Articles by tag: Creator Economy
Influencer marketing is no longer just for consumer brands. In a report titled Influencing Business: The Global Rise of B2B Influencer Marketing, Ogilvy estimates that the global market size has expanded over 20 times since 2016! And with the creator economy projected to reach $500 billion by 2027, businesses are taking note. Social platforms…
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Pro AV Today
How the Creator Economy Impacts the Broadcast and AV Communities
In our latest Pro AV Today episode, Ben Thomas welcomes a leading voice in the broadcast and AI worlds, Jordan Woods from Perifery (a division of DataCore), to delve into a dialogue on the intersection of the creator economy and its transformative effects on the broadcast and AV communities. The creator economy has seen a…