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Hospitality

Guest experience, hotel tech, and travel industry trends.

IHG’s new AI hotel search makes clean property data a must-have for revenue
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IHG’s new AI hotel search makes clean property data a must-have for revenue

IHG’s conversational search beta connects natural language queries to live rates and IHG One Rewards. Operators now need AI-ready content pipelines to win direc

MarketScale Newsroom·

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Hotel tech rollouts are now a change-management project first, a software project second

Hotel tech rollouts are now a change-management project first, a software project second

A Cloudbeds podcast episode with Première Advisory Group’s Jason Edwards puts deflagging and front-desk adoption back at the center of hotel tech ROI.

MarketScale Newsroom·
BWH Hotels is turning Aiden into a repeatable adaptive-reuse playbook, with 58 hotels open and 20-plus in development

BWH Hotels grows Aiden to 58 hotels open, 20-plus in development, with a Toronto airport conversion in the pipeline

BWH Hotels says its Aiden boutique brand has reached 58 hotels worldwide with more than 20 in development, including a 145-room office-to-hotel conversion near

MarketScale Newsroom·
Aiden reaches 58 hotels worldwide as BWH Hotels lines up 20-plus projects, a signal that boutique development has become a repeatable brand play

Aiden reaches 58 hotels worldwide as BWH Hotels lines up 20-plus projects, a signal that boutique development has become a repeatable brand play

BWH Hotels says its Aiden boutique brand is now at 58 hotels, with 20-plus in development. For operators, the shift is about conversion-ready specs and loyalty-

MarketScale Newsroom·
Marriott CEO says AI booking agents will hurt online travel agencies more than hotels

Marriott CEO says AI booking agents will hurt online travel agencies more than hotels

Marriott's Anthony Capuano argues AI agents disintermediate OTAs first, while hotel brands with direct loyalty relationships hold an edge.

MarketScale Newsroom·
Industry Perspective_WiFi 7

Industry Perspective_WiFi 7

The rapid evolution of WiFi technology has transformed the way networks are understood and utilized. In recent years, there has been a shift from complex technical nomenclature to simpler, more accessible terms like WiFi 5, 6, and now, WiFi 7. This change is not just cosmetic; it represents a signif

Scott Hunt·
Domestic travel carries Expedia and Booking Holdings past Q2 estimates as cross-border headwinds persist

Domestic travel carries Expedia and Booking Holdings past Q2 estimates as cross-border headwinds persist

Expedia raised its 2026 gross bookings forecast to $130.8B and beat Q2 profit estimates, while Booking Holdings also reported higher revenue, both citing resili

MarketScale Newsroom·
Chatgpt image aug 5 2026 05 02 19 pm

Disney Grew Park Income 27% on 3% More Guests. That Spread Is the Number to Study.

Disney's domestic parks grew operating income 27% on 3% attendance growth. That spread, not the earnings beat, is the number hospitality and experiential operators should be studying. Here is what Disney's Q3 and Comcast's Universal results together say about where experiential demand is actually heading.

MarketScale Newsroom·
Meet in The Lobby - Meet The Hosts!

Meet in The Lobby - Meet The Hosts!

A new podcast has entered the hospitality space, and it is bringing two industry veterans along with it. "Meet in the Lobby" is a show built for hospitality professionals, hosted by two practitioners who between them have decades of hands-on experience navigating the industry. The debut episode gives listeners a chance to get acquainted with the voices behind the microphone before the real conversations begin.

Lindsay Garbacik·
What every operations leader can learn from a resort evacuation

What every operations leader can learn from a resort evacuation

A fire at a Dominican Republic resort forced the evacuation of 1,700 guests, highlighting the importance of efficient crisis management. This incident offers key lessons for operations leaders across industries.

MarketScale Industry News·
Dense wall of lush ivy leaves creating a green natural background texture.

HITEC 2026: Revinate's Ivy automates up to 80% of routine guest inquiries

Revinate debuted Ivy at HITEC 2026, a decision-intelligence layer that automates up to 80% of routine guest inquiries across its platform.

MarketScale Newsroom·
HITEC 2026: Revinate's Ivy targets automation of up to 80% of routine guest inquiries

HITEC 2026: Revinate's Ivy targets automation of up to 80% of routine guest inquiries

Revinate debuts Ivy at HITEC 2026, a decision-intelligence layer built to automate up to 80% of routine guest inquiries across its platform.

