Authentic Social Media is an Ace in the Sleeve for Small Business

For entrepreneurs looking to stand out as they build a new company in today’s tumultuous business climate, social media has proved itself as a powerful tool for engagement, brand-building, and developing trust between company and customer. For Olivia Starling, founder of online jewelry brand Starlette Galleria, her vision for a hypoallergenic collection of high-quality yet affordable rings & bling meant turning $300 worth of inventory into something greater. And through social media content, especially less scripted and more casual content, she did just that: reach her first multiple six-figure revenue through a focus on authentic social media posts and community-building.

Especially following COVID’s ecommerce accelerations, how should small businesses weigh their social media presence against other content, or even more traditional marketing campaigns? And for the small business looking to succeed through a confident brick & mortar presence, how should social media strategies differ if you’re trying to reach a local community audience vs. a decentralized global audience? Olivia pulls from her experience growing Starlette Galleria to offer tips & strategies.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!


What is Pushing Modular Buildings Practices Through the Roof?
September 17, 2021
 Modular construction has grown tremendously in the past few years, leading many to believe it's a new innovation in the building industry. In reality, it has been around for quite awhile, but has Read more
The Experience Evolution: Prep the Halls—2021 Holiday Shopping Trends and Tips
September 17, 2021
   Did the pandemic rewrite the rules for the holiday shopping season? Is there even a rulebook anymore? As consumers look to engage with their favorite brands across all channels this upcoming Read more
The Next Generation of Energy: Examining Home Power Issues and Channeling Solutions
September 17, 2021
  Jim Sanfemio from Wicked Smart Homes in Sarasota, Florida, joined Rosewater Energy Group’s Joe Piccirilli and Next Generation of Energy host, Tyler Kern, to get down into the nitty-gritty of the issues that Read more