Editor, B2B Media · MarketScale
Daniel Litwin
Daniel Litwin is a B2B journalist and editor with years of experience interviewing Fortune 500 companies and leading editorial strategy at MarketScale. He hosts weekly shows and podcasts and helps pioneer new content approaches for the MarketScale media ecosystem.
Invisible systems drive competitive advantage when properly surfaced and measured
Litwin argues that organizations systematically undervalue and exclude the teams, systems, and data that operate invisibly in the background—until operational pressure forces visibility. He contends that competitive advantage flows to companies that surface these hidden functions early in decision-making, measure what actually matters rather than what's easy to collect, and treat operational backbone teams as strategic partners, not afterthoughts.
96%
of content AI systems read comes from third-party sources
“The real challenge is not collecting more information; it is knowing which metrics actually improve performance.”
Unlocking CensisAI²: The Metrics That Matter for Smarter SPD Decisions
Hidden systems driving operational outcomes across sectors
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10,000–30,000
surgical instruments processed daily per busy hospital SPD
Unannounced surveys are no longer the exception—they're the norm across accrediting bodies.
Survey Ready Every Day: Why It's Not Just a Once-a-Year Activity
Most retail technology rollouts are planned as installation projects, but the store itself—which keeps trading—goes unplanned.
Retail tech rollouts slip when nobody plans for the live store
“SPD teams may handle 30,000 instruments daily yet remain excluded from early surgical planning decisions.”
Connect with Daniel Litwin
Retail
Retail tech rollouts slip when nobody plans for the live store
Most retail technology rollouts are planned as installation projects: order the hardware, schedule the technicians, swap the equipment, move to the next site. The part that usually goes unplanned is the store itself, which keeps trading while the work happens. Ross Page, SVP of Sales Growth at Telai
Agentic AI: Microsoft is Powering the Next Wave of Autonomous, Intelligent Decision-Making
Retailers are moving beyond task automation to deploy AI systems that independently analyze data and make split-second business decisions without human interven
Netflix House: Can Streamers Turn Their IPs into Successful Experiential Retail?
Entertainment companies are betting that immersive fan experiences can become a sustainable revenue stream beyond the screen
Balancing Customer Desires and Retailer Needs in Personalizing Shopping Experiences
Retailers must navigate the tension between using customer data to enhance shopping experiences and protecting the privacy that shoppers increasingly demand
Retail Marketing Gamification is the Battleground for Customer Loyalty and Attention. How Do Retailers Win?
Interactive experiences and point systems are reshaping how retailers capture customer loyalty in an increasingly competitive marketplace
With 800 New Stores in the Offing, How Will Aldi’s Massive Expansion Impact the Grocery Industry?
The discount grocer's aggressive U.S. expansion could reshape competitive dynamics and force rivals to rethink their retail strategies
Bridging Online Shopping with Brick-and-Mortar: The Importance of Improving Online-to-Offline Tracking in a Post-Cookie Retail Industry
Retailers must rebuild customer tracking across digital and physical channels as cookie-based targeting loses relevance in 2024
Retail Revolution: Social Commerce is No Fad, It’s the Future
Over one-third of U.S. internet users now shop directly through social platforms, signaling a fundamental shift in how brands will reach consumers
Experts Talk: Navigating 2023’s Holiday Retail Supply Chain Challenges
Retailers must balance surging online demand with inflation and disruptions to survive the busiest selling season
Scale Factor: How ufurnish.com is Leveraging Retail Media to Scale its Online Furniture Aggregator
A UK furniture aggregator taps into retail media networks to unlock exponential growth from an untapped market of millions
Retail Roundtable: How Serious is the Retail Shrink Crisis?
Retailers grapple with conflicting data as organized theft, store closures, and shrinking profit margins create uncertainty about the scale of the problem
Healthcare
Unlocking CensisAI²: The Metrics That Matter for Smarter SPD Decisions
Sterile processing departments are swimming in data, from workflow automation and supply data to patient outcome and quality metrics. But the real challenge is not collecting more information; it is knowing which metrics actually improve SPD performance, technician education, OR readiness and patient safety. For Censis, a leader in surgical asset management, the focus…
Understanding Joint Commission 360 Standards: What They Mean for SPD Teams (Part 2)
Healthcare teams today are feeling the pressure to move beyond last-minute compliance and instead build processes that work consistently every day. That shift is especially clear in sterile processing departments (SPDs), where the Joint Commission 360 model is redefining what “survey readiness” really means. With patient safety directly tied to instrument quality—and studies consistently…
Understanding Joint Commission 360 Standards: What They Mean for SPD Teams (Part 1)
For a long time, compliance in healthcare was tied to the survey cycle. Now, that model is shifting. With the introduction of Joint Commission 360, organizations are being asked to demonstrate continuous performance—not just preparedness. As patient safety comes under increasing scrutiny, The Joint Commission is moving toward an approach built on real-time data, traceability,…
Censis’ Final Check Uses Computer Vision to Eliminate Tray Errors Before They Reach the OR
Artificial intelligence used to live in strategy decks and conference keynotes—but now it’s showing up in a very different place: right on the assembly tables where SPD technicians build trays for the next case. And it’s arriving at a time when the pressure on sterile processing has never been higher. As surgical volumes climb and…
AI in Sterile Processing Is Proving Its Value by Acting as a Co-Pilot, Not a Replacement
Sterile processing departments are dealing with persistent operational pressures. Surgical case volumes are rising, instruments are more complex, and staffing shortages remain across many health systems. Accuracy and documentation requirements continue to tighten, leaving little room for error. In busy hospitals, sterile processing teams may handle 10,000 to 30,000 surgical instruments per day, with…
Survey Ready Every Day: Why It’s Not Just a Once-a-Year Activity
Unannounced surveys are no longer the exception in healthcare—they’re the norm. Accrediting bodies increasingly expect sterile processing departments (SPDs) to demonstrate consistent compliance, real-time documentation, and reliable adherence to manufacturers’ instructions for use on any given day, not just during audit season. Joint Commission survey data continue to show that high-level disinfection and sterilization practices…
Getting SPD Teams to the Table: Why Sterile Processing Deserves a Central Role in Surgical Planning and Operations
Sterile Processing Departments (SPDs) remain the backbone of safe surgical care, yet across the country, they’re still routinely left out of early decision-making around products, construction, staffing, and case planning. As hospitals juggle tighter margins, higher patient acuity, and growing procedural demands, the consequences of excluding SPD voices become unmistakably real—showing up in daily…
The Silent Foundation of Patient Safety: Why Water Quality Matters in Sterile Processing
In healthcare, patient safety and operational efficiency often depend on invisible systems working perfectly in the background. One of those systems—water quality—has quietly become a defining factor in sterile processing success. With new standards such as AAMI ST108 setting stricter expectations, hospitals, and SPDs (Sterile Processing Departments) are rethinking how they monitor, manage, and measure…
Cutting Costs, Boosting Care: Why Employers Are Turning to Direct Primary Care for a Healthier, More Engaged Workforce
Rising healthcare costs continue to strain employers and employees alike — and with the average annual premium for family coverage nearing $27,000, benefits leaders are searching for new models that deliver both affordability and accessibility. At the same time, workplace well-being has expanded beyond basic coverage to include mental health, telemedicine, and preventive care,…
The SPD Hack Playbook: Streamlining Sterile Processing with Smart Tech and Team Buy-In
Sterile Processing Departments (SPDs) are the unsung backbone of surgical care — ensuring every instrument, tray, and tool is safe, sterile, and ready when needed. Yet, despite their vital role, SPD workflows often rely on manual processes and underrecognized best practices. As healthcare systems push for greater efficiency and staff well-being, SPD managers are turning…
How Censis’ AI-Powered Final Check Drives Compliance, Accuracy, and Confidence in Sterile Processing
Sterile processing teams are under constant pressure—handling growing surgical demands, working short-staffed, and navigating strict regulations—so getting every instrument tray assembled right the first time has never mattered more. Even a single assembly error can cascade into costly OR delays or, worse, compromise patient safety. Recent research highlights that most surgical instrument errors stem from…
Elevating the Standards Together: What We Are Looking Forward to at CtUC 2025
The sterile processing industry stands at a pivotal moment. With surgical case volumes rising while departmental resources remaining flat, the pressure to “do more with less” has never been greater. Nowadays, sterile processing departments (SPDs) are struggling with high staff turnover and growing compliance requirements. And while these regulations are designed to improve patient…
Smarter Sterile Processing Starts with Data—Boosting Efficiency, Cutting Costs, and Improving Patient Care
