Articles by tag: content creation

Content-Forward & Performance Skills are Elevating Storytelling in B2B Sales

b2b content creation

Is storytelling in B2B sales an art or a science? Perhaps the art of sales is in the storytelling, and telling that story to make an impact is the science. In the fast-paced world of B2B sales, the convergence of content creation and performance skills is no longer a novelty but a necessity. As […]

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Business Services
Unveiling the Power of Co-Created Content with Dennis Yu and Danny Leibrandt

In a recent video discussion on co-created content, Dennis Yu, CTO of BlitzMetrics and Content Factory, and Danny Leibrandt, Founder of Full Funnels and PegasusUGC, emphasized the power of authenticity in content creation. They highlighted that content feels more genuine and resonates better with the audience when natural and organic rather than staged professionally. […]

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Articles
Using the Dollar-a-Day Strategy to Boost Engagement Rates

The digital age has ushered in a plethora of marketing strategies, each with its own unique promise. But among these, a simple yet potent method, termed “dollar-a-day,” is changing the landscape. Rooted in consistency and adaptability, the “dollar-a-day” strategy centers on micro-investments that test content for engagement, particularly on platforms like Twitter, Facebook, and […]

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Articles
The Power of Interconnectedness for Unleashing Marketing Potential

In a world saturated with digital content and marketing potential, building genuine, long-lasting relationships with your audience stands paramount. Gone are the days when a single catchy ad line or a well-crafted marketing campaign sealed the deal. Today, the art of relationship-building and marketing potential at scale hinges on consistent, diverse, and strategically distributed […]

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Business Services
A New Era in Digital Entertainment: From Backyard Battles to Global Stardom with Dude Perfect’s Garrett Hilbert. Part 2 of 2

The journey from backyard battles to global stardom continues in part 2 of Matt Brost’s interview with Garret Hilbert. In recent years, the digital entertainment landscape has undergone a seismic shift. No longer are celebrities solely born from traditional media; now, a new breed of stars emerges from the vast expanse of the internet. […]

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Community Generated Content - Lockton
A New Era In Digital Entertainment: From Backyard Battles to Global Stardom With Dude Perfect’s Garrett Hilbert. Part 1 of 2

In the evolving arena of digital entertainment, one phenomenon that has captured millions of viewers’ attention is Dude Perfect, a collective of college friends who catapulted to YouTube fame with their elaborate trick-shot videos. What began as a friendly bet over a lunchtime game of ‘horse’ evolved into a viral sensation, their natural camaraderie and […]

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Community Generated Content - Icertis
How should legal teams approach compliance considerations and ethics with AI?

The advancement in technology, such as AI-powered databases and creative generation models like ChatGPT and DALL·E, opens up exciting possibilities for personalization and customization. These capabilities allow individuals and enterprises to generate content or create artwork in a specific style or according to their unique preferences.

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public safety and security
Strengthen Public Safety and Security: Modernize Radio Communication for Better Field Response
April 11, 2024

The importance of radio communication within public safety and security operations remains unbeaten in an era dominated by digital transformation. This medium, essential for over a century, continues to be the lifeline for responders on the front lines. From ensuring the safety of field agents to facilitating real-time critical information flow and enhancing situational […]

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IDC Smart Cities Awards: Edge Computing is Helping Virginia Beach Tackle its Flooding Crisis
April 11, 2024

In remote and disaster-prone areas, the rapid deployment of Internet of Things (IoT) technologies coupled with artificial intelligence (AI) has opened new vistas for emergency management and community safety in smart cities. These leading IoT deployments, highlighted at the recent announcement of the IDC Smart Cities Awards winners, solidified the role that edge computing […]

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Next Gen 911 Sara Weston
Next Gen 911 Doesn’t Have a Final Destination, But Lack of Funding is Slowing the Adoption Journey
April 11, 2024

The transformation of emergency response systems through Next Gen 911 represents a critical evolution in public safety technology, enhancing emergency response capabilities with features like GPS tracking, live video, and real-time translation. As we move away from the outdated copper wire systems first implemented in the 1960s, the disparity between our personal devices and […]

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Tax Incentives Are Key for Green Commercial Vehicle Adoption
April 11, 2024

The push toward greener logistics is gaining traction as concerns about environmental sustainability and climate change continue to grow. Traditional diesel-powered vehicles, long the backbone of the freight industry, are increasingly seen as unsustainable. The introduction of zero-emission vehicles like electric and hydrogen trucks is a promising step, but these technologies face significant barriers […]

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Other Articles
Lights, Camera, Action: How Talking Head Videos are Revolutionizing Community Generated Content
May 4, 2023

One of the most popular types of CGC is the talking head video, which features a person speaking directly to the camera. Talking head videos have become a go-to for businesses, as they are a quick and easy way to create engaging content. But what makes talking head videos so effective for CGC?     […]

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Exploring the Future of Interactive Content Creation
May 2, 2023

  In the latest episode of Pro AV Today, host Ben Thomas welcomes Randy Bapst and Dalaney Thompson, two of the creative minds behind AiBuy, to discuss the exciting future of interactive content creation. The conversation covers a range of topics, from leveraging interactive content for creators to how broadcasters can monetize it, […]

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How to Build Community with an Episodic Series
March 31, 2023

Building a community is one of the most important aspects of any brand or organization’s success, and a powerful way to do this is through the creation of an episodic series. Episodic content has several advantages over one-off content: 1. Loyalty and engagement By creating a series, the audience has the opportunity to follow the […]

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Using Community-Generated Content to Build Engagement
March 28, 2023

Community-generated content (CGC) is a powerful tool for building a sense of community and encouraging engagement around your media content. By featuring content created by your community, you can create a more personal and authentic connection with your viewers while also encouraging them to engage with your brand and share their own stories. What is […]

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Talking Shop With Internet Influencers Part 2
March 21, 2023

There are over 51 million YouTube channels out there; with so many, it’s hard to set yourself apart from others. So, how do successful YouTube influencers not only survive, but thrive in the industry amidst the sea of channels? On part two of this episode of Talkin’ Shop with Walbro, Host Michelle Dawn Mooney speaks […]

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Talking Shop with Internet Influencers
March 16, 2023

There are over 51 million YouTube channels out there; with so many, it’s hard to set yourself apart from others. So, how do successful YouTube influencers not only survive, but thrive in the industry amidst the sea of channels? On today’s episode of Talkin’ Shop with Walbro, Host Michelle Dawn Mooney speaks with @Donyboy73 (Don), […]

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Providing Analytics for the Sports Creative Community to Track Their Content
March 13, 2023

LinkedIn is fantastic, no doubt about it, but it only tells a story of how good you are and where you’ve worked on paper. Especially for those who are a part of a creative community, more platforms need to be available for creators to showcase and claim ownership of their work. If you really want […]

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The Future of Social Commerce and Content Creation Via AI
March 8, 2023

Social commerce may be a newish idea for U.S. retail brands, but it is a trendy marketing tool in China. How popular? Sales in China from social commerce platform purchases reached $363 billion in 2021. Compare that with the U.S., where social commerce sales were $36.6 billion in the same year. The trend is growing, […]

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3 Tips for Starting Your own B2B Podcast
March 1, 2023

In recent years, podcasts have become a primary communication tool for B2B companies. From industry thought leadership to education, there’s a podcast for just about every interest. It’s natural to want to start your own. But where do you begin? Here are three tips to help you get started.   1. Define your audience […]

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