Fans First

Bonus Content – Rethink Your Pricing Model

In a groundbreaking shift, Jesse Cole and the Savannah Bananas redefined what it means to attend a sports event. They introduced an all-inclusive pricing model that has since become a hallmark of their approach to fan service. This strategy was not just about changing how tickets were sold; it was about transforming the entire…

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Latest

Fans First
Sixth Inning- What are the Stages Where Your Business Takes Place?

When you think of a baseball game, you might picture the crack of the bat or the roar of the crowd as a home run sails over the outfield fence. But for the Savannah Bananas, the game is just one part of the spectacle. Jesse Cole, the mastermind behind this innovative team, shares how…

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Fans First
Fifth Inning – Focus on the Customer

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

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Fans First
Fourth Inning – Be the ONLY

In a compelling dialogue centered on brand differentiation, Jesse Cole of the Savannah Bananas underscored the pivotal shift from being merely better to becoming distinctly unique in one’s industry. He introduced an insightful framework called “ONLY,” which stands for Owning the industry’s problems, creating Noise, cultivating Love, and understanding your Why. Owning the Problems:…

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Fans First
Hiring Fans First Employees

Jesse Cole, the visionary behind the Savannah Bananas, shared the innovative approach his company takes to ensure a captivating customer experience by first focusing on employee engagement. According to Cole, the journey starts from the very first interaction with potential employees. The hiring process at Savannah Bananas consists of three unique steps designed to…

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Fans First
Moving Forward with Fans First

In a compelling conversation on fostering innovation within corporate culture, Jesse Cole of the Savannah Bananas highlights the importance of embracing change as a tool for continuous improvement. Cole underscores that change should not be seen as change for its own sake but as an essential part of striving to better serve customers and…

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Fans First
Build Your Own Media Channels

In the storied confines of Grayson Stadium, Jesse Cole, the frontman of the Savannah Bananas, unveils the cornerstone of their marketing success: transforming traditional sports advertising into a vibrant, self-sustaining media operation. The team’s forward-thinking approach not only entertains but captivates a global audience far exceeding the stadium’s seats. The off-season? That’s just a…

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Latest

data-driven tools
Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings
July 26, 2024

As businesses continue to navigate the digital landscape, data-driven tools are more crucial than ever for effective SEO strategies. Understanding and implementing the proper SEO practices can make a significant difference with evolving algorithms and competitive markets. Given that 75% of users never scroll past the first page of search results, this statistic underscores…

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On-device AI
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver
July 26, 2024

On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…

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modern supply chains
The Role of AI in Modern Supply Chains: Insights from Aaron Hatfield at Arvist
July 26, 2024

Artificial intelligence rapidly transforms modern supply chains, with companies like Arvist leading the charge. In a recent episode of Hammer Down, hosted by Mike Bush, Aaron Hatfield, the Head of Sales at Arvist, sheds light on AI’s practical applications and benefits in enhancing supply chain operations. Is AI in the supply chain a double-edged…

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semiconductor manufacturing
Training New Semiconductor Manufacturing Professionals is Key to Meet Coming Domestic Manufacturing Demand
July 26, 2024

Over the past few years, the U.S. has made significant strides in semiconductor manufacturing, driven by substantial investments and strategic policies. With the CHIPS Act expected to triple domestic semiconductor manufacturing capacity by 2032, the need for a skilled workforce is more urgent than ever. This discussion explores the key question: What does the…

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Other Fans First
A Stage for Loyal Fans
June 6, 2024

In this captivating episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, share with us that in the competitive sports marketing landscape, understanding and enhancing the fan experience is crucial to prioritize fan satisfaction and engagement The key challenge posed to sports marketers and business leaders is to rethink their approach: stop considering patrons…

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Your Front Door is a Stage
May 30, 2024

In his recounting of experiences at the stadium, Jesse Cole reveals a deep-seated passion for engaging with fans and the impactful memories created at the end of each game. Known for its vibrant atmosphere, the stadium becomes a place where joy is palpable as fans of all ages and players alike celebrate together, demonstrating the…

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Prop Room
May 23, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

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The Office as a Stage
May 16, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the heart of a once-abandoned storage building, a remarkable transformation unfolded, birthing what is now a vibrant office space brimming with life and creativity. The journey began in 2015 when a small, determined team—including…

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Perfect Fan Experience
May 9, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the competitive world of sports entertainment, delivering an exceptional customer experience is crucial, even more so when faced with uncontrollable challenges like inclement weather. The Savannah ballpark’s approach to customer service exemplifies how businesses can…

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What is the Craziest Thing Your Business Has Ever Done?
May 2, 2024

In this captivating episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the competitive world of marketing, standing out often means taking bold, unconventional steps. A prime example is a company that captured the essence of St. Patrick’s Day in Savannah by doing something unprecedented:…

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Challenge Your Industry
April 25, 2024

In today’s competitive landscape, simply meeting industry standards is insufficient for long-term success. Businesses must strive to exceed these benchmarks by creating unique and memorable customer experiences, as demonstrated by companies like Netflix and Shoreline Construction. Netflix transformed the movie rental industry by challenging conventional practices. Instead of requiring customers to visit stores and…

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Third Inning: Whatever is Normal, Do The Exact Opposite
April 18, 2024

In a world where most businesses adhere to traditional practices, the Savannah Bananas baseball team stands out by doing the exact opposite. The organization’s philosophy is simple yet revolutionary: “Whatever’s normal, do the exact opposite.” This approach not only distinguishes them from competitors but also creates unforgettable experiences for their fans. Most companies stick…

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Listen Carefully, Respond Creatively
April 12, 2024

In this captivating episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, delves into the transformative business philosophy of “listen carefully, respond creatively.” This approach has not only skyrocketed the Savannah Bananas to fame but also serves as a universal blueprint for revolutionizing customer service and engagement across all sectors….

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