Articles by tag: MarketScale
The utility industry, at a pivotal moment of transformation, is witnessing a technological renaissance, spearheaded by innovative companies like Skydio. The Skydio X10 drone, a marvel of modern engineering, is revolutionizing how utilities inspect and maintain critical infrastructure, offering unmatched precision and reliability. This advancement is not isolated; it’s part of a broader trend […]
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Articles
Improved Preauthorization Processes Reap the Benefits of Quicker Approvals for Health Insurance Claims
How can hospitals and insurance providers collaborate more effectively to expedite patient care and health insurance claims processing? Melanie Musson, an Insurance and Finance Writer at Clearsurance.com and InsuranceProviders.com, examines the symbiotic relationship between hospitals and insurance companies an essential strategy for improving patient care efficiency. “As a hospital builds a reputation of turning in […]
Articles
Content-Forward & Performance Skills are Elevating Storytelling in B2B Sales
Is storytelling in B2B sales an art or a science? Perhaps the art of sales is in the storytelling, and telling that story to make an impact is the science. In the fast-paced world of B2B sales, the convergence of content creation and performance skills is no longer a novelty but a necessity. As […]
Podcasts
IoT Security Solutions for the Safety of Connected Homes Requires Collaboration and Innovation
Since the introduction of smart devices, the world has increasingly become dominated by interconnected devices but IoT securitydemands are also growing. The “connected home” has shifted from what was once a futuristic concept to reality. With the global smart home market projected to reach $135.3 billion by 2025, the conversation around the security of these […]
Articles
Record Summer Heat and Fire Disasters Put Modern Egress Solutions, Building Codes and Fire Safety Into Focus
In recent years, the frequency and intensity of wildfires and home fires have surged, spotlighting the need for updated building codes, fire safety, and egress solutions. The tragic wildfire in Lahaina, Hawaii, which claimed 115 lives, and the alarming statistics from the NFPA’s “Home Structure Fires” report underscore the urgency of this issue. With […]
Articles
Commercial Integrators Who Empower Others to Share Their Experiences Will Add Strength to the Pro AV Industry
Commercial Integrator took center stage in the Pro AV industry recently with its recent highlight of top minds in the market, and one of MarketScale’s own made the list. Commercial Integrator’s annual “40 Influencers Under 40” is a testament to the remarkable talent making waves in the sector. The 2023 list, celebrating its 10th […]
Business Services
It’s Time For U.S. Companies To Embrace Lean Manufacturing
The U.S. manufacturing sector has seen a decline, with domestic producers’ market share for goods dropping to 66% in 2022 and productivity remaining stagnant since 2011. Manufacturers grapple with challenges ranging from supply chain disruptions to accessing cutting-edge production technology. However, lean manufacturing, rooted in employee engagement and data-driven approaches, emerges as a beacon of […]
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DTECH 2024: Looq AI’s Digital Transformation Empowers Engineering and Grid Resilience
Engineering and grid resilience were top of mind at DISTRIBUTECH 2024, and AI solutions paved the way for exciting advancements that will transform the industry. Artificial Intelligence (AI) is revolutionizing the utilities and energy sectors by enhancing efficiency, reliability, and customer service. AI accelerates processes, improves decision-making, streamlines testing procedures in utilities, predicts system […]
From Hydrogen Fuel Cells to SCIB Batteries: Toshiba’s Push Towards Greener Data Centers
The European Commission has introduced a new voluntary rating system to assess and enhance the sustainability and energy efficiency of data centers across the European Union, as part of a broader strategy to reduce greenhouse gas emissions. But the push for greener data centers extends beyond the EU: Even globally, the data center industry […]
The Keys to Buying and Selling Small Businesses with Exit Factor Founder Jessica Fialkovich
The impending “Silver Tsunami” signifies a significant shift in buying and selling small businesses, with around 12 million businesses set to change hands due to baby boomer retirements over the next decade. This transition poses challenges and opportunities for small to mid-sized business owners aiming for profitable and smooth exits or acquisitions. A critical […]
Charting the Course in DER Management: Itron’s Solutions for Tomorrow’s Energy Challenges
With DER management at the helm of steering the energy sector through its significant transformation, the industry stands at the confluence of decarbonization and technological advancement. This pivotal shift emphasizes the critical need to adeptly navigate the increased load demands from electric vehicles (EVs) and the seamless integration of Distributed Energy Resources (DERs). Insights […]
Short-Dated Option Trading Rises Without Shaking Up Overall Market
The market for short-dated option trading, known as “zero-day options,” has seen a significant rise in activity, rising in popularity since the beginning of the COVID-19 pandemic. These options allow traders to position themselves based on specific events like economic data releases or monetary policy decisions, and zero-day options for the S&P 500 now make […]
From Potential Strikes to Bankruptcies, the Supply Chain Took a Few Punches This Summer. What’s the Outlook for the Rest of 2023?
