Sports & Entertainment
Temperatures around the globe are continuing to set new records, and as a result, universities now face increasing challenges in ensuring the safety and performance of their student athletes. Scientists from the U.S. National Oceanic and Atmospheric Administration (NOAA) are warning that there is a 1 in 3 chance that 2024 could surpass 2023 […]
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Sports Teams Can Leverage AR and VR Technologies to Deepen Fan Engagement & Unlock Real-Time Revenue Opportunities
Augmented reality (AR) and virtual reality (VR) technologies are opening up novel ways to enhance the fan experience, both in stadiums and from the comfort of one’s home. The release of Apple Vision Pro headsets has sparked debate on their potential impact on live sporting events. Critics question whether fans engrossed in their […]
Sports & Entertainment
Introducing Brand Hub in MarketScale Studio
In the realm of digital media, consistency is king. Ensuring that every piece of content reflects your brand’s identity is crucial for maintaining credibility and building trust with your audience. But how can you guarantee uniformity across a vast array of media assets, especially in an era of decentralized content creation? Enter Brand Books, […]
Articles
Exposing the Charade: The Reality Behind Pay-for-Play Restrictions in College Sports
In the landscape of college sports, how is the recent injunction impacting the pay-for-play restrictions and the transparency of NIL deals? Once a cornerstone of maintaining amateurism in college athletics, pay-for-play restrictions are now under scrutiny for their role in the evolving dynamics of athlete compensation. AJ Krow, host of the Krow Knows podcast, […]
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Tailoring Sports Content to Meet Fans Where They Are: From Radio to Streaming with Stephi Blank
How can sports leagues and teams evolve with technology to meet sports fans where they are? Stephi Blank, Vice President of Marketing & Service at WIT Sports, emphasized the importance of tailoring sports content to fit the channel and audience’s preferences. According to Blank, tailoring sports content can help deliver an engaging experience across […]
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Inside the Honky Tonk Empire: A Conversation with Amanda Banda, Director of Marketing at Billy Bob’s Texas
In an era where digital transformation is reshaping every aspect of our lives, the live music industry is not left behind. Innovations in streaming technology, social media, and audience engagement tools offer both challenges and opportunities for artists and venues alike. With live music being a vital cultural expression and significant economic activity, understanding […]
Articles
PGA Works Fellowship Program Adds Five Positions In 2024; Alumni Thriving In The Golf And Sports Industry
The PGA of America REACH Foundation, the 501(c)(3) charitable foundation of the PGA of America, has announced that the PGA WORKS Fellowship program has added five new positions in 2024, reaching a total of 28 different PGA of America Sections along with the Advocates Professional Golf Association (APGA Tour) and Intersport Detroit. The new PGA […]
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Sports Teams Can Leverage AR and VR Technologies to Deepen Fan Engagement & Unlock Real-Time Revenue Opportunities
Augmented reality (AR) and virtual reality (VR) technologies are opening up novel ways to enhance the fan experience, both in stadiums and from the comfort of one’s home. The release of Apple Vision Pro headsets has sparked debate on their potential impact on live sporting events. Critics question whether fans engrossed in their […]
Exposing the Charade: The Reality Behind Pay-for-Play Restrictions in College Sports
In the landscape of college sports, how is the recent injunction impacting the pay-for-play restrictions and the transparency of NIL deals? Once a cornerstone of maintaining amateurism in college athletics, pay-for-play restrictions are now under scrutiny for their role in the evolving dynamics of athlete compensation. AJ Krow, host of the Krow Knows podcast, […]
Tailoring Sports Content to Meet Fans Where They Are: From Radio to Streaming with Stephi Blank
How can sports leagues and teams evolve with technology to meet sports fans where they are? Stephi Blank, Vice President of Marketing & Service at WIT Sports, emphasized the importance of tailoring sports content to fit the channel and audience’s preferences. According to Blank, tailoring sports content can help deliver an engaging experience across […]
PGA Works Fellowship Program Adds Five Positions In 2024; Alumni Thriving In The Golf And Sports Industry
The PGA of America REACH Foundation, the 501(c)(3) charitable foundation of the PGA of America, has announced that the PGA WORKS Fellowship program has added five new positions in 2024, reaching a total of 28 different PGA of America Sections along with the Advocates Professional Golf Association (APGA Tour) and Intersport Detroit. The new PGA […]
