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Creating Brands That Resonate Into the Future

Retailers big and small are trying to determine how to best reach younger generations Unfathomable amounts of ink have been spilt trying to define all of the ways that millennials are different from their predecessors Heather Watson, behavioral designer for the Center for...

Upcoming Industry Events

Upcoming Industry Events

Upcoming Industry Events


Instagram Dives Into E-Commerce With New ‘Checkout’ Feature

The online shopping experience is about to get even easier. Social media giant Instagram has developed a service that will allow users to complete purchases from different brands while using its mobile app. Retailers like Nike and Michael Kors are...

Open For Business: But at What Cost?

In the age of the internet, starting a business can be as simple as hosting a free website and marketing services or goods through social media sites. Starting a retail business where customers can come browse merchandise and make...
baseball, retail, store, bostonvideo

Throwing Retail A Curveball

  In recent years, analytics has changed the way Major League Baseball teams approach the sport. In the world of baseball retail, one company is using a similar approach to carve out a new direction of its own. The teammates-turned-business-partners at...
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