MarketScale Newsroom·
The Origin of Revpar Media: Host Calvin Tilokee’s Journey from Revenue Management to Performance Storytelling

The Origin of Revpar Media: Host Calvin Tilokee’s Journey from Revenue Management to Performance Storytelling

Something has shifted in hotel marketing, and you can feel it. In a landscape where every property can publish polished visuals, aesthetics alone are no longer enough to stand out—or to convert attention into bookings. Research increasingly shows that social media now plays a meaningful role in how travelers choose destinations and plan trips,…

Calvin Tilokee·
Why Hotel Performance Depends on Commercial Leadership Across Sales, Marketing, and Revenue

Why Hotel Performance Depends on Commercial Leadership Across Sales, Marketing, and Revenue

The hospitality industry is in the middle of a structural shift toward commercial leadership. Titles like “commercial leader” and “commercial strategy” have gone from buzzwords to necessities as hotels face tighter margins, rising distribution costs, and increasingly fragmented demand. Post-pandemic recovery, accelerated digital marketing spend, and a surge in new supply have forced owners…

Calvin Tilokee·
From Wall Street to World Travel: Scott Eddy’s Journey to Becoming Hospitality’s No-Nonsense Voice

From Wall Street to World Travel: Scott Eddy’s Journey to Becoming Hospitality’s No-Nonsense Voice

In 2019, travel and tourism contributed a whopping 10.4% of global GDP — a figure that vanished almost overnight when the pandemic brought the world to a standstill. Today, the industry has clawed its way back to that same share of the global economy, but travelers have changed. They no longer settle for polished marketing…

Calvin Tilokee·
How Hotels Bounce Back From the Unexpected

How Hotels Bounce Back From the Unexpected

In this episode of Inside Restoration & Recovery, host Martha Lewis sits down with Josh Creznic, Director of Hospitality Services at BMS CAT, to unpack the unique challenges and critical priorities in hotel restoration. With over two decades of experience in hospitality—spanning major brands like Marriott and Wyndham—Josh brings deep insight into how restoration…

Martha Lewis·
From Green Initiatives to Guest Loyalty: Building the Future of Hospitality Through Tree Planting and Plastic Cleanup Programs

From Green Initiatives to Guest Loyalty: Building the Future of Hospitality Through Tree Planting and Plastic Cleanup Programs

Sustainability is no longer optional in hospitality—it’s the expectation. A recent Booking.com report found that 84 percent of global travelers now prioritize making their trips more sustainable, raising the bar for hotels worldwide. Yet too many properties are still relying on the basics—like towel reuse cards or energy-saving reminders—that guests increasingly see as table stakes….

Calvin Tilokee·
The Outdoor Advantage: Enhancing Guest Experience Through Design, Flexibility, and Functionality

The Outdoor Advantage: Enhancing Guest Experience Through Design, Flexibility, and Functionality

As guests increasingly prioritize wellness, sustainability, and immersive experiences, hotels are transforming their outdoor environments into multifunctional retreats that blend comfort with connection to nature. A 2024 research study found that 58 percent of travelers preferred hotels embracing sustainability practices—such as reducing plastic and promoting eco-friendly amenities, highlighting the growing importance of intentional, guest-focused…

Business Services·
Moving Beyond Social Media Buzz: How Authentic Content & Long-Term Influencer Partnerships Can Drive Hotel ROI

Moving Beyond Social Media Buzz: How Authentic Content & Long-Term Influencer Partnerships Can Drive Hotel ROI

Influencer marketing is rapidly changing, and many hotels are still figuring out how to tap into its full potential. As travelers demand more authentic and relatable content, the pressure is on for hotels to adapt their marketing strategies. But with skepticism around the true ROI of influencer partnerships, it’s more important than ever for brands…

Calvin Tilokee·
Leaders Driving Hospitality Career Development Must Embrace Tech, Inclusion, and Risk

Leaders Driving Hospitality Career Development Must Embrace Tech, Inclusion, and Risk

The hospitality industry is under mounting pressure to modernize to meet guest expectations for seamless, tech-driven experiences and also develop leaders who can drive that transformation. According to Rackspace Technology, only 28% of travel and hospitality companies qualify as “AI leaders”— those aligning strategy, compliance, and training with real-world deployment. Another 28% remain in…

Calvin Tilokee·
Heart-First Hospitality Leadership: How Saying ‘Yes’ Transforms Guest Experiences, Boosts Staff Morale, and Drives Business Results

Heart-First Hospitality Leadership: How Saying ‘Yes’ Transforms Guest Experiences, Boosts Staff Morale, and Drives Business Results

As the hospitality industry emerges from years of pandemic-driven upheaval, hospitality leadership is evolving to meet new challenges. Leaders are looking for new ways to retain staff, elevate guest satisfaction, and drive revenue without burning out their teams. One trend gaining traction is the power of “Yes”: empowering employees to say yes more often,…

Calvin Tilokee·
Using Technology to Elevate Hospitality

Using Technology to Elevate Hospitality

Guest expectations are forcing hospitality leaders to reimagine service delivery through smarter tools and data-driven personalization strategies

Ben Thomas·
Maestro PMS All-In-One Solution Provider Unveils 2025 Tech Roadmap Featuring API Interface Expansion, Embedded Payment Processing Enhancements and More

Maestro PMS All-In-One Solution Provider Unveils 2025 Tech Roadmap Featuring API Interface Expansion, Embedded Payment Processing Enhancements and More

The property management platform is prioritizing seamless integrations and payment flexibility to help independent hoteliers streamline operations in 2025

Hospitality·
How Independent Hotels are Relying on PMS Technology to Recoup ROI in 2025

How Independent Hotels are Relying on PMS Technology to Recoup ROI in 2025

Smaller hotel operators are consolidating fragmented software systems into unified platforms that streamline daily operations and boost profitability

Hospitality·

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