Achieving New Heights in Freight: A Former Driver’s Journey to Snagging a Key Social Media Role in the Freight Industry

December 12, 2023
Mike Bush


Can having a diverse career path, particularly in the supply chain and freight industry, lead to unexpected opportunities and insights? 

A new segment of “Hammer Down,” says, yes. The subject was explored with host Mike Bush interviewing Justin Martin, the Social Media Content Creator for the FreightWaves team, and a former driver. Martin’s journey from driving trucks to shaping social media strategy for a major data and publication player in the freight industry underlines the unique perspectives he brings to the table. 

Martin reflected on this trajectory, stating, “What’s cool about trucking and supply chain is that almost everyone knows someone who’s a truck driver, so if you have an idea or something you want to pitch to them, it’s not that hard to find somebody and say, ‘Hey, what do you think about this?'” He emphasized how there is also an interconnectedness of experiences, along with a potential for growth and innovation in the supply chain sector.

Article written by Alexandra Simon.

Recent Episodes

fleet reliability
View episode

Navigating the complexities of fleet reliability and safety in the trucking industry poses a significant challenge, especially given that small fleets operate 90% of trucks on the road. This critical issue is at the heart of a recent episode of Hammer Down, hosted by Mike Bush, featuring an innovative approach by Carrier Assure to […]

electric school buses
View episode

In the quest to combat climate change, innovative solutions in the transportation sector stand out as pivotal battlegrounds. Luke Nolan, the Global Account Manager at Incharge Energy emerges as a key player in this fight, leveraging partnerships with OEMs and school bus customers to spearhead the adoption of electric school buses. By forging partnerships […]

the InCharge Energy team
View episode

The InCharge Energy team, led by SVP of Operations and Richmond native Van Wilkins, embarked on a three-mile team-building hike through Richmond, Virginia, exploring historical sites. In this special segment, a brief look into the hike included the Potterfield Memorial Bridge, with members from finance, marketing, engineering, field service, and programs departments all participating […]