Articles by tag: content creation
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Adapting the SLR Magic of Anamorphic Filmmaking to the Panasonic Lumix Ecosystem Creates Endless Filmmaking Possibilities
The Panasonic Lumix System revolutionized independent filmmaking through the convergence of a handheld DSLR style body, larger than video camera sensors for a narrow depth of field, and the versatility and utility of interchangeable lenses. By being mirrorless and with the use of adapters, a broad gamut of vintage and modern lenses became available for […]
AV is Bridging the Gap Between the Real World and the Metaverse at Industry Conferences
How is AV helping bridge the gap between the real world and the metaverse? Some of the best examples can be seen in the midst of large-scale trade shows and industry events. For example, ETHDenver, an annual blockchain conference held in Denver, Colorado, hosts more than 20,000 technologists every year to innovate and develop […]
Why Authentic Content Should Be at the Forefront of Your Company’s Marketing Strategy
Media today is the most powerful it’s ever been, and with the introduction of new channels to consume it daily, the consumer can become easily overwhelmed with a plethora of choices. How does your channel stand out? Authentic media might be the clickbait. With the likes of TikTok, YouTube, and streaming services like Spotify, […]
Talking Shop With Internet Influencers Part 2
There are over 51 million YouTube channels out there; with so many, it’s hard to set yourself apart from others. So, how do successful YouTube influencers not only survive, but thrive in the industry amidst the sea of channels? On part two of this episode of Talkin’ Shop with Walbro, Host Michelle Dawn Mooney speaks […]
Talking Shop with Internet Influencers
There are over 51 million YouTube channels out there; with so many, it’s hard to set yourself apart from others. So, how do successful YouTube influencers not only survive, but thrive in the industry amidst the sea of channels? On today’s episode of Talkin’ Shop with Walbro, Host Michelle Dawn Mooney speaks with @Donyboy73 (Don), […]
Providing Analytics for the Sports Creative Community to Track Their Content
LinkedIn is fantastic, no doubt about it, but it only tells a story of how good you are and where you’ve worked on paper. Especially for those who are a part of a creative community, more platforms need to be available for creators to showcase and claim ownership of their work. If you really want […]
The Future of Social Commerce and Content Creation Via AI
Social commerce may be a newish idea for U.S. retail brands, but it is a trendy marketing tool in China. How popular? Sales in China from social commerce platform purchases reached $363 billion in 2021. Compare that with the U.S., where social commerce sales were $36.6 billion in the same year. The trend is growing, […]
3 Tips for Starting Your own B2B Podcast
In recent years, podcasts have become a primary communication tool for B2B companies. From industry thought leadership to education, there’s a podcast for just about every interest. It’s natural to want to start your own. But where do you begin? Here are three tips to help you get started. 1. Define your audience […]
The Influencer Marketing Industry is Booming. Here’s How Brands and Creators Can Find Success.
Two intersecting trends from the last year and a half are pushing the value of influencer marketing higher and higher. On one hand, an increase in accessible equipment and more platforms for posting creative content are skyrocketing the number of content creators. Some surveys signal as much as 40% of the entire global population […]
Should AV Marketers Treat Content Creators as Prosumers or Professionals?
Key Points: 40% of people worldwide identify as content creators according to Shure and Futuresource. 40 million people are creating audio-only content like podcasts or music. Creators are looking for the right gear at the right price to support their growing passions; 65% expect to spend more time on their content in the next […]
3 Ways to Engage Remote Students and Donors with Immersive Content
Higher education organizations have traditionally been slower to adopt technology and embrace digital transformation than others. But this last year has forced higher education institutions–both four-year colleges and universities and community colleges–to accelerate their digital efforts. Practically overnight, their online presence became their only presence. Without in-person classes or campus events, organizations must adopt a […]
3 Ways to Engage Remote Students and Donors with Immersive Content
Higher education organizations have traditionally been slower to adopt technology and embrace digital transformation than others. But this last year has forced higher education institutions–both four-year colleges and universities and community colleges–to accelerate their digital efforts. Practically overnight, their online presence became their only presence. Without in-person classes or campus events, organizations must adopt a […]