PGA Coach Thor Parrish Integrates Golf Fitness into FGCU PGA Golf Management Education
PGA Coach Thor Parrish has plenty of experience and expertise in the world of golf. From graduating with a bachelor’s degree at Florida Gulf Coast University’s PGA Golf Management program, to earning his masters degree in Exercise Science, Parrish knows what it takes to be a successful PGA of America Golf Professional. And now as […]
Messi Effect Transforms MLS: From Short-Term Thrill to Long-Term Game Changer for U.S. Soccer
The “Messi effect” on Major League Soccer (MLS) has been nothing short of revolutionary, transforming not just the fortunes of Inter Miami CF but reshaping the league’s entire landscape. With Lionel Messi leading the charge, Inter Miami’s valuation has skyrocketed to over a billion dollars, marking an extraordinary leap in franchise value and spotlighting […]
Tackling Life Beyond the Game: Trey Edmunds’ Journey From NFL to Fatherhood
As athletes’ journeys from professional sports to their lives afterwards increasingly fall under the spotlight, Trey Edmunds’ journey from NFL to fatherhood emerges as a beacon for embracing new beginnings and carving out a purposeful existence post-retirement. Edmunds’ story offers a compelling narrative on navigating change, embracing new roles, and finding purpose after the […]
Football Touchdowns to Financial Turnarounds: Ronnie Brown’s Shift from NFL to Financial Guidance
In the realm of professional sports, transitioning from the field to a fulfilling post-career life is a journey few navigate as successfully as Ronnie Brown. Known for his dynamic play in the NFL, the former running back seamlessly shifted gears from the NFL to financial guidance, becoming a beacon of wisdom for athletes navigating […]
College Football Should Step Up Its Fan Engagement Game to Capitalize on a Willing, Able, and Available Base
Fan engagement is up in the NFL; it’s high time College Football joined the party. The NFL marked an unprecedented achievement in the 2023-2024 season by securing 93 of the top 100 most-watched TV broadcasts in the US, a feat not matched by any other sport. This surge in popularity underscores the NFL’s crucial […]
Latest Podcasts
Tackling Life Beyond the Game: Trey Edmunds’ Journey From NFL to Fatherhood
As athletes’ journeys from professional sports to their lives afterwards increasingly fall under the spotlight, Trey Edmunds’ journey from NFL to fatherhood emerges as a beacon for embracing new beginnings and carving out a purposeful existence post-retirement. Edmunds’ story offers a compelling narrative on navigating change, embracing new roles, and finding purpose after the […]
Football Touchdowns to Financial Turnarounds: Ronnie Brown’s Shift from NFL to Financial Guidance
In the realm of professional sports, transitioning from the field to a fulfilling post-career life is a journey few navigate as successfully as Ronnie Brown. Known for his dynamic play in the NFL, the former running back seamlessly shifted gears from the NFL to financial guidance, becoming a beacon of wisdom for athletes navigating […]
How Strong Hot Takes: From Villains and Product Placement in the Movies to the State of Social Media
In a warm and engaging discussion on the How Strong podcast, hosts Troy Beetz and Lisa Cotto traverse a range of hot takes, beginning with an intriguing examination of villains in horror and action films and their relationship with brand endorsements. They further touch on Quentin Tarantino’s distinctive approach to product placement by inventing fictional […]
Digital Brandscape Transformation: Charting the Course in Social Media Waters
In the digital brandscape transformation realm, social media’s influence and challenges on brands are becoming increasingly pivotal. Recent studies indicate that over 3.6 billion people globally are active on social media, a figure projected to surge to almost 4.41 billion by 2025. This massive digital shift prompts an essential question: How are brands navigating […]
The Rise of Vintage Electric Motorcycles: A Modern Nostalgia
In recent years, the vehicle industry has seen a palpable shift towards sustainable electric options to include electric motorcycles. But while many manufacturers are focusing on futuristic designs, there’s a growing demand for bikes that combine modern technology with vintage aesthetics. According to a recent study, electric motorcycle sales will grow from $31.5 to […]
Into the Void of Marketing: Product Placement in Movies and TV
In an era where marketing has transcended traditional advertisements and entered the realms of movies, TV shows, and even podcasts, the lines between entertainment and advertising have blurred. With 52% of consumers preferring product placement in movies and TV shows over traditional advertising, there’s a world of marketing opportunities in media and other unique […]
