Articles by tag: Influencer Marketing
Even as TikTok gets into trouble with the Biden administration and individual U.S. states over its supposed ties to Chinese company ByteDance, the short-form video platform remains popular with brands that use it as a marketing tool. Software solution intermediary and research company Capterra recently released a survey involving 300 marketers that use TikTok for […]
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Articles
Influencer Fatigue and Deinfluencing Hashtags Show Gen Z’s Ability to Sniff Out Inauthentic Content
If you’re growing weary of the constant bombardment of paid content and sponsored posts on social media, chances are you’re not alone. Market research firm GWI found that Gen Z’s engagement with influencers has fallen by 12% since 2020. And now, terms like influencer fatigue and deinfluencing are growing in popularity as consumers share […]
Articles
NCAA NIL Deals are Officially Legal. How is the Added Layer of Competition Impacting Athletes, Programs, and Brands?
The debate about whether college athletes should be able to profit off brand representation finally came to fruition on July 1, 2021, when the NCAA decided that athletes can profit from name, image, and likeness (NIL) deals, according to Icon Source. Athletes from the Tennessee State football team and the Indiana University basketball team are […]
Business Services
Why Macro Influencers Are Leading the Influencer Marketing Boom
The last year was lightning in a bottle for influencers. Statista research shows that, at a high level, the influencer marketing industry grew substantially since the pandemic, more than doubling to $13.8 billion in 2021. Not only does this mean an influx of influencers securing brand deals, but an increase in companies focusing on […]
Business Services
The Influencer Marketing Industry is Booming. Here’s How Brands and Creators Can Find Success.
Two intersecting trends from the last year and a half are pushing the value of influencer marketing higher and higher. On one hand, an increase in accessible equipment and more platforms for posting creative content are skyrocketing the number of content creators. Some surveys signal as much as 40% of the entire global population […]
Podcasts
How Music Industry Guerilla Marketing Helped Create a Retail Tech Platform
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. From building brands with musicians to connecting the dots between property owners and retail businesses, Jay […]
Business Casual
McDonald’s Revives Celebrity Brand Collaboration with Travis Scott Burger
Twenty eight years ago, McDonald’s partnered with Michael Jordan to brand, market, and sell their meals. The fast-food chain has not attempted a celebrity branded partnership since…until now. On September 8, Variety reported the brand collaboration between McDonald’s and Travis Scott. Fans of Travis’ psychedelic hip-hop can now order his signature McDonald’s meal: a fully […]
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The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]