What is the Craziest Thing Your Business Has Ever Done?

May 2, 2024
Jesse Cole

In this captivating episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the competitive world of marketing, standing out often means taking bold, unconventional steps. A prime example is a company that captured the essence of St. Patrick’s Day in Savannah by doing something unprecedented: they had a sports team play in kilts.

Key Takeaways from a Bold Move

This daring choice was not just about wearing kilts but creating a story that resonated deeply with fans and the community, leaving a memorable imprint on the brand. The game, played in front of a sold-out crowd, resulted in a victory and established a legendary status as the team remained undefeated in kilts. This unique strategy turned into a talking point and a highlight for annual celebrations, demonstrating the power of memorable marketing.

Lessons for Effective Marketing Strategies

  1. Innovate Courageously: Stand out by doing something no one else has.
  2. Connect Emotionally: Make your campaigns relatable and fun.
  3. Foster Community: Engage both your team and audience to amplify impact.

Recent Episodes

culture of creativity
View episode

Jesse Cole of the Savannah Bananas baseball team shares a compelling narrative on the transformative power of creativity in business. The core philosophy at the Savannah Bananas is the “fans first” experience, driven by an endless stream of innovative ideas—ideas that are not just theorized but executed with precision. Cole underscores the critical importance…

View episode

According to Cole, the essence of the Savannah Bananas’ strategy lies in personalization. Whether it’s a tailored video greeting for new subscribers or a personal phone call to thank them, every touchpoint is an opportunity to forge a deeper connection. It’s this human element that sets their digital strategy apart. Cole draws inspiration from…

View episode

In a recent discussion, Jesse Cole of the Savannah Bananas highlighted the fundamental shift needed in promotional strategies to genuinely resonate with audiences. Moving beyond traditional promotional items like keychains and t-shirts, Cole advocates for a more personalized approach to make a real impact on customers. In essence, Jesse Cole’s message to marketers is…