Food & Beverage
David Novak was the first of his family to graduate from college. He studied journalism at the University of Missouri and started working in advertising. After a few turns in his career, Novak found joy in working in the restaurant industry. He eventually co-founded Yum! Brands and acted successfully as CEO for many years.
Now, in Novak’s Read more
Latest
Food & Beverage
The Retired CEO of YUM! Brands Has the New Goal of Developing the Next Generation of Leaders
David Novak was the first of his family to graduate from college. He studied journalism at the University of Missouri and started working in advertising. After a few turns Read more
Articles
What a Dip in Veganism Popularity Means for the Food and Beverage Industry
Key Insights:
In 2022, 5% of respondents were vegan in the Statista Survey.
Harris Poll in 2020 found that about 3% of U.S. were vegan.
New data finds vegan and vegan related google Read more
Articles
Can NFT Restaurants Elevate the Dining Experience?
What a restaurant can do and be is shifting. In an increasingly digitized world, it's pertinent for the success of a restaurant to continue to be on the frontier of Read more
Food & Beverage
Burnout is a Concern in the Hospitality Industry But How Does Your Team Address It?
Healthy Pour is a consultancy whose mission is to improve the mental health and well-being of individuals, communities, and organizations within the hospitality and adjacent Read more
Food & Beverage
Is Holistic Nutrition the Answer for Improving Overall Nutritional Needs?
In the latest episode of the podcast “There's More to IT,” host Jason Claybrook brings on his wife Niki, and diverges from technology to discuss maintaining healthy-eating Read more
Food & Beverage
Using Data to Create a Smarter Restaurant
Jessica Valenzuela conceptualized the GoGoGuest system while using the free wifi at cafes around Europe. What started as a wifi marketing solution has evolved into a more Read more
Latest
The Community & Culture Collective Month in Review
May 27, 2022
MarketScale is committed to covering the stories and trends that impact B2B industries. In this month in review, we take a look back at a few of the stories that had an impact in Education Technology and Read more
How One Trucking Company Is Focused on Making Headway in Sustainability
May 27, 2022
CEO of Detmar Logistics, Matthew Detmar, has the future on his mind. As a leader on the cutting edge of transportation technology, Detmar discusses the company’s growth and future outlook with Are We Read more
Communication Through Crisis: How to Talk to Children About School Shootings
May 27, 2022
With two mass shootings in the news within days of each other, it is difficult to avoid the information about such violence. According to AP News, the devastation of the Uvalde, Texas, school attack killed 19 Read more
Latest Articles
Articles
Can NFT Restaurants Elevate the Dining Experience?
May 17, 2022
What a restaurant can do and be is shifting. In an increasingly digitized world, it's pertinent for the success of a restaurant to continue to be on the frontier of Read more
Preserving and Protecting Restaurants as an Important Piece of Culture
Food is essential to our everyday life. But it is also more than that. With so Read more
Customer Perception of Pricing is Hurting Quick Service Restaurants
The restaurant industry has evolved and managed rapid changes over the past few years. To Read more
How AI and Robotics are Enhancing the Guest Experience
Key Insights:
Major US restaurant chains lead the charge in embracing technology.
By Read more
Articles
How AI and Robotics are Enhancing the Guest Experience
April 27, 2022
Key Insights:
Major US restaurant chains lead the charge in embracing technology.
By piloting different systems restaurants can streamline and automate dining.
As technology trickles Read more
StudioDoc: Menus of the Future
In the age of technology, consumer needs have continued to increase; the Read more
Average Drive-Thru Wait Times Surpass 6 Minutes. Should QSRs Look to New Conveniences?
With consumer expectations of near “instant gratification” increasing thanks to companies like Read more
Plant-Based Food Sales to Increase Fivefold By 2030, BI Says
(Bloomberg) -- The global market for plant-based foods could see fivefold growth by 2030 helped Read more
Articles
Plant-Based Food Sales to Increase Fivefold By 2030, BI Says
August 11, 2021
(Bloomberg) -- The global market for plant-based foods could see fivefold growth by 2030 helped by rising demand for sustainable products, according to a Bloomberg Intelligence report.