In a healthcare ecosystem increasingly driven by data, sterile processing departments (SPDs) find themselves at a crossroads—balancing precision and pace, safety and speed. As hospitals look to reduce inefficiencies and protect patient safety, analytics tools are transforming sterile processing from an often overlooked backroom function into a vital, data-enhanced frontline of care. Research shows…
The Rise of Personalized Nutraceuticals: Vitaquest Taps Big Data, Flavor, and AI to Deliver Personalized Wellness at Scale
Mass-market supplement makers are racing to decode individual health needs through AI and data science before personalized wellness becomes the category standar
GE HealthCare & UC Launch the Future of MRI Research
A major medical institution and technology leader are combining forces to accelerate MRI innovation through a first-of-its-kind research hub
With Walmart Health Shuttering Its Doors, Retail Healthcare Has to Rethink Its Role & Strategy in Primary Care
The collapse of big-box health ambitions forces the retail sector to reassess what primary care actually means in a competitive marketplace
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception
Healthcare leaders are realizing that outdated security approaches leave patient care dangerously exposed to evolving threats
Decoding the First CPI Report of 2024: Inflation, Stickiness, and Economic Implications
Early 2024 inflation readings reveal stubborn price pressures that exceed Federal Reserve expectations, signaling a slower path to economic stability
Software & Technology
HR Like a Boss: Building Purpose-Driven, People-Focused, Profitable Teams
HR teams are navigating the tension between technology and empathy, discovering new ways to lead with purpose while keeping people at the heart of every transformation. Artificial intelligence, automation, and hybrid work models are rapidly reshaping workplace culture, pushing HR to evolve from administrative oversight to true strategic leadership. As a recent SHRM report…
Building a More Human Workplace: Julie Develin on the Future of HR and Workforce Data at HR Southwest 2025
In a business world defined by disruption, HR leaders are racing to keep pace with rapid shifts in technology, workforce expectations, and organizational culture. Recent Gartner research shows that 75 percent of HR leaders say their managers are overwhelmed by the growing pace of change and new responsibilities, while nearly three-quarters report their teams…
DevOps Meets the Drive-Thru: How IBM WatsonX Orders is Powering AI-Driven QSR Efficiency
The drive-thru experience is evolving faster than ever, thanks to AI-powered automation and DevOps-driven innovation. Quick-service restaurants (QSRs) process thousands of orders daily, facing challenges like labor shortages, operational inconsistencies, and the need for rapid adaptation to customer demands. With AI-backed solutions, brands can optimize their workflows, cut costs, and improve customer experience. IBM…
Agentic AI: Microsoft is Powering the Next Wave of Autonomous, Intelligent Decision-Making
Retail has long embraced automation, but now it’s taking a leap into a new frontier—autonomous decision-making. Enter agentic AI, a technology that doesn’t just automate tasks but makes real-time, intelligent decisions. With major retailers like Walmart integrating AI-driven fulfillment robots and brands such as Bath & Body Works rolling out personalized AI-powered shopping assistants,…
In Bridging Together, Utilities and Broadband Partnerships are Shaping the Future of Connectivity
As the world pushes towards greater digitalization and modernization, the intersection of utilities and broadband services has thrusted its way into becoming a main focal point. This collaboration is not just about enhancing infrastructure but also about bridging the digital divide and meeting the evolving demands of modern connectivity. With billions of dollars in…
AI Accelerators Enhance Computational Might Across Industries; Innovation and Open Standards Key for Adoption
The realm of artificial intelligence is rapidly advancing, underscored by the development and deployment of AI accelerators from top players. These accelerators are at the forefront of a technology revolution, offering unprecedented computational power to handle complex AI workloads. As businesses across sectors increasingly rely on AI for operational efficiency and innovation, the importance…
Can the U.S. Shore Up its National Cybersecurity Defenses?
In an era where cyber threats loom larger and more sophisticated, the urgency to bolster national cybersecurity defenses has never been more critical. With government watchdogs highlighting gaps in performance measures and cost assessments, and recent breaches underscoring vulnerabilities in critical infrastructure, the stakes are high. How can the U.S. align its cybersecurity strategies…
Debt Doesn’t Have to be a Four-Letter Word: The Venture Debt Alternative to Equity Financing (Part 3)
In the third episode of Position Imaging‘s Intelligent Logistics podcast on utilizing venture debt as an alternative to equity financing, listeners will learn how to choose private funding partners from Ned Hill, the CEO of Position Imaging, and David Bryne, Managing Director at Ghost Tree Partners. Host Daniel Litwin discusses these two men’s philosophies…
AI Copyright Clash: The Future of AI Tools Could Hinge on the Result of The New York Times Legal Battle with OpenAI
The future of AI Tools, content ownership, fair use, business practices, and copyright laws could all depend on a legal battle that is shaping up to be one of the most important of the twenty-first century. In a landmark lawsuit, the New York Times has sued OpenAI and Microsoft, alleging copyright infringement by using…
Debt Doesn’t Have to be a Four-Letter Word: The Venture Debt Alternative to Equity Financing (Part 2)
In the second of three episodes of Position Imaging’s Intelligent Logistics podcast on utilizing venture debt as an alternative to equity financing, the conversation delves deeper into the nuanced relationship between investors and the companies they finance. Host Daniel Litwin continues the dialogue with Position Imaging’s CEO, Ned Hill, and David Byrne, Managing Director…
Debt Doesn’t Have to be a Four-Letter Word: The Venture Debt Alternative to Equity Financing
Position Imaging has successfully navigated the challenging landscape of startup financing, securing $30 million in venture debt to fuel its growth and market expansion. This strategic move highlights the importance of venture debt as a viable alternative to equity financing for growth-stage companies, offering a way to scale without significant equity dilution. How can…
Small is Big: Realizing the Next Phase and Evolution of Semiconductors
The evolution of semiconductors calls for small, Ant Man-sized small. The semiconductor industry is undergoing a significant transformation, driven by technological advancements and increasing demands for smaller, more powerful chips. As industries worldwide embrace digital transformation, semiconductors are at the forefront, evolving rapidly to meet new challenges. A key development in this sector is…
AI Isn’t Phasing Out Software Development Roles. But It Is Changing Development Workflows.
We’re living in an era where AI is progressively transforming the nature of work across a multitude of industries. This is particularly true for STEM fields, with software development and computer science roles seeing some of the most significant impacts. The adoption of AI is not only altering day-to-day operations but also reshaping the…
NVIDIA Launches Generative AI Engine for Video Game Development. Is This a Level Up for Immersive Gaming?
Video games come in all shapes and sizes, but they carry a shared foundation. Whether it’s a chill gardening simulator or an intense sprawling medieval fantasy, underneath all the bells and whistles of most modern AAA games lies a critical foundation of story. Storytelling is still one of the strongest tools game developers have…
Legacy Payment Companies Embrace Blockchain Solutions. Their Infrastructure is Still “Fundamentally Not Aligned” with Web3 Payments.
Legacy payment companies are finally embracing blockchain solutions at scale, though still behind compared to the innovation that young fintech companies are bringing to the next generation of payment solutions. Regardless, this embrace is taking many shapes, and it’s still not a guarantee that they’re up to the task. In the last year, Visa…
As Legacy Payment Companies Lag Behind in Blockchain Adoption, What Will Keep Them Competitive in Web3?
Legacy payment companies aren’t at the forefront of new blockchain solutions, and all things considered are still pretty late to blockchain adoption, getting out-innovated by smaller, more nimble FinTech companies. However, we’re finally starting to see more holistic movement on web3 from the biggest players in the space, with some like MoneyGram gaining industry-wide recognition…
AI-Generated Designs Are Letting Architects Unlock New Forms of Creativity. How Should They Deploy It?
Generative AI in architecture is already evolving architectural workflows, and the creative results are proving themselves in real time. Tools like ChatGPT and Midjourney are acting as a dynamic platform for concept design and visual brainstorming, enabling the synthesis of diverse architectural styles and historical influences into fresh and innovative ideas. There’s still a lot…
My Main Takeaway from ISC West 2023 is that Collaboration Must Come First for the Security Industry
I had the privilege of attending ISC West 2023 this year, the premier show for all things public safety. Every year, top minds and top brands gather to discuss the future of the security and surveillance industries, and this year the energy felt particularly buzzy. Of all the trade shows I’ve been to in my…
Rugged Edge Computing for Tough Environments Follows Shift Away from the Cloud
At ISC West 2023, Premio showcases how Rugged Edge Computing can easily stand up to the toughest industrial workloads in the harshest environments without missing a beat. Many trends are shaping the modern security market with a strong focus on rugged hardware such as smart sensors. There is a shift away from the cloud…
Are Robotic Security Systems the Answer to the Labor Shortage in Security?
