A New Era In Digital Entertainment: From Backyard Battles to Global Stardom With Dude Perfect’s Garrett Hilbert. Part 1 of 2

Welcome to Excellence culture. I'm Matt Brose with locked in and I am really excited about the guests that we have today. He's become a good friend of mine. He's become a household name actually all throughout the country. And if you know anything about Dude Perfect, you would be really excited about who we're talking to today. It's Garrett Hilbert, Garrett, thanks a lot for being here. Thanks for having me. These people might know me as the purple hoser. Well, we're gonna get into what the purple hoser name is all about. But, you know, for those of you who don't know who Dude Perfect is, for those of you who don't know who Garrett is, Dude Perfect, I would say, is a YouTube sensation that started back in two thousand nine. Yep. Right? Two thousand nine. It was a group of college buddies that filmed the video that I wanna hear. Actually. Yeah. And you guys as well. That's okay. That's okay. Yeah. But but yeah. So if you don't know who Dude Perfect is, you need to go check out who Dude Perfect is. They're everywhere. To the point that they do a tour now. Yes. And so it's a it's pretty exciting stuff. So, you know, for me, I just want to kind of hear your story Yeah. And and that's what we do. We just kinda get into people's stories and next thing you know, I think we'll find like a thread to go to that will be impactful and meaningful for these people, but you're cool with that? Yeah. Okay. Yeah. So, I mean, I guess the, you know, the org starts back actually in high school. I left a Preston Christian Academy, and went to Prosper High School. To finish out, and I met a guy named Tyler Tony, who's also part of Dude Perfect, and he's a year younger than me. Ended up going to A and M and lived with his cousin. And so he would all come down and he would stay at our house and he was visiting and he's like, I don't really know where to go. He decided to come to A. N. M. And I just remember like, came in and was like, man, I got no one. I was like, just come on. I'll introduce you to my friends. And so it took him up to the rec center, played Pickup Basketball with all the other DP guys, and that's kinda like where it all started. That's where that community started. Yeah. I mean, I met the other guys through a camp called Impact Camp. It's you know, we learn all the cult to A and M, but there's fish camp and impact camp. They're both great. One's centered around faith and one's not. And so Is the impact camp the one that's centered around faith? So I met Corey and Sean, there was actually six guys that knew perfect. Both of those guys were in my actual small group. Okay. And so, we've been to other since, you know, basically, o six, the four, you know, and then I've known ties since high school. So, you know, It's kinda funny I always call myself the, like, the original investor in Dude Perfect, because me and Ty were the ones that bought the basketball goal, because all the guys are like, I can't do it. I don't have enough money. And so it was a great return on investment, you know, eighty dollar goal to this. I wanna get into that to that first video at some point, but I I do wanna hear a little bit more about your upbringing. Sure. And you know, with with the excellence culture, I spend I'm trying to spend time with people who just exude this idea of excellence. It's nothing fancy and that kind of stuff. It's just people that wake up in the morning and wanna do their best. Right? Yeah. And and so it's really to kinda hear the upbringing of that person to see if there's any kind of common thread there. So Yeah. So I I was born in Dallas. When I was five, I actually moved to Northern California. My dad's job took us out there, and was heavy into sports. I have a younger brother. I have an older brother. I'm a middle child. So, you know, Redheaded middle child, you know, with the anger issues. Use that was me. Were you the only red headed one? Or So my mom yeah. As far as the siblings go, yes, my mom my mom was red headed. Okay. So So, yeah, I mean, actually, my dad's job and his family kinda brought us back to Texas. Okay. When I was around eleven, And we started attending a church called Prestonwood Baptist Church. It's at the baptodome? That's the Baptodome. Yeah. You know, you know, a lot of good memories. I actually we we were next door neighbors to the executive pastor, Mike Buster, and he was my second dad growing up. And, you know, I You know, my whole life has been centered around faith. You know, I think it's been important to me. You know, I accepted Christ when I was in sixth grade at vacation bible school, and I remember it vividly Neil Jeffries said the sermon, and I just, man, it just changed me. And, you know, so My whole life has kinda been focused around, you know, faith, and church activities, and hanging around the right people. And it wasn't a con just decision for me. Like, it wasn't like a, oh, I need, you know, this guy's bad. I need to hang around this guy. It was more like just the lifestyle that you know, my family live kinda like put us in groups of people that were good. And I think that's part of the thing we always tell younger kids is, like, the one thing we would always say is, you know, you need to be around, you know, people that are gonna make you better. And people that bring you down are the people that, you know, always want something from you or trying to do something, and so God just blessed us with like putting five guys in college that, you know, we actually all needed