Articles by tag: Social Media

Is Marketing on Twitter Business as Usual?

    Jaclyn Sergeant, Owner of Sergeant Digital, gives her take on the new ownership of Twitter and what that might entail for businesses moving forward as they keep the consumer in Read more


Healthcare Cyberattacks
Healthcare Cyberattacks Grew in 2022
February 3, 2023

Concerning data from cybersecurity firm Check Point indicates an increase in cyberattacks on healthcare organizations by 74% in 2022 from the previous year. Healthcare is currently the third most attacked global industry (1,463 attacks per week) behind government/military (1,661 attacks per week) and education/research (2,314 attacks per week.) And in the United States, Healthcare […]

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CES 2023 crowd attendance
Top Trends at CES 2023 from Bosch, John Deere, and More
February 3, 2023

Top notch technology and top notch attendance secured CES 2023 its gold medal; to put it simply, this year’s CES was a huge success. The world’s largest and most prominent consumer electronics and technology exhibition, CES served its usual role as a testing ground for ground-breaking innovations across multiple verticals. From 5G to Web3, and […]

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ACA health plans
Insurance Companies Should Weight the Growth Potential With Risks When Considering Offering ACA Plans
February 3, 2023

The 2023 open enrollment for ACA health plans saw a 13% increase over 2022. Melanie Musson, an insurance expert with, says, “Insurance providers have an opportunity to enter or expand in this growing market, but they should practice caution.” The 2023 Open Enrollment Period (OEP) for Affordable Care Act (ACA) Marketplace health insurance plans […]

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All Articles
Is Marketing on Twitter Business as Usual?
November 17, 2022

Jaclyn Sergeant, Owner of Sergeant Digital, gives her take on the new ownership of Twitter and what that might entail for businesses moving forward as they keep the consumer in mind. The world’s richest man, Elon Musk completed a $44 billion deal to own the social media company and has since made controversial […]

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Investors Are Using Social Media to Level the Playing Field
November 16, 2022

Investing and financial knowledge is now easier than ever to find, thanks to the barriers broken down by social media. Empowering a larger, more accessible digitalized investing environment, regardless of credibility investors are leaning more and more towards advice found on major media platforms. According to JP Morgan Wealth Management media preference most Gen […]

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Sports Professor Discusses How Franchises Will Open New Revenue Opportunities
May 18, 2022

From game highlights and player highlights to behind-the-scenes footage, social media users are actively following sports teams on TikTok. According to Morning Consult data, 46% of self-identified TikTok users said they “often” or “sometimes” use social media to stay updated with game highlights. In comparison, 42% said they use it for player highlights. Meanwhile, […]

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What’s in the Shopping Cart for the 2022 National Retail Federation’s Big Show?
January 14, 2022

In just a few short days, from January 16th through the 18th, the National Retail Federation will launch Retail’s Big Show in the shopping capital of the world, New York City. As retail professionals know, NRF is a nonprofit and the world’s largest retail association intending to “connect people to an industry that’s a great […]

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How Social Media Influencers Took this Netflix Show to #1 in 30 Countries
November 1, 2021

Commentary: Launching a new show, especially in the age of streaming platforms, is no easy task. How do you make your show stand out from the thousands upon thousands of other options at viewers’ fingertips? Utilizing social media to evangelize content is one of the go-to strategies; it’s standard marketing practice to build an […]

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The Influencer Marketing Industry is Booming. Here’s How Brands and Creators Can Find Success.
October 18, 2021

Two intersecting trends from the last year and a half are pushing the value of influencer marketing higher and higher. On one hand, an increase in accessible equipment and more platforms for posting creative content are skyrocketing the number of content creators. Some surveys signal as much as 40% of the entire global population […]

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Facebook’s Outage Was Tough For Social Media Marketers. Here’s How They Can Prepare for the Future.
October 14, 2021

Key Points: Social media outages affect marketers and make it nearly impossible to reach audiences, especially if a company doesn’t have owned media channels. Companies need to utilize other engagement experiences during a social media outage. Depending on the breadth of the reach, companies can also lean on email lists to advertise to consumers. […]

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AR Engineers are Honing Their Chops on Social Media Effects
September 10, 2021

AR filters are becoming not only a fan favorite for social media platforms, but a point of direct investment. Following in Facebook and Snapchat’s footsteps, TikTok is investing in its own AR experiences development hub, Effect House, where interested developers can apply to create engaging augmented reality filters and effects for the platform. Why is […]

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Leadership in the Hospitality Space and Importance of a Social Media Community
August 12, 2021

Driven by consumer desires for new experiences, innovative technologies and environmental impacts – travel is changing. Host Sarah Dandashy explores the technologies and logistics that power travel and the brands that build unforgettable experiences.   With so much change in the hospitality industry, many stakeholders are seeking new ideas, inspiration, and solving challenges. Hotel owner, operator and […]

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