Articles by tag: Thought Leadership

Can You Become a Thought Leader While Working Full-Time? Yes, by Leading with Authenticity and Sharing Your Unique Stories

thought leader

As we navigate the complexities of the modern professional landscape, the concept of thought leadership has taken on new dimensions. No longer just for those in academia or executive roles, becoming a thought leader is now a tangible goal for professionals in various industries aiming to influence and inspire within their digital communities. Amidst…

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Improved Preauthorization Processes Reap the Benefits of Quicker Approvals for Health Insurance Claims

How can hospitals and insurance providers collaborate more effectively to expedite patient care and health insurance claims processing? Melanie Musson, an Insurance and Finance Writer at Clearsurance.com and InsuranceProviders.com, examines the symbiotic relationship between hospitals and insurance companies an essential strategy for improving patient care efficiency. “As a hospital builds a reputation of turning in…

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Employing Technology Is the New Hire Hotels Need to Counter Staffing Shortages

Facing critical staffing shortages, over 80% of hotels struggle to fill positions despite offering higher wages and flexible hours, as reported by a recent American Hotel & Lodging Association survey. While slightly improved since May 2022, this situation highlights a significant challenge in the hospitality industry, with housekeeping roles being the most urgently needed….

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Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs

Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In…

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Sports & Entertainment
Standing Out From the Competition

In a crowded marketplace, authenticity could be the strongest differentiator in standing out from the competition. Actor and Keynote Speaker Greg Bryk shares his insights on making a mark, on-screen and in the B2B arena. Bryk emphasizes the power of authenticity over pandering to the audience. He explains, “The way to stick out from…

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Business Services
Transforming Our Relationships with Leadership and Social Flow with Tribute Founder Andrew Horn

Can relationships be transformed through leadership and social flow? Navigating the intricate web of digital relationships can be a tricky proposition. Tuesdays with Morrisey’s Adam Morrisey uncovers the transformative impact of emotional recognition in the workplace with Andrew Horn, the mastermind behind Tribute. This podcast edition unravels the story of a platform redefining how…

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Education & EdTech
Unleashing Educator Brilliance: Transformative Thought Leadership in Education

In an era where education stands at the crossroads of tradition and innovation, the potential value of thought leadership becomes the guiding star for progress. “Just Thinking” dives into this potential with host Kevin Dougherty and guest Evan Edwards, a Professional Learning Specialist at 806 Technologies who exemplifies the transformative impact of visionary guidance…

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AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

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Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

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Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

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Dr. Mark Manera talks Trucking Industry
The Trucking Industry Needs a Fitness Overhaul to Jumpstart a Trucking Health Revolution
July 11, 2024

With the trucking industry seeing many changes that prioritize efficiency and productivity, the health of truck drivers has increasingly peaked as a critical concern. With life expectancies for truck drivers averaging 16 years less than the general population, there is an urgent need to address health issues within the industry. Recent initiatives, like the…

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Authenticity: Connecting Through Genuine Belief
November 16, 2023

In the intersection of art and commerce, authenticity is the bridge that connects deeply with audiences and customers alike. Actor and Keynote Speaker Greg Bryk, known for his compelling performances, elucidates this concept in his recent video. He stresses the importance of personalizing material in acting to evoke genuine emotion, a principle that applies…

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Doubling Down on Inland Waterways: Gigantic Barges Are Anchoring America’s Supply Chain Resilience
November 14, 2023

To alleviate the pressure on an increasingly burdened supply chain, could gigantic barges on inland waterways offer a way forward? Amidst the backdrop of a rapidly transforming logistics landscape, the U.S. is harnessing the enhanced capabilities of inland waterway gigantic barges to fortify its supply chain. As logistical norms pivot in response to environmental…

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Icom Honors Our Vets
November 10, 2023

On Veterans Day, Icom America released a poignant message from Marine Corps veteran Jacob Dent. Dent reflects on the profound impact of military service, from personal development to the trust and responsibilities of leading fellow Marines. In a heartfelt video, Dent honors the Marine Corps and fellow service members, acknowledging the educational and mentorship…

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HVAC Trends in Maintenance and Regulations
November 3, 2023

As the HVAC industry navigates through evolving EPA regulations, Greg Crumpton, VP of Critical Environments and Facilities at Service Logic and host of the Straight Outta Crumpton podcast, sheds light on the significant changes affecting clean room designs and system maintenance. In this episode of Benchmark Products’ Expert Insights series, Crumpton discusses the shift…

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Dear Matt: Navigating New Features on Microsoft Teams with the Microsoft 365 Roadmap
November 3, 2023

In an age where digital communication tools are crucial for seamless operational workflows, staying updated with the latest features is essential. Microsoft Teams, as a part of the Microsoft 365 suite, continually evolves by rolling out new features to enhance user experience and functionality. However, keeping track of these updates can sometimes feel like…

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Environmental Inspirations: Generating Creativity from Everyday Surroundings
November 2, 2023

The landscape of brand-to-brand storytelling is evolving, and the art of sourcing environmental inspirations from our surroundings stands at its forefront. Greg Bryk, a distinguished Actor and Keynote Speaker, sheds light on this interplay between our surroundings and creativity. Bryk draws a poignant parallel in his discourse: “As an actor, my job is to…

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Automotive Hall of Fame: The “Untold Stories” of the Automotive Industry’s Trailblazers
November 1, 2023

In a rapidly evolving automotive landscape, reminiscing the past and honoring the industry’s pioneers pays tribute and draws inspiration for the future. The Automotive Hall of Fame, nestled in Dearborn, Michigan, is a testament to this ethos, encapsulating the chronicles of individuals who propelled the motor vehicle industry forward. With the automotive sector at…

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Reacting to Your Customer: The Art of Listening and Adapting
October 26, 2023

In today’s fast-paced digital age, the ability to adapt and respond to feedback is paramount for content creators and businesses alike. Drawing parallels from the acting world, Greg Bryk emphasizes the importance of effective communication in reacting to your customer. In this insightful video, Greg Bryk, renowned actor, and keynote speaker, delves into the…

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Dear Matt: Artificial Intelligence in the AV Industry
October 20, 2023

The infusion of artificial intelligence in the AV industry creates the potential for a significant technological evolution. This convergence is spawning enhanced functionalities, streamlined operations, and an uptick in the efficacy of AV systems, particularly in meeting spaces. In the latest segment of “Dear Matt: Answering all your AV Tech Questions,” presented by Vistacom,…

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