Articles by tag: Influencer Marketing

NCAA NIL Deals are Officially Legal. How is the Added Layer of Competition Impacting Athletes, Programs, and Brands?

NCAA NIL deals
The debate about whether college athletes should be able to profit off brand representation finally came to fruition on July 1, 2021, when the NCAA decided that athletes can profit Read more

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US Inflation Expectations Extend Retreat, Buoy Consumers’ Mood
January 30, 2023

(Bloomberg) — US short- and long-term inflation expectations improved at the end of January, helping to once again boost consumer sentiment. Respondents said they expect prices to advance 3.9% over the next year, the lowest since April 2021, the University of Michigan’s final survey reading showed Friday. The sentiment index climbed to 64.9 from earlier […]

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How Companies Can Benefit from Working with Volta Insight
January 30, 2023

Driving Technology Solutions for a more sustainable future doesn’t happen in a bubble. Commercial HVAC Service providers like Service Logic rely on close relationships to improve what they do and vice versa. One partnership Service Logic values is the one they have with Volta Energy.  Volta Knowledge host Tyler Kern wanted to learn more […]

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Here Come the Little Electric Pickup Trucks
January 29, 2023

(Bloomberg) —Having zipped from six-figure sedans to Costco-crushing SUVs, electrification is finally zeroing in on the auto industry’s most esoteric form: the tiny pickup truck. At least two major carmakers are considering adding small, battery-powered pickups to their growing parade of EVs.At General Motors Co., spokesman Stuart Fowle says a pint-sized pickup is one of several […]

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NCAA NIL Deals are Officially Legal. How is the Added Layer of Competition Impacting Athletes, Programs, and Brands?
December 27, 2022

The debate about whether college athletes should be able to profit off brand representation finally came to fruition on July 1, 2021, when the NCAA decided that athletes can profit from name, image, and likeness (NIL) deals, according to Icon Source. Athletes from the Tennessee State football team and the Indiana University basketball team are […]

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Why Macro Influencers Are Leading the Influencer Marketing Boom
October 18, 2021

The last year was lightning in a bottle for influencers. Statista research shows that, at a high level, the influencer marketing industry grew substantially since the pandemic, more than doubling to $13.8 billion in 2021. Not only does this mean an influx of influencers securing brand deals, but an increase in companies focusing on […]

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The Influencer Marketing Industry is Booming. Here’s How Brands and Creators Can Find Success.
October 18, 2021

Two intersecting trends from the last year and a half are pushing the value of influencer marketing higher and higher. On one hand, an increase in accessible equipment and more platforms for posting creative content are skyrocketing the number of content creators. Some surveys signal as much as 40% of the entire global population […]

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How Music Industry Guerilla Marketing Helped Create a Retail Tech Platform
May 11, 2021

Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail.   From building brands with musicians to connecting the dots between property owners and retail businesses, Jay […]

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McDonald’s Revives Celebrity Brand Collaboration with Travis Scott Burger
September 14, 2020

Twenty eight years ago, McDonald’s partnered with Michael Jordan to brand, market, and sell their meals. The fast-food chain has not attempted a celebrity branded partnership since…until now. On September 8, Variety reported the brand collaboration between McDonald’s and Travis Scott. Fans of Travis’ psychedelic hip-hop can now order his signature McDonald’s meal: a fully […]

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Peloton Cuts Product Prices in Attempt to Expand Customer Base
September 14, 2020

Gyms were hit particularly hard by the pandemic, but are beginning to see tentative traffic as business opens back up. Targeting these cautious gym-goers, Peloton creates new, more affordable products aimed at those still wanting to work out from home. After Peloton’s Tuesday announcement, NBC News reported consumer doubts that the company’s marketing tactic would […]

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Navigating the Growth Potential of Influencer Marketing
August 10, 2020

Trent Farnes, Founder of Social Stance, connects high profile celebrities with brands for Instagram Loop giveaways to improve said brand’s social media presence. An Instagram loop giveaway is a strategy for amassing a large amount of followers and the process is rather simple. A group of influencers highlight valuable products that Instagram users have the […]

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Where Influencer Marketing is Providing the Most Value
August 7, 2020

Influencer marketing allows brands to tap into engaged audiences in a really organic way. Because of this, influencers have been on top of the world for the past few years, as have the brands standing alongside them. Once COVID-19 took hold, it’s impact rippled through the influencer community, affecting many influencers and the brands they […]

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