The Influencer Marketing Industry is Booming. Here’s How Brands and Creators Can Find Success.


Two intersecting trends from the last year and a half are pushing the value of influencer marketing higher and higher. On one hand, an increase in accessible equipment and more platforms for posting creative content are skyrocketing the number of content creators. Some surveys signal as much as 40% of the entire global population is a content creator of some kind. On the other hand, a validation of online sales channels has been a boom for the larger influencer marketing industry, pushing it to $13.8 billion in value worldwide.

Successful influencers, and in turn capital-amassing influencers, have been able to turn authentic, niche and loyal audiences into valuable pools for brands’ marketing campaigns. Success, though, proves to be elusive for many, and requires a difficult balancing act. How do you stand out in this influencer marketing landscape as a content creator, balancing the professional outreach of turning your content into an enterprise avenue for marketing ROI with the relatability that connects with an online audience?

We asked two professionals innovating in the influencer marketplace how they see strategies shifting for both the creators as well as brands. We spoke with…

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