Looks can be deceiving. At ISC West 2023, ADT’s Apollo might look like a robot from a sci-fi movie but it’s not – it’s actually more. Much more. Apollo is a humanoid security guard robot that functions with cutting-edge technology such as artificial intelligence, virtual reality, and machine learning to provide round-the-clock security monitoring and…
How Smart Cities Can Benefit From Real-time Threat Detection and Automated Response Security Solutions
At ISC West 2023, Bosch showcases its revolutionary video solutions which transform security through cutting-edge neural detectors that mitigate risks and protect assets and people. Bosch Video Analytics is a sophisticated security technology that enables automated responses to potential security threats. It is designed to provide real-time insights into the events occurring within a monitored…
How Has the BEAD Program and ACP Funding Improved Broadband Infrastructure?
Broadband infrastructure is an integral part of society as it ensures that access to networks is possible, and that necessary cables are available to provide high-quality connectivity. Broadband was given priority when the Biden administration introduced a bill in 2021 to address and solve broadband connectivity issues, particularly in rural and disadvantaged areas. The two…
Businesses Fearing a Recession Should Use AI to Optimize Their Supply Chain
Thanks to high inflation, rising interest rates, and massive job cuts, fear of recession has become modus operandi for most businesses. Even with year-over-year inflation somewhat cooling and with the shuttering of Silicon Valley Bank, the Federal Reserve shows no signs of continuing its path of demand destruction with interest rate hikes. A bearish…
Self-Driving Robots Deliver the Goods for Several Retailers. Should It Become an Industry Standard?
More and more retailers, from apparel outlets to grocers and c-stores, are experimenting with robot delivery methods for last-mile customer convenience in order to solve delivery inefficiencies. According to reporting out of Restaurant Dive, gig delivery company Postmates found that over the course of seven years, the company delivered 90% of its orders by car…
Why Are Ransomware Attacks on Retail So Common?
We’ve all seen those suspicious emails that show up in our inboxes: “Is this picture of you?” they’ll ask, as we hover over that link for just a moment. Now more than ever, companies are aware and preparing for digital threats and data breaches. Despite that, or perhaps because of it, year after year both…
Top Trends at CES 2023 from Bosch, John Deere, and More
Top notch technology and top notch attendance secured CES 2023 its gold medal; to put it simply, this year’s CES was a huge success. The world’s largest and most prominent consumer electronics and technology exhibition, CES served its usual role as a testing ground for ground-breaking innovations across multiple verticals. From 5G to Web3, and…
Small Business Software Spend Will Skyrocket in 2023. What Should SMBs Be Buying?
Small businesses are doing some retail therapy in 2023, and the hot commodity of the season is software solutions. According to a new report from business software vendor and marketplace Capterra, small business software spend is trending up. Around 75% of surveyed SMBs say they’ll be spending anywhere between 10-20% or even more than 21%…
Should Big Cryptocrime Sow Doubt in Crypto’s Safety?
The Feds just seized nearly $3.4 billion in stolen bitcoin from a cryptothief. This is clearly bad news for that thief, but it also begs the question: Is this a PR problem for the crypto industry? If you can steal billions in crypto assets, is the decentralized infrastructure really all that safe for companies…
Innovating the Foundations of Industry 4.0 with Sheetal Jaitly
As new iterations of the digital environment come into play, it’s imperative to know and understand the trends helping to shape them. Host Daniel J. Litwin invited Sheetal Jaitly, CEO of TribalScale, to the show to talk about the trends shaping industry 4.0 and the future of telecommunications. Edge computing and 5G are two…
What a Proof-of-Stake Ethereum Means for Business’ Blockchain Use Cases
After six years of preparation and ongoing speculation around its potential success, the second largest blockchain came through with a win and completed a massive overhaul to its infrastructure. Ethereum successfully completed the long-awaited Merge of its existing Historic State layer and its parallel ledger, the Beacon Chain, officially shifting its consensus mechanism from proof-of-work…
Why Businesses are Making More Long-Term IoT Investments
The march toward Industry 4.0 continues, and it seems businesses are more comfortable with their role in this transformation than ever before. Increasingly utilizing IoT as part of their business plans, new research from Information Services Group (ISG) found that companies are not only rapidly revamping their IoT plans, but they’re “growing more ambitious” with…
Honeywell Has a New Urban Air Mobility Lab. Why Does Its Avionics Research Matter for UAM?
Summary: Honeywell unveiled its cutting-edge urban air mobility research facility for a closed media tour. MarketScale had the pleasure of exploring the company’s new technologies to better understand how they’re setting a standard for UAM’s avionics needs. The main solutions on display and detailed in this report include its Simplified Vehicle Operations controls interface, its Detect…
Understanding MiCA: EU’s Next Steps Toward a Greener Cryptomining Market
The cryptocurrency industry is preparing to welcome its newest set of regulations from the largest ruling body to date, as 27 countries adopt a “uniform legal framework for crypto-assets.” The EU passed its Markets in Crypto-assets (MiCA) bill on March 14, a first draft of rules covering previously unregulated aspects of the crypto market in…
Inspired Banking: How Automation is Changing Our Banking Experiences
Drive-up banking has been around for years, and most use it frequently when they need a simple banking transaction fulfilled. Daniel Litwin sits down with Bill Budde, the VP of Banking Strategy and Solutions at Hyosung, to discuss evolving trends and technology in drive-up banking. As technology develops and banking adopts new technologies, we’ll see…
Why Elon Musk’s $44 Billion Deal Was Impossible for Twitter to Ignore
Editor’s Note: Our previous reporting on this topic analyzed Musk’s Twitter strategies and whether Twitter can ever meet its “social imperative,” and can be found here. Going once, going twice…Twitter, sold! To the richest man alive! Tesla CEO and top billionaire Elon Musk has purchased Twitter for $54.20 a share, totaling around $44 billion. Under…
Can An Elon Musk-Owned Twitter Meet Its Free Speech “Social Imperative”?
Editor’s Note: As of April 25th, Twitter has agreed to a deal with Elon Musk, selling the company for $44 billion. Twitter will now become a private company. The tech community woke up this morning to a Twitter feed on fire. Elon Musk, after announcing his ‘largest Twitter shareholder’ status at 9.2%, joining, and then…
The Great Resignation, Automated Solutions to the Hiring Crisis within the Printing Industry
Daniel Litwin spoke to Patrick Coldewey, President and CEO of DigiTech, about the automation hiring process within the printing industry. The conversation covered a breadth of points, including the Great Resignation, skilled workers aging out, and how smaller companies use automation [in hiring] to their advantage. The Great Resignation is not showing any signs of…
The Product Strategy Process (Part 3)
In the final episode of a three-part series on analyzing and building actionable tips for developing mobile applications, platforms and digital or mobile experiences, Host Daniel J. Litwin welcomed back a panel of experts from Shockoe. This episode connected the dots between many of the ideas presented in the first two episodes, as well as…
Materializing Industry 4.0 Through Industrial Automation
Industry 4.0 – What is it, and how can manufacturers make it a reality in their operations? In this episode of To the Edge and Beyond, host Daniel Litwin talks with Hector Martinez, an industrial automation expert at Intel, about manufacturing challenges fueling the push towards Industry 4.0 and the technologies that are making Industry…
The Product Strategy Process (Part 2)
In part two of a series on analyzing and building actionable tips for developing mobile applications, platforms and digital or mobile experiences, Host Daniel J. Litwin welcomed back Shockoe industry experts Chandler Tyler and Mason Brown, both product strategists, and Toz Grewal, a product analyst. The group dove deep into the company’s strategies and how…
Commercial Printing Solutions Case Study with Patriot Print
Print Precision kicked off a four-part series with a case study on commercial printing solutions within small printing operations. Brett Sutton, President at Patriot Print Fulfillment, joined DigiTech’s President, Patric Coldeway, and Host Daniel J. Litwin for a look at the one-year journey documenting TruFire printer’s adoption strategies. One week into the partnership,…
Wing’s New Walgreens Partnership Means Drone Delivery is Finally Taking Off
In recent years, drones have flexed their usefulness for a multitude of purposes, from surveying in the construction industry, to risk assessment in telecommunications, to most recently, drone deliveries. This growth is bearing out in the numbers, too; commercial drone sales, since 2016, have experienced more than 900% growth, with projections placing sales in the…
What’s Driving Recent Massive Cyberattacks on Enterprise Companies?
