Detroit’s Draft Week Success: Hotels Can Bank on Event Tourism by Working in Conjunction with Major Events

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During the NFL draft week in Detroit last month, the city achieved an unprecedented spike in hotel revenues, marking a significant milestone in its economic landscape. This surge is a reflection of a broader trend seen in other major cities during major events. It further demonstrates just how impactful event-driven tourism is on local businesses and the urban economy. Such opportunities help cities also solidify a name for themselves as a go-to locale for major events.

What does this record revenue mean for Detroit and cities like it? 

Addressing this subject is Sarah Dandashy, renowned travel and hospitality expert. Dandashy examined event-driven tourism and how integrating local events can substantially benefit hotel industries, and by extension, the broader local economy.

Several points Dandashy raised were:

  • Hotels must become deeply integrated with local events to maximize their revenue potential. This strategy not only boosts occupancy rates but also allows hotels to charge premium rates.
  • Successful hotels often collaborate closely with local tourism boards. This partnership helps them stay informed about upcoming events and effectively position themselves in the market.
  • By aligning with high-profile events, hotels can implement a premium pricing strategy. This approach is justified by the high demand during such occurrences.
  • Hotels that are actively involved in the community and contribute to local events tend to attract more guests. This engagement enhances their reputation and visibility.
  • Dandashy emphasizes the importance of catering to a wide range of events—from sports games to concerts—to ensure a steady influx of guests throughout the year.

Dandashy highlights the success seen in Detroit can be used as a blueprint for other cities and hoteliers to harness the power of event tourism. 

Article by Alexandra Simon.

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