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Owner Jesse Cole is making people fall in love with the game of baseball again one inning at a time with promotions not found anywhere else in the sport, delivering one sell-out after another. Summer nights at the Bananas’ Grayson Stadium are nothing short of magical, with the perfect fusion of good college baseball, and unmatched ‘fans first’ experiences.

MarketScale

Original Series
Sports & Entertainment

What is the Craziest Thing Your Business Has Ever Done?

May 2, 2024
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baseball
BrandLoyalty
business
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Jesse Cole

In this captivating episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the competitive world of marketing, standing out often means taking bold, unconventional steps. A prime example is a company that captured the essence of St. Patrick’s Day in Savannah by doing something unprecedented: they had a sports team play in kilts.

Key Takeaways from a Bold Move

This daring choice was not just about wearing kilts but creating a story that resonated deeply with fans and the community, leaving a memorable imprint on the brand. The game, played in front of a sold-out crowd, resulted in a victory and established a legendary status as the team remained undefeated in kilts. This unique strategy turned into a talking point and a highlight for annual celebrations, demonstrating the power of memorable marketing.

Lessons for Effective Marketing Strategies

  1. Innovate Courageously: Stand out by doing something no one else has.
  2. Connect Emotionally: Make your campaigns relatable and fun.
  3. Foster Community: Engage both your team and audience to amplify impact.

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