Business Services

Experts Are All Around You

Experts Are All Around You

In the latest episode of “UGC for B2B: Experts are All Around You,” hosts Geoffrey Short and Gordie Tamayo delve into the evolving landscape of user-generated content (UGC) in the B2B sector. The episode, aired on February 6, 2025, focuses on the shift from traditional content formats like PDFs and blogs to dynamic videos…

Read More

Latest

Articles
Empowering Teams with the No Fail Trust™ Methodology: Insights From U.S. Air Force Pilot Jason O. Harris

On this episode of the Through the Storm podcast, Dr. Travis Hearne speaks with Retired U.S. Air Force Pilot, Global Keynote Speaker, and all-around badass, Jason O. Harris. Lieutenant Colonel Jason Harris is a highly sought-after keynote speaker, best-selling author, expert thought leader, and professional pilot. As a fourth-generation military member, Jason’s distinguished career…

Read More
Business Services
The Framework Series Advantage: Using Toast to Visualize and Refine Business Processes

Most organizations face challenges when aligning teams on processes and strategies. According to a 2021 McKinsey Global Survey, fewer than one-third of companies successfully improve performance and sustain those improvements over time, often due to a lack of employee engagement and poor execution. The key to overcoming this? A simple exercise involving sticky notes and…

Read More
Business Services
The Framework Series Advantage: The RED Marketing Edge Every Brand Needs

Marketing is evolving fast, and brands must adapt or risk being left behind. RED Marketing highlights the critical need for messaging that is relevant, easy to engage with, and distinct. These three factors set successful brands apart. A 2023 McKinsey study found that companies leading in customer experience achieved more than double the revenue growth…

Read More
Business Services
The Framework Series Advantage: Strengthening Teams with Conversational Capacity

Effective team communication is important in today’s fast-paced business environment. In his book Conversational Capacity: The Secret to Building Successful Teams That Perform When the Pressure Is On, Craig Weber highlights the importance of balancing candor and curiosity in discussions. This approach helps teams navigate complex challenges, leading to stronger decision-making and improved organizational…

Read More
Articles
A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 3)

In an era where marketing is constantly reinventing itself, staying ahead of the curve requires more than just keeping up with the latest technology—it demands a new way of thinking. With over 14,000 marketing tools available today, the landscape is more complex than ever. As AI accelerates change and traditional tactics lose their impact,…

Read More
Articles
A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 2)

Marketing is at a crossroads. Traditional advertising channels are losing their impact as audiences become increasingly desensitized to repetitive messaging. Creativity has a crucial role in modern marketing, with consumers on the search for fresh content that can capture their attention. So, how can brands do this in a meaningful way? In the second…

Read More

Latest

No Fail Trust Methodology
Empowering Teams with the No Fail Trust™ Methodology: Insights From U.S. Air Force Pilot Jason O. Harris
February 7, 2025

On this episode of the Through the Storm podcast, Dr. Travis Hearne speaks with Retired U.S. Air Force Pilot, Global Keynote Speaker, and all-around badass, Jason O. Harris. Lieutenant Colonel Jason Harris is a highly sought-after keynote speaker, best-selling author, expert thought leader, and professional pilot. As a fourth-generation military member, Jason’s distinguished career…

Read More
The Art of Communication in Disaster Recovery: Building Trust and Delivering Results
The Art of Communication in Disaster Recovery
February 6, 2025

In this episode of Inside Restoration and Recovery, host Martha Lewis sits down with Chris Matthews, Regional Director for Large Loss at BMS CAT, to explore the critical role of communication, preparation, and adaptability in disaster recovery. Chris shares his personal journey in the restoration industry, including his passion for helping clients during their…

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women’s health
AI and Advocacy Unite: Tackling Women’s Health Disparities with Hologic Mia Keeys
February 5, 2025

Women’s health remains a critical issue globally, with alarming disparities in access and outcomes. A new survey from Hologic and Gallup reveals that while nearly 90% of women recognize the importance of health screenings, less than half undergo them consistently due to barriers like cost, time, and anxiety. The stakes are particularly high in…

Read More
toast
The Framework Series Advantage: Using Toast to Visualize and Refine Business Processes
February 5, 2025

Most organizations face challenges when aligning teams on processes and strategies. According to a 2021 McKinsey Global Survey, fewer than one-third of companies successfully improve performance and sustain those improvements over time, often due to a lack of employee engagement and poor execution. The key to overcoming this? A simple exercise involving sticky notes and…