Sales Read more
Wingstop Shares Tumble After Chicken Wing Prices Start Soaring
(Bloomberg) -- Wingstop Inc. is falling Wednesday despite a strong earnings report as investors Read more
Getting the Attention of Customers with Effective Grab-and-Go Options
The COVID-19 pandemic caused a lot of disruption, but it also caused a lot of innovation. Now, Read more
Food Industry Automation Trends: Greater Adoption and New Applications
The food industry underwent a monumental change in the last year. The demand was still high, Read more
Latest Podcasts
Beyond Technology: The Experience Podcast
The Evolution of Self-Checkout Technology
September 29, 2021
Self-checkout solutions are gaining validation for their mass deployment across retail, QSR and hospitality verticals. As industries change and adapt, so too SCO processes, Read more
How Anthony Bourdain Inspired a Banker to Create a Culinary Brand
From new technologies and changing food trends to supply chains and innovative concepts, the Read more
How B2B Brands Pivoted Overnight To Meet Customer Demands
Over the past year and a half, companies have had to make a lot of changes and quickly. Read more
How Have Drive-Thru and QSR Technologies Evolved during COVID-19?
The COVID-19 pandemic disrupted every corner of the foodservice industry, and this was Read more
Food & Beverage
How Have Drive-Thru and QSR Technologies Evolved during COVID-19?
August 26, 2021
The COVID-19 pandemic disrupted every corner of the foodservice industry, and this was especially true for drive-thru and QSR operations that had yet to digitize their drive-thru Read more
How the Hospitality Staffing Landscape Changed
From new technologies and changing food trends to supply chains and innovative concepts, the Read more
New Taco Bell Defy Goes Touchless on its Drive Thru
It's all the buzz as the future of fast food, as Taco Bell is ready to Read more
Innovating Technology Into the First Meal of the Day
Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders Read more
Food & Beverage
Innovating Technology Into the First Meal of the Day
August 10, 2021
Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the Read more
Creating A Vibe With Chronic Tacos
From new technologies and changing food trends to supply chains and innovative concepts, the Read more
Rethinking Your Restaurant’s Digital Presence
Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders Read more
Indian Fast-Casual Brand Wants You to Eat Anywhere You Want
Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders Read more
Latest Videos
Food & Beverage
Burnout is a Concern in the Hospitality Industry But How Does Your Team Address It?
May 16, 2022
Healthy Pour is a consultancy whose mission is to improve the mental health and well-being of individuals, communities, and organizations within the hospitality and adjacent Read more
Is Holistic Nutrition the Answer for Improving Overall Nutritional Needs?
In the latest episode of the podcast “There's More to IT,” host Jason Read more
Using Data to Create a Smarter Restaurant
Jessica Valenzuela conceptualized the GoGoGuest system while using the free Read more
As Eating Patterns Shift, Does Breakfast Still Have Traction?
Americans love breakfast. A recent survey indicated that 62% of Americans Read more
Food & Beverage
As Eating Patterns Shift, Does Breakfast Still Have Traction?
May 2, 2022
Americans love breakfast. A recent survey indicated that 62% of Americans chose breakfast as their favorite meal of the day. That sounds like an opportunity. Kirk Ruoff, Read more
Helping Restaurant Owners Make Informed Decisions Through Data
While technology isn’t new, its addition into the restaurant industry has Read more
How QSR’s Have to Navigate Shortages & Inflation
Wing It On! is a QSR brand focused on providing chicken lovers with better wings Read more
Creating the Roadmap for the Digital Restaurant
The omnichannel experience that first wreaked havoc with the retail industry Read more
Food & Beverage
Creating the Roadmap for the Digital Restaurant
April 11, 2022
The omnichannel experience that first wreaked havoc with the retail industry quickly began to make its impact on the restaurant industry even before the pandemic. The disruption Read more
StudioDoc: Menus of the Future
In the age of technology, consumer needs have continued to increase; the Read more
Can Seafood Really Be As Accessible As The Corner Bar?
