Articles by tag: Influencer Marketing

Why Macro Influencers Are Leading the Influencer Marketing Boom

The Role of the Macroinfluencers
  The last year was lightning in a bottle for influencers. Statista research shows that, at a high level, the influencer marketing industry grew substantially since the Read more

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Rentex Ready! How Does the New Rentex RFID Inventory Benefit You, the Customer?
August 19, 2022
Rentex has been around since 1980. It's one of the business's biggest and most trusted audio, visual, and computer rentals. The business is transforming for the better after implementing a Read more
Transformational Trends in Energy and Data
August 19, 2022
Speaker of the House Nancy Pelosi’s recent visit to Taipei, Taiwan, sparked controversy when China issued warnings about consequences arising from her making the trip. What led to Speaker Pelosi’s Read more
Soaring Towards Sustainability with Blue Bird
August 19, 2022
Finding the cutting edge in transportation technology has always been the priority for Blue Bird. Founded in 1927, the company is a leading manufacturer of school buses and commercial trucks. To Read more
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Why Macro Influencers Are Leading the Influencer Marketing Boom
October 18, 2021
  The last year was lightning in a bottle for influencers. Statista research shows that, at a high level, the influencer marketing industry grew substantially since the Read more
The Influencer Marketing Industry is Booming. Here’s How Brands and Creators Can Find Success.
October 18, 2021
  Two intersecting trends from the last year and a half are pushing the value of influencer marketing higher and higher. On one hand, an increase in accessible equipment and Read more
How Music Industry Guerilla Marketing Helped Create a Retail Tech Platform
May 11, 2021
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest Read more
McDonald’s Revives Celebrity Brand Collaboration with Travis Scott Burger
September 14, 2020
Twenty eight years ago, McDonald’s partnered with Michael Jordan to brand, market, and sell their meals. The fast-food chain has not attempted a celebrity branded partnership since...until now. Read more
Peloton Cuts Product Prices in Attempt to Expand Customer Base
September 14, 2020
Gyms were hit particularly hard by the pandemic, but are beginning to see tentative traffic as business opens back up. Targeting these cautious gym-goers, Peloton creates new, more affordable Read more
Navigating the Growth Potential of Influencer Marketing
August 10, 2020
Trent Farnes, Founder of Social Stance, connects high profile celebrities with brands for Instagram Loop giveaways to improve said brand's social media presence. An Instagram loop Read more
Where Influencer Marketing is Providing the Most Value
August 7, 2020
Influencer marketing allows brands to tap into engaged audiences in a really organic way. Because of this, influencers have been on top of the world for the past few years, as Read more