The Influencer Marketing Industry is Booming. Here’s How Brands and Creators Can Find Success.

 

Two intersecting trends from the last year and a half are pushing the value of influencer marketing higher and higher. On one hand, an increase in accessible equipment and more platforms for posting creative content are skyrocketing the number of content creators. Some surveys signal as much as 40% of the entire global population is a content creator of some kind. On the other hand, a validation of online sales channels has been a boom for the larger influencer marketing industry, pushing it to $13.8 billion in value worldwide.

Successful influencers, and in turn capital-amassing influencers, have been able to turn authentic, niche and loyal audiences into valuable pools for brands’ marketing campaigns. Success, though, proves to be elusive for many, and requires a difficult balancing act. How do you stand out in this influencer marketing landscape as a content creator, balancing the professional outreach of turning your content into an enterprise avenue for marketing ROI with the relatability that connects with an online audience?

We asked two professionals innovating in the influencer marketplace how they see strategies shifting for both the creators as well as brands. We spoke with…

What Strategies Are Turning Brand Deals into Success for Influencers?

 

What Strategies Are Turning Brands into Appealing Influencer Partners?

 

More Stories Like This:

Today Everyone is a Content Creator. How Can AV Companies Tap into this Market?

A new study from Shure & Futuresource shows nearly 40% of people self-identify as content creators.

Authentic Social Media is an Ace in the Sleeve for Small Business

For entrepreneurs looking to stand out as they build a new company in today’s tumultuous business climate, social media has proved itself as a powerful tool for engagement, brand-building, and developing trust between company and customer

 

Follow us on social media for the latest updates in B2B!

Image

Latest

digital freight invoicing
ODeX Is Leading the Charge in Digital Freight Invoicing
April 24, 2025

Global shipping continues to grapple with fragmented billing processes, often delaying cargo movement. According to McKinsey, adopting an electronic bill of lading could save $6.5 billion in direct costs and enable $40 billion in global trade. As vessels carry goods for thousands of shippers per voyage, the administrative burden of managing and reconciling invoices…

Read More
Human Intelligence Movement
Just Thinking… about Reimagining Education for the AI Era with the Human Intelligence Movement
April 24, 2025

As artificial intelligence reshapes education, work, and daily life, educators are grappling with how to prepare students for a future where human skills—not just knowledge—will be paramount. In fact, a growing number of reports highlight that employers increasingly value collaboration, communication, and emotional intelligence over memorized content. Amid this transformation, the Human Intelligence Movement…

Read More
The Value of a Restoration Team with Healthcare Experience
The Value of a Restoration Team with Healthcare Experience
April 24, 2025

In this episode of Inside Restoration & Recovery, host Martha Lewis welcomes Jason McClaren, Director of Facilities Operations at Reunion Rehabilitation Hospitals, to discuss the critical advantage of partnering with a restoration team experienced in healthcare. A former firefighter and military veteran, Jason has spent the last decade managing safety, risk, and emergency preparedness…

Read More
Science of reading
Educators Must Combine 1:1 Tutoring with the Science of Reading to Close the Reading Gap
April 23, 2025

Coming out of the COVID-19 pandemic, the education system faced a seismic shift. Learning loss, especially in foundational literacy, was a national crisis. In 2024, only 31% of fourth graders in the U.S. were reading proficiently, according to the National Assessment of Educational Progress (NAEP). Meanwhile, tutoring exploded as a top strategy to recover…

Read More