each other. Didn't know that at the time, but, you know, we all bring something different to the group that, you know, we benefit each other and just go off each other really well. But Was that move when you're eleven a tough move? Do you remember that at all? Or You know, I was excited about the move. Though I I was locked in on soccer -- Okay. -- in California. The soccer culture is really big. Well, when you move to Texas, it's football culture. Yeah. And so it was kind of a tough transition to that, giving up soccer going into football. So I kinda dropped both of them and went heavy basketball. Okay. Learned a lot through AU and coaches and leadership, and I always thought I was gonna be basketball coach one day. And that's what I you know, I was Might still happen. Could. You know, I actually thought about that the other day. But then later on in high school, I got really involved. I'm like this weird mix of like, I'm like the biggest sports fan, but I'm also the craziest art nerd you've ever, like, met. I'm there's not a lot of people that I've met that are like me that like with the the same amount of passion, and I fell in love with architecture -- k. -- went to school for it, found that that was what God was calling me to do, got my master's degree in architecture, and had a good job, and, you know, was ready to, like, work my way up the ladder. Where was that job? So it was just up the road. Yeah. In Dallas, I had a firm called PBK, and Man, I was like, I I I just love everything about architecture, and I still do to this day. It's probably why you love golf so much too. You got sports and architecture Yeah. And I love golf architecture. Yeah. I mean, I, like, nerd out about it, read books about it. So but Yeah. And so I went to A and M, then went to UTA up in Arlington. You know, it was kinda hard going to University of Texas. Association, but I did. Fuck him. Yeah. And then, you know, got married right after that, and I attribute a lot of my success to my wife. I mean, I've been very open and honest about that and all my interviews, like, she's the rock of our family and, you know, without her, like, I'm not here. So it's she keeps us grounded. She's a great mom there are three kiddos, and so I got three kids, eight, six, and five, and we home school. Mhmm. And so, she's like a teacher and a mom and Yeah. She's impressive, man. Yeah. She she really is. So, and she she's golfer now, so even better. So, yeah, that's kind of the upbringing of of how I got this chair right here. So did you so did you think from a career standpoint that you were gonna be an architect? Yeah. I mean, I was I was doing it. I was the the thing that happened, the reason I'm not in an architecture firm right now is we were at final four, and Tyler gets a phone call from his boss. And he worked in landscaping. He was a, like, also kind of landscape designer, landscape construction, Tyler Rose. Yeah. And he gets a call from his boss, and it was a Saturday. And he just got chewed out, and was like, you cannot miss another Saturday or you're fired. And the thing is about do perfect is we all have jobs. So Monday through Friday, we never jobs. Well, we would always tell the brands, hey, you know, we're so busy with, like, dude, perfect. We're blowing up so much. Like, we only have time for you on the weekends. Wow. Which wasn't the case. Yeah. Yeah. So we would So let's go to that first video really. Quick. Yeah. Because I don't wanna have to backtrack us too much. But so you're in the season of career mode pursuing a career. Trying to trying to graduate. Yeah. Yeah. So who initiated this video and what was what was the purpose of that first video So we I I don't really remember. We we that house was a competitive. We we competed about anything. Like, we would make up games. And that house is in town here. No. In college station. Oh, okay. So they all live together. Okay. So the other four guys live together. I did not live with them. I lived with Ties, cousin down the road, but I was there every day. But they were just two I'm a clean like, I'm a perfectionist and clean freak, OCD, and so it's just two mess for me, I couldn't do it. So but I was there, and I we just competed about I mean, you name it. Like, if it's video games or if it's, like, making up a football game, like tackle football, whatever it is, we're competing, and there was always like something on the line. So it's like, if you lose, you gotta buy, you know, me a sandwich or whatever. So I remember me and Ty bought the basketball goal, and it was a grass backyard, so it's not like we could play an actual basketball. So we were like, we didn't like, say, like, let's go make a trick shot video. It was more like, hey, we're plant almost plant horse, but, you know, have some have some, you know, money on the line. We're playing for, like, Jimmy John, San which. And I remember him saying, like, it was like right at lunchtime. He's like, hey, man, if I make this shot, you're buying me lunch. And I was like, sure. And it was this hook shot. We actually just went back to the house. I mean, at the time, it felt like the most, like, impressive thing, like, time's ever done. You're like, no way he's gonna make this, and he did. But going back to the house, it was, like, you know, twenty feet away from the goal. Just like a standard shot. But, anyways, ended up buying him lunch, and when we got back, Corey was taking a video editing class at the time. In him. So he's like, dude, I'm just gonna film some of this stuff, and I wanna edit it, you know, because I'm he has a passion for it. So, And