Lately, it seems there’s been an uptick not only in cyberattacks and other network infrastructure breaches, such as the use of ransomware – these attacks also seem to be (successfully) targeting companies of greater and greater stature. In fact, a long line of juggernauts, from McDonald’s to Volkswagen and the Colonial Pipeline, have fallen victim…
Get Beyond the Buzzwords of Network Convergence and Virtualization
Buzzwords can often point to essential trends or areas of innovation in an industry. They usually hit on both ample opportunities and existing challenges, and, most of the time, represent something important for telcos. On this episode of Wavelengths, an Amphenol Broadband Solutions podcast, Voice of B2B Host Daniel Litwin hit on two significant…
Will Consumers React Well to Ring’s New Drone Security Camera?
The Amazon-owned security camera, Ring, is going airborne with a surprising new offering for homeowners. The recently announced Always Home Cam is a small drone that flies around an owner’s house, providing real-time visuals of any mapped room. With a price point targeted at $250, the Always Home Cam will integrate with Ring devices’ existing…
Security Initiatives That We Would Have Seen At ISC West
While some facets of security stay the same, like the use of detection systems and video surveillance, technology changes the standards security measures should meet. As ISC West has been postponed due to the Coronavirus, Joseph Gittens, Director of Standards at the Security Industry Association (SIA), updated Marketscale host Daniel Litwin on standards initiatives in…
The Future of Manufacturing As Robotics Increase in Popularity
Many science fiction plots pit technology like robots against humans, suggesting that an increase in the use of robotics is damaging to people and societies. Simon Whitton, Senior Vice President of Sales and Marketing at Kuka Robotics, shared with Marketscale host Daniel Litwin why he thinks reality is much more positive than science fiction might…
Development and Engineering Services That Push Innovations to Market: MarketScale Mornings
On this episode of MarketScale Mornings, hosts Taylor Bagley and Voice of B2B Daniel Litwin were joined by Paragon Innovations CEO and Founder Mike Wilkinson. Founded in 1990 and counting companies like 3M, Hitachi, Medtronic, Motorola, and Siemens as clients, Paragon is one of the nation’s leading providers of turn-key product development and innovation…
How Will Fiber Support or Limit 5G?
In the past several years, the cable and telecom industries have been changed by a demand from customers for choice. A revolution in content streaming and distribution has occurred, and another change looms in the form of widespread 5G. At Cable-Tec Expo in New Orleans, telecom professionals like Ray Hagen, Americas Product Manager…
Can Technology Solve a Skilled Labor Shortage?
At Cable-Tec Expo 2019 in New Orleans, one main topic arose in almost every conversation: the cost of creating new public infrastructure or replacing what currently exists. One company, Clearfield, believes it has a solution to this problem. It is aiming to cut fiber deployment costs considerably by reducing the need for skilled labor. Daniel Litwin,…
How 5G Will Impact Small Market Operators
At New Orleans’ Cable-Tec Expo 2019, we went looking for insights on the impact of 5G on all market sizes and company sizes, from the Comcasts to the Burlington Telecoms. As IoT devices have proliferated beyond the home and into our businesses and cities, the need for an updated technician, an updated portfolio of…
Cable Tec 2019: Setting A New Tempo With Product Testing
The Voice of B2B, Daniel Litwin, is at Cable Tec Expo in New Orleans sitting down with some of the top thought leaders at the show. Broadband expert and notable tech write Mark Govier, Tempo Communications, walked us through their new product and how the ease of use will help the fiber industry overcome…
How Robotics Companies Are Evolving to Meet the Needs of the Modern Workforce
The topic of automation and robotics comes with equal part excitement, concern and question. Robots are efficient, reliable and inexpensive, but what would widespread implementation mean for manufacturing jobs? David Clear, Vice President of Business Development for Vecna Robotics has helped businesses implement automated solutions and has seen the evolution of these systems over…
How to Pull Off a Company Rebrand in the IT Industry
Few industries change as rapidly as the tech industry. With ever-evolving telecommunications and tech innovations pushing change, tech companies must be prepped to turn on a dime and meet the demands of their customers wanting the stay on the leading edge. So how does an IT company brand itself to be relevant now, and…
Professional AV
When Recognition Feels Real, Culture Thrives: The Quiet Power of Genuine Appreciation at Work
Employee appreciation is getting a much-needed rethink. Between hybrid teams, retention pressures, and a rising demand for authenticity at work, HR leaders are being asked to prove that recognition isn’t just a line item. According to Gallup, employees who feel they receive the right level of recognition are four times more likely to be…
External HR Support Can Help Small and Midsize Businesses Manage Rising Benefits Costs and Compliance Complexity
Healthcare costs are surging, and compliance landscapes are growing more complex across state lines. HR professionals are forced to rethink how they support both their people and their business strategy. Rising benefits costs, multi-state compliance, and talent retention pressures have converged to make HR one of the most critical and complex functions for small…
Stop Hunting Unicorns: Invest in Trainable Talent to Solve the Mid-Level Hiring Crisis
Companies are moving through a cautious but competitive hiring landscape in late 2025. HR leaders face rising pressure to fill key roles quickly. They must balance speed with quality, culture, and long-term potential. That balance has become harder to achieve. In fields like architecture, engineering, and consulting(AEC), the demand for skilled professionals continues to…
Fast or Forgotten: Speeding Up Background Checks Is HR’s New Competitive Edge
As the labor market tightens and hiring rates continue to decline, HR leaders face a double-edged challenge: move fast to fill crucial roles without cutting compliance corners. According to LinkedIn’s August 2025 Workforce Report, national hiring was 4.9% lower in July 2025 compared to July 2024, reflecting a broader slowdown across industries. Against that…
How to End UGC Self-Sabotage in B2B with Vidlo’s Chynna Morgan
Most B2B marketers already know user-generated content (UGC) has power. But too many still get in their own way — clinging to polished video shoots, siloed workflows, or the excuse that their brand “isn’t sexy.” In the latest episode of UGC for B2B, host Daniel Litwin sits down with Chynna Morgan, CEO & Founder…
Get on the UGC Train or Get Left Behind
B2B companies with engaged communities are missing a critical opportunity by not amplifying their customers' authentic voices
Revolutionize Your Hiring Process with MarketScale Studio’s Video Tools
HR teams can screen dozens of candidates daily by leveraging asynchronous video to identify cultural fit before the first live interview
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver
Companies that embed artificial intelligence directly into devices gain decisive advantages in speed, security, and user experience over cloud-dependent competi
Media Companies Battle for Sports Streaming Dominance. What Will Separate the Winners from Losers?
The shift to digital viewing is forcing traditional broadcasters to rethink their strategies or risk losing exclusive rights and loyal audiences
Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings
Companies that combine analytics with location-based optimization can capture the majority of search traffic before competitors even appear
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
Human brands must balance AI efficiency with genuine storytelling to cut through the noise and build meaningful audience connections
Edge Computing is the Foundation for Scaled Smart Cities. How Can the Industry Accelerate Adoption?
Distributed computing infrastructure emerges as the critical enabler for cities seeking to scale their smart city ambitions globally
AI Accelerators Enhance Computational Might Across Industries; Innovation and Open Standards Key for Adoption
Businesses accelerating AI adoption face a critical choice between proprietary solutions and open standards that could determine their competitive edge
Cost Engineering Drives U.S. Automakers Toward Affordable Electric Vehicles
Strategic manufacturing redesigns could be the breakthrough U.S. automakers need to compete on EV pricing without sacrificing margins
DISTRIBUTECH 2024: Nordic Semiconductor Unveils the Power of DECT NR+ for Private Networks
Private networks built on next-generation wireless standards are enabling manufacturers to secure reliable connectivity across industrial operations without rel
Launch Sites, Rocket Tech, Tourism: Drivers of the Space Economy Making Headway in 2024
Beyond rockets and satellites, commercialization and orbital tourism are reshaping the economics of space exploration this year
Safety Concerns and a New Federal Law are Challenges Set to Drastically Impact Rideshare and Gig Economy Industries
Rising crime rates and stricter regulations are forcing the on-demand delivery and transportation sector to rethink its operating model
Connected Living 2030: The Technology that Will Power the Future of Smart Cities
Three global cities reveal how strategic tech investments are reshaping urban infrastructure and citizen experiences for the coming decade
2024 Supply Chain Trends: Revolutionizing Avionics
Digital transformation and AI are becoming essential tools for aviation suppliers navigating unprecedented supply chain complexity
AI Copyright Clash: The Future of AI Tools Could Hinge on the Result of The New York Times Legal Battle with OpenAI
A high-stakes copyright case will determine whether AI companies can freely use published content for training or face restrictions that reshape the entire indu
Debt Doesn’t Have to be a Four-Letter Word: The Venture Debt Alternative to Equity Financing
Growth-stage companies can preserve equity ownership while accessing capital through non-dilutive financing strategies
The Road to the Dallas 100™: McCathern Used To Be A Small Boutique Firm. Busting COVID Helped Them Hit The Big Time.
