a world with constant data, how do you make sense of it? Host TC Riley, puts the world under the lens of data and analytics and Read more
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What’s Next in the World of Email Automation?
April 23, 2021
Greg Norton is a Marketing Cloud Account Executive at Salesforce, and he shared his thoughts about what's next in the world of email and automation,
"I could think of it in terms of three Read more
Empowering Better Communication among Community Healthcare Stakeholders
April 23, 2021
The challenges healthcare executives and administrators face are constantly changing. Host Kevin Stevenson talks with the heroes behind the heroes that are enabling hospitals, urgent care centers and telemedicine Read more
How a Year of Disruption Bred Unprecedented Innovation in Education
April 23, 2021
How do you extrapolate insights on pandemic leadership, the role of women in EdTech, and the dynamics of Zoom in just over 20 minutes? Listen to Kelli Campbell, President of Discovery Education as she Read more
Latest Articles
Articles
TCC Partners with Recipric on Sidelining Carbon Initiative
March 29, 2021
NEW YORK, NEW YORK – The Conservation Coalition (TCC) is announcing Recipric as the official Sports Industry Partner for Sidelining Carbon.
Recipric engages the sports industry in sustainability Read more
Medical Care May Have Swayed Kevin Durant’s Decision To Join The Nets
What’s worse than losing your patient’s confidence? Probably having it announced throughout Read more
Cybercrime is on the Rise During Remote Learning
Fifty-two percent of K-12 educators in the U.S. say their school has not warned them about the Read more
Avid Names Diversified as First-Ever Global Systems Integration Partner
BURLINGTON, Mass., Aug. 5, 2020—Avid® (Nasdaq: AVID) today announced a new strategic purchasing Read more
Articles
Avid Names Diversified as First-Ever Global Systems Integration Partner
August 27, 2020
BURLINGTON, Mass., Aug. 5, 2020—Avid® (Nasdaq: AVID) today announced a new strategic purchasing agreement with Diversified, one of the world’s largest media technology providers with offices Read more
How Spotify is Taking Over Podcasting: Business Casual
On the “Secure the Bag” segment of Business Casual, host Daniel Litwin was joined by Read more
Bringing the Cincinnati Reds Hall of Fame Museum into the Modern Era
In 2019, the Cincinnati Reds Hall of Fame Museum underwent a significant renovation that Read more
XFL Uniform Sponsorships and The Future of Sports Partnerships
In many respects, the professional sports teams of the United States are lagging behind when it Read more
Articles
XFL Uniform Sponsorships and The Future of Sports Partnerships
February 11, 2020
In many respects, the professional sports teams of the United States are lagging behind when it comes to players acting as billboards-on-legs – overseas, soccer teams plaster sponsors across the Read more
XFL’s Wild Rule Changes Aimed at Giving Football a Facelift
Fans taking in the action when the XFL kicks off on Feb. 8 may not recognize the game unfolding Read more
The NHL Winter Classic: What it Takes to Bring Outdoor Hockey to the South
Getting the site of the NHL’s southernmost-ever Winter Classic – the league’s annual outdoor Read more
What to Look For at the Performance Racing Industry Trade Show 2019
Indianapolis, Indiana is home to one of the world’s most famous auto races each year, and this Read more
Latest Podcasts
Podcasts
Sport Radio Personality Colin Cowherd Launches Podcast Network
February 9, 2021
Often-divisive but undeniably popular sports personalist Colin Cowherd is distancing from the major networks that have helped build his career, announcing that he’s starting his on podcast Read more
Los Angeles Film & TV Production Hits Rock Bottom During Pandemic
More data has been released regarding how the Los Angeles film market has adjusted to Read more
The NFL Season by the Numbers
Data drives decisions of the worlds largest companies but in a world with constant data, how do Read more
Caesar’s Entertainment Expands its Footprint to Sports Betting
Caesar’s Entertainment recently announced a significant "strategic investment" in Read more
Podcasts
Caesar’s Entertainment Expands its Footprint to Sports Betting
February 2, 2021
Caesar’s Entertainment recently announced a significant "strategic investment" in SuperDraft Inc., a fantasy sports platform.
Though neither party has revealed how much Caesar’s paid for Read more
Epic Games Expands Its Physical Footprint with New HQ
Fortnite developer Epic Games is cashing in on $1.78 billion in funding it received in Read more
AMC Working to Avoid Bankruptcy as COVID Slowdown Continues
Theater chain AMC, already in debt due to luxury upgrades to its theaters prior to the Read more
HBO Max Expands it Reach to Roku
Nearly seven months after HBO Max's debut, it’s finally available on Roku, the leading OTT Read more
Podcasts
HBO Max Expands it Reach to Roku
December 23, 2020
Nearly seven months after HBO Max's debut, it’s finally available on Roku, the leading OTT (over the top) screening platform with over 46 million active users. As reported in Variety, this Read more
Kentucky Mens Basketball Locks in a New Recovery Technology Partner
Athletes push their bodies to the limits, needing the best options for recovery. Read more
ESPN Podcasting Has a Record Year
From audioblogging in the 1980s to the first digital audio podcast of 2004, the Read more
Making Sports More Active in the Digital Age
The fans remember the highlights but the franchises remember the technology, data, and Read more
Latest Videos
Sports & Entertainment
Sports Advertising is Striking Out: Here is How to Fix It
April 8, 2021
2020's Super Bowl Sunday was one to talk about. Not only was it a reprieve from COVID anxieties, it was another reminder of how important Super Bowl advertising slots still are to the Read more
Are Drive-In Events a Permanent Fixture of the Entertainment Landscape?