Can seafood really be as accessible as the corner bar? Shuckin’ Shack was designed Read more
Advances In Manufacturing Makes Plant-Based More Viable But Will It Take Over?
After 15 years as a mechanical engineer in the aerospace industry, Christie Lagally Read more
All
Food & Beverage
Articles
The Retired CEO of YUM! Brands Has the New Goal of Developing the Next Generation of Leaders
May 23, 2022
David Novak was the first of his family to graduate from college. He studied journalism at the University of Missouri and started working in advertising. After a few turns in his career, Novak found joy in working in the restaurant industry. He eventually co-founded Yum! Brands and acted successfully as CEO for many years.
Now, in Novak’s Read more
What a Dip in Veganism Popularity Means for the Food and Beverage Industry
May 20, 2022
Key Insights:
In 2022, 5% of respondents were vegan in the Statista Survey.
Harris Poll in 2020 found that about 3% of U.S. were vegan.
New data finds vegan and vegan related google searches declining.
To eat meat or not to eat meat? That is the question. Vegan, vegetarian, pescatarian, no matter how you describe it, there has been a Read more
Can NFT Restaurants Elevate the Dining Experience?
May 17, 2022
What a restaurant can do and be is shifting. In an increasingly digitized world, it's pertinent for the success of a restaurant to continue to be on the frontier of technology
Barbara Castiglia of Modern Restaurant Management says, “What restaurant owners and operators should be thinking about for now and for the future is what we’re kind of Read more
Burnout is a Concern in the Hospitality Industry But How Does Your Team Address It?
May 16, 2022
Healthy Pour is a consultancy whose mission is to improve the mental health and well-being of individuals, communities, and organizations within the hospitality and adjacent sectors through education, coaching, intervention development, and research. Laura Louise Green, Founder of Healthy Pour, joined Barbara Castiglia to talk about this Read more
Is Holistic Nutrition the Answer for Improving Overall Nutritional Needs?
May 12, 2022
In the latest episode of the podcast “There's More to IT,” host Jason Claybrook brings on his wife Niki, and diverges from technology to discuss maintaining healthy-eating habits, as more and more people return to work traveling as pandemic restrictions ease. As a holistic nutrition consultant based in Texas, Claybrook consults clients that Read more
Using Data to Create a Smarter Restaurant
May 9, 2022
Jessica Valenzuela conceptualized the GoGoGuest system while using the free wifi at cafes around Europe. What started as a wifi marketing solution has evolved into a more significant consumer connection. The company's capabilities connect the consumer to the restaurant amenities and leverage their information back to the restaurant. Today, Read more
Preserving and Protecting Restaurants as an Important Piece of Culture
May 5, 2022
Food is essential to our everyday life. But it is also more than that. With so many varieties of dishes and cultures to explore, food is a gateway to understanding, connection, and enjoyment. When the COVID-19 pandemic pushed its’ way across the world, the food and restaurant industry was among those hardest hit. Many restaurants put serving Read more
Customer Perception of Pricing is Hurting Quick Service Restaurants
May 4, 2022
The restaurant industry has evolved and managed rapid changes over the past few years. To keep up to date today, there are two words that QSR owners and operators need to know: Trading Down.
“The consumer perception of pricing is changing rapidly,” said Barbara Castiglia, of Modern Restaurant Management.
In April 2022, Revenue Management Solutions Read more
As Eating Patterns Shift, Does Breakfast Still Have Traction?
May 2, 2022
Americans love breakfast. A recent survey indicated that 62% of Americans chose breakfast as their favorite meal of the day. That sounds like an opportunity. Kirk Ruoff, Founder and CEO of Turning Points Restaurant, thinks so as he embarks on turning his award-winning restaurant into a franchise concept. He spoke with The Main Course about Read more