A Diverse and Non-Linear Career Background is Pivotal in the Making of Every Successful Sports Industry Leader
The business landscape of sports is witnessing a transformation, brought on by shifts in technology, fan experience, and operational strategies. It’s why understanding the role of sports executives in this dynamic environment has never been more crucial. One of the major emerging themes revolves around the concept of a non-linear career trajectory, a notion […]
Overcoming Cancer and Scoring in the NFL: An Inspiring Journey
In a world where tales of overcoming adversity often take center stage, few are as inspiring as that of former NFL player Merril Hoge. His story highlights a unique intersection between battling cancer and maintaining a successful career in one of the most competitive professional sports out there. The relevance of Hoge’s journey has become […]
The Importance of Legal Counsel to Major League Organizations
Live sporting events continue to be at the forefront of entertainment in America year after year. Between enthused fans, good food and drinks, and anticipation for record-breaking moments, the ambiance of a stadium on a game day is unmatched. However, behind the scenes of our beloved stadiums and sports traditions lies term sheets and contracts […]
Latest Videos
Introducing Brand Hub in MarketScale Studio
In the realm of digital media, consistency is king. Ensuring that every piece of content reflects your brand’s identity is crucial for maintaining credibility and building trust with your audience. But how can you guarantee uniformity across a vast array of media assets, especially in an era of decentralized content creation? Enter Brand Books, […]
Transform Your Videos with AI
The future of video editing is here, and it’s powered by AI. MarketScale’s recent webinar, hosted by Alex LeBlanc and Shannon Willey, took a deep dive into how artificial intelligence is transforming the art of video production. In an era where video content reigns supreme, AI is emerging as a game-changer, providing tools that bring […]
The Future of Fan Engagement in Sports: Trends and Innovations
In the rapidly evolving world of sports, fan engagement is undergoing a significant transformation, driven by technological advancements and changing consumer behaviors. Younger generations, particularly Gen Z, are reshaping the sports viewing experience, favoring digital platforms and social media for a more interactive and communal experience. The rise of immersive sports, facilitated by streaming […]
Standing Out From the Competition
In a crowded marketplace, authenticity could be the strongest differentiator in standing out from the competition. Actor and Keynote Speaker Greg Bryk shares his insights on making a mark, on-screen and in the B2B arena. Bryk emphasizes the power of authenticity over pandering to the audience. He explains, “The way to stick out from […]
Authenticity: Connecting Through Genuine Belief
In the intersection of art and commerce, authenticity is the bridge that connects deeply with audiences and customers alike. Actor and Keynote Speaker Greg Bryk, known for his compelling performances, elucidates this concept in his recent video. He stresses the importance of personalizing material in acting to evoke genuine emotion, a principle that applies […]
Environmental Inspirations: Generating Creativity from Everyday Surroundings
The landscape of brand-to-brand storytelling is evolving, and the art of sourcing environmental inspirations from our surroundings stands at its forefront. Greg Bryk, a distinguished Actor and Keynote Speaker, sheds light on this interplay between our surroundings and creativity. Bryk draws a poignant parallel in his discourse: “As an actor, my job is to […]
Storytellers Who Focus on Their Message Find An Audience Willing to Hear it
How can storytellers, from actors to brand narrators, navigate the inevitable challenges of rejection and disappointment? Actor and Speaker Greg Bryk emphasizes the importance of concentrating on the essence of one’s message rather than the immediate reaction it receives. “If you believe in the value of what you have to say and you focus […]
Unveiling the ‘Why’: Greg Bryk on Fostering Genuine Connections in Acting and Branding
Actor and Keynote Speaker Greg Bryk emphasizes the vital role of a compelling ‘why’ in acting and branding. He suggests that actors and brands must connect emotionally to their ‘why’ to forge a genuine connection with their audience. Embedding personal stories and belief in their narrative, actors, and brands can significantly enhance their engagement […]
Lionel Messi Increases Ticket Prices: Can He Also Boost the Quality Perception of Major League Soccer?
Soccer superstar Lionel Messi will grace Nashville with his presence as he and Inter Miami CF gear up to challenge Nashville SC in the highly anticipated Leagues Cup final. Fans eagerly await the match, scheduled for Saturday, August 19, at 9 p.m. ET. Tickets went on sale Wednesday. Messi has been on a scoring […]