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Hospitality

Guest experience, hotel tech, and travel industry trends.

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Nash & Smashed moves past one meal size with Qu's tiered menu tools
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Nash & Smashed moves past one meal size with Qu's tiered menu tools

The 35-unit franchise's old POS offered one meal size and a flat add-on. Qu's menu tools now let it build tiered offers for kiosks to upsell.

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Choice Hotels raises 2026 RevPAR outlook as data center demand lifts Q3

Choice Hotels raises 2026 RevPAR outlook as data center demand lifts Q3

In Q3, Choice hotels near data centers pulled ahead as extended stay passed 40% of its U.S. pipeline.

MarketScale Newsroom·
Only 15% say AI has improved frontline hotel work, AHLA and Actabl report finds

Only 15% say AI has improved frontline hotel work, AHLA and Actabl report finds

84% of hotel respondents say AI improved their work; only 15% say it improved frontline work. Hotel Dive reads the gap as a guest-facing AI opportunity.

MarketScale Newsroom·
Accor selects IDeaS Optix as a referenced BI tool for its hotels

Accor selects IDeaS Optix as a referenced BI tool for its hotels

Accor made IDeaS' Optix a referenced BI option for its hotels. IDeaS already serves as Accor's revenue management system of record.

MarketScale Newsroom·
HotelPartner's rebrand bets that hotel profit is won in distribution

HotelPartner's rebrand bets that hotel profit is won in distribution

HotelPartner has added 'profit' to its name and launched a service-light tier for consultants and smaller hotel groups across Europe.

MarketScale Newsroom·
Extended stay hotels now make up 40% of the U.S. hotel construction pipeline

Extended stay is 40% of the U.S. hotel development pipeline

Extended stay is 40% of U.S. projects; early planning thinned since 2025 as conversions rose and luxury grew.

MarketScale Newsroom·
Hyatt expects 10 hotel openings in Canada in 2027, its largest year there

Hyatt expects 10 hotel openings in Canada in 2027, its largest year there

Hyatt has more than 40 deals in its Canadian pipeline, including 10 hotels expected to open in 2027, putting it on track for its largest year there.

MarketScale Newsroom·
Switching laundry suppliers saved one Avendra client almost $75,000 a year

Switching laundry suppliers saved one Avendra client almost $75,000 a year

An Avendra client saves almost $75,000 a year on laundry, and a Cornell trial found menus without dollar signs lift the average check 8%.

MarketScale Newsroom·
Airbnb bars hosts from assigning checkout chores starting November 20

Airbnb bars hosts from assigning checkout chores starting November 20

Guests can no longer be required to strip beds, wash dishes, run laundry or haul trash. Hosts can still ask for the basics. Cleaning fees stay. The host community is split between relief and threats to leave, and the move pushes short-term rentals closer to a hotel standard.

Extended-stay manager Sandpiper adds Hampton Inn and three more brands in 90 days

Extended-stay manager Sandpiper adds Hampton Inn and three more brands in 90 days

Sandpiper Hospitality takes on 12-plus hotels in 90 days, including four brands new to its portfolio from Hilton, Marriott and IHG.

MarketScale Newsroom·
An open-source hotel PMS connector keeps AI booking changes off by default

An open-source hotel PMS connector keeps AI booking changes off by default

Miquel Gelabert Cifre's open-source MCP server gives AI assistants nine read tools on a hotel PMS and keeps reservation changes behind two locks.

MarketScale Newsroom·
YYForce robots projected to cut selected costs 10% at 772-room Singapore hotels

YYForce robots projected to cut selected costs 10% at 772-room Singapore hotels

YYForce's rollout at Novotel and Mercure Singapore on Stevens comes with a net 10% cost projection. Humanoids come later, as research.

MarketScale Newsroom·
Leonardo Hotels rebuilds its development team to absorb 28 new hotels in 2026

Leonardo Hotels rebuilds its development team to absorb 28 new hotels in 2026

About 20 of the 28 hotels Leonardo expects to add in 2026 come from the former Revo portfolio.

MarketScale Newsroom·
Spire Hospitality puts hotel IT, forecasting and AI under one executive

Spire Hospitality puts hotel IT, forecasting and AI under one executive

Spire's new Strategic Asset Performance division hands SVP Shozib Khan IT, financial planning, hotel systems, AI strategy and the owner relationship.

MarketScale Newsroom·
AI Hospitality Group aims for 500-basis-point margin gains in six months

AI Hospitality Group aims for 500-basis-point margin gains in six months

Ex-Remington CEO Sloan Dean's new Dallas startup will run hotels with AI agents under management contracts, backed by a $7.5 million seed round.

MarketScale Newsroom·
Nobu's San Juan hotel keeps it to 50 rooms and leads with the restaurant

Nobu's San Juan hotel keeps it to 50 rooms and leads with the restaurant

Nobu Hospitality plans to open Nobu Hotel and Restaurant San Juan in 2028, with 50 rooms, a street-level restaurant and bar, and a rooftop lounge and bar.

MarketScale Newsroom·
How a Labor Day calendar shift can make a weekly travel comparison look weak

How holiday calendar shifts can skew weekly travel comps

A calendar shift can move holiday travel into a different comparison week than the year before, making one week look weak and the next look strong.

MarketScale Newsroom·
My Place relaunches Trend with an introductory royalty for franchises executed before Dec. 31

My Place relaunches Trend with an introductory royalty for franchises executed before Dec. 31

Hotel conversions are up 15% year over year. My Place has relaunched Trend as three tiers, pitched as a franchise path without heavy capital requirements.

MarketScale Newsroom·
Hotel Effectiveness: HPOR gains continued through H1 2026

Hotel Effectiveness: HPOR gains continued through H1 2026

Labor hours per occupied room fell in H1 2026, but the year-over-year gains were smaller in Q2. Hourly wages rose 2.9% to 3.3%.

MarketScale Newsroom·
If a competitor's move triggers your rate change, that is market-based pricing, not dynamic

If a competitor's move triggers your rate change, that is market-based pricing, not dynamic

Lighthouse's September 8 guide draws one line between market-based and dynamic pricing: is a competitor's rate the trigger, or one input among several?

MarketScale Newsroom·
Summer 2025 was the weakest US hotel summer in four years, STR data shows

STR: Summer 2025 was tracking as weakest in four years

STR counted 1.4 million fewer room nights in summer 2025 as weekday business travel plateaued. That soft 2025 base is a key benchmark for reading 2026 gains.

MarketScale Newsroom·
Aimbridge's LIFT tool flags hotel staffing gaps before the financials do

Aimbridge's LIFT tool flags hotel staffing gaps before the financials do

Aimbridge Hospitality has rolled out LIFT, a proprietary AI-assisted labor tool, across its managed hotels after a pilot showed housekeeping and laundry gains.

MarketScale Newsroom·
Fragmented POS systems are restaurants' biggest missed data opportunity, Oracle says

Fragmented POS systems are restaurants' biggest missed data opportunity, Oracle says

Oracle Restaurants, Signature Systems and 110 Ventures tell Bar & Restaurant where POS data goes unused and why unifying platforms matters.

MarketScale Newsroom·
More than half of hotels are still short-staffed despite 70% raising pay

More than half of hotels are still short-staffed despite 70% raising pay

AHLA's 2026 owner survey: 71% cite supply costs as the top pressure, 70% offer higher wages, and more than half remain understaffed.

MarketScale Newsroom·

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