Sports & Entertainment
In the latest episode of Chats Not Stats, Jamil Northcutt, Ph.D., the Founder & CEO of Strategic Transitions Advisors, LLC, shares his extensive experience in navigating career transitions effectively. This episode comes at a crucial time when many professionals contemplate significant career changes, highlighting the critical nature of career transitions. Host Adrienne Starr and…
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Marques Colston’s Evolution From Underdog to Adapting and Thriving in Professional Football
The world of professional sports offers some of the most inspiring stories of players who rise from obscurity to legendary status. One such tale is that of Marques Colston, whose journey spans from a small school football player to a 10-year veteran with the New Orleans Saints. As the NFL season kicks off, Colston’s…
Articles
Athlete Mental Health and Advocacy Requires Several Steps of Strategizing
Mental health is finally taking center stage in the world of sports, making the conversation around student-athletes and their well-being becoming more important than ever. With athletes increasingly opening up about their struggles, the question of how to navigate mental health while striving for peak performance is pertinent. However, there are some athletes who…
Articles
Media Companies Battle for Sports Streaming Dominance. What Will Separate the Winners from Losers?
With most of the world continuously navigating the constant and rapid changes in technology, sports streaming has now emerged as a critical battleground for media companies vying for viewer attention. Traditional broadcasting models are seeing new challenges from digital platforms, and companies like Disney and Sky are making significant moves into the sports streaming…
Podcasts
Stats Not Chats: NFL Veteran Will Davis Finds New Challenges Through Digital Marketing Strategy
Football is a game of strategy. One NFL veteran takes the lessons he learned on the gridiron to the world of digital marketing strategy. On Chats Not Stats, host Adrienne Starr welcomes Will Davis, a former NFL cornerback who transitioned his football career to one in digital marketing strategy. The discussion delves into the…
Articles
Youth Engagement Holds the Key to Building Lasting Brand Loyalty in the Esports Industry
In a seismic shift within the esports industry, FaZe Clan’s foray into a $75 million product licensing business heralds a potential game-changer. This move underscores a departure from traditional sports partnerships and signifies a paradigm shift in how esports organizations monetize their brands. As the esports landscape continues to diverge from its traditional sports…
Articles
Brands are Shifting to Esports Sponsorships and Attracting New and Younger Audiences
Traditional advertising mediums are losing their grip on younger demographics, which is prompting a significant shift towards more interactive and engaging platforms like esports. In turn, esports sponsorships are where many brands are putting their energy towards. Brands are increasingly recognizing the potential of esports to capture the attention of a global, youthful audience…
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Gates Concrete Means Quality & Customer Service
In a market where quality & customer service are paramount, Gates Concrete exemplifies integrating innovation with traditional manufacturing excellence. This strategic approach proves vital as the construction industry increasingly demands efficient, durable, and environmentally conscious materials. Gates Concrete’s dedication to quality & customer service reflects a broader industry trend toward improving manufacturing processes and…
From Marine Corps to Entrepreneurship: Marc Rodriguez’s Leadership Journey
On this episode of the Through the Storm podcast, Dr. Travis Hearne talks with the CEO, Leadership Educator, Speaker, fitness professional and retired Marine, Marc (Rod) Rodriguez about how to become a successful business owner and how to bring your experience into how you lead. Marc Rodriguez is a thriving entrepreneur and a retired United…
Staying Left of the Bang: How AI Helps Security Teams with Crisis Prevention
Most security conversations focus on responding to attacks or incidents after they occur. This week, our Innovation Obsessed panel shifts the focus to prevention—moving left on the timeline, before the bang. What can you know in advance? How early can you know it? And most importantly, how can you stay ahead of the threat, keeping…
The Future of Flexible Meeting Rooms: A New Partnership Between Starin, Salamander, and Jabra
With hybrid work environments becoming the norm, businesses are constantly on the lookout for adaptable solutions for meeting spaces. With shifting needs in workspace design, flexibility and ease of setup are paramount. The latest innovation, the Acadia tabletop stand, is revolutionizing video-enabled meeting rooms, offering a construction-free setup that maintains aesthetics while reducing costs. How…
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Articles
Marques Colston’s Evolution From Underdog to Adapting and Thriving in Professional Football
The world of professional sports offers some of the most inspiring stories of players who rise from obscurity to legendary status. One such tale is that of Marques Colston, whose journey spans from a small school football player to a 10-year veteran with the New Orleans Saints. As the NFL season kicks off, Colston’s…
Athlete Mental Health and Advocacy Requires Several Steps of Strategizing
Mental health is finally taking center stage in the world of sports, making the conversation around student-athletes and their well-being becoming more important than ever. With athletes increasingly opening up about their struggles, the question of how to navigate mental health while striving for peak performance is pertinent. However, there are some athletes who…
Media Companies Battle for Sports Streaming Dominance. What Will Separate the Winners from Losers?