we ended up just, like, doing, you know, almost like playing horse but filming it, you know, see who can make it. And then Corey edited it and put it online, and Literally, the day after we put it online, good morning, America woke us up. Wow. So that's two thousand nine. And is YouTube and new I'm trying to remember when YouTube was o six or o five? Okay. It it it was fairly new. It was I mean, again, at that time on YouTube, it was, like, mostly cat videos and, you know, Charlie bit my finger and just like It was home videos. It was home videos, almost like moments of, like, you know, now there's so many of those that those get dumbed down a lot, just like your kid does something like hilarious or dumb or whatever it is. And, like, you record it and show your buddies, but you've seen that a thousand times because everyone has a device now. But back then, iPhone just got released in like o seven, I believe. Yeah. You know, the camera was awful. Like, there was There was, like, the digital camera world even back then was just -- It was brutal. Like, so no one, like, even had a thought to film anything. Yeah. So it was it was a little everyone always asked me, like, what's it take to get in? My kid wants to be a YouTube, and I'm like, I mean, back then and it's like it's like the NBA versus back then and now. It's just different game. Like, I don't it's yeah. It's crazy. So good morning, America calls. And was that a surprise to you guys? Or were were you seeing, like, the activity happen on the video and you're like, wow, this is even bigger? I think it got to, like, a hundred thousand views. Okay. Which is a lot back then. Oh, I mean yeah. Like, I mean, we were shocked. We were we mostly were just doing it to, like, show our, you know, mom and dad of, like, hey, look, we're not studying, you know, But Diane sawyer actually woke us up, and I think it was, like, seven AM in like college kids. I mean, that's like middle of the night, you know. So we're just like, number one, how'd you get our number, you know, and number two, like, this is crazy. But, yeah, like, went on Good Morning America and, you know, back then, it was all like, I don't know, yahoo dot com was, like, kinda, like, the the place for, like, viral videos. Like -- Okay. -- there was three videos on the top of Yahoo. Only three And those three videos would get, I mean, millions of views. Okay. And I remember our video got on. We were on a plane, I think. And we got on, and we we got off the plane, and it had multiple millions of views. Just, I mean, just like that. So is that first video still on YouTube in its raw form? Or Yeah. Yeah. It is. I you know, we kinda thought about doing something for, like, the fifth so fifteen years is next year and, like It's crazy. We actually kinda went down. We're filming at thirty for thirty right now for ESPN, and we went down to the house, and we recreated, like, half the video in thirty minutes, you know, like, So but it's still there. I mean, you know, I still had hair back in the day. So Yeah. Yeah. It was nice. So where where the name dude Perfect come from? Yeah. So we originally named it named it, like, backyard stuntman or something, like, some great. Yeah. But, like, he our Sean, the guy who's not gonna do perfect anymore, he put the camera on the, like, ledge. And we sat he sat down just like this, and they made sure they were in frame, and he goes, dude. Perfect. So we were watching the footage back, and we're like, that's a great name. We should just name it that, not amazing backyard stuntman four or whatever it was. So we just named it dude perfect. Yeah. Yeah. And now you seeDP everywhere. That's the origin of story. It wasn't like this well thought out, like, marketing geniuses of, like, man, we should name it, like, dude perfect for blah blah blah blah blah. Yeah. It wasn't like that. Okay. So I'm I'm sitting here with who's also referred to as the purple hoser. If anybody kinda follows -- Yeah. -- dude perfect, and a lot of kids refer to you as the purple hoser. Every video, you wear purple. Yes. That's not A and M's colors. No. So where did where did purple come from? Yeah. So I've always liked the color purple, I would say. It's probably my favorite color. Okay. I think it's just the skin I would hope it's your favorite color. I think it's just the skin complexion. You know? Yeah. It it goes well with me, you know. Red's like terrible. Yellow's not great. Blue's a little, you know, blue's a little harsh. So I was just like, I always intended to go of purple for some reason. And Well, I tried to wear purple a bit of love to know. Yeah. I I didn't even mean to do this, but, I mean, most of my stuff has some purple in it. But we had our one of our first battle videos was a racing video. And if if anybody all those do perfect, they know kind of like my m o is very much like, you know, no cares. Yeah. Just there to have fun and, you know, get third place. That's kind of like So they go down the line and like they're like, hey, you need to come up with a racing name and everyone was, like, I think Ties was like blue adrenaline or But I just literally, like, looked down, I was wearing purple. And then I thought I was gonna lose that day, because I was like, man, I just I don't know how these guys are driving. And so hoser term is actually a Canadian term for, you know, if you lost in a hockey, you'd have to hose the ice off. So they would call you hosers. And so it's actually like a, you know, not a great, like it's like the purple loser. But It kinda fits the persona. It fits the persona. And so it kinda just stuck