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With most of the world continuously navigating the constant and rapid changes in technology, sports streaming has now emerged as a critical battleground for media companies vying for viewer attention. Traditional broadcasting models are seeing new challenges from digital platforms, and companies like Disney and Sky are making significant moves into the sports streaming…
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Youth Engagement Holds the Key to Building Lasting Brand Loyalty in the Esports Industry
In a seismic shift within the esports industry, FaZe Clan’s foray into a $75 million product licensing business heralds a potential game-changer. This move underscores a departure from traditional sports partnerships and signifies a paradigm shift in how esports organizations monetize their brands. As the esports landscape continues to diverge from its traditional sports…
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Brands are Shifting to Esports Sponsorships and Attracting New and Younger Audiences
Traditional advertising mediums are losing their grip on younger demographics, which is prompting a significant shift towards more interactive and engaging platforms like esports. In turn, esports sponsorships are where many brands are putting their energy towards. Brands are increasingly recognizing the potential of esports to capture the attention of a global, youthful audience…
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The Anticipation of Record Heat Must be the Concern of Educational Institutions and the Safety of their Student Athletes
Temperatures around the globe are continuing to set new records, and as a result, universities now face increasing challenges in ensuring the safety and performance of their student athletes. Scientists from the U.S. National Oceanic and Atmospheric Administration (NOAA) are warning that there is a 1 in 3 chance that 2024 could surpass 2023…
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Sports Teams Can Leverage AR and VR Technologies to Deepen Fan Engagement & Unlock Real-Time Revenue Opportunities
Augmented reality (AR) and virtual reality (VR) technologies are opening up novel ways to enhance the fan experience, both in stadiums and from the comfort of one’s home. The release of Apple Vision Pro headsets has sparked debate on their potential impact on live sporting events. Critics question whether fans engrossed in their…
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Exposing the Charade: The Reality Behind Pay-for-Play Restrictions in College Sports
In the landscape of college sports, how is the recent injunction impacting the pay-for-play restrictions and the transparency of NIL deals? Once a cornerstone of maintaining amateurism in college athletics, pay-for-play restrictions are now under scrutiny for their role in the evolving dynamics of athlete compensation. AJ Krow, host of the Krow Knows podcast,…
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Tailoring Sports Content to Meet Fans Where They Are: From Radio to Streaming with Stephi Blank
How can sports leagues and teams evolve with technology to meet sports fans where they are? Stephi Blank, Vice President of Marketing & Service at WIT Sports, emphasized the importance of tailoring sports content to fit the channel and audience’s preferences. According to Blank, tailoring sports content can help deliver an engaging experience across…