Videos

Sports Teams Can Leverage AR and VR Technologies to Deepen Fan Engagement & Unlock Real-Time Revenue Opportunities

AR and VR technologies

Augmented reality (AR) and virtual reality (VR) technologies are opening up novel ways to enhance the fan experience, both in stadiums and from the comfort of one’s home. The release of Apple Vision Pro headsets has sparked debate on their potential impact on live sporting events. Critics question whether fans engrossed in their…

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Sports & Entertainment
Introducing Brand Hub in MarketScale Studio

In the realm of digital media, consistency is king. Ensuring that every piece of content reflects your brand’s identity is crucial for maintaining credibility and building trust with your audience. But how can you guarantee uniformity across a vast array of media assets, especially in an era of decentralized content creation? Enter Brand Books,…

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Business Services
Transform Your Videos with AI

The future of video editing is here, and it’s powered by AI. MarketScale’s recent webinar, hosted by Alex LeBlanc and Shannon Willey, took a deep dive into how artificial intelligence is transforming the art of video production. In an era where video content reigns supreme, AI is emerging as a game-changer, providing tools that bring…

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Sports & Entertainment
The Future of Fan Engagement in Sports: Trends and Innovations

In the rapidly evolving world of sports, fan engagement is undergoing a significant transformation, driven by technological advancements and changing consumer behaviors. Younger generations, particularly Gen Z, are reshaping the sports viewing experience, favoring digital platforms and social media for a more interactive and communal experience. The rise of immersive sports, facilitated by streaming…

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Sports & Entertainment
Digital Fan Engagement Strategies: Insights from Stephi Blank

In the dynamic world of sports marketing, the journey from a passionate advocate for women in sports to a leading figure in digital fan engagement strategies is both inspiring and instructive. Stephi Blank, the VP of Marketing & Service at WIT Sports, exemplifies this trajectory. Her story begins at Washington University, where she took…

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Sports & Entertainment
Standing Out From the Competition

In a crowded marketplace, authenticity could be the strongest differentiator in standing out from the competition. Actor and Keynote Speaker Greg Bryk shares his insights on making a mark, on-screen and in the B2B arena. Bryk emphasizes the power of authenticity over pandering to the audience. He explains, “The way to stick out from…

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Sports & Entertainment
Authenticity: Connecting Through Genuine Belief

In the intersection of art and commerce, authenticity is the bridge that connects deeply with audiences and customers alike. Actor and Keynote Speaker Greg Bryk, known for his compelling performances, elucidates this concept in his recent video. He stresses the importance of personalizing material in acting to evoke genuine emotion, a principle that applies…

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ensuring excellence
Ensuring Excellence: Jonathan Yu’s Commitment to Quality Control
June 15, 2024

Meet Jonathan Yu, the meticulous Quality Control Manager at Rentex, Philadelphia. Jonathan helps to ensure project success for Rentex customers by keeping all equipment is in tip-top shape. With the precision of a Jedi, he maintains the highest standards of quality and reliability, bringing unparalleled dedication his role. Join us in celebrating Jonathan’s hard work…

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resilience in action
Resilience in Action: Rodney Krantz’s Operational Expertise
June 15, 2024

Meet Rodney Krantz, the dynamic Operations Manager at Rentex Las Vegas. Rodney thrives in the bustling environment of Las Vegas, expertly managing operations with remarkable resilience and determination. His journey as a cancer survivor adds to his strength and dedication, inspiring those around him. Join us in celebrating Rodney’s unwavering commitment and the vibrant energy…

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mastering multitasking
Mastering Multitasking: Garrett Millar’s Warehouse Leadership
June 15, 2024

Meet Garrett Millar, the adept Warehouse Manager at Rentex, Las Vegas. Garrett excels at multitasking, expertly juggling numerous responsibilities to ensure smooth and efficient operations. His ability to handle diverse tasks with precision and agility keeps the warehouse running seamlessly. Join us in celebrating Garrett’s dedication and the exceptional management skills he brings to our…

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Tech-Savvy Leadership: Robert Zicarelli’s Warehouse Expertise
June 15, 2024