With most of the world continuously navigating the constant and rapid changes in technology, sports streaming has now emerged as a critical battleground for media companies vying for viewer attention. Traditional broadcasting models are seeing new challenges from digital platforms, and companies like Disney and Sky are making significant moves into the sports streaming…
Youth Engagement Holds the Key to Building Lasting Brand Loyalty in the Esports Industry
In a seismic shift within the esports industry, FaZe Clan’s foray into a $75 million product licensing business heralds a potential game-changer. This move underscores a departure from traditional sports partnerships and signifies a paradigm shift in how esports organizations monetize their brands. As the esports landscape continues to diverge from its traditional sports…
Articles
Brands are Shifting to Esports Sponsorships and Attracting New and Younger Audiences
Traditional advertising mediums are losing their grip on younger demographics, which is prompting a significant shift towards more interactive and engaging platforms like esports. In turn, esports sponsorships are where many brands are putting their energy towards. Brands are increasingly recognizing the potential of esports to capture the attention of a global, youthful audience…
The Anticipation of Record Heat Must be the Concern of Educational Institutions and the Safety of their Student Athletes
Temperatures around the globe are continuing to set new records, and as a result, universities now face increasing challenges in ensuring the safety and performance of their student athletes. Scientists from the U.S. National Oceanic and Atmospheric Administration (NOAA) are warning that there is a 1 in 3 chance that 2024 could surpass 2023…
Sports Teams Can Leverage AR and VR Technologies to Deepen Fan Engagement & Unlock Real-Time Revenue Opportunities
Augmented reality (AR) and virtual reality (VR) technologies are opening up novel ways to enhance the fan experience, both in stadiums and from the comfort of one’s home. The release of Apple Vision Pro headsets has sparked debate on their potential impact on live sporting events. Critics question whether fans engrossed in their…
Exposing the Charade: The Reality Behind Pay-for-Play Restrictions in College Sports
In the landscape of college sports, how is the recent injunction impacting the pay-for-play restrictions and the transparency of NIL deals? Once a cornerstone of maintaining amateurism in college athletics, pay-for-play restrictions are now under scrutiny for their role in the evolving dynamics of athlete compensation. AJ Krow, host of the Krow Knows podcast,…
Articles
Tailoring Sports Content to Meet Fans Where They Are: From Radio to Streaming with Stephi Blank
How can sports leagues and teams evolve with technology to meet sports fans where they are? Stephi Blank, Vice President of Marketing & Service at WIT Sports, emphasized the importance of tailoring sports content to fit the channel and audience’s preferences. According to Blank, tailoring sports content can help deliver an engaging experience across…
Inside the Honky Tonk Empire: A Conversation with Amanda Banda, Director of Marketing at Billy Bob’s Texas
In an era where digital transformation is reshaping every aspect of our lives, the live music industry is not left behind. Innovations in streaming technology, social media, and audience engagement tools offer both challenges and opportunities for artists and venues alike. With live music being a vital cultural expression and significant economic activity, understanding…
PGA Works Fellowship Program Adds Five Positions In 2024; Alumni Thriving In The Golf And Sports Industry
The PGA of America REACH Foundation, the 501(c)(3) charitable foundation of the PGA of America, has announced that the PGA WORKS Fellowship program has added five new positions in 2024, reaching a total of 28 different PGA of America Sections along with the Advocates Professional Golf Association (APGA Tour) and Intersport Detroit. The new PGA…
PGA Coach Thor Parrish Integrates Golf Fitness into FGCU PGA Golf Management Education
PGA Coach Thor Parrish has plenty of experience and expertise in the world of golf. From graduating with a bachelor’s degree at Florida Gulf Coast University’s PGA Golf Management program, to earning his masters degree in Exercise Science, Parrish knows what it takes to be a successful PGA of America Golf Professional. And now as…
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Business Services
Navigating Career Transitions: Insights from Dr. Jamil Northcutt
In the latest episode of Chats Not Stats, Jamil Northcutt, Ph.D., the Founder & CEO of Strategic Transitions Advisors, LLC, shares his extensive experience in navigating career transitions effectively. This episode comes at a crucial time when many professionals contemplate significant career changes, highlighting the critical nature of career transitions. Host Adrienne Starr and…
