Daniel Litwin

Editor, B2B Media

Daniel Litwin is a journalist of multiple disciplines with a singular focus: finding and telling the most engaging stories of consequences for any community. He has years of experience in B2B journalism and editorial strategy, interviewing Fortune 500 companies like Honeywell, Microsoft, John Deere, Chipotle, and more. Litwin hosts weekly shows and podcasts, leads MarketScale editorial direction, and helps pioneer new content approaches for the MarketScale media ecosystem. He has a Bachelor's in Radio/TV Reporting & Anchoring and a Bachelor's in Spanish from the University of Missouri. Litwin is a musician, a student of political theory, and a critic at heart. When not at work, you can find him experimenting with autotuned vocals for his band or reading up on current geopolitical events.

B.J. in Radio/Television Reporting/Anchoring and B.A. in Spanish from University of Missouri-Columbia 2014-2018
image-25 Content Creation
Feature Writing
Podcast Hosting
Video Editing
Research
Teamwork

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Recent Posts

Online-to-Offline tracking
Articles

Bridging Online Shopping with Brick-and-Mortar: The Importance of Improving Online-to-Offline Tracking in a Post-Cookie Retail Industry

Daniel Litwin - February 22, 2024

In the dynamic landscape of retail, Google's impending phase-out of third-party cookies in 2024 marks a pivotal moment, urging brands and retailers to rethink their marketing strategies with a focus on improving online-to-offline tracking. This significant shift, discussed in depth on the latest episode of Experts Talk hosted by Daniel Litwin, Voice of B2B at MarketScale, brings to the forefront the urgent need for retailers to enhance their online-to-offline data capture ecosystem.

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facilities departments
Bldg Mgmt Roundtable

Aligning All Facilities Departments with Decarbonization Goals Requires a Collaborative Approach to Standards & Priorities

Daniel Litwin - February 16, 2024

As facilities departments grapple with the urgent need to decarbonize buildingsa sector responsible for 37% of global CO2 emissionsthe convergence of digital technology and strategic retrofitting emerges as a pivotal pathway. Integrating Schneider Electrics technology-first approach with ASHRAE's latest ANSI/ASHRAE/IES Standard 100-2024 for existing buildings underscores a holistic strategy to meet science-based climate targets.

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cybersecurity defenses
Articles

Can the U.S. Shore Up its National Cybersecurity Defenses?

Daniel Litwin - February 15, 2024

In an era where cyber threats loom larger and more sophisticated, the urgency to bolster national cybersecurity defenses has never been more critical. With government watchdogs highlighting gaps in performance measures and cost assessments, and recent breaches underscoring vulnerabilities in critical infrastructure, the stakes are high.

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Apple Vision Pro
Experts Talk

Navigating the Future of Work, Play, and App Development in the Apple Vision Pro Era

Daniel Litwin - February 15, 2024

Apple Vision Pro, the latest entrant in the mixed-reality headset market, has quickly become a focal point for developers and users, boasting over 1,000 apps designed to harness its unique spatial computing capabilities. Despite its hefty price tag of $3,499, reviews of the device hail it as the best mixed-reality headset available, albeit a work in progress with room for improvement.

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space economy
Experts Talk

Launch Sites, Rocket Tech, Tourism: Drivers of the Space Economy Making Headway in 2024

Daniel Litwin - February 5, 2024

Tourism, increasing commercialization, technology innovations, and sustainable operations will all play a critical role in the 2024 space economy.The space industry witnessed remarkable achievements and ambitious plans in 2023, setting the stage for an even more dynamic 2024.

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safe infrastructure
Articles

Safe Infrastructure Could Put Nuclear Energy on the Fast Track Towards Global Adoption

Daniel Litwin - February 5, 2024

As the world grapples with the dual challenges of climate change and energy security, nuclear energy emerges as a pivotal solution, sparking a global dialogue on its accelerated adoption and the development of innovative, safe infrastructure. Amidst increasing environmental concerns and the quest for energy independence, countries and companies worldwide are making strategic commitments to nuclear power, recognizing its potential to power industrialization, achieve climate goals, and provide a reliable alternative to the fluctuating success of renewable energy sources.

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