Read More

Latest Articles

No Fail Trust Methodology
Articles
Empowering Teams with the No Fail Trust™ Methodology: Insights From U.S. Air Force Pilot Jason O. Harris
February 7, 2025

On this episode of the Through the Storm podcast, Dr. Travis Hearne speaks with Retired U.S. Air Force Pilot, Global Keynote Speaker, and all-around badass, Jason O. Harris. Lieutenant Colonel Jason Harris is a highly sought-after keynote speaker, best-selling author, expert thought leader, and professional pilot. As a fourth-generation military member, Jason’s distinguished career…

Read More
A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 3)

In an era where marketing is constantly reinventing itself, staying ahead of the curve requires more than just keeping up with the latest technology—it demands a new way of thinking. With over 14,000 marketing tools available today, the landscape is more complex than ever. As AI accelerates change and traditional tactics lose their impact,…

Read More
A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 2)

Marketing is at a crossroads. Traditional advertising channels are losing their impact as audiences become increasingly desensitized to repetitive messaging. Creativity has a crucial role in modern marketing, with consumers on the search for fresh content that can capture their attention. So, how can brands do this in a meaningful way? In the second…

Read More
Turn Pain into Purpose with Tiran Jackson | Ep. 23 | Growthwell with Josh Byrd

How do you navigate the unthinkable and find your way forward? Tiran Jackson’s story is a testament to the human capacity for growth through adversity. His journey of resilience, after an unimaginable loss and trauma, exemplifies what it means to turn pain into purpose. What does it take to bounce back when life shatters…

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marketing approach
Articles
Transform Your Marketing Approach: Align Budgets with Digital Growth, Key Drivers, and the 80-15-5 Framework
January 27, 2025

The marketing landscape is undergoing a significant transformation, with digital channels increasingly dominating advertising strategies. Recent projections indicate that global advertising revenues are expected to exceed $1 trillion for the first time in 2024, with digital advertising accounting for over 70% of this total. This shift underscores the critical need for businesses to adapt…

Read More
Through the Storm with Otis McGregor, Fractional COO Expert, Founder of Tribe + Purpose

As the CEO and Founder of Tribe + Purpose, Otis McGregor provides the guidance and expertise to reshape the culture and structure of small businesses and launch them to the next stage of growth. With over 13 years of experience as a leadership and success coach, Otis McGregor has helped hundreds of clients around…

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The Emotional Side of Money: Transforming Client Conversations with Financial Therapy

For years, financial advisors have focused on logic, strategy, and data to guide their clients. Yet, as the field of behavioral finance evolves, a key truth has emerged: managing money isn’t just about numbers—it’s deeply emotional. For most people, financial decisions are influenced by emotions — not logic. With this in mind, advisors are beginning…

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Leadership Doesn’t Have To Be Lonely with Kate Van Waes | Ep. 22 | Growthwell with Josh Byrd

As the modern workplace evolves, the challenges of leadership remain as intense as ever—especially for those at the helm. According to research by Deloitte, as many as 30% of executives feel isolated in their roles. At a time when balancing personal well-being with professional responsibility is critical, how can leaders thrive without succumbing to…

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Articles
How Expert Content and Influencer Marketing Are Revolutionizing B2B Growth in the Creator Economy
January 14, 2025

The Creator Economy is changing how businesses grow, especially in B2B. Platforms like YouTube, Instagram, and TikTok, with nearly 5 billion monthly users, are driving this change. By 2027, Goldman Sachs expects the Creator Economy to reach $500 billion. It’s time for businesses to get involved. What’s exciting is how influencer marketing, once reserved for…

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Navigating the Storms of Failure with Best-Selling Author & Investor Sterling Hawkins

Sterling Hawkins, best-selling author, investor, entrepreneur and keynote speaker, who is globally recognized as a leading expert in organizational culture, joins Dr. Travis Hearne on the Through the Storm podcast to talk about the storms of failure. Founder of the No Matter What Movement, he shows people how to practice trust to achieve the results…

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Connection Over Competition with Chris Moreno | Ep. 21 | Growthwell with Josh Byrd

In a world where collaboration and community are becoming vital for success, how can entrepreneurs balance personal growth, professional achievements, and meaningful relationships? Episode 21 of the Growthwell podcast tackles this question with guest Chris Moreno, CEO of Infinite Niches and a prominent figure in PropTech, a field blending technology and real estate. With…

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Transition and Mental Health with Former Green Beret, and NYT Best-Selling Author, Scott Mann

