Articles by tag: Social Media

Retail Revolution: Social Commerce is No Fad, It’s the Future

social commerce

As we enter 2024, the Western social commerce sector is undergoing a significant transformation. In the United States, around 36% of internet users are now participating in social buying, with platforms such as TikTok, Instagram, and Meta at the forefront. This sector is projected to reach a market value of $100 billion by 2025. This […]

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Achieving New Heights in Freight: A Former Driver’s Journey to Snagging a Key Social Media Role in the Freight Industry

Can having a diverse career path, particularly in the supply chain and freight industry, lead to unexpected opportunities and insights?  A new segment of “Hammer Down,” says, yes. The subject was explored with host Mike Bush interviewing Justin Martin, the Social Media Content Creator for the FreightWaves team, and a former driver. Martin’s journey […]

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Got a Social Media Security Problem? CSO’s Have to Focus on Recruiting Specially-Trained Personnel to “Read the Tea Leaves” of Social Media Cybersecurity

The battlefield of corporate security has extended far beyond firewalls and anti-virus software. It’s now moved into the realm of social media, where a simple post can be destructive. Decades ago, many corporations struggled to understand the gravity of cyber threats. This led to boardroom shakeups and company downfalls. While there is more protection […]

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How Strong Podcast
Digital Brandscape Transformation: Charting the Course in Social Media Waters

In the digital brandscape transformation realm, social media’s influence and challenges on brands are becoming increasingly pivotal. Recent studies indicate that over 3.6 billion people globally are active on social media, a figure projected to surge to almost 4.41 billion by 2025. This massive digital shift prompts an essential question: How are brands navigating […]

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Child Cybersecurity is a Growing Concern With the Regular Use of Digital Gaming Platforms

As the world becomes more and more increasingly digitized, the confluence of video games, social media, and child cybersecurity has become a pressing concern for many parents. While platforms such as Roblox and Fortnite serve as entertaining gateways to virtual escapades, they also come bundled with chat features that can inadvertently open doors to […]

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Properly Optimizing Social Media Ad Campaigns Better Assists Businesses in Finding Potential Customers

Ad campaigns are very much an important aspect in the age of social media. With algorithm-driven platforms like these, the advertising landscape has taken on new dimensions. From Facebook to Amazon, algorithms determine what we see, what we buy, and even what we like. Advertising has transformed from mere billboards and commercials into targeted, […]

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Using the Dollar-a-Day Strategy to Boost Engagement Rates

The digital age has ushered in a plethora of marketing strategies, each with its own unique promise. But among these, a simple yet potent method, termed “dollar-a-day,” is changing the landscape. Rooted in consistency and adaptability, the “dollar-a-day” strategy centers on micro-investments that test content for engagement, particularly on platforms like Twitter, Facebook, and […]

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The Culinary Compass: How Gastronomy Is Redefining Travel with Wayne Conte
The Culinary Compass: How Gastronomy Is Redefining Travel with Wayne Conte
February 20, 2024

In recent years, the global pandemic reshaped our relationship with travel and dining, propelling a surge in culinary tourism. As restrictions lifted, eager travelers began prioritizing unique dining experiences, often planning their journeys around coveted restaurant reservations. This shift reflects a broader trend where gastronomy is no longer a mere aspect of travel but […]

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Streaming the Game: Transforming Sports Broadcasting in the Digital Era
February 20, 2024

The recent rise of streaming services over traditional terrestrial television has marked a significant shift in how audiences consume sports content. This evolution is propelled by advancements in digital technology and changing viewer preferences, emphasizing the need for a more immediate and interactive broadcast experience. The stakes are high, with platforms like Peacock streaming record-breaking […]

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marketing team’s AI journey
Kickstarting a Marketing Team’s AI Journey
February 20, 2024

A marketing Team’s AI journey is necessary and critical for the success of a brand’s overall mission and execution. In the latest episode of the Marketing AI Sparkcast, host Aby Varma sits down with Daniel Englebretson, CEO of Elynox and an adjunct professor at Wake Forest University and Elon University, to discuss the evolution […]

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Meta’s Threads App Launch Made Frustrated Users Flee. Its Privacy Practices Could Steer More Away.
July 21, 2023

Within this fast-paced and evolving world of social media, the launch of Meta’s Threads app was seen as a potential game-changer. Its inception promised a new platform that could challenge the dominance of stalwarts like Twitter, given its seamless integration with Instagram and Meta‘s extremely vast user base. However, the rapid initial adoption has […]

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Modern Marketing in Wealth Management Requires Prioritizing Social Media to Stay Ahead of Evolving Trends
June 23, 2023

The landscape of marketing has evolved drastically over the past few years, largely fueled by technological advancements and the constant quest for relevance. A discussion about this evolution is timely as we witness the convergence of marketing trends and the wealth management industry. Additionally, attracting younger investors today undoubtedly requires the use of social […]

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The Fall of Bed Bath & Beyond Cements the Rise of a Competitive Social Media-Driven Retail Industry
May 26, 2023

As the digital landscape continues to evolve, the retail industry faces an increasingly complex set of challenges. Customer expectations, fueled by a diversity of shopping platforms such as Amazon, Shopify, and various social media networks, have raised the bar for retailers striving to provide a seamless customer experience. That digital landscape is continuing to […]

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From Home-Schooling to Public School, Improving Teen Internet Use Starts with Parents
April 28, 2023

A recent report from the Center for Disease Control and Prevention highlights challenges in regulating teen internet use and the significant effects that social media and the web have on our country’s children. The CDC’s Youth Risk Behavior Survey, which is released every two years, shows how toxic these influences can be for both […]

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How Leveraging Social Media Investigations Can Detect and Resolve Crimes
April 14, 2023

Dave Mozden, a board member of the International Supply Chain Protection Organization (ISCPO) and consultant with Sendero Solutions Group, discussed at the ISCPO 2023 Conference how leveraging social media can detect and resolve crimes.  Social media has become a gray market platform for the movement of illicit goods. Organized retail crime has now become organized […]

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How to Maximize Post-Sport Success: Utilizing Resources and Social Networks
February 27, 2023

Life after playing collegiate and professional sports can be challenging for athletes who have dedicated much of their lives to the game. However, it can also be an opportunity for personal and professional growth, including exploring new interests and career paths. But how should former players navigate their newfound post-sport lives? On today’s episode of […]

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Is Marketing on Twitter Business as Usual?
November 17, 2022

Jaclyn Sergeant, Owner of Sergeant Digital, gives her take on the new ownership of Twitter and what that might entail for businesses moving forward as they keep the consumer in mind. The world’s richest man, Elon Musk completed a $44 billion deal to own the social media company and has since made controversial […]

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Investors Are Using Social Media to Level the Playing Field
November 16, 2022

Investing and financial knowledge is now easier than ever to find, thanks to the barriers broken down by social media. Empowering a larger, more accessible digitalized investing environment, regardless of credibility investors are leaning more and more towards advice found on major media platforms. According to JP Morgan Wealth Management media preference most Gen […]

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Sports Professor Discusses How Franchises Will Open New Revenue Opportunities
May 18, 2022

From game highlights and player highlights to behind-the-scenes footage, social media users are actively following sports teams on TikTok. According to Morning Consult data, 46% of self-identified TikTok users said they “often” or “sometimes” use social media to stay updated with game highlights. In comparison, 42% said they use it for player highlights. Meanwhile, […]

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