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Netflix & Microsoft Ad Partnership Will Be a ‘Windfall’ For Advertisers. Here’s Why.

Netflix advertising screen
Earlier this year during Netflix’s Q1 2022 post-earnings call, CEO Reed Hastings changed his tune around advertising on the streaming service. Once a key selling point as an on-demand ad-free way to watch content, the CEO teased that, due to losses in subscribers and plateauing revenue streams, Netflix would consider a cheaper advertising tier. “As Read more

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Articles
Netflix & Microsoft Ad Partnership Will Be a ‘Windfall’ For Advertisers. Here’s Why.
Earlier this year during Netflix’s Q1 2022 post-earnings call, CEO Reed Hastings changed his tune around advertising on the streaming service. Once a key selling point as an on-demand Read more
Articles
Contactless Technology Changing the Face of Live Entertainment
The rapid advancement of artificial intelligence and machine learning has transformed daily life, including people’s expectations of the new normal. Industries and businesses Read more
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What the Cryptocurrency Slump Means for Sports Partnerships
It’s no secret that the past few months haven’t been kind to the cryptocurrency market.  On January 1st, 2022, the price for 1 bitcoin was just shy of $48,000. As of July 1st, Read more
Articles
Live Streaming is Changing the World of Sports Entertainment
In the first half of 2022, Apple TV  turned the world of sports entertainment upside down by solidifying two historic streaming deals with Major League Baseball (MLB) and Major Read more
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Update: Host Cities Announced for the 2026 World Cup in North America
FIFA has officially announced the 16 host cities for the 2026 World Cup in North America. The list includes 11 cities from the United States across three regions. The World Cup, which takes place Read more
Articles
PGA vs LIV: The Battle for the Present and Future of Golf
With the U.S. Open this weekend, tensions among the professional golf community are reaching new heights. Golf professionals are being courted to a more immediately lucrative Read more

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The Role of AI in the Digital Marketplace
August 10, 2022
  As the global digital footprint continues to grow, privacy and security concerns grow with it. For Crispin Pikes, CEO of Image Analyzer, this could not be a truer statement. Pikes sits down Read more
Amazon’s iRobot Deal Seen Facing Tough FTC Antitrust Review
August 10, 2022
(Bloomberg) -- Amazon.com Inc. is barrelling ahead with an aggressive acquisition strategy despite intense antitrust scrutiny in Washington, with its $1.65 billion deal to buy Roomba vacuum maker iRobot Corp. as Read more
World’s Top Coffee Crop Shrinks in a Market Thirsty for Supply
August 9, 2022
(Bloomberg) -- Arabica farmers in Brazil, the world’s top exporter, are seeing bigger-than-expected losses for a coffee crop that already had setbacks due to freakish weather, bringing lower yields that threaten Read more
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Netflix & Microsoft Ad Partnership Will Be a ‘Windfall’ For Advertisers. Here’s Why.
August 6, 2022
Earlier this year during Netflix’s Q1 2022 post-earnings call, CEO Reed Hastings changed his tune around advertising on the streaming service. Once a key selling point as an on-demand ad-free way to watch content, the CEO teased that, due to losses in subscribers and plateauing revenue streams, Netflix would consider a cheaper advertising tier. “As Read more
Contactless Technology Changing the Face of Live Entertainment
July 22, 2022
The rapid advancement of artificial intelligence and machine learning has transformed daily life, including people’s expectations of the new normal. Industries and businesses unable to keep up with consumer expectations will surely lose followers while those who continue to embrace trends have the opportunity to keep them coming back time and time Read more
What the Cryptocurrency Slump Means for Sports Partnerships
July 18, 2022
It’s no secret that the past few months haven’t been kind to the cryptocurrency market.  On January 1st, 2022, the price for 1 bitcoin was just shy of $48,000. As of July 1st, that price had dropped all the way to $19,000.  This extended period of turmoil for crypto is turning into a looming cloud over the world of sports, an industry that Read more
Live Streaming is Changing the World of Sports Entertainment
June 29, 2022
In the first half of 2022, Apple TV  turned the world of sports entertainment upside down by solidifying two historic streaming deals with Major League Baseball (MLB) and Major League Soccer (MLS). Tod Caflisch, Smart Solutions Subject Matter Expert at Lumen Technologies agrees, “some really impactful recent news in sports entertainment, Read more
Update: Host Cities Announced for the 2026 World Cup in North America
June 21, 2022
FIFA has officially announced the 16 host cities for the 2026 World Cup in North America. The list includes 11 cities from the United States across three regions. The World Cup, which takes place every four years, represents one of the most significant global events in the world of sports. According to FIFA, the 2018 World Cup Final between France and Croatia Read more
PGA vs LIV: The Battle for the Present and Future of Golf
June 16, 2022
With the U.S. Open this weekend, tensions among the professional golf community are reaching new heights. Golf professionals are being courted to a more immediately lucrative fairway with the Saudi-backed LIV Tour, and in challenging the PGA's dominance over the sport, the LIV Tour has put pros in a tough spot. Do they choose a more-guaranteed Read more
How Supply Chain Issues Are Impacting the Sports Industry
May 26, 2022
Global supply chain issues are impacting nearly every sector of the American economy — even sports. From athletic equipment to concession stand foods, sports teams and their venues are hyperaware of potential supply chain interruptions and the potential ripple effect. It’s something venues are working to alleviate as eager fans crowd back into Read more
Tackling New Challenges with Lindsey Vonn
May 2, 2022
The rush of competition. Dedication to a singular goal. The unparalleled thrill of victory. These things drive professional athletes to push themselves well beyond the line where most of us would quit and turn back. The early morning workouts and carefully tailored lifestyle provide a structure and focus most of us couldn’t fathom.  But, as the Read more
Why Elon Musk’s $44 Billion Deal Was Impossible for Twitter to Ignore
April 27, 2022
Editor's Note: Our previous reporting on this topic analyzed Musk's Twitter strategies and whether Twitter can ever meet its "social imperative," and can be found here. Going once, going twice...Twitter, sold! To the richest man alive! Tesla CEO and top billionaire Elon Musk has purchased Twitter for $54.20 a share, totaling around $44 billion. Read more