for some reason. None none of the other guy's name stuck, but Everyone just kinda, like, kept that name for me. And, like, they kept calling me, like, the purple hoes, and I was like, whatever. I'll go with it. And here we are, like, ten years later. Like, so No. It's stuck. Yeah. Yeah. Yeah. Yeah. It's stuck. Okay. So we've obviously, the first video, huge milestone. Mhmm. What would you say would be in your mind the next big milestone? Dude perfect. Yeah. I mean, I would say the next big milestone was our first brand deal -- Okay. -- which was also in college. We got called up by GMC, and they were like, we're gonna do a NBA finals commercial. We want you to do some trick shots. And we're like, Okay? And at the time, you know, we didn't know anything about, you know, what people pay for commercials, whatever, but they were like, okay. We'll pay you sixty grand to do it. And we're like Yeah. I mean, that's, like, eight grand a person. Like, We're it, dude. That's that's I cattied on the PGA tour when I was in college, and the guy that I cattied for one, David Gossett, and that was a sixty grand payday me. And it was a big, big deal. Yeah. And it was just like, yeah, we'll do this. It actually ended up being like, that's when they tied it to the airplane shot. Okay. That commercial. And it ended up doing, like, over two billion impressions. We look back on it, we're like, man, they just you're probably sitting in the in their offices just like, we paid sixty grand for this, you know. But that's they're probably paying for steam and regular things. That also put us on the map though. Like, I mean, we were on an NBA finals commercial, TV commercial. Put our name kind of out there. And so I'd say that would probably be the next big milestone. Yeah. And that was -- Perfect. -- that was still -- Remember what year? -- I think that was I might have been twenty ten, and the the the right around the right before we graduated. Okay. Yeah. So kinda let's follow some milestones for a little bit. Like, what would you say? The one after that? Yeah. Yeah. The one after that, I would say, would probably be the Kylefield shot. K. Callfield actually might have come before it. I can't remember, but that was another big milestone because kinda put the, like, synonymous WOW connected with Dude Perfect. It was like the WOW moment. And that was with Johnny Monsell, isn't it? So the first one was not first one was just tie off the deck. The second one we did was with Johnny Menzel. Okay. I would say the next big milestone after that was the day that Ty told us, like, I'm gonna have to quit. What do you guys think about all quitting your jobs? And doing this, I remember. He said he was gonna have to quit the landscaping thing? Yeah. He was gonna have to quit because, you know, his boss said, yeah. He was like, my boss said he's gonna fire me, like, on my well quit, might as well give this a go. And I was in April, because it was at the final four. And I remember I'm kinda like the finance, I don't know why. I know nothing about finance, but, you know, they deemed me as the finance guy to do perfect. So we've hired it out now, but And so, I remember looking back in the bank, and I think it was like, we each would make, like, I don't know, twelve more grand the rest of the year. And so I remember going to my wife and saying, hey, you know, she was working. She had a great job. And I was like, hey, look. With your job? She was just an executive admin at a law firm. But great job, and they took care of her. And I remember going to her and being like, hey. I think I can make, you know, twelve grand to the last eight months of the year. Which is just hilarious. But you can get back then, you could've gotten by on that. Well, yeah. And she was making you know, fifty. So that's sixty two grand for single kid, you know, for just, like, no no kids. You know? Like, it was just, like, we're we're pretty rich right now, you know. And so, you know, I had to go, like, tell her stepdad, I was like, hey, you know, know, I think I'm gonna quit, you know, and just be a YouTuber, you know. Remember even telling my boss at work. I was like, hey, I'm gonna do this till December, but I'll probably be back in January, just FY. Yeah. He was totally cool that he's like, man, you need to chase your dreams, but we'll see you back in January. And I'm telling you the week after week quit our jobs, I mean it exploded. I mean, we got our first huge deal from Nurse. We worked. That's when we did our Johnny Hecker video with the St. Louis Rams. We did another, I think, like Bass Pro. We signed our biggest deal ever, signed a two million dollar deal. With a company called The Whistlesports. I mean, it absolutely It was like, God was like, I been waiting for you to do this and Just take that leap of faith. There you go. And it just was like, I mean, skyrocket. Yeah. That's awesome, man. That's awesome. Any any more milestones? I I wanted to kinda talk about the tour, but I feel like there's gotta be some Yeah. I mean, stones in between then? After that, I mean, it was it was more like we you know, the progression of Dude Perfect, we were we were five guys with a business manager ties dad, and that was it. Like, that was our company. Like, we did everything. So we were the talent and the company, then we hired, like, our first editors -- Mhmm. -- to kinda, like, get a little bit of work off. And that was huge because it was, like, it's the first time other people are, like, editing videos about us that we, you know, we gotta trust them. So I was a big milestone. Yeah. Kinda, like, go