Stats Not Chats: NFL Veteran Will Davis Finds New Challenges Through Digital Marketing Strategy
Football is a game of strategy. One NFL veteran takes the lessons he learned on the gridiron to the world of digital marketing strategy. On Chats Not Stats, host Adrienne Starr welcomes Will Davis, a former NFL cornerback who transitioned his football career to one in digital marketing strategy. The discussion delves into the…
Cashing In on College: AJ Krow Talks NIL Dynamics with Billy Embody
Welcome to another electrifying episode of the Krow Knows Podcast, where today we delve deep into the seismic shifts transforming college sports, with a special focus on the NIL (Name, Image, and Likeness) and the transfer portal. Joining host AJ Krow is Billy Embody, the esteemed publisher of On3 Sports, who brings unparalleled insight into…
Tackling Life Beyond the Game: Trey Edmunds’ Journey From NFL to Fatherhood
As athletes’ journeys from professional sports to their lives afterwards increasingly fall under the spotlight, Trey Edmunds’ journey from NFL to fatherhood emerges as a beacon for embracing new beginnings and carving out a purposeful existence post-retirement. Edmunds’ story offers a compelling narrative on navigating change, embracing new roles, and finding purpose after the…
Articles
Football Touchdowns to Financial Turnarounds: Ronnie Brown’s Shift from NFL to Financial Guidance
In the realm of professional sports, transitioning from the field to a fulfilling post-career life is a journey few navigate as successfully as Ronnie Brown. Known for his dynamic play in the NFL, the former running back seamlessly shifted gears from the NFL to financial guidance, becoming a beacon of wisdom for athletes navigating…
How Strong Hot Takes: From Villains and Product Placement in the Movies to the State of Social Media
In a warm and engaging discussion on the How Strong podcast, hosts Troy Beetz and Lisa Cotto traverse a range of hot takes, beginning with an intriguing examination of villains in horror and action films and their relationship with brand endorsements. They further touch on Quentin Tarantino’s distinctive approach to product placement by inventing fictional…
A Glimpse into the Inspirational Conversations on the How Strong Podcast
In an age where the chase for viral stardom and material success often overshadows the essence of genuine passion and resilience, the inspirational conversations generated on the How Strong podcast resonate with a refreshing authenticity. This podcast delves into various topics, encapsulating the journey of individuals who defy the norms, driven not by fame…
Digital Brandscape Transformation: Charting the Course in Social Media Waters
In the digital brandscape transformation realm, social media’s influence and challenges on brands are becoming increasingly pivotal. Recent studies indicate that over 3.6 billion people globally are active on social media, a figure projected to surge to almost 4.41 billion by 2025. This massive digital shift prompts an essential question: How are brands navigating…
How Strong Podcast
The Rise of Vintage Electric Motorcycles: A Modern Nostalgia
In recent years, the vehicle industry has seen a palpable shift towards sustainable electric options to include electric motorcycles. But while many manufacturers are focusing on futuristic designs, there’s a growing demand for bikes that combine modern technology with vintage aesthetics. According to a recent study, electric motorcycle sales will grow from $31.5 to…
Into the Void of Marketing: Product Placement in Movies and TV
In an era where marketing has transcended traditional advertisements and entered the realms of movies, TV shows, and even podcasts, the lines between entertainment and advertising have blurred. With 52% of consumers preferring product placement in movies and TV shows over traditional advertising, there’s a world of marketing opportunities in media and other unique…
Surviving the Game: Scaling Front Office Sports with CEO Adam White
In the ever-evolving landscape of sports and media, an innovative platform is revolutionizing how people access sports-related content. Amid the digital rush, Front Office Sports, the “Wall Street Journal of sports,” is on its way to becoming a leading platform for millions. As the company outlines plans to upscale and expand its reach, there…
A Diverse and Non-Linear Career Background is Pivotal in the Making of Every Successful Sports Industry Leader
The business landscape of sports is witnessing a transformation, brought on by shifts in technology, fan experience, and operational strategies. It’s why understanding the role of sports executives in this dynamic environment has never been more crucial. One of the major emerging themes revolves around the concept of a non-linear career trajectory, a notion…
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Articles