How a Dallas law firm turned pandemic chaos into explosive growth and industry recognition
Engineering & Construction
Employee Loyalty Starts with Culture: What the H. E. Butt Foundation Gets Right About Retention
Employee expectations have changed fast. The promise of remote work, the rise of burnout, and a sharper focus on well-being have all rewritten what people look for in a job. For HR leaders, that shift has made retention less about perks and more about purpose — about building workplaces that people actually want to stay…
Building a More Human Workplace: Julie Develin on the Future of HR and Workforce Data at HR Southwest 2025
HR leaders are grappling with manager burnout and change fatigue while navigating AI adoption and shifting workforce dynamics
Build Better Leaders, Build Better Businesses: Leadership-Driven Culture Is the New Competitive Advantage
Organizations today are moving through a time of relentless change — new technologies, shifting employee expectations, and a redefined sense of purpose at work. Against that backdrop, the conversation around company culture has never been more critical. At HRSouthwest Conference 2025 in Fort Worth, Texas, leaders came together to explore a central question: how…
Tailored Vibration Solutions for Microscopes Enhance Accuracy, Stability & Precision
Specialized vibration isolation systems prove critical for microscope performance across optical, electron, and atomic force applications
How to Make Your Business Googleable: Managing Digital Identity with Dennis Yu
Business leaders reveal why controlling their digital footprint across AI and search platforms has become critical to competitive advantage
How to Launch a Podcast for Your Company
Companies building brand authority through audio content are discovering podcasts offer unmatched credibility and audience connection in competitive B2B markets
In Bridging Together, Utilities and Broadband Partnerships are Shaping the Future of Connectivity
Strategic partnerships between energy providers and ISPs unlock billions in federal funding while closing America's digital divide
Is At-Home IoT Ready to Defend Against Cyber Threats?
Connected home devices face daily attacks, forcing security experts to question whether current protections can keep pace with rapid IoT expansion
Telecommunications Industry Anticipates and is Prepping to Adapt to Increasing Changes
Leaders in telecom must balance rapid tech innovation with regulatory shifts to stay competitive in an increasingly complex market
Is the Supply Chain Ready for Real-World Asset Tokenization?
Blockchain's asset tokenization promises to reshape logistics, but supply chain operators face critical infrastructure hurdles before adoption
Tech-Driven Synchronization Post-COVID Fuels Innovation in Domestic Supply Chain
Technology integration is helping domestic supply chains recover from pandemic disruptions while building resilience against future crises
Cold & Self-Storage Construction Trends: Consumer Preferences, Tertiary Markets, and Technology Investment Will Make the Difference in 2024
Shifting consumer habits and supply chain demands are reshaping where operators build and what technology they prioritize
Debt Doesn’t Have to be a Four-Letter Word: The Venture Debt Alternative to Equity Financing (Part 3)
Growing companies can access capital without diluting equity by understanding how to evaluate debt partnerships and appeal to alternative funding sources
Record Summer Heat and Fire Disasters Put Modern Egress Solutions, Building Codes and Fire Safety Into Focus
Aging building codes struggle to keep pace with intensifying fire threats and extreme weather conditions
Driving Automation: Automating Workflows in the Parcel Post and Distribution Fulfillment Industries
Think back to ten years ago when same-day delivery was a rarity; today, nobody bats an eye at its prevalence. Dan VanderAkker, Vice President of Kasa, joined Host Daniel Litwin to explain how workflow automation in the parcel post and distribution fulfillment industries is contributing to this trend. Workflow automation is essential for timely delivery…
Driving Automation: Kasa Controls Looking for Senior Controls Engineer
The topic of conversation for this episode of Driving Automation was focused on opportunity; a job opportunity, to get specific. Kasa Controls is looking to fill a Senior Controls Engineer position. Josh Hardesty, Senior Field Installation Coordinator for Kasa, provided all the details an applicant needs to know to apply and, more importantly, why this…
Education Technology
Gamifying Growth: How Education Strategies Are Powering the Future of HR Development
HRSouthwest Conference 2025 (HRSWC 2025), hosted from October 12–14 at the Fort Worth Convention Center in Texas, brought together HR professionals, educators, and business leaders to explore how organizations can adapt to evolving expectations around culture, engagement, and professional development. As hybrid work models and AI-driven learning tools reshape how employees grow and connect,…
Training New Semiconductor Manufacturing Professionals is Key to Meet Coming Domestic Manufacturing Demand
A manufacturing boom is coming, but the industry faces a critical shortage of workers ready to fill high-skilled roles
K-12 EdTech Leadership Needs a Bigger Seat at the Table to Overcome Cybersecurity, Staffing, Professional Development Challenges
Technology leaders in K-12 districts face mounting pressure from cybersecurity threats, talent shortages, and training gaps that demand greater organizational i
Ensuring the Viability of AI in Real-World Applications Falls on the Shoulders of AI Accelerators
The infrastructure bottleneck threatening AI's real-world impact depends on specialized hardware designed to handle computational demands at scale
Transform Education Now: Embrace Tech-Driven, Student-Focused Models to Crush Chronic Absenteeism
Schools are discovering that personalized interventions and technology-enabled support systems offer concrete solutions to America's spiraling attendance crisis
Enhancing School Safety with Integrated Security Solutions
Strategic camera placement becomes the difference between reactive responses and preventing threats before they escalate in schools
AI in Sports is a Game-Changer for Injury Prevention and Player Tracking
Advanced analytics are helping teams predict injuries before they happen and optimize training with unprecedented precision
The Road to the Dallas 100: Improving
Discover how Dallas' fastest-growing companies are scaling with strategies from the leaders who've already made the list
Energy
DevOps Meets the Drive-Thru: How IBM WatsonX Orders is Powering AI-Driven QSR Efficiency
AI automation is transforming how quick-service restaurants manage thousands of daily orders while reducing costs and improving consistency
Moving Beyond Just Weathering the Storms: Enhancing Grid Reliability and Resilience
Utilities must modernize aging infrastructure to prevent costly outages as extreme weather events strain grids beyond their current capacity
Voices of ChargeExpo 2024: Lilypad EV Unites Grid Expansion with EV Charging for a Better User Experience
Grid expansion emerges as the overlooked linchpin for scaling EV charging infrastructure to meet surging demand
Grid Modernization is Bringing Utilities and Internet Providers to the Table. How Will Collaboration Shape the Grid?
Aging infrastructure and rising outages are forcing two traditionally separate industries to work together on solutions that could reshape how America powers it
From Hydrogen Fuel Cells to SCIB Batteries: Toshiba’s Push Towards Greener Data Centers
The data center industry races to slash emissions by swapping conventional power sources for cutting-edge battery and fuel cell technologies
DTECH 2024: Transforming Energy Consumers into Contributors Will Pave the Way for a New Energy Era
As distributed energy investments surge past $110 billion, consumers are becoming active grid participants rather than passive users
ChargeExpo 2024: Exploring the Role of Energy Storage in Modernizing the Power Grid
Energy storage solutions are emerging as critical infrastructure to prevent grid failures during extreme weather and peak demand periods
Transforming Urban Utilities with AI: Spotlight on Ubicquia’s DTM+ at DISTRIBUTECH 2024
AI-powered transformer monitoring is helping utilities reduce costs while building more resilient urban power grids
DISTRIBUTECH 2024: How Oracle’s Game-Changing ADMS Tech Can Power the Future of Utility Companies
Utility companies are discovering how advanced grid management systems can handle the surge in electric vehicles and renewable energy adoption
DISTRIBUTECH 2024: Private Cellular Networks Bring Enhanced Security and Cost-Saving Abilities for the Future of Utilities
Utilities are deploying billions in private cellular infrastructure to gain operational control and eliminate costly security vulnerabilities plaguing public ne
DISTRIBUTECH 2024: Ulteig’s PathFinder Leads the Way in Smart Technology Investments
Three-quarters of energy utilities are betting on AI to transform operations, but governance challenges threaten to derail their investments
New Energy Infrastructure Vs. Extending Fossil Fuel Plants: How Should the Energy Industry Tackle Aging Power-Generation Assets?
