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Owner Jesse Cole is making people fall in love with the game of baseball again one inning at a time with promotions not found anywhere else in the sport, delivering one sell-out after another. Summer nights at the Bananas’ Grayson Stadium are nothing short of magical, with the perfect fusion of good college baseball, and unmatched ‘fans first’ experiences.

MarketScale

Original Series
Sports & Entertainment

Perfect Fan Experience

May 9, 2024
b2b
baseball
BrandLoyalty
business
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Jesse Cole

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the competitive world of sports entertainment, delivering an exceptional customer experience is crucial, even more so when faced with uncontrollable challenges like inclement weather. The Savannah ballpark’s approach to customer service exemplifies how businesses can transform obstacles into opportunities to delight and retain customers.

The fans first strategy emphasizes that exceptional customer service involves more than just meeting basic expectations—it’s about creating personalized, thoughtful experiences that resonate with customers on an emotional level. Businesses looking to elevate their customer experience can take a page from this playbook, focusing on personalization, employee empowerment, and the willingness to embrace challenges as opportunities to exceed expectations.

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