Articles by tag: MarketScale

Since the introduction of smart devices, the world has increasingly become dominated by interconnected devices but IoT securitydemands are also growing. The “connected home” has shifted from what was once a futuristic concept to reality. With the global smart home market projected to reach $135.3 billion by 2025, the conversation around the security of these […]

In recent years, the frequency and intensity of wildfires and home fires have surged, spotlighting the need for updated building codes, fire safety, and egress solutions. The tragic wildfire in Lahaina, Hawaii, which claimed 115 lives, and the alarming statistics from the NFPA’s “Home Structure Fires” report underscore the urgency of this issue. With […]

Commercial Integrator took center stage in the Pro AV industry recently with its recent highlight of top minds in the market, and one of MarketScale’s own made the list. Commercial Integrator’s annual “40 Influencers Under 40” is a testament to the remarkable talent making waves in the sector. The 2023 list, celebrating its 10th […]

The U.S. manufacturing sector has seen a decline, with domestic producers’ market share for goods dropping to 66% in 2022 and productivity remaining stagnant since 2011. Manufacturers grapple with challenges ranging from supply chain disruptions to accessing cutting-edge production technology. However, lean manufacturing, rooted in employee engagement and data-driven approaches, emerges as a beacon of […]

The market for short-dated option trading, known as “zero-day options,” has seen a significant rise in activity, rising in popularity since the beginning of the COVID-19 pandemic. These options allow traders to position themselves based on specific events like economic data releases or monetary policy decisions, and zero-day options for the S&P 500 now make […]

In the past few weeks, the logistics industry has faced unparalleled challenges. From narrowly avoiding the costliest strike in US history, to major players like Yellow Corporation declaring bankruptcy, it’s evident that the supply chain is experiencing significant turbulence. Amidst this, industry reports indicate a “market cycle slump,” even as the growth of e-commerce […]

Cameron Balloons is the World’s favorite brand of hot air balloons.  And this isn’t just “hot air”!  Whether for recreational fun, competition, advertising, passenger ride operations, or special-shape balloons, Cameron knows more about ballooning, and how to use balloons for sport, marketing, advertising, and commercial purposes, than anyone in the industry.  And, Cameron is in […]

Online video creators are fed up with big platforms like TikTok, YouTube, and Twitch calling all the shots. That’s the buzz at VidCon 2023, a premier gathering of online video creators. It’s day one of the event and already many of the conversations are focused on how content creators can take back control of […]

El mundo del marketing de contenidos está en constante cambio, adoptando nuevos medios y estilos, desde blogs e infografías hasta podcasts y TikToks. A pesar de estas evoluciones, una estrategia fundamental sigue siendo constante: es importante que cualquier marca involucre a sus comunidades internas y externas, ya que estas comunidades son ideales para generar […]