into this world of, like, you know, having an actual company. You know, and then when we all started having kids -- Yeah. -- was another, you know, it was just a milestone personally, but also just for the fact of, like, we gotta navigate travel now with kids and -- Mhmm. -- you know, always prioritizing family and being back for events and stuff like that. But man, I like I feel like there there's a whole world from nine to twenty twenty twenty nineteen I could talk about. Yeah. But what's happened since twenty nineteen till now is, you wouldn't believe it. Yeah. So, I mean, it's like it's like we started over and we launched a whole new thing, and it's even bigger. Yeah. And that's only been the last four years. Been so much. It seems like I mean, just and I and I see it through my kids. Right? And so you've got everything that you're doing on the channel, but then the tour I mean, just was the rocket. Yeah. Right? Uh-huh. Our business manager at the time, Ty's dad, and Corey had a you know, they always had this vision of a live tour. And I was like, I never could see it. You know? I was like, I I just don't I mean, we we don't make it on the first try. Like, I know I know people know that, but maybe some people don't know that. But we don't. We don't make it on first try, some we knew, but Yeah. So I was like, I don't I don't what are we gonna do on, you know, on tour? And they came up with a really compelling energetic, like, touring. We we went on our first one, and I remember after the first cent our first shows in San Diego. This was twenty nineteen? This was twenty nineteen. Okay. Our first show was in San Diego, and we did our pre show VIP that day. That day, we still didn't have the show ironed out. It was it was pretty stressful. And a guy walked up and pre show VIP named Jeremy Camp. And he's a Christian musician. Christian musician who has a insane story. Yeah, he does. And, man, I don't know what happened in that. Like, I just felt like a calming, like, sense of like, okay, like, God's obviously has this, and, like, we're gonna be okay. And dude, after that show was, like he was like, wow, You know, that was, like, incredible. Yeah. Like, we really it was it was a lot, and we obviously have improved on it a but it really it was a leap of faith in its own sense of, like, you know, everything we do is behind a camera, you know, closed doors kind of thing, and to, like, put it out in the public was it was a vulnerable thing, but it was, like, it was cool to, like, we we always talk about we don't really get to see the impact that Du Perfect has. Yeah. We hear about it, and it's it's very humbling. Yeah. We we love it, but we we never get to really see it. Mhmm. But on tour, we get to see it. You get to see it. And it's it's such a grounding experience, just knowing like, man, a lot of these kids look up to us, like, we have we carry a burden, but it's a good You know, it's a it's a good one to share positivity and, you know, love in a world where, like, our world is so kinda messed up right now. And Well, letting your letting your kids on YouTube is a scary thing. Right? And Yeah. And I don't know how the algorithms are, and I probably don't necessarily care to, but Well, none of us know how the algorithm. Right. I don't even know. So I wish I did. But my kids have enjoyed watching you guys. There's maybe another a couple other things that we kinda keep track of it. And to be honest, I mean them following you guys, I feel like has allowed YouTube to somewhat be safe because they don't get a lot of other I guess, maybe that's the way the algorithm works. But Yeah. I guess I'm saying that, but I'm also saying, kinda thank you. Right? Yeah. Well, I appreciate it. It's Yeah. You know, like I like, we were talking earlier, like, everyone has a device that they film and can up on YouTube, and there's not really like a screening process -- Mhmm. -- per se. And so, yeah, there's a lot of there's a lot of junk out on YouTube, And there are some other I mean, we're not the only, you know, good wholesome clean content on YouTube. I mean, there's a lot of good stuff out there. But, yeah, I mean, I was just watching YouTube the other day, and, you know, my kids are big dude perfect fans. So, you know, and there was like this, like, horror movie ad right before a video. And it's just like An ad. It's an ad. You can't control them. We tried to. Yeah. But You know, at the end of the day, like, that content will get out there and -- Yeah. -- it's tough. But, like, yeah, we we Why didn't you why don't you sign up for the no ad version of you Yeah. You would think I would get it for free, you know. But I don't. Yeah. So No. You know, we we actually have some big things in the works right now. We're actually launching our own app, and about a month. Wow. So when you log on like Roku or Apple TV, there'll there'll be a dude perfect app there. And it's all safe ads and our content and some other content that we're gonna put on and That's great, man. Yeah. It's a big it's a big step for us, so we're pretty excited. Well, I'm kind of surprised that it's taken this long too. Yeah. You know what? I mean, I'm very grateful for you too, always, you know, yeah, they they helped us get to where we are. I mean, they'll never say a lot of bad things about YouTube. There are some things that, you know, I don't necessarily like, but that's how, you know, I don't there's a lot of people in the world, so just because one person unlike it. But, no, they've they've been great to us, and we're still gonna put our content on YouTube. It's just it is a it is