Articles

The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors

One-of-a-kind shopping experiences

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

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Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]

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Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail

In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]

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Small Retailers are at the Forefront of Economic and Community Revival

As big-box retailers like Walmart and Target continue to expand their physical storefronts, small business retailers are carving out a niche by integrating deeply with their local communities. These local shops, unlike their gigantic counterparts, are leveraging their brick-and-mortar presence to enhance community ties and foster local economies. While large retailers invest in blending […]

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2024 Retail Refined
American Freight’s Open-Box Approach Sets a New Standard in Retail Where Quality and Affordability Go Hand-in-Hand

As consumers increasingly seek out sustainable and value-driven shopping options, American Freight stands out with its distinctive approach to the retail market. By capitalizing on the trend towards open-box purchases and the demand for high-quality products at lower prices, this retailer is leading the charge. American Freight’s model of selling recertified returns at steep […]

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Major Brands Are Investing in Generative AI for Digital Commerce. They Need to Prioritize Data Transparency to Build Consumer Trust.

In the rapidly evolving world of digital commerce, how can businesses harness the power of generative AI without crossing the ethical line of consumer privacy? Making best use of generative AI in digital commerce is proving a more difficult balancing act than the initial hype around tools like ChatGPT may have signaled. A […]

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Creating Immersive Retail Experiences at SXSW: What’s the Future of Brand Engagement?

How can brands leverage theater-driven design to create immersive retail experiences that resonate with consumers? Melissa Gonzalez, Principal and Shareholder at MG2 Design and the host of Retail Refined, has illuminated this topic at SXSW (South by Southwest) 2024, highlighting the significance of engaging consumers through multiple touchpoints. “What do you stand for? Why […]

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healthcare cybersecurity
Segmentation in Healthcare Cybersecurity Boils Down to Securing the Network and Protecting Patients
April 26, 2024

As healthcare institutions increasingly digitize their operations, the vulnerability of their networks to cyber breaches has highlighted the urgent need for robust cybersecurity measures. A recent Experts Talk discussion on cybersecurity risks in healthcare explores the pivotal role of network segmentation in fortifying these efforts. With patient data and healthcare service continuity at stake, […]

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ESG practices
Global Collaboration Drives Sustainable Maritime ESG Practices
April 26, 2024

Amidst the vast expanse of the maritime industry, a new wave is cresting—the wave of environmental, social, and governance (ESG) imperatives. From reducing carbon footprints to fostering social equity, maritime entities are grappling with the complexities of sustainability like never before. As the global focus sharpens on ESG practices, the maritime sector finds itself […]

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Network segmentation
Network Segmentation: The First Line of Defense in Healthcare’s Cybersecurity Battle
April 26, 2024

Recent cyberattacks, including a major incident at Change Healthcare, have highlighted severe vulnerabilities in healthcare systems, propelling cybersecurity to a critical concern across the industry. In particular, the lack of network segmentation has exposed healthcare infrastructure to increased risk, affecting essential services and compromising patient care. As healthcare institutions continue to integrate more digital […]

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Investing in Water Quality: Florida Takes a Proactive Strategy for Sustainable Infrastructure
April 26, 2024

Amid a national conversation on infrastructure and environmental sustainability, Florida positions itself at the forefront with a significant financial commitment to investing in water quality. Governor Ron DeSantis’s recent announcement of a $1.5 billion investment, focusing heavily on the iconic Everglades Restoration Project, comes at a critical time. As Florida’s population continues to swell, […]

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Other Articles
Loyalty in Retail: Mastercard is Shaping the Future of Retail by Creating Meaningful Connections with Customers
April 1, 2024

The retail space is heating up with innovation. Consumers are increasingly seeking personalized experiences and brands are harnessing the powers of new technologies and data to fulfill these demands like never before. In today’s episode of Retail Refined, host Melissa Gonzalez has partnered with Mastercard, a global leader in the solutions at the forefront […]

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Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
March 28, 2024

The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]

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Domino’s Leads the Pack in Digital Innovation by Embracing AI Across All Operations for Unmatched Efficiency
March 22, 2024

As technology continues to reshape the retail landscape, digital innovation, especially through artificial intelligence (AI), takes center stage. Its transformative power over store operations and customer experiences positions AI at the forefront of industry evolution, driving businesses to explore how these tools can refine efficiency, enhance  personalization, and redefine the shopping experience. How can […]

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AI Reshaping the Retail Industry One Personalized Experience at a Time
March 12, 2024

In the ever-evolving landscape of retail, the buzz around artificial intelligence (AI) is louder than ever. With the National Retail Federation (NRF) recently highlighting AI as a focal topic and its anticipated discussions at ShopTalk, it’s clear that AI is not just a trend but a transformative force reshaping the retail industry. This […]

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Bridging Online Shopping with Brick-and-Mortar: The Importance of Improving Online-to-Offline Tracking in a Post-Cookie Retail Industry
February 22, 2024

In the dynamic landscape of retail, Google’s impending phase-out of third-party cookies in 2024 marks a pivotal moment, urging brands and retailers to rethink their marketing strategies with a focus on improving online-to-offline tracking. This significant shift, discussed in depth on the latest episode of Experts Talk hosted by Daniel Litwin, Voice of B2B […]

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Leading Commerce Company CommerceHub’s Rebranding to Rithum Bolsters Brands, Retailers, and Channel Owners
February 21, 2024

How does the recent rebranding of CommerceHub to Rithum and its strategic acquisitions shape the future of e-commerce and its stakeholders? Aby Varma, the AI-In-Marketing Futurist at Spark Novus and host of The Marketing AI Sparkcast, explores these developments’ transformative impact, highlighting the synergy between technological advancements and market leadership. “This addresses sort of […]

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Retail Revolution: Social Commerce is No Fad, It’s the Future
January 31, 2024

As we enter 2024, the Western social commerce sector is undergoing a significant transformation. In the United States, around 36% of internet users are now participating in social buying, with platforms such as TikTok, Instagram, and Meta at the forefront. This sector is projected to reach a market value of $100 billion by 2025. This […]

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Touchless Instant Checkout Perfectly Aligns with Consumer Desires, Offering the Ultimate Convenience and Seamless Shopping Experience
January 22, 2024

As retail evolves to meet modern consumer demands,  Melissa Gonzalez, host of Retail Refined takes a deep dive into the game-changing impact of touchless instant checkout on traditional brick-and-mortar stores. This insightful discussion sheds light on the intersection of consumer preferences and innovative retail technology.

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Staying Competitive in Retail: Future Success Tied to Adoption of Innovative Tech
January 12, 2024

In the rapidly evolving retail industry, a wide array of innovative tech is reshaping the landscape, marking a significant transformation in both the shopping experience and the operational aspects of businesses. This video from Datascan, explores a range of innovative technologies transforming the retail industry. It delves into the use of RFID for efficient […]

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