Power operators must balance rapid electrification demands against the infrastructure investments needed to prevent widespread grid failures
Aligning All Facilities Departments with Decarbonization Goals Requires a Collaborative Approach to Standards & Priorities
Building decarbonization demands facilities teams align their retrofit strategies with emerging industry standards to drive meaningful emissions reductions
Safe Infrastructure Could Put Nuclear Energy on the Fast Track Towards Global Adoption
Nations are betting on safer nuclear infrastructure to unlock widespread energy adoption and meet climate commitments faster
Small is Big: Realizing the Next Phase and Evolution of Semiconductors
Smaller transistors are pushing the entire tech industry toward unprecedented computing power and efficiency
Food & Beverage
How Hughes is Powering the Future of QSR Connectivity & Fast Food Tech
As AI reshapes quick service restaurants, reliable connectivity becomes the backbone enabling seamless operations across ordering systems, kitchen automation, a
Value Meals Are Fast Food’s Summer Strategy. What’s the Long Game Amid Persistent Inflation?
Quick-service restaurants bet that affordable combos can rebuild customer loyalty while protecting margins in an uncertain economic climate
Domino’s Pizza’s AI and Robotics Investments Forge a Path for Other QSRs to Follow in 2024
Labor shortages and operational inefficiencies are pushing quick-service restaurants toward automation as a competitive necessity in 2024
Sciences
Tailored Vibration Solutions for Microscopes Enhance Accuracy, Stability & Precision
Welcome to another engaging episode of “Vibrations,” a TMC podcast hosted by Daniel Litwin, the voice of B2B. This episode dives deep into the intricacies of tailored vibration solutions for microscopes, an essential tool in various scientific and industrial settings. Join us as we explore how these solutions enhance the functionality and precision of…
Launch Sites, Rocket Tech, Tourism: Drivers of the Space Economy Making Headway in 2024
Tourism, increasing commercialization, technology innovations, and sustainable operations will all play a critical role in the 2024 space economy. The space industry witnessed remarkable achievements and ambitious plans in 2023, setting the stage for an even more dynamic 2024. A record-breaking 207 successful orbital launches in 2023, with the U.S. leading the charge with…
New Nuclear Reactors Make Progress in U.S. The Permitting Process Still Keeps Us Behind.
The global energy landscape is undergoing significant changes, and in the midst of this transformation, the role of nuclear power is being revisited with renewed vigor. The advent of small modular nuclear reactors (SMRs) promises a safer, less waste-intensive, and cost-effective approach to nuclear energy, with major international players developing their own footprint of…
Vibrations: Vibration Building Design for Cancer Center Part 3
On this third and final episode of Vibrations’ look at vibration building design, host Daniel J Litwin concluded his discussion with Ahmad Bayat, P.E., President at Vibro-Acoustic Consultants (VACC), and Mike Georgalis, North American Sales Manager at the Technical Manufacturing Corporation (TMC.) This final portion of dialogue between Litwin, Bayat, and Georgalis brings together insights…
Vibrations: Vibration Building Design for Cancer Center Part 2
For this second part of Vibrations’ look at vibration building design, host Daniel J Litwin continued his discussion with Ahmad Bayat, P.E., President at Vibro-Acoustic Consultants (VACC), and Mike Georgalis, North American Sales Manager at the Technical Manufacturing Corporation (TMC.) They began discussing the life science case study teased on this episode’s first part. Bayat…
Digestible: Why Your Microbiome Matters for Sports and Active Nutrition
Athletes and fitness enthusiasts are known for taking care of their bodies while pushing themselves to continuously strive to improve their performance. To support this lifestyle, individuals need to take care of themselves in and out of the gym and sports arena. From proper nutrition and sleep to taking care of sore muscles and injuries,…
Vibrations: Vibration Building Design for Cancer Center Part 1
Critical industries need building infrastructure that eliminates even the slightest whisper of the wind or rumblings of public transit miles away. Sensitive instruments used in mission-critical research, testing, and product equipment must exist in a vibration-free environment. Industry-leading TCM understands these needs, and their products have become an essential tool for vibration control to solve…
What Can the Pharma Industry Learn from Merck’s New Antiviral?
Merck is one of the first pharmaceutical companies to submit an antiviral candidate to the FDA for approval, signaling the beginning of a new phase of mass production of COVID treatment drugs. For Merck’s oral antiviral, molnupiravir, its optimistic success can be largely credited to its federal funding. Work on the related compound was…
Can Eutelsat’s Software-Based Satellite Reduce Growing Space Clutter?
When Sputnik launched in 1957, it was a tremendous moment for the world. Over 60 years later, we have a very human problem floating in Earth’s atmosphere: space junk. But, Eutelsat’s new software-based Quantum satellite hopes to eliminate some of this junk by having a satellite that can change function via shifts in software, allowing…
Why Microbes Can Be the Best Solution for Waterfloods, Saltwater Disposals and More
Bill Lantz worked for decades in the oil fields working with microbes. He saw just about every issue that can crop up, with companies often turning to chemicals to try and deal with waterflood, saltwater disposals, paraffin and more. Lantz founded JGL Solutions in 2006 after gaining experience utilizing a better solution – microbes….
Hyundai Motors Acquires Boston Dynamics: How Can Robotics Scale Car Manufacturing?
Automotive industry giant Hyundai Motors made waves recently, acquiring noted robotics lab Boston Dynamics for more than $1 billion. That’s a hefty investment – but what does it really represent? To find out, Voice of B2B Daniel Litwin sat down with Konstantin Maslennikov, CEO and Founder of HereYouGo, which is working to empower anyone…
Solving Thermal Limitations for Emergency and First-Response UAVs
Daniel Litwin of The Voice of B2B hosted Randall Warnas, Global sUAS Segment Leader with FLIR, to discuss drone thermal payload technology. The pair looked at the use of thermal imaging technology today, its limitations, and the future of the technology across a variety of applications. Warnas explained that thermal imaging technology has become a…
What the Acceleration of Smart Cities Looks Like Today
The disruption of COVID is felt across the entire world. Cities feel this impact in many ways—how residents commute, work, dine, shop, and more. While the pandemic has ground to a halt some infrastructure projects in metro areas, the adoption of smart city technology is still of high interest. Telecom industry veteran Keith Pennachio, Chief…
The Challenges Cities Face During the Transition to Green Energy
The Voice of B2B, Daniel Litwin, was joined by Roger Duncan, a former research fellow at the University of Texas at Austin. Duncan also served as the general manager of Austin Energy, the executive manager of the Environmental and Conservation Services Department, and as an Austin City Council member. Litwin and Duncan discuss the history…
Will Ultraviolet Light Be Part of the New Cleaning Standard?
Justin Low, CEO of Finsen Light, joined us to talk about his company and the challenges of conventional cleaning methods in the face of the pandemic. According to Justin, liquid cleaners are prone to gaps of human error through repetition. Finsen light looks to bring UV-C sterilization technology to fill in those gaps for…
Celebrating Metrology’s Impacts on Global Trade
As a global leader in the design and manufacture of advanced optical metrology systems and ultra-precise optical components and assemblies, Zygo Corporation’s mission is to enable customer success—from military and aerospace to medical and automotive—by delivering innovative precision optical and metrology solutions that exceed expectations. And as we countdown the days to World Metrology…
Navigating Today’s Space Economy
Ron Lopez, president and managing director Astroscale US, joined host Daniel Litwin on this episode of the MarketScale Sciences Podcast to discuss the growing problem of space debris and what to do about it. The space economy is an expanding trillion-dollar industry, and this mission is to keep that economy healthy. There are many…
The Secret Science To Harnessing the Power of Probiotics using Prebiotics
Whether you prefer yogurt, kimchi, kefir, or kombucha, probiotics are all around us. But how do we really harness the benefits of this good bacteria, and capitalize on consuming foods that keep us healthy? The answer — Prebiotics. Tackling the science, consumer habits, and marketing behind prebiotics in this episode of the MarketScale Sciences…
Capturing the Deep Ocean on Film with Ed McNichol of Ocean Exploration Trust
Considering that our oceans cover more than 70 percent of our planet’s surface and contain more than 97 percent of the Earth’s water, it’s surprising to realize that only about 5 percent of the world’s seafloor has been mapped in detail, leaving approximately 65 percent of the Earth (excluding dry land) unexplored. With so…
Listen: Lifelong Learning, From Mars to the Moon with Andy Weir, Author of The Martian and Artemis
Grabbing and holding people’s attention as a creator is more important than ever. For many creators, this means creating infotainment for their audience, a piece of art that not only delivers on the fun, but the knowledge gained. For our guest today, his mission was just to entertain; the info came from a personal passion…
Industrial IoT
Is At-Home IoT Ready to Defend Against Cyber Threats?