a safer option on the app. So we because we can control Yeah. So Cool. Cool. Okay. So excellence culture. We're talking about just the, you know, the idea of excellence. Right? And for the more I get to know you, I I feel like you're someone who's drawn to things that are you know, whether that's an experience, whether that's food, I've just Sure. And who's not at the same time. Right? So how how would you just in in your world if you're thinking about people who are pursuing excellence? How would you kinda define that? I know it's kind of a loaded question, but Yeah. I mean, I think, you know, I feel like I I gotta you know, give credit to the other four guys and and do perfect when it comes to, you know, excellent culture that they have kind of helped shape at Adude Perfect. I, you know, there's there's a couple things that, you know, and that's what I was saying earlier, like, we are all so different, Yeah. And we all bring such different perspectives to do perfect, but they're they're not a difference that that doesn't gel. It it gels because there are some differences that don't kinda go together and -- Yeah. -- it doesn't work. But, you know, again, like, I can attribute that all to Christ. Because, you know, he breaks down those barriers. But, you know, those guys have really done a good job of just like, you know, even the minute things of, you know, look, we're not the music in our videos has to be wholesome -- Yeah. Do, you know, what we put out, I will put our videos up against literally anybody in the world. Yeah. The production part of it is. Yeah. And I think we got the best team. We've built our whole company on, yeah, the small things. Know, it's all about the small things and that will make the big things excellent. And, you know, it's it's not just me who does it. It's it's our whole team. We've just built. We have twenty two guys now, and all, and every single one of them has the same goal of that. And so it's really it's really been cool to see, because, you know, sometimes you wanna take the easy way out, and sometimes you wanna be like, hey, the excellent way might be harder, you know, you're just going through mud and it's it's dirty sometimes and it's stressful. But at the end of the day, you know the product's gonna be better. Mhmm. And the easy way you know, hey, you can do this thirty minute video and get it out and just put it up, and people are still gonna like it. But it's like we always choose the hard way. Yeah. So how long does it take for you guys to fully produce a video and get it out? It probably depends on the video. Yeah. It depends on video, but, like, like, we'll just take stereotype, for instance. It takes us about a week to film it, and then it gives our editors about two weeks to edit it. Yeah. So if any of you haven't ever watched one of their stereotype videos, they are hilarious. Yes. And what's an example of a stereotype video? So like right now, we're actually filming neighborhood stereotype So Will be an example of Yeah. So, like, the perfect lawn guy, you know, or, you know, the the creepy neighbors one we did. It's always, like, peeking over the fence or I mean, there's a bajillion of them. But Those are hilarious videos. And I think I think they're my favorite too. Yeah. They're a lot of fun to film. Because You know, yes, we are and since making fun of people, but we're all those people. You know? So it's just kind of you're kind of making fun of yourself and poking fun of like, man, I can't believe I actually do that, but I do. Yeah. So, yeah, it's it's been fun. But, yeah, like, those videos, like, I mean, I get so frustrated sometimes because we do, like, eighteen takes of one, like, stereotype. And I'm like, dude, we got it. And, like, you know, the editors just know, like, No. We don't have it yet. And it's just like, kind of a grind, but they're, you know, I so like I, you know, I wanna take credit for, like, the excellent culture that, like, I've kinda tend to, you know, be incorporated with, but, like, I mean, it's a team effort and Yeah. Yeah. That kinda goes to my life a little bit, and bleeds over. Yeah. You know, sometimes a little too much. I expect a little too much excellence from my kids sometimes, you know, and I kinda have to be like, hey, he's eight years old and -- Yeah. -- you know, he needs to have some grace. But So that's there's a little bit of that OCD part. Absolutely. Yeah. Yeah. Yeah. A little bit of OCD kinda kicks in sometimes perfectionism -- Yeah. -- kinda kicks in and but yeah, you just kinda have to remind yourself, like, yeah. I wasn't like that when I was eight. So Yeah. But, yeah, man, I I mean, our team cultures is fantastic. I mean, that's that's a perfect segue into talking about just your role as a leader. Right? Because it started out five guys just having a blast doing videos, and now all of a sudden you become the leader of an organization. Yep. And and but still, highly involved in content, getting content out. But I would assume that you're being looked at as a leader too. Mhmm. And and so, you know, be interested just just in that that idea of, you know, balancing that. I I mean, how are you guys doing in of balancing leading an organization, but also still be in the personalities of the That's why I mean, honestly, what you what you just said like it's it's probably our biggest struggle. Yeah. You know, because we're talent, we're the bosses, you know, and we're also have young families. And we've kinda worked our way to a point where, like, you know, we could take time off. Yeah. And so it it's we take it pretty seriously. It's