Marques Colston’s Evolution From Underdog to Adapting and Thriving in Professional Football
The world of professional sports offers some of the most inspiring stories of players who rise from obscurity to legendary status. One such tale is that of Marques Colston, whose journey spans from a small school football player to a 10-year veteran with the New Orleans Saints. As the NFL season kicks off, Colston’s…
Athlete Mental Health and Advocacy Requires Several Steps of Strategizing
Mental health is finally taking center stage in the world of sports, making the conversation around student-athletes and their well-being becoming more important than ever. With athletes increasingly opening up about their struggles, the question of how to navigate mental health while striving for peak performance is pertinent. However, there are some athletes who…
Sports Teams Can Leverage AR and VR Technologies to Deepen Fan Engagement & Unlock Real-Time Revenue Opportunities
Augmented reality (AR) and virtual reality (VR) technologies are opening up novel ways to enhance the fan experience, both in stadiums and from the comfort of one’s home. The release of Apple Vision Pro headsets has sparked debate on their potential impact on live sporting events. Critics question whether fans engrossed in their…
Introducing Brand Hub in MarketScale Studio
In the realm of digital media, consistency is king. Ensuring that every piece of content reflects your brand’s identity is crucial for maintaining credibility and building trust with your audience. But how can you guarantee uniformity across a vast array of media assets, especially in an era of decentralized content creation? Enter Brand Books,…
Business Services
Transform Your Videos with AI
The future of video editing is here, and it’s powered by AI. MarketScale’s recent webinar, hosted by Alex LeBlanc and Shannon Willey, took a deep dive into how artificial intelligence is transforming the art of video production. In an era where video content reigns supreme, AI is emerging as a game-changer, providing tools that bring…
The Future of Fan Engagement in Sports: Trends and Innovations
In the rapidly evolving world of sports, fan engagement is undergoing a significant transformation, driven by technological advancements and changing consumer behaviors. Younger generations, particularly Gen Z, are reshaping the sports viewing experience, favoring digital platforms and social media for a more interactive and communal experience. The rise of immersive sports, facilitated by streaming…
Digital Fan Engagement Strategies: Insights from Stephi Blank
In the dynamic world of sports marketing, the journey from a passionate advocate for women in sports to a leading figure in digital fan engagement strategies is both inspiring and instructive. Stephi Blank, the VP of Marketing & Service at WIT Sports, exemplifies this trajectory. Her story begins at Washington University, where she took…
Standing Out From the Competition
In a crowded marketplace, authenticity could be the strongest differentiator in standing out from the competition. Actor and Keynote Speaker Greg Bryk shares his insights on making a mark, on-screen and in the B2B arena. Bryk emphasizes the power of authenticity over pandering to the audience. He explains, “The way to stick out from…
Sports & Entertainment
Authenticity: Connecting Through Genuine Belief
In the intersection of art and commerce, authenticity is the bridge that connects deeply with audiences and customers alike. Actor and Keynote Speaker Greg Bryk, known for his compelling performances, elucidates this concept in his recent video. He stresses the importance of personalizing material in acting to evoke genuine emotion, a principle that applies…
Environmental Inspirations: Generating Creativity from Everyday Surroundings
The landscape of brand-to-brand storytelling is evolving, and the art of sourcing environmental inspirations from our surroundings stands at its forefront. Greg Bryk, a distinguished Actor and Keynote Speaker, sheds light on this interplay between our surroundings and creativity. Bryk draws a poignant parallel in his discourse: “As an actor, my job is to…
Reacting to Your Customer: The Art of Listening and Adapting
In today’s fast-paced digital age, the ability to adapt and respond to feedback is paramount for content creators and businesses alike. Drawing parallels from the acting world, Greg Bryk emphasizes the importance of effective communication in reacting to your customer. In this insightful video, Greg Bryk, renowned actor, and keynote speaker, delves into the…
Storytellers Who Focus on Their Message Find An Audience Willing to Hear it
How can storytellers, from actors to brand narrators, navigate the inevitable challenges of rejection and disappointment? Actor and Speaker Greg Bryk emphasizes the importance of concentrating on the essence of one’s message rather than the immediate reaction it receives. “If you believe in the value of what you have to say and you focus…
