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Sports Advertising is Striking Out: Here is How to Fix It

2020's Super Bowl Sunday was one to talk about. Not only was it a reprieve from COVID anxieties, it was another reminder of how important Super Bowl advertising slots still are to the broader advert industry. Even with companies like Budweiser, Coke and Pepsi bowing out of advertising during 2020's Super Bowl, research out of marketing support company Read more

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Sports & Entertainment
Sports Advertising is Striking Out: Here is How to Fix It
2020's Super Bowl Sunday was one to talk about. Not only was it a reprieve from COVID anxieties, it was another reminder of how important Super Bowl advertising slots still are to the Read more
Sports & Entertainment
Are Drive-In Events a Permanent Fixture of the Entertainment Landscape?
The drive-in movie was a thing of the past, reserved for nostalgic operations few and far between – but the COVID-19 pandemic may have given the format a new lease on life in the Read more
Business Services
Is TikTok Marketing Relevant for B2B Companies?
There’s little doubt that TikTok, once on the chopping block in the United States under the administration of former President Donald Trump, has taken the world by storm. Users Read more
Sports & Entertainment
DraftKings CEO Speaks on New Partnership with DISH Network
On this MarketScale industry update, host Hilary Kennedy tackles a complex topic with big implications for the future of sports betting. Not long ago, promoting sports betting on television was Read more
Hospitality
How Will Remote Experiences and Hospitality Coexist Moving Forward?
  Online live experiences – those that give us a chance to immerse ourselves in entertainment, education and more from anywhere – have carved out a permanent place in our world Read more
Sports & Entertainment
Nintendo Switch Plants Its Flag in Handheld Gaming Market
On this MarketScale TV interview, Voice of B2B Daniel Litwin and guest Mia Consalvo, PhD, Professor and Canada Research Chair in Game Studies & Design for Concordia University, highlighted Read more

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How Did Rural Hospitals Expand, Even During a Pandemic?
April 16, 2021
The challenges healthcare executives and administrators face are constantly changing. Host Kevin Stevenson talks with the heroes behind the heroes that are enabling hospitals, urgent care centers and telemedicine Read more
Sanitation Practices That We Will Stick With After COVID
April 16, 2021
The initial response to COVID saw a massive increase in the use of disinfectants across a wide spectrum of operations, everything from retail, transportation, hospitality, and healthcare to gymnasiums Read more
Seeing, Moving, Tracking: An Introduction to RTLS Solutions and the Visibility They Provide
April 15, 2021
  Seeing, Moving, Tracking is a new podcast by Redpoint Positioning that will bring insights across the warehousing, industrial management and operations world. The show will feature trends, technologies, Read more
All Videos
Sports Advertising is Striking Out: Here is How to Fix It
April 8, 2021
2020's Super Bowl Sunday was one to talk about. Not only was it a reprieve from COVID anxieties, it was another reminder of how important Super Bowl advertising slots still are to the broader advert industry. Even with companies like Budweiser, Coke and Pepsi bowing out of advertising during 2020's Super Bowl, research out of marketing support company Read more
Are Drive-In Events a Permanent Fixture of the Entertainment Landscape?
March 24, 2021
The drive-in movie was a thing of the past, reserved for nostalgic operations few and far between – but the COVID-19 pandemic may have given the format a new lease on life in the form of drive-in concerts and other events. With social distancing precautions aplenty in the wake of the pandemic, event and concert organizers worked to put on shows Read more
Is TikTok Marketing Relevant for B2B Companies?
March 22, 2021
There’s little doubt that TikTok, once on the chopping block in the United States under the administration of former President Donald Trump, has taken the world by storm. Users young and old, from Gen Z to Boomers and beyond, use the platform daily to create, like and share short videos that offer everything from helpful life hacks to educational Read more
DraftKings CEO Speaks on New Partnership with DISH Network
March 19, 2021
On this MarketScale industry update, host Hilary Kennedy tackles a complex topic with big implications for the future of sports betting. Not long ago, promoting sports betting on television was out of bounds. But today? You can now place a bet directly from your TV.     DraftKings, a prominent sports betting company, announced a Read more
How Will Remote Experiences and Hospitality Coexist Moving Forward?
March 12, 2021
  Online live experiences – those that give us a chance to immerse ourselves in entertainment, education and more from anywhere – have carved out a permanent place in our world in the wake of a year unlike any we’ve ever seen. However, do they have a place in hospitality? How can they coexist with the traditional landscape of in-person events Read more
Nintendo Switch Plants Its Flag in Handheld Gaming Market
March 3, 2021
On this MarketScale TV interview, Voice of B2B Daniel Litwin and guest Mia Consalvo, PhD, Professor and Canada Research Chair in Game Studies & Design for Concordia University, highlighted the new undisputed champion of handheld gaming – the Nintendo Switch. The console has officially passed the company’s 3DS console in sales, with leading title “Animal Read more
Connecting Fans and Athletes Through Music
February 22, 2021
The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.   Many of us have seen our favorite athletes warm up before a game -- and wondered what they are Read more
Can HBO Max Keep Up the Energy in the Crowded World of Streaming?
February 18, 2021
With people around the globe continuing to cut the cable cord at unprecedented levels, the world of streaming is experiencing a bona fide explosion. Services are popping up and down the spectrum of media companies, from tried-and-true juggernauts like NBC to upstarts and the cemented new-age goliaths like Netflix. HBO is one of those legacy networks Read more
Helping Soccer Players Reach Optimal Performance with Data-Powered Training
February 15, 2021
The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.   How have social media and new digital platforms contributed to the growth of soccer in the Read more