The Core Consumer is a Millennial With Kids, and Their Demand for Frozen Food is Higher Than Ever

 

The global frozen food market, valued at $265 billion, is witnessing an increase in demand, especially in the U.S. This surge, accelerated by the COVID-19 pandemic, has underscored the need for a resilient cold storage supply chain infrastructure to ensure the growth and safety of this sector. However, approximately 13% of all food produced globally is lost annually due to inadequate cold storage. Advancements in cold storage infrastructure will play a critical role in shaping the future of frozen food as the sector continues to expand.

The question remains, what factors come into play in shaping this rise in frozen food purchases? Alison Bodor, President & CEO of the American Frozen Food Institute offers several reasons for the uptick in sales. Not surprisingly, consumer wants, needs, and product satisfaction have much do with the increase.

Alison’s Thoughts

“Recent research has found that shoppers turn to frozen foods to reduce food waste. Because frozen foods have a long shelf life, consumers actually eat what they purchase, which helps extend their food dollar. The frozen food category in the U.S. has seen strong growth over recent years, propelled in part by the pandemic but continuing to grow. Sales have increased by nearly $20 billion since 2018. Today, a $72 billion category at retail.

Freezing is a natural way to preserve foods. There are no additives added to help foods freeze. It’s really nature’s pause button. And in fact, fresh fruits and vegetables are generally frozen within hours of harvest, which locks in their nutrients. Because they can also be picked at the peak of ripeness, the freezing process also locks in their delicious flavor. The aisle today is full of so many great options to meet consumers’ demands and needs for health, quality, and variety. Virtually all households consume frozen foods.

We know from AFI research that the core consumer is the millennial with children. This makes sense because they’re in the busiest time of their lives. So, they’re looking for ways to still serve healthy foods, and they need help to do so. And they’re turning to frozen foods for that help. So not only are frozen foods good for the wallet, they’re good for the planet too.”

Article by James Kent

Follow us on social media for the latest updates in B2B!

Image

Latest

DXpedition
Icom Powers 3Y0K : Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island Part 1
July 11, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More
entrepreneurial success
The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking
July 10, 2025

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

Read More
Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More