Prioritize Digital Literacy to Cross the Digital Divide: Ethan Lloyd’s Vision for Social Media as a Tool for Inclusive Community Building

March 19, 2024
Ron Stefanski


The digital divide is becoming increasingly pronounced, and the need for genuine connection and community building through social media is more critical than ever. As cities like Detroit navigate the complexities of modern urban renewal, the role of social media in shaping community identity and fostering engagement has taken center stage.

Against this backdrop, the story of Ethan Lloyd, the Social Media Director of Black Tech Saturdays , emerges as a compelling narrative of innovation and impact. With Lloyd’s efforts, the city’s social media presence has transformed into a dynamic platform for storytelling and community engagement, highlighting the potential for social media to be a force for good in urban contexts.

But what does it take to turn an ordinary social media account into an extraordinary tool for community engagement?

In the latest episode of DisruptEd, Ron Stefanski dives deep into the journey of Ethan Lloyd, from his early beginnings in social media marketing to his current role as a catalyst for digital inclusion and community engagement in Detroit.

  • The transformative power of social media in community building: Lloyd discusses how leveraging social media has allowed Detroit to connect with its residents on a more personal and impactful level.
  • Bridging the digital divide with ‘Digital Undivided’: Lloyd shares his initiative to empower seniors and bridge generational gaps in digital communication, ensuring that no one is left behind in the digital age.
  • The role of grassroots movements in technological empowerment: The episode highlights the success of Black Tech Saturdays, a testament to the vibrant tech community in Detroit and its role in fostering innovation and inclusion.

Ethan Lloyd, a native Detroiter and Wayne State University finance student turned social media maestro, brings an intriguing mix of grassroots community involvement and digital innovation to the table. Despite his non-traditional path into the world of social media, Lloyd’s impactful work, including his leadership role in “Black Tech Saturdays” and efforts to bridge the generational digital divide, showcases his dedication to leveraging technology for social good.

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