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Cheerleading has evolved into a sophisticated, global sport, recognized for its athleticism, artistry, and ability to inspire confidence among youth. In 2021, cheerleading was recognized as an official Olympic sport, underscoring its significance on the international stage. This transformation reflects the efforts of innovators like Jeff Webb, whose leadership and vision turned cheerleading into…
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Disrupting the Sport of Cheerleading: Creating a Juggernaut Business and Brand (Episode One)
Cheerleading has leapt from the sidelines to center stage, thanks to its transformation into a global athletic powerhouse. With its recent recognition as an Olympic sport, the evolution of cheerleading from school spirit activities to a multi-billion-dollar industry is monumental. Central to this transformation is Jeff Webb, whose groundbreaking vision reshaped the sport and…
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Marques Colston’s Evolution From Underdog to Adapting and Thriving in Professional Football
The world of professional sports offers some of the most inspiring stories of players who rise from obscurity to legendary status. One such tale is that of Marques Colston, whose journey spans from a small school football player to a 10-year veteran with the New Orleans Saints. As the NFL season kicks off, Colston’s…
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Athlete Mental Health and Advocacy Requires Several Steps of Strategizing
Mental health is finally taking center stage in the world of sports, making the conversation around student-athletes and their well-being becoming more important than ever. With athletes increasingly opening up about their struggles, the question of how to navigate mental health while striving for peak performance is pertinent. However, there are some athletes who…
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Media Companies Battle for Sports Streaming Dominance. What Will Separate the Winners from Losers?
With most of the world continuously navigating the constant and rapid changes in technology, sports streaming has now emerged as a critical battleground for media companies vying for viewer attention. Traditional broadcasting models are seeing new challenges from digital platforms, and companies like Disney and Sky are making significant moves into the sports streaming…
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Youth Engagement Holds the Key to Building Lasting Brand Loyalty in the Esports Industry
In a seismic shift within the esports industry, FaZe Clan’s foray into a $75 million product licensing business heralds a potential game-changer. This move underscores a departure from traditional sports partnerships and signifies a paradigm shift in how esports organizations monetize their brands. As the esports landscape continues to diverge from its traditional sports…
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Brands are Shifting to Esports Sponsorships and Attracting New and Younger Audiences
Traditional advertising mediums are losing their grip on younger demographics, which is prompting a significant shift towards more interactive and engaging platforms like esports. In turn, esports sponsorships are where many brands are putting their energy towards. Brands are increasingly recognizing the potential of esports to capture the attention of a global, youthful audience…
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Beyond Cargo: Protecting Drivers, Assets, and the Bottom Line with AI
In the first half of 2024, cargo theft in the United States surged by 49% compared to the same period in 2023, with an average loss per incident of $115,23, according to an August 2024 report by Overhaul. Freight hubs and urban centers like California and Texas remain hot spots, exposing long-standing gaps in supply…
From Gates to Game Time: Lessons in Proactive Stadium Security
Safety sells—and 69.3% of fans are buying in. According to the National Center for Spectator Sports Safety and Security, nearly three out of four eventgoers factor security into their decision to attend, and many are willing to pay extra for peace of mind. For those charged with event and stadium security, this isn’t just a…
Beyond the Fence: Proactive Perimeter Security with Video Analytics
Your facility’s perimeter is not just a boundary—it’s the first line of defense against potential threats. If you manage security for a corporate headquarters, manufacturing site, transportation facility, or university campus, you have felt the pressure to get ahead of those looking to do harm. We talk with your colleagues every day and they live…
AI in Physical Security: Expert Success Stories Dispel Falsehoods
The fall of 2024 raises security concerns around events public and private. Increased foot traffic and high-profile events including an election make it harder to maintain a secure environment, especially in busy places like schools, universities, public gathering spaces/events, and healthcare facilities. Every day, security teams face the task of identifying and responding to threats…
