What Hotel Markets are Currently Seeing the Most Revenue Success?
On this week’s episode of Say Yes to Travel, we got to sit down with Jonathan Capps, Vice President of Revenue, and Gavin Royster, Director of Development, at Charlestowne Hotels.
They provided some great insight regarding revenue and development strategies both in the current climate and as we move past this unprecedented period into a new normal and beyond.
Charlestowne has a large portfolio of hotels in destinations around the country. The company is an interesting case study, because the size and scope and scope of its portfolio has led to unique outcomes. In many ways, having properties that are small to medium and independent in secondary leisure markets has allowed the company to manage the changes this year well.
The varied portfolio has also brought challenges, as each destination has required different protocol changes. In essence, no property faced the same protocols or requirements due to being based in different states and markets.
But there were also a lot of lessons learned. For those properties that remained open, they were training and learning “on the fly” and make changes in real-time. The benefit for those hotels that closed and reopened was an ability to glean information and best practices from some of the other properties that remained open.
A shift in marketing was also pivotal and has felt like a rebrand around cleanliness. Clean is now everything in the world of hospitality, and all of the company’s hotels were able to shift with that as a primary focus.
We covered much more throughout the episode, including:
- How daily responsibilities and communication/collaboration interdepartmentally and with properties in regards to revenue and markets has changed
- Revenue strategies that hoteliers have adopted for 2020 and will need to adopt for 2021
- Types of hotels (i.e. condo-hotels, boutique, beach) that will be most sought-after post-pandemic
- Markets currently seeing the most revenue success
- The future of hotel development and markets primed for “post-COVID” development
Give a listen for all the details, and for more information on Charlestowne Hotels, check out their website.
Say Yes To Travel has a new episode every Thursday!
Amazon’s HQ2 Pause Should Force Businesses to Rethink Workplace Flexibility Office Space Expansion
As Amazon decides to pause the construction of its HQ2 project amidst an uncertain economic climate, businesses are forced to grapple with the strategic viability of their workplace and work model. Major tech companies, faced with significant workforce reductions, are reevaluating the need for traditional office spaces and whether it’s a wise decision to consider […]
Metaverse Marketing: Influencer Avatars Open Up Retailers to a Target Generation of Consumers
The Metaverse has been growing since 2020 and is predicted to hit $800 billion by 2024. The Metaverse has always been extremely popular with the gaming industry, but there are more areas where the Metaverse has been proven to generate revenue for companies. Retailers are now expanding and using Metaverse marketing to reach younger generations […]
Sustainable Living: Exploring the Relationship Between Home Development and Trees
On this episode of Building Roots, two of Treenewal’s ISA Certified Arborists, James Allen and Cory Herpel, discussed the importance of taking a proactive approach to maintaining healthy trees in developing communities. They highlighted the need for involving an arborist early in the process, before any construction takes place, to minimize root damage and other […]