What Does Ecommerce Mean in the Grocery Space
In the fast-paced world of e-commerce, grocery retailers grasp the significance of data ownership in driving profitability. This interview at GroceryShop reveals a notable shift in the industry. Grocers now realize the need for direct access and control over their own data, creating opportunities for companies like KPS Global, providing infrastructure and technology solutions to support grocers in e-commerce ventures.
The e-commerce surge, accelerated by COVID-19, compels grocery retailers to understand the impact of this digital transformation. The transcript highlights past discussions on limited access to valuable customer data through third-party platforms like Instacart. However, grocers now recognize the need to reclaim data for profitability.
Thriving in e-commerce requires understanding customer preferences and purchase patterns. Grocers invest in infrastructure and technology to gain direct access to user data, making informed decisions and tailoring offerings. KPS Global assists grocers in developing e-commerce capabilities, expanding supermarkets or establishing new warehouses.
The transcript emphasizes knowledge as power in the data-driven grocery industry. Approximately one-fifth of business originates from e-commerce channels, emphasizing the value of customer data. Grocers capitalize on user data, marking a fundamental industry shift.
KPS Global, experienced in cold chain solutions and controlled environments, supports grocers’ data ownership goals. Customizable infrastructure solutions enable grocers to adapt to e-commerce demands, maximizing data value. Collaboration with KPS Global enables confident navigation of e-commerce, optimizing operations and driving profitability.
In conclusion, the transcript highlights the industry shift as grocers recognize data ownership’s importance in e-commerce. With KPS Global’s support, grocers reclaim data control, invest in infrastructure, and understand customer behavior. This data-driven approach is crucial for thriving and staying competitive in the e-commerce landscape.