we so like I said, we have seventeen guys. There's five of us and seventeen employees. I you know, these guys are starting or most of the guys are either coming out of college or, you know, fairly young these guys are starting their career. It's not like they're on the latter half of it, and they're like, you know, this is it, and who cares what happened. So We always we we do take that burden pretty seriously of just knowing like, hey, we're here to, you know, we would love to know your goals. Wanna help achieve those goals. We wanna give you a runway at Dude Perfect to, like, maybe try to, like, some of those goals can be fulfilled, But if they're not, we wanna help you, like, you know, go get that next gig. And that's hard sometimes because we don't wanna lose those people and we we know there's such, you know, it'd be detrimental loss to our team. But, you know, we do a good job of knowing like, hey, look, like, if there's a better job out there with more leadership and whatever, like, you you know, we encourage you to go take that. And so We are the leaders of the company, like this week alone, like, you know, Tyne, Kobe, or Augusta, Corey's in New York York Cody's in Montana, so it's really just me at the office this week. So if we're not filming, you know, I have some obligation take care of, but it's really just me going in and popping in to the team and just making sure, like -- Yeah. -- everything's good, you know, still giving them I think we have the the most fun office in the world. You know? We got full size basketball court, pickleball court, weight room, you know? You let that be a part of their job. Right? Absolutely kind of, you know, sometimes sometimes and they would even say this, you know, we we kind of joke around about it because, you know, three PM. They're out there playing, you know, game of basketball and you're like, what are you what are you doing? Like, why are you? But, you know, they work they work extra hard and they've, you know, they've never missed a deadline, and they're they're they're just they're solid employees, man. Like, We we really have built, like, I don't really know how we did it, to be honest with you. Like, we just kinda hired, like, what I've thought has kinda just been like, random people. Yeah. But they really have, like, all, like, just mesh so well together that but, dude, we we are need of a we are in need of, like, a like a president -- Yeah. -- to kinda just manage the day to day -- Mhmm. -- better. Yeah. And we we do a decent job of it, but we could be better. Yeah. Especially for those guys, given the more structure. Yeah. Because our our job is the most unstructured. Well, so far, I mean, because you've been doing this since two thousand nine. And so you know, the when, you know, I'm an employee benefits consultant and and the way that I look at my role is cost service and people. So Yeah. But on the people side of things, I really like to tell employers, like, don't underestimate the role that you have in the lives of your employees because they're probably spending more time with you than they're spending with their families. Absolutely. And so -- Yeah. -- it's a really important role to really about. And so until now I mean, how have you five guys because five equal leaders is a complicated thing to work under. Yeah. You know, like, basically everybody's got five bosses. How do you guys with differing opinions. Yeah. Yeah. So how do you how of you guys, you five guys kind of steward that. Yeah. Yeah. So we we kinda have our own areas of the company so, like, you know, Corey is production. He's over production. He's, you know, he was our video editor. He understands space. Like, he knows what level of excellence he wants and so he's there. Cody is over, like, the social channel. So he was he was our social media, and now we've hired that out, but he's kinda over those guys. Tye is head of creative, So, he is over the art team. He helps come up with video ideas, flush out video ideas, stuff like that. I'm over all the boring stuff, you know? Business stuff. Business busy stuff of financials and merchandise and stuff like that. And Kobe is really, you know, Kobe for the longest time was kind of our liaison between our manager and us, like, you know, he needed to, like, if our manager needed to get in front of us, Kobe would like so Kobe's kind of a no match. He's kind of a Swiss army knife right now. Yeah. He's kind of a Swiss army life. Yeah. So, to your point of, like, how do people operate and know how to operate? Like, we have departments, and so, like Yeah. But, yeah, like, Corey's not there this week, and there's like a a problem, then it would be me. Mhmm. And I might give different advice on what Corey's would have given. But, you know, there has been some sticky points there, you know, when it comes, like, you know, we'll have to get together. We do a owner's box call it owner's box every Monday morning first first off, nine AM, kinda checking on each other, make sure everything's good. So that's between all five owners. Just us five owners. Yeah. Make sure, hey. If there's any grievances or, like, things that, you know, we need to air out before we go to our staff meeting, like, let's take care of. So usually in person or over the phone? It's in person. Okay. Then we do a staff meeting Monday mornings, kinda get ready for the week. And then we then then we go from there. But, I mean, yeah, to your point, like, having five bosses has been extremely challenging that's why we've always thought if we have that president, you know, that everyone reports to