Articles by tag: MarketScale

Approaching Safety and Regulatory Compliance with Intent and Purpose

School Safety and Regulatory Compliance

In this episode of School Safety Today by Raptor Technologies Michelle Dawn Mooney sat down with special guest, Carrie Mockler, the Vice President of Operations at PublicSchoolWORKS, a Raptor Technologies company. PublicSchoolWORKS is a fully automated, all-in-one learning management system for online training for school staff and a comprehensive risk management program. Key Takeaways: •…

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Latest

Amphenol Broadband Solutions
Telecommunications Industry Anticipates and is Prepping to Adapt to Increasing Changes

Today, telecommunications is characterized by increasing technological advances and evolving market conditions, making the industry stand at a crucial juncture. With ongoing government initiatives like the Broadband Equity Access and Deployment Program injecting significant capital into infrastructure, the stakes are high for companies to adapt and thrive. This dynamic landscape demands a nuanced understanding…

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Articles
Driving Business Growth in B2B Marketing: The Game-Changing Impact of the Creator Economy

Influencer marketing is no longer just for consumer brands. In a report titled Influencing Business: The Global Rise of B2B Influencer Marketing, Ogilvy estimates that the global market size has expanded over 20 times since 2016! And with the creator economy projected to reach $500 billion by 2027, businesses are taking note. Social platforms…

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Fans First
Prop Room

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

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Fans First
The Office as a Stage

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the heart of a once-abandoned storage building, a remarkable transformation unfolded, birthing what is now a vibrant office space brimming with life and creativity. The journey began in 2015 when a small, determined team—including…

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Fans First
Perfect Fan Experience

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the competitive world of sports entertainment, delivering an exceptional customer experience is crucial, even more so when faced with uncontrollable challenges like inclement weather. The Savannah ballpark’s approach to customer service exemplifies how businesses can…

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Fans First
What is the Craziest Thing Your Business Has Ever Done?

In this captivating episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the competitive world of marketing, standing out often means taking bold, unconventional steps. A prime example is a company that captured the essence of St. Patrick’s Day in Savannah by doing something unprecedented:…

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data-driven tools
Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings
July 26, 2024

As businesses continue to navigate the digital landscape, data-driven tools are more crucial than ever for effective SEO strategies. Understanding and implementing the proper SEO practices can make a significant difference with evolving algorithms and competitive markets. Given that 75% of users never scroll past the first page of search results, this statistic underscores…

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On-device AI
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver
July 26, 2024

On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…

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modern supply chains
The Role of AI in Modern Supply Chains: Insights from Aaron Hatfield at Arvist
July 26, 2024

Artificial intelligence rapidly transforms modern supply chains, with companies like Arvist leading the charge. In a recent episode of Hammer Down, hosted by Mike Bush, Aaron Hatfield, the Head of Sales at Arvist, sheds light on AI’s practical applications and benefits in enhancing supply chain operations. Is AI in the supply chain a double-edged…

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semiconductor manufacturing
Training New Semiconductor Manufacturing Professionals is Key to Meet Coming Domestic Manufacturing Demand
July 26, 2024

Over the past few years, the U.S. has made significant strides in semiconductor manufacturing, driven by substantial investments and strategic policies. With the CHIPS Act expected to triple domestic semiconductor manufacturing capacity by 2032, the need for a skilled workforce is more urgent than ever. This discussion explores the key question: What does the…

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Other Articles
Listen Carefully, Respond Creatively
April 12, 2024

In this captivating episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, delves into the transformative business philosophy of “listen carefully, respond creatively.” This approach has not only skyrocketed the Savannah Bananas to fame but also serves as a universal blueprint for revolutionizing customer service and engagement across all sectors….

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Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
March 28, 2024

In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we…

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Can You Become a Thought Leader While Working Full-Time? Yes, by Leading with Authenticity and Sharing Your Unique Stories
March 20, 2024

As we navigate the complexities of the modern professional landscape, the concept of thought leadership has taken on new dimensions. No longer just for those in academia or executive roles, becoming a thought leader is now a tangible goal for professionals in various industries aiming to influence and inspire within their digital communities. Amidst…

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The Surprising Rise in March’s PPI Numbers is Likely to Challenge Fed’s Next Direction on Curbing Inflation
March 20, 2024

In addition to the financial markets teetering on the edge of uncertainty, the release of March’s Producer Price Index (PPI) numbers has stirred a mix of curiosity and concern. Coming off a February report that saw wholesale costs spike to its highest rate in five months, this latest update has financial analysts and economists…

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Skydio Pioneers Future of Utility Sector with Groundbreaking Operational Technology
March 18, 2024

The utility industry, at a pivotal moment of transformation, is witnessing a technological renaissance, spearheaded by innovative companies like Skydio. The Skydio X10 drone, a marvel of modern engineering, is revolutionizing how utilities inspect and maintain critical infrastructure, offering unmatched precision and reliability. This advancement is not isolated; it’s part of a broader trend…

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Improved Preauthorization Processes Reap the Benefits of Quicker Approvals for Health Insurance Claims
February 23, 2024

How can hospitals and insurance providers collaborate more effectively to expedite patient care and health insurance claims processing? Melanie Musson, an Insurance and Finance Writer at Clearsurance.com and InsuranceProviders.com, examines the symbiotic relationship between hospitals and insurance companies an essential strategy for improving patient care efficiency. “As a hospital builds a reputation of turning in…

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Content-Forward & Performance Skills are Elevating Storytelling in B2B Sales
February 9, 2024

Is storytelling in B2B sales an art or a science? Perhaps the art of sales is in the storytelling, and telling that story to make an impact is the science. In the fast-paced world of B2B sales, the convergence of content creation and performance skills is no longer a novelty but a necessity. As…

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IoT Security Solutions for the Safety of Connected Homes Requires Collaboration and Innovation
November 28, 2023

Since the introduction of smart devices, the world has increasingly become dominated by interconnected devices but IoT securitydemands are also growing. The “connected home” has shifted from what was once a futuristic concept to reality. With the global smart home market projected to reach $135.3 billion by 2025, the conversation around the security of these…

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Record Summer Heat and Fire Disasters Put Modern Egress Solutions, Building Codes and Fire Safety Into Focus
September 29, 2023

In recent years, the frequency and intensity of wildfires and home fires have surged, spotlighting the need for updated building codes, fire safety, and egress solutions. The tragic wildfire in Lahaina, Hawaii, which claimed 115 lives, and the alarming statistics from the NFPA’s “Home Structure Fires” report underscore the urgency of this issue. With…

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