Dr. Travis Hearne links up with Retired Green Beret Lieutenant Colonel, Scott Mann, on the newest edition of the Through the Storm podcast. Lieutenant Colonel (Retired) Scott Mann is a former U.S. Army Green Beret with tours all over the world, including Colombia, Peru, and multiple tours in Afghanistan. He is a warrior storyteller…

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Latest Podcasts

Marketing AI adoption
Business Services
Marketing AI Adoption in B2B Enterprises
January 30, 2025

Aby Varma, founder of Spark Novus, leads a discussion on how AI is reshaping marketing within large B2B enterprises. He speaks with Shonodeep Modak, CMO of Schneider Electric’s Energy Management Business, about their AI journey, operational challenges, and strategies for successful AI adoption in marketing. They highlight lessons learned, misconceptions, and the future of…

Read More
Transform Your Marketing Approach: Align Budgets with Digital Growth, Key Drivers, and the 80-15-5 Framework

The marketing landscape is undergoing a significant transformation, with digital channels increasingly dominating advertising strategies. Recent projections indicate that global advertising revenues are expected to exceed $1 trillion for the first time in 2024, with digital advertising accounting for over 70% of this total. This shift underscores the critical need for businesses to adapt…

Read More
Staying Ahead: Introducing the While You Were Working Podcast

Welcome to the While You Were Working podcast brought to you by Rogue Marketing. We understand the challenges you face when managing revenue, leading teams, and driving growth. With the demands of your day-to-day responsibilities, it can be difficult to keep an eye on the bigger picture and spot the shifts happening around you….

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The People Business: Creating a Culture That Attracts Talent

In this episode of The AppleOne Podcast’s People Business series, host Brett Howroyd and AppleOne Regional Vice President Nicole McMurray are joined by Tanya Zion, Product Manager of Engagement Services for AIM, to discuss the critical connection between retaining great talent and attracting new talent. Tanya, a seasoned expert in people, processes, and communication,…

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Career Paths
Business Services
Career Paths: Media Strategy for Advertising & Marketing
January 13, 2025

In this episode of The Apple One Podcast Career Paths series, host Brett Howroyd chats with Jonathan Perez, Disney Ad Sales’ Director of Category Strategy, about navigating the ever-changing world of media strategy. With 17 years in the industry, Jonathan shares how ad placements have evolved—from traditional platforms like TV and radio to today’s digital…

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Career Paths: Working At A Professional Services Firm

In this episode of The Apple One Podcast’s Career Paths series, host Brett Howroyd speaks with Catherine Hyodo, LA Metro Market Managing Partner at Grant Thornton, about careers in professional services. Catherine shares insights from her 30-year career, highlighting the dynamic opportunities in auditing, tax, and consulting for clients ranging from startups to Fortune 500…

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Kindness, Calendars, and Goals with Asha Strazzero-Wild | Ep. 19 | Growthwell with Josh Byrd

Professionals often juggle the competing demands of work, family, and personal growth while striving to achieve their goals. The increasingly blurred boundaries between personal and professional life make this balance more challenging than ever. Asha Strazzero-Wild offers actionable insights into how discipline and intentionality can help harmonize these priorities. Burnout affects more than 70% of professionals…

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Discovering Joy: In Our Spaces, Work and Lives with Joyful Author Ingrid Fetell Lee

As our lives grow more complex, many people find themselves searching for joy amid the hustle of daily routines. Joy isn’t just an elusive emotional high. It has tangible effects on productivity, relationships, and resilience. Studies even show that moments of joy can enhance cognitive flexibility, improve decision-making, and deepen interpersonal connections, offering practical…

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Customer-obsessed growth
Business Services
Customer-Obsessed Growth with Joshua Silver | Ep. 18 | Growthwell with Josh Byrd
December 5, 2024

Customer-obsessed growth is proving to be the key differentiator for businesses aiming to thrive in competitive markets. A study by Deloitte found that customer-centric companies are 60% more profitable than those that aren’t. How do entrepreneurs balance relentless customer focus with scaling businesses and building effective teams? What does it take to maintain this…

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Building Resilient Leadership and Success Through Perseverance, Faith, and Values: Tim Maitland’s Story

MarketScale’s innovative and resilient approach to B2B marketing has disrupted traditional models, empowering companies to engage their communities through organic and scalable content creation. By adapting to challenges like the pandemic and fostering client independence in content production, MarketScale demonstrates how innovation and values-driven leadership can redefine industry standards. As organizations face growing pressure to…

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Adopting AI is Not a Marketing Strategy

