Driving Business Growth in B2B Marketing: The Game-Changing Impact of the Creator Economy

Influencer marketing is no longer just for consumer brands. In a report titled Influencing Business: The Global Rise of B2B Influencer Marketing, Ogilvy estimates that the global market size has expanded over 20 times since 2016! And with the creator economy projected to reach $500 billion by 2027, businesses are taking note. Social platforms like YouTube, Instagram, and TikTok, boasting nearly 5 billion monthly active users, have fueled this rise of the creator economy. The question is, how can the B2B marketing sector leverage this trend to build trust and drive business impact?

In the latest episode of Experts Talk, host Gabrielle Bejarano dives into this topic with guests David Kemp, Healthcare Lead at MarketScale, and Dennis Yu, CTO of BlitzMetrics. They explore the evolving landscape of influencer marketing and its growing importance in the B2B marketing sector.

Key discussion points include:
– The exponential growth and potential of influencer marketing in B2B.
– The importance of selecting credible influencers to build trust.
– How leveraging employee influencers can be a game-changer.

David Kemp’s career spans from coaching college basketball to aiding major healthcare systems with ICD-10 transitions. Kemp now hosts the Highway to Health podcast series and leads the healthcare vertical at MarketScale.

Dennis Yu is the CEO of BlitzMetrics, a digital marketing company that collaborates with schools to train young adults in the field. He has extensive experience in managing high-profile campaigns for clients like The Golden State Warriors and Nike, and is also an internationally recognized lecturer who has spoken at over 730 events across 17 countries.

Article written by MarketScale.