The drive-in movie was a thing of the past, reserved for nostalgic operations Read more
Is TikTok Marketing Relevant for B2B Companies?
There’s little doubt that TikTok, once on the chopping block in the United Read more
DraftKings CEO Speaks on New Partnership with DISH Network
On this MarketScale industry update, host Hilary Kennedy tackles a complex topic with big Read more
Sports & Entertainment
DraftKings CEO Speaks on New Partnership with DISH Network
March 19, 2021
On this MarketScale industry update, host Hilary Kennedy tackles a complex topic with big implications for the future of sports betting.
Not long ago, promoting sports betting on television was Read more
How Will Remote Experiences and Hospitality Coexist Moving Forward?
Online live experiences – those that give us a chance to immerse ourselves Read more
Nintendo Switch Plants Its Flag in Handheld Gaming Market
On this MarketScale TV interview, Voice of B2B Daniel Litwin and guest Mia Consalvo, PhD, Read more
Connecting Fans and Athletes Through Music
The fans remember the highlights but the franchises remember the technology, data, and Read more
SC Season 2
Connecting Fans and Athletes Through Music
February 22, 2021
The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders Read more
Can HBO Max Keep Up the Energy in the Crowded World of Streaming?
With people around the globe continuing to cut the cable cord at unprecedented levels, Read more
Helping Soccer Players Reach Optimal Performance with Data-Powered Training
The fans remember the highlights but the franchises remember the technology, data, and Read more
NFL Players Buying into the Future of Esports
The fans remember the highlights but the franchises remember the technology, data, and Read more
All
Sports & Entertainment
Articles
Cirque du Soleil Reopens Vegas Shows in Sign of Vaccine Optimism
April 22, 2021
(Bloomberg) --
Cirque du Soleil Entertainment Group, which emerged from court protection with new owners last year, will reopen four shows in the coming months, including two in Las Vegas this summer, in a sign of optimism as vaccination progresses.
The Montreal-based company, which was forced to close all its venues due to Covid-19, will first launch at Read more
Inside the Largest Dedicated Esports Stadium in North America
April 19, 2021
The idea for an Esports Stadium came a few years ago, when the City of Arlington, Texas, commissioned a study to examine the popularity of esports.
“What we found is this industry is exploding,” said Deputy City Manager Of Arlington Jim Parajon.
The 100,000 square foot facility is the largest of its kind in North America. It is a turnkey solution for esport Read more
Sports Advertising is Striking Out: Here is How to Fix It
April 8, 2021
2020's Super Bowl Sunday was one to talk about. Not only was it a reprieve from COVID anxieties, it was another reminder of how important Super Bowl advertising slots still are to the broader advert industry. Even with companies like Budweiser, Coke and Pepsi bowing out of advertising during 2020's Super Bowl, research out of marketing support company Read more
TCC Partners with Recipric on Sidelining Carbon Initiative
March 29, 2021
NEW YORK, NEW YORK – The Conservation Coalition (TCC) is announcing Recipric as the official Sports Industry Partner for Sidelining Carbon.
Recipric engages the sports industry in sustainability efforts by advising on a holistic strategy that incorporates environmental and social sustainability efforts, including resource efficiency in the stadium, fan Read more
Are Drive-In Events a Permanent Fixture of the Entertainment Landscape?
March 24, 2021
The drive-in movie was a thing of the past, reserved for nostalgic operations few and far between – but the COVID-19 pandemic may have given the format a new lease on life in the form of drive-in concerts and other events.
With social distancing precautions aplenty in the wake of the pandemic, event and concert organizers worked to put on shows Read more
Elevating Accuracy and Precision in Sports with Advanced Tech
March 24, 2021
Data drives decisions of the worlds largest companies but in a world with constant data, how do you make sense of it? Host TC Riley, puts the world under the lens of data and analytics and explores current news, B2B trends, and popular topics.
Data revolutionized the way sports are played and watched, and new technology makes this process even Read more
Is TikTok Marketing Relevant for B2B Companies?
March 22, 2021
There’s little doubt that TikTok, once on the chopping block in the United States under the administration of former President Donald Trump, has taken the world by storm.
Users young and old, from Gen Z to Boomers and beyond, use the platform daily to create, like and share short videos that offer everything from helpful life hacks to educational Read more
DraftKings CEO Speaks on New Partnership with DISH Network
March 19, 2021
On this MarketScale industry update, host Hilary Kennedy tackles a complex topic with big implications for the future of sports betting.
Not long ago, promoting sports betting on television was out of bounds. But today? You can now place a bet directly from your TV.
DraftKings, a prominent sports betting company, announced a Read more
How Will Remote Experiences and Hospitality Coexist Moving Forward?
March 12, 2021
Online live experiences – those that give us a chance to immerse ourselves in entertainment, education and more from anywhere – have carved out a permanent place in our world in the wake of a year unlike any we’ve ever seen.
However, do they have a place in hospitality? How can they coexist with the traditional landscape of in-person events Read more