In the past few weeks, the logistics industry has faced unparalleled challenges. From narrowly avoiding the costliest strike in US history, to major players like Yellow Corporation declaring bankruptcy, it’s evident that the supply chain is experiencing significant turbulence. Amidst this, industry reports indicate a “market cycle slump,” even as the growth of e-commerce […]
Cameron Balloons | Using Hot Air Balloons for Sport, Marketing, Advertising, and Commercial Purposes, Are We There Yet?
Cameron Balloons is the World’s favorite brand of hot air balloons. And this isn’t just “hot air”! Whether for recreational fun, competition, advertising, passenger ride operations, or special-shape balloons, Cameron knows more about ballooning, and how to use balloons for sport, marketing, advertising, and commercial purposes, than anyone in the industry. And, Cameron is in […]
VidCon 2023: Video Creators are Over the Big Streaming Platforms, But Can They Make It on Their Own?
Online video creators are fed up with big platforms like TikTok, YouTube, and Twitch calling all the shots. That’s the buzz at VidCon 2023, a premier gathering of online video creators. It’s day one of the event and already many of the conversations are focused on how content creators can take back control of […]
Cómo el contenido creado por tu comunidad es critico para las empresas B2B en 2023
El mundo del marketing de contenidos está en constante cambio, adoptando nuevos medios y estilos, desde blogs e infografías hasta podcasts y TikToks. A pesar de estas evoluciones, una estrategia fundamental sigue siendo constante: es importante que cualquier marca involucre a sus comunidades internas y externas, ya que estas comunidades son ideales para generar […]
Content Factory’s Tour of B2B Content Creation Giant, MarketScale
This episode of the CoachYu Show features a visit to MarketScale, a company specializing in B2B content creation and brand growth through podcasts and videos. The tour takes place in their offices located on the 53rd floor in downtown Dallas. Katie Steinberg, Sr. Manager, Client Services, and Elias Ellefsen, Senior Digital Media Strategist, at MarketScale, […]
Continued Success in Accounting & Finance
2022 sure had its ups and downs, but when looking towards the new year, it can be cathartic to reflect on past successes and give thanks for all one’s accomplishments. One area of growth and success for MarketScale in 2022 was in its Accounting & Finance department. Joining MarketScale in May 2022 as the Director […]
Why You Should Care What’s In Your Pet’s Food
The pandemic caused many setbacks for the supply chain. Not remised from this setback was pet food. Pet adoption rose in 2020, with animal shelters seeing a 12 percent year-over-year adoption rate increase compared to a flat or declining rate in previous years, according to PetPoint. With so many new pet owners giving their pets […]
Ransomware Puts Small Businesses in its Sights
The way we communicate, share data and use technology to act on those insights is changing – and it’s all leading to the cloud. On In the Cloud, every week new experts will engage in a fire side chat and will bring their extensive experience in software, IT and mobile solutions straight to you, offering a […]