Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs

Hello. This is John Fuay. I'm one of the audio business development managers for Exertis Alamo, a member of our audio team, and, wanna answer some questions, that were put to me regarding the industry. Diversity is key, the industry is driven by applications. It's driven by the needs of a particular project or particular customer's needs. So we spend, a lot of time, our team, making sure that we train with manufacturers. We understand the differences variations between products and make sure that we are equipped to, handle whatever projects come our way and make sure that you end up with for your project, the best application of products and the design that works best for any application. This is kind of, goes hand in hand with both. We kind of look at it the same way. I look at our customers and our team looks at our customers and our sales team as our customers, and making sure that we provide them for whatever their projects are, the correct products. It comes down to where products are needed. What type of products are needed, what are the, parameters that are needed to be addressed, that every project is different. There are no two. They're exactly same. So it is key that we spend a lot of time with our internal sales team, training them, making sure they understand what products fit in applications. And then with our customers and in many cases on calls or discussions with end users even about their particular projects to be sure that we end up with exactly what they need. And secondarily for our vendor partners, we make sure that we take a lot of time, to Work with their products, make sure that we understand their products, where their products fit, that we understand their go to market strategy, meaning where they feel their products are best suited to fit in the industry, and then how that works, to our advantage over time to make sure their products are used properly. And, that's, that's a pretty large undertaking because we have a lot of product management ideas and managers that work with different lines. So we make sure we stay in touch with those and with the vendors in every application.