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Hospitality

Guest experience, hotel tech, and travel industry trends.

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YYForce robots projected to cut selected costs 10% at 772-room Singapore hotels
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YYForce robots projected to cut selected costs 10% at 772-room Singapore hotels

YYForce's rollout at Novotel and Mercure Singapore on Stevens comes with a net 10% cost projection. Humanoids come later, as research.

MarketScale Newsroom·

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Leonardo Hotels rebuilds its development team to absorb 28 new hotels in 2026

Leonardo Hotels rebuilds its development team to absorb 28 new hotels in 2026

About 20 of the 28 hotels Leonardo expects to add in 2026 come from the former Revo portfolio.

MarketScale Newsroom·
Spire Hospitality puts hotel IT, forecasting and AI under one executive

Spire Hospitality puts hotel IT, forecasting and AI under one executive

Spire's new Strategic Asset Performance division hands SVP Shozib Khan IT, financial planning, hotel systems, AI strategy and the owner relationship.

MarketScale Newsroom·
AI Hospitality Group aims for 500-basis-point margin gains in six months

AI Hospitality Group aims for 500-basis-point margin gains in six months

Ex-Remington CEO Sloan Dean's new Dallas startup will run hotels with AI agents under management contracts, backed by a $7.5 million seed round.

MarketScale Newsroom·
Nobu's San Juan hotel keeps it to 50 rooms and leads with the restaurant

Nobu's San Juan hotel keeps it to 50 rooms and leads with the restaurant

Nobu Hospitality plans to open Nobu Hotel and Restaurant San Juan in 2028, with 50 rooms, a street-level restaurant and bar, and a rooftop lounge and bar.

MarketScale Newsroom·
How a Labor Day calendar shift can make a weekly travel comparison look weak

How holiday calendar shifts can skew weekly travel comps

A calendar shift can move holiday travel into a different comparison week than the year before, making one week look weak and the next look strong.

MarketScale Newsroom·
My Place relaunches Trend with an introductory royalty for franchises executed before Dec. 31

My Place relaunches Trend with an introductory royalty for franchises executed before Dec. 31

Hotel conversions are up 15% year over year. My Place has relaunched Trend as three tiers, pitched as a franchise path without heavy capital requirements.

MarketScale Newsroom·
Hotel Effectiveness: HPOR gains continued through H1 2026

Hotel Effectiveness: HPOR gains continued through H1 2026

Labor hours per occupied room fell in H1 2026, but the year-over-year gains were smaller in Q2. Hourly wages rose 2.9% to 3.3%.

MarketScale Newsroom·
If a competitor's move triggers your rate change, that is market-based pricing, not dynamic

If a competitor's move triggers your rate change, that is market-based pricing, not dynamic

Lighthouse's September 8 guide draws one line between market-based and dynamic pricing: is a competitor's rate the trigger, or one input among several?

MarketScale Newsroom·
Summer 2025 was the weakest US hotel summer in four years, STR data shows

STR: Summer 2025 was tracking as weakest in four years

STR counted 1.4 million fewer room nights in summer 2025 as weekday business travel plateaued. That soft 2025 base is a key benchmark for reading 2026 gains.

MarketScale Newsroom·
Aimbridge's LIFT tool flags hotel staffing gaps before the financials do

Aimbridge's LIFT tool flags hotel staffing gaps before the financials do

Aimbridge Hospitality has rolled out LIFT, a proprietary AI-assisted labor tool, across its managed hotels after a pilot showed housekeeping and laundry gains.

MarketScale Newsroom·
Fragmented POS systems are restaurants' biggest missed data opportunity, Oracle says

Fragmented POS systems are restaurants' biggest missed data opportunity, Oracle says

Oracle Restaurants, Signature Systems and 110 Ventures tell Bar & Restaurant where POS data goes unused and why unifying platforms matters.

MarketScale Newsroom·
More than half of hotels are still short-staffed despite 70% raising pay

More than half of hotels are still short-staffed despite 70% raising pay

AHLA's 2026 owner survey: 71% cite supply costs as the top pressure, 70% offer higher wages, and more than half remain understaffed.