and then -- Yeah. -- president reports to us. Yeah. It's, you know, it's a little bit better flow because, you know, yeah, it's I could say something completely different than Cody -- Yeah. -- and the guys are like, wait, but Cody just we do it this way. And Yeah. Yeah. So it's a challenge. It is a challenge. Is that one of your biggest challenges, what do you say? I would say that might the biggest challenge. Okay. Yeah. Okay. That that we face. Okay. But it's never in my wildest dreams, what I think at the age of thirty six was I know, leading, you know, seventeen people and paying for their benefits and -- Yeah. -- their salaries, but it's Yeah. It's pretty cool. Yeah. Yeah. And then we also offer I mean, obviously, like, the culture itself, like, you know, the food It's an exciting thing to be apart Yeah. And, you know, the the guys do a bible study together. That's great. That we have one of our buddies comes and leads. So Okay. It's a you know, we to offer as many things as we can offer -- Yeah. -- to, you know, make it the best culture. Yeah. So you know, kinda get me into the future a little bit of dude perfect. You've mentioned a few things from, you know, the app and and that that kind of stuff but what what's what would you say is kinda coming up in the future? And and then I would also, you know, ask you know, thinking five, ten years down the road, what -- Yeah. -- what's on your mind. Yeah. Future dude perfect is, I think, pretty exciting. Yeah. Obviously, we're gonna still be making content. Yeah. We love doing it. It's just fun for us. But we have obviously, the dude perfect world that we call -- Mhmm. -- that we're still working with cities to hopefully bring to a city near you, you know, Yeah. We have a dude perfect traveling experience in the work. So, basically, think of it as, like, a carnival. That travels around and can go, but, like, imagine it being, like, athletic based that you can take your family to and go compete, and they would go city to city. That's cool. We really wanna get into, like, a kid's book series like Hardy Boy's fiction. Just feel like the animated show. A lot of, a lot of cool things. Maybe even being our own production company -- Yeah. -- in a bigger scale. So as far as the five to ten year thing goes, I would hope that my, you know, on screen, like, number of times I have to be on screen would decrease a little bit and that we would that we would have other shows. Yeah. Well, I would I would firm. I mean, you're a very busy person. Yeah. You know, like, you know, if we're if we're looking to get together or something like that, there's a really a good chance that you're not available because you're doing some some kind of obligation. Yeah. So as far as do eat do eat try to replace us five, you know? I don't know. I think it's more of like, we would rather have content brought under us at maybe maybe isn't to, like, trick shots, but it's a funny group that does thing. I mean, there's a lot of talented people out there. Yeah. Like, everyone always asks, like, you know, they always call us, like, of trick shots, and I'm just like, we're not the king's trick shots. There's like these kids called that's amazing out there that -- Yeah. -- are absolutely insane. And they should be the king's churchyard. Kinda pioneers though. We're pioneers. I would I that's fine, but I'm not you know, but like so there's a there's a bunch of different avenues that we could go with do perfect. And so we're kinda just trusting in God that -- Yeah. -- he would kinda show us that. Because right now, it's we kinda have an idea, but it could be might be completely different. Yeah. Yeah. Well, that's cool. Any kinda kinda closing comments for you. I I would I would love to just hear, you know, what what kind of legacy I think you guys are as a group. Would like to say that you've left, you know? Yeah. I'd say as far as the legacy play, we actually we got we've gone through some really trot, like, a a bunch of trials -- Mhmm. -- would do perfect. I mean, early stages on to moving moving on from Ty's dad -- Mhmm. -- as our manager, which was, you know, extremely challenging. And just navigating all that, we we kinda came to a we never had a mission statement. Yeah. And so, our mission statement is we wanna be the most trusted entertainment worldwide. And I think we've accomplished that. Yeah. I think you can trust as very synonymous with Duke Perfect, like, we're very, you know, I wouldn't even go on a podcast if I didn't know the other stuff that was on that podcast. You know, it's like it's to that level of -- Yeah. -- because people when they hear do perfect, they think, oh, hey, my, you know, my kid can listen to this. Yeah. We take that very seriously, but, man, I would be, I'd be remiss not to say if our legacy wasn't to say that you know, to spread Jesus' name throughout the world -- Amen, man. -- then we missed it. Yeah. So, you know, I I would have want be our legacy. I don't know if we've done a good job of that. But I think, like, you know, in ten years, fifteen years, when people here do perfect, I hope they said I came to Jesus from this. No. That's cool. Yeah. That's great, man. I think I'm gonna get to see my first tour this year. I'm excited about that. I would love for you to come, man. Yeah. It's a fun time. It's -- Yeah. -- that's the last show too. So Yeah. Well, maybe. I mean, you can come to anyone, but Fort Worth is less. So Yeah. Yeah. Love it, man. Well, thank you so much. Really appreciate it, and welcome to the Excellence culture, man. Yeah. Thanks for having me, man. It was a blast. Yep.