In this episode of  Marketing AI SparkCast, host Aby Varma, the founder of Spark Novus, a firm that partners with marketing leaders to adopt AI responsibly and strategically discusses the nuances of AI integration with marketing and content expert Rob Rose. Together, they explore that AI adoption is not a standalone strategy but technology…

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Career Paths: A Career in Real Estate

In this episode of The Apple One Podcast’s Career Paths series, host Brett Howroyd chats with Adam Nourafchan, co-founder of Lunada Rose Partners, a real estate investment firm focused on properties across Southern California and the Sunbelt. Adam shares how real estate offers career paths for all kinds of skill sets — whether you’re into…

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Latest Videos

Experts Are All Around You
Business Services
Experts Are All Around You
February 7, 2025

In the latest episode of “UGC for B2B: Experts are All Around You,” hosts Geoffrey Short and Gordie Tamayo delve into the evolving landscape of user-generated content (UGC) in the B2B sector. The episode, aired on February 6, 2025, focuses on the shift from traditional content formats like PDFs and blogs to dynamic videos…

Read More
The Framework Series Advantage: Using Toast to Visualize and Refine Business Processes

Most organizations face challenges when aligning teams on processes and strategies. According to a 2021 McKinsey Global Survey, fewer than one-third of companies successfully improve performance and sustain those improvements over time, often due to a lack of employee engagement and poor execution. The key to overcoming this? A simple exercise involving sticky notes and…

Read More
The Framework Series Advantage: The RED Marketing Edge Every Brand Needs

Marketing is evolving fast, and brands must adapt or risk being left behind. RED Marketing highlights the critical need for messaging that is relevant, easy to engage with, and distinct. These three factors set successful brands apart. A 2023 McKinsey study found that companies leading in customer experience achieved more than double the revenue growth…

Read More
The Framework Series Advantage: Strengthening Teams with Conversational Capacity

Effective team communication is important in today’s fast-paced business environment. In his book Conversational Capacity: The Secret to Building Successful Teams That Perform When the Pressure Is On, Craig Weber highlights the importance of balancing candor and curiosity in discussions. This approach helps teams navigate complex challenges, leading to stronger decision-making and improved organizational…

Read More
A Close Look: How User Generated Content Works for Design Conveyor Systems
Business Services
A Close Look: How User Generated Content Works for Design Conveyor Systems
January 31, 2025

Design Conveyor Systems (DCS) is testament to the power of community-generated content. Over the past four years, DCS has skillfully transitioned from an agency-style campaign to incorporating its own employees in video content. The objective? To provide viewers an intimate look at each department, employee roles, and the overall culture at DCS. The result…

Read More
The Framework Series Advantage: Scaling Smarter with the Entrepreneurial Operating System

Entrepreneurs often struggle with scaling their businesses while maintaining clarity and efficiency. The Entrepreneurial Operating System (EOS), introduced by Gino Wickman in Traction, has gained traction since 2020 for helping leadership teams streamline operations, boost accountability, and achieve sustainable growth. Research shows that businesses with structured operational frameworks outperform their peers in revenue growth…

Read More
The Framework Series Advantage: Actionable Frameworks Drive Business Success

Businesses often invest heavily in training programs and methodologies, only to see them underutilized or abandoned due to complexity. This challenge underscores the importance of adopting streamlined, actionable frameworks that drive real results. Research shows that many small businesses struggle due to ineffective strategies and a lack of practical implementation tools. How can organizations…

Read More
AI Sales and Marketing Tools Are Changing the Game But Are They Helping?

Over the past decade, marketing has become increasingly data-driven, with AI sales and marketing tools promising deeper insights and improved decision-making. Businesses have invested heavily in AI and automation, believing that more data equates to better performance. However, this shift has also created unintended challenges. According to a study by Gartner, only 54% of…

Read More
content marketing
Business Services
The Smart Way to Invest in Content Marketing: From Digital Clutter to Strategic Impact
January 29, 2025

The digital marketing landscape is more fragmented than ever, with brands scrambling to maintain visibility across many platforms. Traditional approaches to content distribution often resemble a game of darts, blindly throwing messages across every channel, hoping something sticks. With businesses facing tighter budgets and increasing pressure to achieve measurable results, marketers must refine their…

Read More
The Performance Coaching Blueprint for Businesses: Prepare for the Spotlight and Thrive

When the spotlight hits, preparation makes the difference. Whether it’s an aspiring Broadway performer or a business leader preparing for a high-stakes meeting, success hinges on readiness and self-awareness. Performance coaching, common in sports and entertainment, is gaining momentum in the business world as companies realize the value of deliberate preparation. Research indicates that…