The rapid expansion of Internet of Things (IoT) devices in our homes has led to an alarming increase in cybersecurity threats. According to the Netgear and Bitdefender 2024 Threat Report, home network devices face roughly 10 attacks in the span of just one day, with smart home security solutions blocking millions of threats daily….
Edge Computing is the Foundation for Scaled Smart Cities. How Can the Industry Accelerate Adoption?
As cities globally accelerate their transformation into “smart cities,” the integration of a capable computing ecosystem to complement smart city initiatives has become an important part of smart city success. How critical will edge computing be in that ecosystem, and in the facilitation of today’s and tomorrow’s smart city projects, especially with where smart…
Connected Living 2030: The Technology that Will Power the Future of Smart Cities
How is technology transforming to meet the future of smart cities head-on? Helsinki, Riyadh, and Shanghai offer a glimpse into this evolution, each adopting unique strategies powered by cutting-edge technology. Helsinki’s smart city blueprint intertwines technological innovation with societal and environmental objectives, creating a hub for collaborative innovation. Riyadh’s ambitious project, a partnership between…
The UK Just Got an IoT Level-Up. Here’s Why the BT Partnership with AWS is Set to Improve Mission Critical IoT
Imagine a world where ultra-low latency applications, IoT technologies, and cloud computing work together seamlessly to create revolutionary solutions for businesses and communities. It’s the promise of the Industry 4.0 future, supported by advancements in 5G connectivity, cloud-based networks, and synergy between telcos and a decentralized ecosystem of smart buildings and devices. These synergies are…
Industry 4.0 by 2050
Job security is top of mind for workers within the manufacturing space and that concern is growing with the increasingly prevalent AI and IoT technologies that are changing the manufacturing landscape. The fear that robots will take over and annihilate the need for people continues to dominate conversations regarding automating manufacturing processes. The reality –…
Fiberside Chat (3-GIS): Automation is not autonomous. Why people are needed in data migration.
Stephen Hudak, senior GIS consultant for SSP Innovations in Centennial, CO. Hudak, has spent nearly a decade working in the field of GIS. While contributing to various positions, he has dedicated his time to working on enterprise software implementations and fiber optic data management systems. Joined with Hudak is Kevin Harrelson. Harrelson is the Production…
Fiberside Chat: When the Sun Sets on a Fiber Networking System
As companies continue to grow digitally, many successful fiber network management systems and technologies are reaching the end of their lives. But what do new technology solutions look like, and what are the risks and rewards of change? Michael Measels, VP of product management at 3-GIS, gives his insights. When a company’s technology stack reaches…
Two competing industry visionaries join forces to tackle telecom’s biggest challenge
Despite the astounding advances in technology the last 30 years, geospatial data and quality in telecommunications has not improved. Why is this? Tom Counts, president and CEO of 3-GIS, and Peter Batty, chief research officer of SSP Innovations, sat down with Host Daniel Litwin to dive into this phenomenon. This data is essential because…
Wavelengths: How to Craft a Quality Company Culture
Crafting a quality company culture is simple, right? If it were, every organization would boast. Creating quality and sustainable company culture in today’s workplace environment may be one of the most challenging endeavors for organizations. Wavelengths tapped an expert to break down this topic and shed some light on what organizations can and must…
Calculating the Hidden Cost of Gearing Up for Smart Cities
Keypoints: Cities have started using smart tech to collect data. Sensors and voice activation detects things such as traffic congestion. Smart cities allow congestion to be rerouted via retimed traffic lights. Commentary: Cities at large have been starting to utilize technologies, such as voice activation and sensors that collect data to support their push…
The Raspberry of My Eye: Electronics Engineers Vote on Raspberry Pi as Favorite SBC
Linux-based Raspberry Pi is one of the most frequently used and tinkered-with single board computers on the market. From low-cost web server hosting, to commercial content distribution, Pi appeals to hobbyists and professionals alike. Even though the most recent iteration gets some flack for USB issues and overheating, and its open-source ecosystem doesn’t meet…
5G Adoption Remains Steady, Powers Through the Pandemic
5G dominates tech headlines and promises to have a big impact on our culture but what is the status of creating the 5G infrastructure? We caught up with the CEO of Capstone Partners, Allen Proithis, on the concerns that need to be addressed before 5G is widely adopted. Follow us on social media for the…
Making the Connection Between 5G and IoT-Enabled Devices
It’s only natural with the expansion of 5G that an expected domino effect is following in its wake. All successful 5G deployments will need to interface with a growing array of IoT devices. And, to do that, 5G and IoT networks will need the right supporting technology to maximize data flow and operations. Dan…
How Can Companies Respond Legally to Digital Fraud
The way we communicate, share data and use technology to act on those insights is changing – and it’s all leading to the cloud. On In the Cloud, every week new experts will engage in a fire side chat and will bring their extensive experience in software, IT and mobile solutions straight to you, offering a…
Prevenga fraude en su red con análisis de comportamiento.
Nuevas tecnologías necesitan nuevas formas de proteger los medios de comunicación ante las diversas amenazas a las redes. Con varias industrias en plena transición digital, la seguridad de las redes esta en la mente de los decisorios y profesionales de IT. Pero para mantener un nivel de calidad para la seguridad de las redes,…
The Playbook for Tackling Enterprise Cloud Security
On this episode of Fiberside Chat, a 3-GIS podcast, host Daniel Litwin and guests Damion Harrylal, 3-GIS Solutions Engineer, and Keith Mokris, Director of Product Marketing for Prisma Cloud at Palo Alto Networks, got right to the point. In the post-pandemic era, companies are operating in a landscape featuring more cybersecurity risk than ever…
The Rise of No-Code Applications In Enterprise Settings
The way we communicate, share data and use technology to act on those insights is changing – and it’s all leading to the cloud. On In the Cloud, every week new experts will engage in a fire side chat and will bring their extensive experience in software, IT and mobile solutions straight to you, offering a…
Is the Digital Transformation Opening Our Infrastructure to Cyber Attacks?
The way we communicate, share data and use technology to act on those insights is changing – and it’s all leading to the cloud. On In the Cloud, every week new experts will engage in a fire side chat and will bring their extensive experience in software, IT and mobile solutions straight to you, offering a…
How Can Enterprises Secure the Cloud as the Pandemic Dust Settles?
The way we communicate, share data and use technology to act on those insights is changing – and it’s all leading to the cloud. On In the Cloud, every week new experts will engage in a fire side chat and will bring their extensive experience in software, IT and mobile solutions straight to you, offering a…
Does the Cloud Need Agile Infrastructure to Thrive?
The way we communicate, share data and use technology to act on those insights is changing – and it’s all leading to the cloud. On In the Cloud, every week new experts will engage in a fire side chat and will bring their extensive experience in software, IT and mobile solutions straight to you, offering a…
Why Banks Should Manage Cashflow with a Data-Led Mindset
The way we communicate, share data and use technology to act on those insights is changing – and it’s all leading to the cloud. On In the Cloud, every week new experts will engage in a fire side chat and will bring their extensive experience in software, IT and mobile solutions straight to you, offering a…
Are Enterprise Companies Taking Cybersecurity Seriously Enough?
Another day, another cybersecurity incident. Unfortunately, that seems to be the pattern. Kaseya, an IT solutions developer, was most recently the target of ransomware impacting hundreds of businesses. So, why are these breaches occurring? And what’s the solution? In the Cloud host Daniel Litwin welcomed Nuno Povoa, Senior Security Consultant for Eurofins Cyber Security US, to address these questions. Povoa has…
Holistic Customer Support for the Fueling Industry
From convenience store chains to fleets, companies in this industry deploy a wide range of specialized projects, software, and operations to ensure success. Titan Cloud’s Chief Revenue Officer, John Donnelly, gathered a panel of Titan Cloud experts and industry professionals from the c-store and fueling sectors to dive into the enterprise support needed to make…
The NFT Bubble Has Popped. Should Businesses Care?
