Fans First
In today’s competitive landscape, simply meeting industry standards is insufficient for long-term success. Businesses must strive to exceed these benchmarks by creating unique and memorable customer experiences, as demonstrated by companies like Netflix and Shoreline Construction. Netflix transformed the movie rental industry by challenging conventional practices. Instead of requiring customers to visit stores and […]
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Fans First
Third Inning: Whatever is Normal, Do The Exact Opposite
In a world where most businesses adhere to traditional practices, the Savannah Bananas baseball team stands out by doing the exact opposite. The organization’s philosophy is simple yet revolutionary: “Whatever’s normal, do the exact opposite.” This approach not only distinguishes them from competitors but also creates unforgettable experiences for their fans. Most companies stick […]
Fans First
Listen Carefully, Respond Creatively
In this captivating episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, delves into the transformative business philosophy of “listen carefully, respond creatively.” This approach has not only skyrocketed the Savannah Bananas to fame but also serves as a universal blueprint for revolutionizing customer service and engagement across all sectors. […]
Fans First
Pre-Game: Normal Gets Normal Results
The Savannah Bananas are a baseball team – but owner Jesse Cole knows they aren’t in the baseball industry. They’re in the Fans First Experience industry. The game of baseball comes with a slew of challenges – it’s too slow, or too boring, or too long, or too antiquated. But, instead of seeing friction, Cole […]
Fans First
First Inning – Warmup
A lifelong baseball fan, Jesse Cole has seen it all. From potential big-league dreams to a journey toward finding how best to engage with the game after his career came to a close, Cole eventually landed an internship with a small team in South Carolina. Since, he’s held key roles in several organizations and innovated […]
Fans First
First Pitch: The Savannah Bananas Take the Field
When Cole, his wife and their small team began working to replicate past success in Savannah, they sold two tickets…in three months. The lowest point came shortly after, when the team was informed it had completely overdrawn the organization’s bank account. Instead of folding, Cole and his wife doubled down. They sold their house, going […]
Fans First
Second Inning – Creating a Better Experience
It was time to pull out all the stops. From renaming the team to the Bananas to senior-citizen dance teams, male cheerleading squads, dancing players and a mascot named Split, the Bananas now have a waitlist for tickets that numbers in the thousands. To follow that fans-first lead, you’ll need to ask some key questions, […]