MarketScale Newsroom·
65% of North American hotels reported staffing shortages in 2025 as AI moves into ops

65% of North American hotels reported staffing shortages in 2025 as AI moves into ops

A BCG-NYU report and new booking-engine integrations show AI shifting hotel priorities from ad spend to data integration, labor productivity, and

MarketScale Newsroom·
Hotels Face Branded-Search Interception as Google Reshapes Booking

Hotels Face Branded-Search Interception as Google Reshapes Booking

Hospitality Technology reports lookalike sites intercepting hotel searches, as Choice Hotels and Hilton diverge on Google AI checkout.

MarketScale Newsroom·
IHG’s new AI hotel search makes clean property data a must-have for revenue

IHG’s new AI hotel search makes clean property data a must-have for revenue

IHG’s conversational search beta connects natural language queries to live rates and IHG One Rewards. Operators now need AI-ready content pipelines to win direc

MarketScale Newsroom·
Hotel tech rollouts are now a change-management project first, a software project second

Hotel tech rollouts are now a change-management project first, a software project second

A Cloudbeds podcast episode with Première Advisory Group’s Jason Edwards puts deflagging and front-desk adoption back at the center of hotel tech ROI.

MarketScale Newsroom·
BWH Hotels is turning Aiden into a repeatable adaptive-reuse playbook, with 58 hotels open and 20-plus in development

BWH Hotels grows Aiden to 58 hotels open, 20-plus in development, with a Toronto airport conversion in the pipeline

BWH Hotels says its Aiden boutique brand has reached 58 hotels worldwide with more than 20 in development, including a 145-room office-to-hotel conversion near

MarketScale Newsroom·
Aiden reaches 58 hotels worldwide as BWH Hotels lines up 20-plus projects, a signal that boutique development has become a repeatable brand play

Aiden reaches 58 hotels worldwide as BWH Hotels lines up 20-plus projects, a signal that boutique development has become a repeatable brand play

BWH Hotels says its Aiden boutique brand is now at 58 hotels, with 20-plus in development. For operators, the shift is about conversion-ready specs and loyalty-

MarketScale Newsroom·
Marriott CEO says AI booking agents will hurt online travel agencies more than hotels

Marriott CEO says AI booking agents will hurt online travel agencies more than hotels

Marriott's Anthony Capuano argues AI agents disintermediate OTAs first, while hotel brands with direct loyalty relationships hold an edge.

MarketScale Newsroom·
Industry Perspective_WiFi 7

Wi-Fi 7's Real Hotel Advantage Isn't Speed. It's Traffic Management.

The rapid evolution of WiFi technology has transformed the way networks are understood and utilized. In recent years, there has been a shift from complex technical nomenclature to simpler, more accessible terms like WiFi 5, 6, and now, WiFi 7. This change is not just cosmetic; it represents a significant shift in connectivity technology and how it impacts guest experience in hospitality.

Scott Hunt·
Domestic travel carries Expedia and Booking Holdings past Q2 estimates as cross-border headwinds persist

Domestic travel carries Expedia and Booking Holdings past Q2 estimates as cross-border headwinds persist

Expedia raised its 2026 gross bookings forecast to $130.8B and beat Q2 profit estimates, while Booking Holdings also reported higher revenue, both citing resili

MarketScale Newsroom·
Disney Grew Park Income 27% on 3% More Guests. That Spread Is the Number to Study.

Disney Grew Park Income 27% on 3% More Guests. That Spread Is the Number to Study.

Disney's domestic parks grew operating income 27% on 3% attendance growth. That spread, not the earnings beat, is the number hospitality and experiential operators should be studying. Here is what Disney's Q3 and Comcast's Universal results together say about where experiential demand is actually heading.

MarketScale Newsroom·
Meet in The Lobby - Meet The Hosts!

Meet in The Lobby - Meet The Hosts!

A new podcast has entered the hospitality space, and it is bringing two industry veterans along with it. "Meet in the Lobby" is a show built for hospitality professionals, hosted by two practitioners who between them have decades of hands-on experience navigating the industry. The debut episode gives listeners a chance to get acquainted with the voices behind the microphone before the real conversations begin.

Lindsay Garbacik·

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