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Owner Jesse Cole is making people fall in love with the game of baseball again one inning at a time with promotions not found anywhere else in the sport, delivering one sell-out after another. Summer nights at the Bananas’ Grayson Stadium are nothing short of magical, with the perfect fusion of good college baseball, and unmatched ‘fans first’ experiences.

MarketScale

Original Series
Sports & Entertainment

Perfect Fan Experience

May 9, 2024
b2b
baseball
BrandLoyalty
business
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Jesse Cole

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the competitive world of sports entertainment, delivering an exceptional customer experience is crucial, even more so when faced with uncontrollable challenges like inclement weather. The Savannah ballpark’s approach to customer service exemplifies how businesses can transform obstacles into opportunities to delight and retain customers.

The fans first strategy emphasizes that exceptional customer service involves more than just meeting basic expectations—it’s about creating personalized, thoughtful experiences that resonate with customers on an emotional level. Businesses looking to elevate their customer experience can take a page from this playbook, focusing on personalization, employee empowerment, and the willingness to embrace challenges as opportunities to exceed expectations.

Recent Episodes

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What is the Craziest Thing Your Business Has Ever Done?

In this captivating episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the competitive world of marketing, standing out often means taking bold, unconventional steps. A prime example is a company that captured the essence of St. Patrick’s Day in Savannah by doing something unprecedented:…

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Challenge Your Industry

In today’s competitive landscape, simply meeting industry standards is insufficient for long-term success. Businesses must strive to exceed these benchmarks by creating unique and memorable customer experiences, as demonstrated by companies like Netflix and Shoreline Construction. Netflix transformed the movie rental industry by challenging conventional practices. Instead of requiring customers to visit stores and…

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Third Inning: Whatever is Normal, Do The Exact Opposite

In a world where most businesses adhere to traditional practices, the Savannah Bananas baseball team stands out by doing the exact opposite. The organization’s philosophy is simple yet revolutionary: “Whatever’s normal, do the exact opposite.” This approach not only distinguishes them from competitors but also creates unforgettable experiences for their fans. Most companies stick…