Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs

 

Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity.

In response to this growing market, Exertis Almo, a leading North American professional AV distributor, uses its expertise and robust infrastructure to position itself uniquely to meet this expanding industry’s diverse needs.

Still, along with these opportunities comes a critical need for a healthy dose of strategy development. How does the diversity of applications and customer needs shape the approach to product selection and project management in the professional audio-visual industry?

John Fuqua, an Audio Business Development Manager with Exertis Almo with an extensive 30-year background in AV, offers some timely sales strategies for AV professionals, emphasizing the importance of understanding the unique requirements of each project and customer, ensuring the most effective application of products and designs. “It is key that we spend a lot of time with our internal sales team, training them, making sure they understand what products fit in applications, and with our customers… to be sure that we end up with exactly what they need,” Fuqua says.

 Article by James Kent

Follow us on social media for the latest updates in B2B!

Image

Latest

Risk management and employee well-being
Merging Risk Management with Employee Well-Being is the Secret to Unlocking Workplace Potential
February 27, 2024

In today’s rapidly evolving business landscape, the convergence of risk management, business insurance, and employee benefits has emerged as a critical focal point for organizations aiming to foster a resilient and thriving workforce. This intersection of risk management and employee well-being addresses not just the physical assets of a company but extends to the […]

Read More
Residential
Draper At Home Announces Residential Sales Director
February 27, 2024

(Spiceland, Ind.) – Draper At Home has announced the appointment of a Director of Sales — Residential. Chris Sitarov will be responsible for Draper At Home Regional Residential Sales Managers throughout the United States. Sitarov joined Draper in 2019 as the Architectural Regional Sales Manager for the Mid-Atlantic states and was most recently Director of […]

Read More
AI
Proactively Protecting Schools with Intelligent AI
February 27, 2024

In today’s episode of School Safety Today by Raptor Technologies, Michelle Dawn Mooney sat down with Matias Klein, Founder & CEO of Kognition AI. During the conversation, they discussed leveraging artificial intelligence to enhance security in educational settings. Matias shares his journey from aspiring healthcare professional to tech entrepreneur, emphasizing the role of AI […]

Read More
Embedded Payment Processing
How Embedded Payment Processing Is Shaking Up the Travel Experience
February 27, 2024

Through embedded systems, hoteliers can ensure guest data stays within their purview while providing a more comprehensive guest experience from beginning to end. By Warren Dehan The hotel payment processing experience is ready for a shakeup. Improving payment processing in hotels has been a major barrier for independent operators, and yet the closer payment processes […]

Read More