Meet Robert Zicarelli, the diligent Assistant Warehouse Manager at Rentex Las Vegas. Robert excels in maintaining efficient warehouse operations with a keen eye for detail and organization. His strategic approach to challenges is as meticulous as fine-tuning a high-performance car. Join us in celebrating Robert’s dedication and the innovative energy he brings to our Las…

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Other Videos
Environmental Inspirations: Generating Creativity from Everyday Surroundings
November 2, 2023

The landscape of brand-to-brand storytelling is evolving, and the art of sourcing environmental inspirations from our surroundings stands at its forefront. Greg Bryk, a distinguished Actor and Keynote Speaker, sheds light on this interplay between our surroundings and creativity. Bryk draws a poignant parallel in his discourse: “As an actor, my job is to…

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Reacting to Your Customer: The Art of Listening and Adapting
October 26, 2023

In today’s fast-paced digital age, the ability to adapt and respond to feedback is paramount for content creators and businesses alike. Drawing parallels from the acting world, Greg Bryk emphasizes the importance of effective communication in reacting to your customer. In this insightful video, Greg Bryk, renowned actor, and keynote speaker, delves into the…

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Storytellers Who Focus on Their Message Find An Audience Willing to Hear it
October 13, 2023

How can storytellers, from actors to brand narrators, navigate the inevitable challenges of rejection and disappointment? Actor and Speaker Greg Bryk emphasizes the importance of concentrating on the essence of one’s message rather than the immediate reaction it receives. “If you believe in the value of what you have to say and you focus…

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Unveiling the ‘Why’: Greg Bryk on Fostering Genuine Connections in Acting and Branding
October 4, 2023

Actor and Keynote Speaker Greg Bryk emphasizes the vital role of a compelling ‘why’ in acting and branding. He suggests that actors and brands must connect emotionally to their ‘why’ to forge a genuine connection with their audience. Embedding personal stories and belief in their narrative, actors, and brands can significantly enhance their engagement…

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Lionel Messi Increases Ticket Prices: Can He Also Boost the Quality Perception of Major League Soccer?
August 18, 2023

Soccer superstar Lionel Messi will grace Nashville with his presence as he and Inter Miami CF gear up to challenge Nashville SC in the highly anticipated Leagues Cup final. Fans eagerly await the match, scheduled for Saturday, August 19, at 9 p.m. ET. Tickets went on sale Wednesday. Messi has been on a scoring…

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Unparalleled Reach Meets Operational Experience: the ESPN and Penn Entertainment Partnership Is One to Bet On
August 14, 2023

ESPN and PENN Entertainment have unveiled a groundbreaking deal to launch “ESPN BET,” a branded sportsbook set to debut this fall in 16 states. This ambitious venture sees PENN committing significant financial investment in ESPN over a decade, with the latter gaining share options. Amidst this, PENN’s stock surged by 14% post-announcement. In a…

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What Could the Bally Sports Collapse Mean for League Broadcasting Rights?
February 17, 2023

— With the recent news that Bally Sports could be in bankruptcy trouble, what would a world where leagues own their broadcasting rights look like? If major sports leagues (like the MLB) were to have their own broadcasting rights, it would undoubtedly have a significant impact on the broadcasting community. One of the most…

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Sports Betting and TV Ratings for Super Bowl LVII
February 11, 2023

What is the relationship between sports betting and TV ratings? The Super Bowl is the largest television and sports event of the year, but it’s also the biggest sports betting event too. Betting on this weekend’s Super Bowl matchup between the Philadelphia Eagles and the Kansas City Chiefs, according to the American Gaming Association, is…

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Super Bowl LVII Ad Spots Sold Out. Why Did It Take So Long This Year?
February 6, 2023

Patrick Rishe, Host of “Suite Talk: The Business Behind Sports“, takes a look at the 2023 Super Bowl LVII Ad trends. An uncertain economy is one of the biggest factors as to why it took companies so long to buy out the ad spaces for this year’s Super Bowl. Not to mention we have seen…

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