Articles by tag: MarketScale

Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being

Balancing professional growth and personal well-being

In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]

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Can You Become a Thought Leader While Working Full-Time? Yes, by Leading with Authenticity and Sharing Your Unique Stories

As we navigate the complexities of the modern professional landscape, the concept of thought leadership has taken on new dimensions. No longer just for those in academia or executive roles, becoming a thought leader is now a tangible goal for professionals in various industries aiming to influence and inspire within their digital communities. Amidst […]

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The Surprising Rise in March’s PPI Numbers is Likely to Challenge Fed’s Next Direction on Curbing Inflation

In addition to the financial markets teetering on the edge of uncertainty, the release of March’s Producer Price Index (PPI) numbers has stirred a mix of curiosity and concern. Coming off a February report that saw wholesale costs spike to its highest rate in five months, this latest update has financial analysts and economists […]

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Skydio Pioneers Future of Utility Sector with Groundbreaking Operational Technology

The utility industry, at a pivotal moment of transformation, is witnessing a technological renaissance, spearheaded by innovative companies like Skydio. The Skydio X10 drone, a marvel of modern engineering, is revolutionizing how utilities inspect and maintain critical infrastructure, offering unmatched precision and reliability. This advancement is not isolated; it’s part of a broader trend […]

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Improved Preauthorization Processes Reap the Benefits of Quicker Approvals for Health Insurance Claims

How can hospitals and insurance providers collaborate more effectively to expedite patient care and health insurance claims processing? Melanie Musson, an Insurance and Finance Writer at Clearsurance.com and InsuranceProviders.com, examines the symbiotic relationship between hospitals and insurance companies an essential strategy for improving patient care efficiency. “As a hospital builds a reputation of turning in […]

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Content-Forward & Performance Skills are Elevating Storytelling in B2B Sales

Is storytelling in B2B sales an art or a science? Perhaps the art of sales is in the storytelling, and telling that story to make an impact is the science. In the fast-paced world of B2B sales, the convergence of content creation and performance skills is no longer a novelty but a necessity. As […]

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Podcasts
IoT Security Solutions for the Safety of Connected Homes Requires Collaboration and Innovation

Since the introduction of smart devices, the world has increasingly become dominated by interconnected devices but IoT securitydemands are also growing. The “connected home” has shifted from what was once a futuristic concept to reality. With the global smart home market projected to reach $135.3 billion by 2025, the conversation around the security of these […]

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Brand experience with APL
Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
March 28, 2024

The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]

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Balancing professional growth and personal well-being
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
March 28, 2024

In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]

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marketing careers
The Impact of AI on Marketing Careers
March 28, 2024

In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]

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healthcare cybersecurity
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception
March 28, 2024

Recent cyberattacks on healthcare institutions have thrust cybersecurity from a back-office concern to the forefront of the healthcare industry’s agenda. A significant breach at Change Healthcare disrupted essential services, underlining the vulnerability of healthcare networks to such threats and the dire consequences for patient care. Government and industry responses have stressed the importance of […]

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Other Articles
Record Summer Heat and Fire Disasters Put Modern Egress Solutions, Building Codes and Fire Safety Into Focus
September 29, 2023

In recent years, the frequency and intensity of wildfires and home fires have surged, spotlighting the need for updated building codes, fire safety, and egress solutions. The tragic wildfire in Lahaina, Hawaii, which claimed 115 lives, and the alarming statistics from the NFPA’s “Home Structure Fires” report underscore the urgency of this issue. With […]

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Commercial Integrators Who Empower Others to Share Their Experiences Will Add Strength to the Pro AV Industry
September 18, 2023

Commercial Integrator took center stage in the Pro AV industry recently with its recent highlight of top minds in the market, and one of MarketScale’s own made the list. Commercial Integrator’s annual “40 Influencers Under 40” is a testament to the remarkable talent making waves in the sector. The 2023 list, celebrating its 10th […]

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It’s Time For U.S. Companies To Embrace Lean Manufacturing
September 11, 2023

The U.S. manufacturing sector has seen a decline, with domestic producers’ market share for goods dropping to 66% in 2022 and productivity remaining stagnant since 2011. Manufacturers grapple with challenges ranging from supply chain disruptions to accessing cutting-edge production technology. However, lean manufacturing, rooted in employee engagement and data-driven approaches, emerges as a beacon of […]

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Short-Dated Option Trading Rises Without Shaking Up Overall Market
September 8, 2023

The market for short-dated option trading, known as “zero-day options,” has seen a significant rise in activity, rising in popularity since the beginning of the COVID-19 pandemic. These options allow traders to position themselves based on specific events like economic data releases or monetary policy decisions, and zero-day options for the S&P 500 now make […]

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From Potential Strikes to Bankruptcies, the Supply Chain Took a Few Punches This Summer. What’s the Outlook for the Rest of 2023?
August 15, 2023

In the past few weeks, the logistics industry has faced unparalleled challenges. From narrowly avoiding the costliest strike in US history, to major players like Yellow Corporation declaring bankruptcy, it’s evident that the supply chain is experiencing significant turbulence. Amidst this, industry reports indicate a “market cycle slump,” even as the growth of e-commerce […]

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Cameron Balloons | Using Hot Air Balloons for Sport, Marketing, Advertising, and Commercial Purposes, Are We There Yet?
June 27, 2023

Cameron Balloons is the World’s favorite brand of hot air balloons.  And this isn’t just “hot air”!  Whether for recreational fun, competition, advertising, passenger ride operations, or special-shape balloons, Cameron knows more about ballooning, and how to use balloons for sport, marketing, advertising, and commercial purposes, than anyone in the industry.  And, Cameron is in […]

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VidCon 2023: Video Creators are Over the Big Streaming Platforms, But Can They Make It on Their Own?
June 23, 2023

Online video creators are fed up with big platforms like TikTok, YouTube, and Twitch calling all the shots. That’s the buzz at VidCon 2023, a premier gathering of online video creators. It’s day one of the event and already many of the conversations are focused on how content creators can take back control of […]

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Cómo el contenido creado por tu comunidad es critico para las empresas B2B en 2023
May 15, 2023

El mundo del marketing de contenidos está en constante cambio, adoptando nuevos medios y estilos, desde blogs e infografías hasta podcasts y TikToks. A pesar de estas evoluciones, una estrategia fundamental sigue siendo constante: es importante que cualquier marca involucre a sus comunidades internas y externas, ya que estas comunidades son ideales para generar […]

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Content Factory’s Tour of B2B Content Creation Giant, MarketScale
April 19, 2023

This episode of the CoachYu Show features a visit to MarketScale, a company specializing in B2B content creation and brand growth through podcasts and videos. The tour takes place in their offices located on the 53rd floor in downtown Dallas.  Katie Steinberg, Sr. Manager, Client Services, and Elias Ellefsen, Senior Digital Media Strategist, at MarketScale, […]

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