Articles by tag: Social Media Marketing

The Influencer Marketing Industry is Booming. Here’s How Brands and Creators Can Find Success.

The Influencer Marketing Industry is Booming
  Two intersecting trends from the last year and a half are pushing the value of influencer marketing higher and higher. On one hand, an increase in accessible equipment and Read more

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Thoughts About Pro AV’s Path Forward in ’23
February 6, 2023

Can we take a second and acknowledge how impactful Gina Sansivero and Brandy Alvarado-Miranda are for our industry? … I had a chance to sit down with BOTH of them to break down some of the hottest trends from ISE this year, but also to dive deeper into the conversations and challenges that are […]

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home intelligence
How Have Home Intelligence and Automated Shading Solutions Improved Home Energy Efficiency and Comfort?
February 6, 2023

On today’s episode of the Draper at Home podcast, host Michelle Dawn Mooney, speaks with Scotty Allen, the Chief Operating Officer of Josh.ai, Maryellen Oswald, Custom Integration & Partnerships Channel Manager, Somfy USA, and Tyson McDonald, Director of Business Development, Motorized Solar Solutions for Draper, Inc., to talk about how the effect of home intelligence […]

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How Royal Caribbean is Elevating Entertainment At-Sea
February 6, 2023

— Live stage productions and musicians play a crucial role in making the experience of a Royal Caribbean cruise truly unforgettable. Behind the scenes, there’s a whole team of professionals dedicated to bringing top-notch entertainment to the passengers. The process starts with a creative team that conceptualizes the shows, selecting songs and choreography to […]

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The Influencer Marketing Industry is Booming. Here’s How Brands and Creators Can Find Success.
October 18, 2021

Two intersecting trends from the last year and a half are pushing the value of influencer marketing higher and higher. On one hand, an increase in accessible equipment and more platforms for posting creative content are skyrocketing the number of content creators. Some surveys signal as much as 40% of the entire global population […]

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Authentic Social Media is an Ace in the Sleeve for Small Business
September 10, 2021

For entrepreneurs looking to stand out as they build a new company in today’s tumultuous business climate, social media has proved itself as a powerful tool for engagement, brand-building, and developing trust between company and customer. For Olivia Starling, founder of online jewelry brand Starlette Galleria, her vision for a hypoallergenic collection of high-quality yet […]

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Is TikTok Marketing Relevant for B2B Companies?
March 22, 2021

There’s little doubt that TikTok, once on the chopping block in the United States under the administration of former President Donald Trump, has taken the world by storm. Users young and old, from Gen Z to Boomers and beyond, use the platform daily to create, like and share short videos that offer everything from helpful […]

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What Lies Ahead in B2B Social Media Marketing?
March 19, 2021

Much has changed in the B2B tech landscape, with companies rapidly evolving and scaling to deal with heightened demand for remote connectivity, stronger networks, more robust tools, and more. Now, though, with an end to the pandemic on the horizon but no sign of slowed growth, how will B2B tech companies keep up the pace […]

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From Instagram to TikTok, How Retailers Should Use Social Media: Bricks and Clicks
May 14, 2020

Welcome back to another Bricks and Clicks podcast! Today, I’m interviewing Erin Phillips of Pinckney Palm, a social media agency out of North Carolina. When I have questions about social media marketing, advertising and content creation, she’s my go-to-gal. Today, we’re talking about Instagram’s dominating viewing presence, Facebook relevance and what the heck TikTok is. I […]

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