Articles by tag: Influencer Marketing
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When Organizations Invest in Preventative Security Measures, They Can Secure Liability Protections
The kind of news that is delivered everyday serves as a grim reminder of the escalating violence across the U.S. Evidently, the need for proactive measures to ensure safety has never been more pressing. Such violence is not limited to any particular locale. It’s actually permeating in so many different areas once considered […]
VuWall’s Security Features Utilize AV Over IP to Meet Workplace Security Demands
The significant shift in security demands has seen modest operation centers evolve into larger, more intricate spaces. This change isn’t just a nod to expansion but underscores the demand and importance of comprehensive security in modern businesses. Then enter AV over IP solutions, which replaces the old-fashioned bulky matrix switchers and provides a decentralized […]
GSX 2023: The Present And Future Of Cybersecurity Architecture With Johnson Controls
In today’s rapidly evolving technological landscape, the integration of security systems and cybersecurity architecture is paramount for businesses. Johnson Controls, one of the biggest security system integrators in North America, recognizes the challenges faced by organizations in ensuring the reliability and uptime of their security investments. With the rise of connected devices, cybersecurity threats have […]
Despite the Potential Ban, Brands Are Still Choosing TikTok for Marketing. Here’s Why They Should Keep It Up.
Even as TikTok gets into trouble with the Biden administration and individual U.S. states over its supposed ties to Chinese company ByteDance, the short-form video platform remains popular with brands that use it as a marketing tool. Software solution intermediary and research company Capterra recently released a survey involving 300 marketers that use TikTok […]
Influencer Fatigue and Deinfluencing Hashtags Show Gen Z’s Ability to Sniff Out Inauthentic Content
If you’re growing weary of the constant bombardment of paid content and sponsored posts on social media, chances are you’re not alone. Market research firm GWI found that Gen Z’s engagement with influencers has fallen by 12% since 2020. And now, terms like influencer fatigue and deinfluencing are growing in popularity as consumers share […]
NCAA NIL Deals are Officially Legal. How is the Added Layer of Competition Impacting Athletes, Programs, and Brands?
The debate about whether college athletes should be able to profit off brand representation finally came to fruition on July 1, 2021, when the NCAA decided that athletes can profit from name, image, and likeness (NIL) deals, according to Icon Source. Athletes from the Tennessee State football team and the Indiana University basketball team are […]
Why Macro Influencers Are Leading the Influencer Marketing Boom
The last year was lightning in a bottle for influencers. Statista research shows that, at a high level, the influencer marketing industry grew substantially since the pandemic, more than doubling to $13.8 billion in 2021. Not only does this mean an influx of influencers securing brand deals, but an increase in companies focusing on […]
The Influencer Marketing Industry is Booming. Here’s How Brands and Creators Can Find Success.
Two intersecting trends from the last year and a half are pushing the value of influencer marketing higher and higher. On one hand, an increase in accessible equipment and more platforms for posting creative content are skyrocketing the number of content creators. Some surveys signal as much as 40% of the entire global population […]
How Music Industry Guerilla Marketing Helped Create a Retail Tech Platform
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. From building brands with musicians to connecting the dots between property owners and retail businesses, Jay […]
McDonald’s Revives Celebrity Brand Collaboration with Travis Scott Burger
Twenty eight years ago, McDonald’s partnered with Michael Jordan to brand, market, and sell their meals. The fast-food chain has not attempted a celebrity branded partnership since…until now. On September 8, Variety reported the brand collaboration between McDonald’s and Travis Scott. Fans of Travis’ psychedelic hip-hop can now order his signature McDonald’s meal: a fully […]
Peloton Cuts Product Prices in Attempt to Expand Customer Base
Gyms were hit particularly hard by the pandemic, but are beginning to see tentative traffic as business opens back up. Targeting these cautious gym-goers, Peloton creates new, more affordable products aimed at those still wanting to work out from home. After Peloton’s Tuesday announcement, NBC News reported consumer doubts that the company’s marketing tactic would […]
Navigating the Growth Potential of Influencer Marketing
Trent Farnes, Founder of Social Stance, connects high profile celebrities with brands for Instagram Loop giveaways to improve said brand’s social media presence. An Instagram loop giveaway is a strategy for amassing a large amount of followers and the process is rather simple. A group of influencers highlight valuable products that Instagram users have the […]