Fans First

Listen Carefully, Respond Creatively

In this captivating episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, delves into the transformative business philosophy of “listen carefully, respond creatively.” This approach has not only skyrocketed the Savannah Bananas to fame but also serves as a universal blueprint for revolutionizing customer service and engagement across all sectors. […]

Read More

Latest

Fans First
Pre-Game: Normal Gets Normal Results

The Savannah Bananas are a baseball team – but owner Jesse Cole knows they aren’t in the baseball industry. They’re in the Fans First Experience industry. The game of baseball comes with a slew of challenges – it’s too slow, or too boring, or too long, or too antiquated. But, instead of seeing friction, Cole […]

Read More
Fans First
First Inning – Warmup

A lifelong baseball fan, Jesse Cole has seen it all. From potential big-league dreams to a journey toward finding how best to engage with the game after his career came to a close, Cole eventually landed an internship with a small team in South Carolina. Since, he’s held key roles in several organizations and innovated […]

Read More
Fans First
First Pitch: The Savannah Bananas Take the Field

When Cole, his wife and their small team began working to replicate past success in Savannah, they sold two tickets…in three months. The lowest point came shortly after, when the team was informed it had completely overdrawn the organization’s bank account. Instead of folding, Cole and his wife doubled down. They sold their house, going […]

Read More
Fans First
Second Inning – Creating a Better Experience

It was time to pull out all the stops. From renaming the team to the Bananas to senior-citizen dance teams, male cheerleading squads, dancing players and a mascot named Split, the Bananas now have a waitlist for tickets that numbers in the thousands. To follow that fans-first lead, you’ll need to ask some key questions, […]

Read More
Fans First
Stop Doing What Your Customers Hate

The best business model in the world is to stop doing what your customers hate. Sounds simple, right? Each day, your organization does something that frustrates customers and prevents them from becoming the true fans you’re after. Work toward solutions for those frustrations.

Read More
Fans First
What Do You Want to Be Known For?

Think about what you want to be known for and what you’re known for now. Do they align? It’s time to consider every interaction and touchpoint and craft a Perfect Fan Testimonial. Figure out what business you’re really in. If you could have one review perfectly sum up what you want your fans to feel, […]

Read More

Latest

student athletes training
The Anticipation of Record Heat Must be the Concern of Educational Institutions and the Safety of their Student Athletes
April 17, 2024

Temperatures around the globe are continuing to set new records, and as a result, universities now face increasing challenges in ensuring the safety and performance of their student athletes.  Rising mercury poses risks of heat-related illnesses and affects the athletic performance and recovery of student athletes. Educational programs on recognizing the symptoms of heat […]

Read More
HVAC building efficiency goals
Improving HVAC Systems Plays a Key Role for Meeting Building Efficiency Goals
April 17, 2024

In today’s rapidly advancing world, the role of HVAC systems for building efficiency goals has become a pivotal topic for businesses and property owners alike. With energy costs soaring, the shift towards more energy-efficient systems isn’t just a luxury—it’s a financial imperative. Building efficiency upgrades could slash global energy demand by 12% and save […]

Read More
Generative AI Remains at an IP and Privacy Crossroads
April 17, 2024

As artificial intelligence becomes increasingly integrated into our daily lives and business operations, the conversation around its ethical and legal implications grows louder. It’s clear that generative AI will continue to face legal battles; applications from oncology, to mental health services, to the classroom, are raising questions about AI’s ethics and the consequences of […]

Read More
strategic Capital allocation
Strategic Capital Allocation Can Help Businesses Leverage Employee Knowledge and Collaboration for Better Returns
April 17, 2024

Strategic capital allocation, a critical aspect of business management often emphasized by investment experts like Warren Buffett, involves more than just distributing financial resources; it’s about strategic investment that drives long-term value. Firms are increasingly recognizing the need to integrate capital allocation with broader corporate strategies, ensuring that investments are not only financially sound […]

Read More
Other Fans First
Learn from Experiences in Other Industries
June 11, 2020

Cole and the Bananas’ team are constantly looking elsewhere. If you ask Cole who the organization’s competitors are, he won’t tell you the rest of the teams in the Coastal Plain League. He’ll rattle off the likes of Google, Amazon and Starbucks, because he’s not putting on a baseball game – he’s putting on an […]

Read More
Create Shareable Moments
June 11, 2020

As Cole said, the Bananas aren’t in the baseball industry. The organization is in the Fans First Experience industry. When looking to craft your own customer experience, don’t be afraid to look outside your industry and learn from successes elsewhere. What inspires you? How can you leverage that to inspire customers, turn them into fans, […]

Read More
Whatever is Normal, Do the Exact Opposite
June 3, 2020

It’s a simple relationship – normal gets normal results. Question everything and make two lists – one for the normal and one for the remarkable. Look at what’s normal in your industry and think about what you can do to become remarkable. Further, don’t break the rules. Make the rules. The Bananas have made their […]

Read More