Videos
Artist renderings help with early buy in of a product that does not yet exist, and they look great, but is what you're seeing a true representation? I wanted to gain some insight into how industrial sectors like aerospace and automotive are leveraging 3D graphics in their content marketing strategies. I spoke with Patricia Hume, CEO of Canvas GFX, Read more
Latest
Business Services
3D Design is Elevating Internal and External Content in Basically Every Industry
Artist renderings help with early buy in of a product that does not yet exist, and they look great, but is what you're seeing a true representation? I wanted to gain some insight Read more
Business Services
Employers are Struggling to Both Hire and Retain Labor
COVID unemployment benefits have officially expired, meaning workers strategically withholding their labor have less resources and support to do so. You'd think this would be Read more
Business Services
As Unemployment Benefits Expire, How Can Businesses Bring Workers Back?
COVID's economic and material disruptions gave many workers, across the blue- and white-collar spectrum, the tools to better analyze what they don't like about their work lives. Read more
Business Services
When Do B2C Social Marketing Strategies Work in B2B?
MarketScale has been covering the impacts of the largest social media network for businesses, LinkedIn, eliminating its "stories" feature. After deleting that new feature Read more
Business Services
Will B2B Embrace BNPL Business Models?
Customers are demanding more flexibility in their buying options; COVID made sure of that. Perhaps no where is that more evident than with "buy-now-pay-later" business models, with Read more
Business Services
What the Death of LinkedIn “Stories” Means for B2B Content
The cut throat world of social media, is always looking for the next feature that will catch fire with their demographic.
Each platform has tried to replicate the success of short Read more
Latest
NAB Pulls the Plug on This Year’s Show, Attendees Have Mixed Reactions
September 17, 2021
The Pro AV world was taken by surprise with the cancellation of NAB this October with concerns around COVID's persistent waves and the financial viability of still holding the show.
The organization did make sure Read more
What is Pushing Modular Buildings Practices Through the Roof?
September 17, 2021
Modular construction has grown tremendously in the past few years, leading many to believe it's a new innovation in the building industry. In reality, it has been around for quite awhile, but has Read more
The Experience Evolution: Prep the Halls—2021 Holiday Shopping Trends and Tips
September 17, 2021
Did the pandemic rewrite the rules for the holiday shopping season? Is there even a rulebook anymore? As consumers look to engage with their favorite brands across all channels this upcoming Read more
All
Videos
3D Design is Elevating Internal and External Content in Basically Every Industry
September 15, 2021
Artist renderings help with early buy in of a product that does not yet exist, and they look great, but is what you're seeing a true representation? I wanted to gain some insight into how industrial sectors like aerospace and automotive are leveraging 3D graphics in their content marketing strategies. I spoke with Patricia Hume, CEO of Canvas GFX, Read more
Employers are Struggling to Both Hire and Retain Labor
September 10, 2021
COVID unemployment benefits have officially expired, meaning workers strategically withholding their labor have less resources and support to do so. You'd think this would be optimistic news for employers, looking for a fresh batch of hires while facing labor shortages across industry. However, lack of proper COVID response and general Read more
As Unemployment Benefits Expire, How Can Businesses Bring Workers Back?
September 10, 2021
COVID's economic and material disruptions gave many workers, across the blue- and white-collar spectrum, the tools to better analyze what they don't like about their work lives. Inefficiencies of in-office work settings, dissatisfaction around low wages and unsafe work conditions, and insufficient medical benefits were laid bare. And workers Read more
When Do B2C Social Marketing Strategies Work in B2B?
September 8, 2021
MarketScale has been covering the impacts of the largest social media network for businesses, LinkedIn, eliminating its "stories" feature. After deleting that new feature after such a short amount of time, Daniel Litwin was wondering if this means marketers are having trouble believing in the future of short form content in the world of Read more
Will B2B Embrace BNPL Business Models?
September 7, 2021
Customers are demanding more flexibility in their buying options; COVID made sure of that. Perhaps no where is that more evident than with "buy-now-pay-later" business models, with 44% of surveyed consumers saying they've already bought in to BNPL services, according to studies from Qualtrics. We asked Brandon Spear, the CEO of TreviPay, to break down Read more
What the Death of LinkedIn “Stories” Means for B2B Content
September 2, 2021
The cut throat world of social media, is always looking for the next feature that will catch fire with their demographic.
Each platform has tried to replicate the success of short stories the element that made snapchat and instagram so popular. Twitter tried fleets which failed, and LinkedIn tried stories which failed.
The failure of the latest Read more
Decision Makers Are Re-Evaluating Marketing Investments
September 2, 2021
Over the past year decision makers have been asking how they can effectively measure the business value of their marketing investments, specifically around measuring ROI for their campaigns? What does success look like?
Peter Mahoney, CEO of Plannuh, joins us this afternoon to give us his perspective on how emerging digital marketing channels Read more
Workplace Culture Needs a Legal and Strategic Overhaul
August 29, 2021
The challenges presented by the COVID-19 pandemic has resulted in a number of changes to the workplace and workforce in general. One of the most significant developments that we've seen has been low wage workers withholding labor for higher pay or more rewarding careers.
We asked Lauren Blair, an employment & litigation attorney at Read more
How Employment Law is Shifting in a Post-COVID Economy
August 26, 2021
The pandemic has left the U.S. job market more uncertain than usual. Even though July saw a return to form for the labor pool, with the Bureau of Labor Statistics reporting 943,000 new open jobs in July and an unemployment rate hitting pandemic lows of 5.4%, the amount of workers securing full-time work with benefits is likely to drop.
Gig work Read more