Articles by tag: Social Media

What’s in the Shopping Cart for the 2022 National Retail Federation’s Big Show?

NRF 2022 Retail's Big Show
 In just a few short days, from January 16th through the 18th, the National Retail Federation will launch Retail’s Big Show in the shopping capital of the world, New York City. As Read more

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Why a Restaurant's Digital Footprint is a Main Metric for Fiscal Success
Why a Restaurant’s Digital Footprint is a Main Metric for Fiscal Success
January 24, 2022
Barbara Castiglia spoke with Savneet Singh, president and CEO of Par, a software and hardware solutions company for the restaurant industry, about the importance of technology to survive the Read more
irish whiskey barrels
E.U. Whiskey Tariffs Are Lifted, But the Industry is Still On the Rocks
January 21, 2022
  The whiskey market is eager for a return to form. In 2018, in response to the U.S. steel and aluminum tariffs targeting the E.U. and ordered by former President Donald Trump, the European Read more
Material Signs: Introduction to the World of Optics
January 21, 2022
Doctors Scott Carney, chief science and technology officer at Optica, Kate Medicus, CEO at Ruda-Cardinal, and Alexis Vogt, endowed chair and professor of optics at Monroe Community College, joined Host Tyler Read more
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What’s in the Shopping Cart for the 2022 National Retail Federation’s Big Show?
January 14, 2022
 In just a few short days, from January 16th through the 18th, the National Retail Federation will launch Retail’s Big Show in the shopping capital of the world, New York City. As Read more
How Social Media Influencers Took this Netflix Show to #1 in 30 Countries
November 1, 2021
  Commentary: Launching a new show, especially in the age of streaming platforms, is no easy task. How do you make your show stand out from the thousands upon thousands of Read more
The Influencer Marketing Industry is Booming. Here’s How Brands and Creators Can Find Success.
October 18, 2021
  Two intersecting trends from the last year and a half are pushing the value of influencer marketing higher and higher. On one hand, an increase in accessible equipment and Read more
Facebook’s Outage Was Tough For Social Media Marketers. Here’s How They Can Prepare for the Future.
October 14, 2021
  Key Points: Social media outages affect marketers and make it nearly impossible to reach audiences, especially if a company doesn't have owned media channels. Read more
AR Engineers are Honing Their Chops on Social Media Effects
September 10, 2021
AR filters are becoming not only a fan favorite for social media platforms, but a point of direct investment. Following in Facebook and Snapchat's footsteps, TikTok is investing Read more
Leadership in the Hospitality Space and Importance of a Social Media Community
August 12, 2021
Driven by consumer desires for new experiences, innovative technologies and environmental impacts – travel is changing. Host Sarah Dandashy explores the technologies and logistics that power Read more
Is TikTok Marketing Relevant for B2B Companies?
March 22, 2021
There’s little doubt that TikTok, once on the chopping block in the United States under the administration of former President Donald Trump, has taken the world by storm. Users Read more
What Lies Ahead in B2B Social Media Marketing?
March 19, 2021
Much has changed in the B2B tech landscape, with companies rapidly evolving and scaling to deal with heightened demand for remote connectivity, stronger networks, more robust tools, and Read more
Can We Solve the Social Media Truth Wars?
March 5, 2021
Social media is already largely an unexplored frontier, with new platforms and ways of interacting popping up almost daily. However, in the wake of one of the most contentious and Read more