What is the future of NFTs? After a major boom over the first half of 2021, new research shows that the bubble has popped. At its height, crypto-collectible sales peaked at $100 million in a single day but have since dropped nearly 90%. To discuss the ups and downs of NFT markets, Larry Pang, Head…
How Augmented Reality May Be the Future of Live Events
The way we communicate, share data and use technology to act on those insights is changing – and it’s all leading to the cloud. On In the Cloud, every week new experts will engage in a fire side chat and will bring their extensive experience in software, IT and mobile solutions straight to you, offering a…
Exploring the Expansion of 5G Networks into Space
For defense contractor Lockheed Martin, space represents valuable terrain, a frontier with infinite possibilities. Recently, the defense contractor announced a partnership with satellite start-up Omnispace. Their mission: To develop a network of 5G infrastructure in space. This groundbreaking operation poses multiple questions. What drivers are behind the partners’ decision to make space the place for…
Can Blockchain and International Regulations Get Along?
The way we communicate, share data and use technology to act on those insights is changing – and it’s all leading to the cloud. On In the Cloud, every week new experts will engage in a fire side chat and will bring their extensive experience in software, IT and mobile solutions straight to you, offering…
What Lies Ahead in B2B Social Media Marketing?
Much has changed in the B2B tech landscape, with companies rapidly evolving and scaling to deal with heightened demand for remote connectivity, stronger networks, more robust tools, and more. Now, though, with an end to the pandemic on the horizon but no sign of slowed growth, how will B2B tech companies keep up the pace…
Unstructured Data Holds Companies Back: How Cloud-Based Management Gives Companies Data Control
Data is the way of the enterprise world as 2021 dawns – though making sense of the vast amounts of information percolating through an organization at any given moment is perhaps easier said than done. The COVID-19 pandemic only exacerbated this problem, forcing companies to navigate remote and hybrid work, unintentional silos, disparate teams and…
How IoT & AI Solutions are Supporting Projects at Scale: In the Cloud
The way we communicate, share data and use technology to act on those insights is changing – and it’s all leading to the cloud. On In the Cloud, every week two new experts will engage in a fire side chat and will bring their extensive experience in software, IT and mobile solutions straight to you,…
Yesway Finds the Solution for Growing Compliance Challenges
Yesway’s Compliance Manager, Melissa Davis, spoke about the company’s partnership with Titan Cloud and how Titan’s solutions have made an overall positive impact on their business. With business operations in nine U.S. states, many local regulations to follow and different insurance guidelines to meet, Yesway faces daily challenges. “The biggest challenge we have is…
When is Outsourcing Your Accounting Needs the Right Move?
Companies have been struggling to find quality accounting talent for years now. The reason why is multi-layered, including a competitive job market, but one of the major reasons we’re focusing on in today’s episode of the podcast is hiring strategy. What Personiv, an outsourcing firm and frequent guest company on the podcast, has tried…
Industrial IoT: How IoT Has Evolved and Moved into the IoT 2.0 Era
Adam Livesay, Co-Founder of Elevat-IoT, remembers back a decade or more to hearing lots of people speculating about how the Internet of Things would change business and seeing competitors allocate resources to marketing rather than infrastructure or development. Now, in the midst of what he calls the era of IoT 2.0, the companies that…
How IoT is Transforming the Security Industry and Making Everyone Safer
There are few experiences more alarming than being a victim of theft or burglary. Whether it’s your home, your car or your business, the violation of your valuables leaves behind an anxious feeling that is hard to shake. For this reason, investing in security is a top priority for many Americans. But how effective…
The Way Forward for IoT with KORE Wireless
KORE Wireless CEO Romil Bahl recently joined Voice of B2B Daniel Litwin remotely in the MarketScale Trinity Studio, engaging in a thought-provoking conversation about the state and direction of IoT solutions and their implications. KORE focuses its efforts on helping businesses engage with that IoT growth, offering a partner that helps companies navigate the complexities…
CES 2020 on the Outlook of Smart City Development
Smart cities and the influence of tech on civic life and commerce is a hot topic in B2C and B2B circles. At CES 2020, MarketScale had the chance to speak with the world’s most innovative developers about how AI, electronics, and technology are transforming our environment. Bosch, NIU and Omron are just a few companies…
Exploring Smart City Technology and Implementation with George Karayannis of Panasonic
There’s a good reason why people are flocking to live and work in cities like Denver, New York, San Francisco and Seattle. These cities are just a few US destinations known as leaders in smart city solutions. Technology’s role in these communities has improved resident’s quality of life and, in turn, boosted the local economy…
With Net Neutrality Dead, How Will ISPs and the Internet Adapt?
After years of back and forth in court, a federal appeals court upheld the FCC’s repeal of the Obama-era incarnation of net neutrality rules, effectively removing rules that prohibited ISPs from throttling internet access. The decision came in 3-2 fashion along party lines, and is already getting mixed reception. On this on-demand bonus segment…
Transforming IoT Data into Actionable Insights
The Internet of Things can seem as nebulous as the individual pieces of data that embody it, but Atlanta-based ThingTech is looking to highlight interconnected technologies of the modern business world as it kicks off this inaugural episode of the Enterprise Asset Intelligence Podcast. Host Daniel Litwin sat down with Tim Quinn, CEO and…
Industry 4.0 Means High Density IoT. Are We Prepared?
The world of IoT has been evolving industries for several years now; from manufacturing to retail, data is giving businesses unparalleled decision making capabilities. But are businesses really leveraging IoT to its full potential? To dive deep into the subject, we were joined by Atul Patel, CEO & co-founder of Edyza Inc., an enabler…
Kasa Controls Job Opportunity: Controls Engineer, Being a Hands-On Piece of the Kasa Culture
On this Careers Podcast we look deeper into the role of Controls Engineer at Kasa Controls, hearing from Justin Ryan, Engineering Training Manager, on what makes the position an essential piece of the Kasa puzzle. The position, based out of Salina, Kansas, is tasked with providing detailed industrial control system drawings, including electrical schematics,…
Smart Homes Aren’t “Smart,” But They Could Be, with Universal Screens and Neocontrol Global
When considering how to build a new smart home or transform an existing home into an automated one, there are generally two options available: DIY or a professional custom solution. Manufacturers of smart home equipment have made it exceedingly simple to do it yourself, but there is something to be said for hiring a…
MarketScale Industrial IoT 12/26/18: Connected Energy, Connected Restaurants, Connected Wins
Today’s two features put IoT to work in different industries. In each, we get to see how interconnected data is lowering price points, increasing data access, and overall creating big wins. We get a look at connected energy with Tom Raftery, Global VP, Futurist and Innovation Evangelist with SAP, and turn to Can Algül,…
MarketScale Industrial IoT 12/05/18: Connecting Rural America
In this episode of our Industrial IoT Podcast Show, we’re exploring the surprising challenges that still loom over farmers, ranchers and growers, as well as the technology that’s taking them to new heights. With net farm income at its third lowest over the last decade, the people who keep the industry afloat are always…
Hospitality
Customer Reviews Shape Hospitality Brand Success. How Do You Turn Reviews Into Revenue?
Most hotel guests rely on reviews as much as amenities when making booking decisions, making reputation management a revenue driver
Combining Tech and Personal Touch Enhance Guest Experiences and Help Hotels Stay Competitive in the Rapidly Evolving Landscape
Hotels that blend automation with genuine hospitality are setting themselves apart in an increasingly competitive market
AAHOACON24 Seeks to Help Hotel Owners and Operators Overcome Challenges and Maximize Opportunities
Hotel leaders navigate a landscape reshaped by technology, market shifts, and changing guest expectations through industry conversation
Business Services
Can the U.S. Shore Up its National Cybersecurity Defenses?
Government agencies face mounting pressure to close critical gaps in infrastructure protection amid escalating cyber threats
Debt Doesn’t Have to be a Four-Letter Word: The Venture Debt Alternative to Equity Financing (Part 2)
Strategic investors can shape company growth differently than traditional equity backers, making debt financing a powerful lever for maintaining operational ind
Architecture & Design
Sports & Entertainment
College Football Should Step Up Its Fan Engagement Game to Capitalize on a Willing, Able, and Available Base
College football risks losing momentum to the NFL by failing to modernize its approach to keeping fans connected and invested year-round
The Future of Fan Engagement in Sports: Trends and Innovations
Younger fans are ditching traditional broadcasts for digital platforms, forcing teams to rethink how they build loyalty
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