Read More
The Performance Coaching Blueprint for Businesses: Mastering PR Strategies for High-Stakes Communication

The modern business environment demands agility and confidence, particularly when communicating with stakeholders, customers, or the media. Public Relations (PR) plays a pivotal role in shaping these communications, ensuring that companies craft messages that resonate and build trust. As companies navigate challenges such as economic shifts and growing public scrutiny, the ability to respond…

Read More
The Performance Coaching Blueprint for Businesses: Outline Your Message, Achieve Results

Too many business leaders approach pitches, presentations, and content creation without a structured plan. They jump straight into speaking or writing, believing they can “wing it” effectively. The result? Messages that lack clarity, consume more time than necessary and often fail to make a strong impact. A study published on ResearchGate found that structured…

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Other Business Services Articles
A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 1)
February 4, 2025

The world of marketing is evolving rapidly, demanding creative resilience and innovative strategies to stay ahead. Ivonne Kinser, a trailblazing marketing leader, exemplifies this approach through her work in digital innovation and brand transformation. As artificial intelligence, digital transformation, and shifting consumer behaviors disrupt traditional marketing paradigms, the ability to think critically and creatively…

Read More
A Close Look: How User Generated Content Works for Design Conveyor Systems
January 31, 2025

Design Conveyor Systems (DCS) is testament to the power of community-generated content. Over the past four years, DCS has skillfully transitioned from an agency-style campaign to incorporating its own employees in video content. The objective? To provide viewers an intimate look at each department, employee roles, and the overall culture at DCS. The result…

Read More
The Framework Series Advantage: Scaling Smarter with the Entrepreneurial Operating System
January 30, 2025

Entrepreneurs often struggle with scaling their businesses while maintaining clarity and efficiency. The Entrepreneurial Operating System (EOS), introduced by Gino Wickman in Traction, has gained traction since 2020 for helping leadership teams streamline operations, boost accountability, and achieve sustainable growth. Research shows that businesses with structured operational frameworks outperform their peers in revenue growth…

Read More
Marketing AI Adoption in B2B Enterprises
January 30, 2025

Aby Varma, founder of Spark Novus, leads a discussion on how AI is reshaping marketing within large B2B enterprises. He speaks with Shonodeep Modak, CMO of Schneider Electric’s Energy Management Business, about their AI journey, operational challenges, and strategies for successful AI adoption in marketing. They highlight lessons learned, misconceptions, and the future of…

Read More
The Framework Series Advantage: Actionable Frameworks Drive Business Success
January 29, 2025

Businesses often invest heavily in training programs and methodologies, only to see them underutilized or abandoned due to complexity. This challenge underscores the importance of adopting streamlined, actionable frameworks that drive real results. Research shows that many small businesses struggle due to ineffective strategies and a lack of practical implementation tools. How can organizations…

Read More
AI Sales and Marketing Tools Are Changing the Game But Are They Helping?
January 29, 2025

Over the past decade, marketing has become increasingly data-driven, with AI sales and marketing tools promising deeper insights and improved decision-making. Businesses have invested heavily in AI and automation, believing that more data equates to better performance. However, this shift has also created unintended challenges. According to a study by Gartner, only 54% of…

Read More
The Smart Way to Invest in Content Marketing: From Digital Clutter to Strategic Impact
January 29, 2025

The digital marketing landscape is more fragmented than ever, with brands scrambling to maintain visibility across many platforms. Traditional approaches to content distribution often resemble a game of darts, blindly throwing messages across every channel, hoping something sticks. With businesses facing tighter budgets and increasing pressure to achieve measurable results, marketers must refine their…

Read More
The Performance Coaching Blueprint for Businesses: Prepare for the Spotlight and Thrive
January 28, 2025

When the spotlight hits, preparation makes the difference. Whether it’s an aspiring Broadway performer or a business leader preparing for a high-stakes meeting, success hinges on readiness and self-awareness. Performance coaching, common in sports and entertainment, is gaining momentum in the business world as companies realize the value of deliberate preparation. Research indicates that…

Read More
The Performance Coaching Blueprint for Businesses: Mastering PR Strategies for High-Stakes Communication
January 28, 2025

The modern business environment demands agility and confidence, particularly when communicating with stakeholders, customers, or the media. Public Relations (PR) plays a pivotal role in shaping these communications, ensuring that companies craft messages that resonate and build trust. As companies navigate challenges such as economic shifts and growing public scrutiny, the ability to respond…

Read More