Fans First
Cole emphasizes the importance of questioning the status quo, especially when met with skepticism about new ideas. According to him, the very questioning of whether something will work is often a sign that it might, precisely because it deviates from the norm. Rather than conforming to traditional methods, the Savannah Bananas used criticism as…
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Eighth Inning – Building an Idea Culture
Jesse Cole of the Savannah Bananas baseball team shares a compelling narrative on the transformative power of creativity in business. The core philosophy at the Savannah Bananas is the “fans first” experience, driven by an endless stream of innovative ideas—ideas that are not just theorized but executed with precision. Cole underscores the critical importance…
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Seventh Inning – Conquering Digital
According to Cole, the essence of the Savannah Bananas’ strategy lies in personalization. Whether it’s a tailored video greeting for new subscribers or a personal phone call to thank them, every touchpoint is an opportunity to forge a deeper connection. It’s this human element that sets their digital strategy apart. Cole draws inspiration from…
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Bonus Content – Customer Giveaways
In a recent discussion, Jesse Cole of the Savannah Bananas highlighted the fundamental shift needed in promotional strategies to genuinely resonate with audiences. Moving beyond traditional promotional items like keychains and t-shirts, Cole advocates for a more personalized approach to make a real impact on customers. In essence, Jesse Cole’s message to marketers is…
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Bonus Content – Rethink Your Pricing Model
In a groundbreaking shift, Jesse Cole and the Savannah Bananas redefined what it means to attend a sports event. They introduced an all-inclusive pricing model that has since become a hallmark of their approach to fan service. This strategy was not just about changing how tickets were sold; it was about transforming the entire…
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Sixth Inning- What are the Stages Where Your Business Takes Place?
When you think of a baseball game, you might picture the crack of the bat or the roar of the crowd as a home run sails over the outfield fence. But for the Savannah Bananas, the game is just one part of the spectacle. Jesse Cole, the mastermind behind this innovative team, shares how…
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Fifth Inning – Focus on the Customer
In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…
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The People Business: Aligning Company Outreach With Gen Z Values
In this episode of The AppleOne Show’s The People Business series, host Brett Howroyd delves into the evolving dynamics between companies and Generation Z with insightful discussions from Jenna Brown, Kalista Driggs, Shania Griffin, and Grace Okafor. As winners of the summer Intern to Dream project, these interns bring a fresh perspective on what it…
Winning the Battle Against Resistance with Steven Pressfield
In this episode of “Tuesdays with Morrisey,” we are joined by one of the most influential writers of our time, Steven Pressfield, most recently the author of The Daily Pressfield. Known as many writer’s favorite writer, Pressfield’s work has inspired creatives across various disciplines, from authors to entrepreneurs. His best-known book, The War of…
The Power of Strategic Partnerships: Hammer Down with Sourcifi CEO Tim Perkins
After four years of supply chain disruptions triggered by COVID-19, natural disasters and geopolitical tensions, businesses are finally returning their focus to supply chain cost management. Sourcifi, a company specializing in cost savings, is at the forefront of this shift. But how can companies leverage strategic relationships and cost-saving technologies to thrive in today’s…
Moving Beyond Just Weathering the Storms: Enhancing Grid Reliability and Resilience
With climate change driving more frequent and severe weather events, the strain on our electric grids has never been greater. In 2023 alone, severe storms, heat waves, and winter freezes left millions without power, costing billions in economic damage and putting lives at risk. And in 2022, an average American experienced 16% more grid…
