How the Creator Economy Impacts the Broadcast and AV Communities

In our latest Pro AV Today episode, Ben Thomas welcomes a leading voice in the broadcast and AI worlds, Jordan Woods from Perifery (a division of DataCore), to delve into a dialogue on the intersection of the creator economy and its transformative effects on the broadcast and AV communities.

The creator economy has seen a significant surge in recent years, largely due to advancements in technology. Yet, its impacts on industries like broadcast and AV have remained relatively unexplored. This episode aims to bridge that gap.

Jordan Woods, with his rich experience and strategic vision, provides a unique vantage point. He focuses on how the creator economy is democratizing the accessibility of broadcast and content creation tools. Historically, these tools have been a reserve for industry giants due to their cost and complexity. However, with the rise of the creator economy, a paradigm shift is underway.

Jordan emphasizes three key aspects of this transformation: affordability, scalability, and access. He explains how cost-effective solutions are replacing expensive, high-end tools, removing the significant financial barrier that independent creators have traditionally faced. Furthermore, he discusses the scalability of modern solutions, which allow creators to start small and grow their setup as needed, without considerable upfront investment.

Lastly, Jordan points to how improved access to these tools is driving inclusivity and innovation. More creators can now enter the field, offering fresh perspectives and diversifying the content available to consumers. This, in turn, fosters a more vibrant, dynamic industry.

By illuminating these points, Jordan invites listeners to envisage a future where the broadcast and AV industry is more accessible and inclusive, shaped by the contributions of numerous independent creators.

Tune in to the episode above for an insightful discussion that opens up a new dimension in understanding the influences of the creator economy on the broadcast and AV communities.

Follow us on social media for the latest updates in B2B!

Image

Latest

innovations in healthcare
Innovations in Healthcare: A Discussion with Dr. Craig Joseph at HIMSS 2024
May 24, 2024

Innovations in healthcare were easy to spot at the recent HIMSS 2024 conference. Healthcare Rethink’s Brian Urban caught up with one of those innovators for a live discussion at HIMSS 2024. podcast, Their conversation opens a window and dialogue into the cutting-edge trends reshaping healthcare technology today. This episode features Dr. Craig Joseph, the…

Read More
Preventing burnout
Achieving Professional Growth and Preventing Burnout: The Importance of Time Management and Support Networks in a Fast-Paced World
May 23, 2024

In today’s fast-paced world, balancing professional growth with personal well-being is more crucial than ever. With the rise of remote work, digital transformation, and the constant hustle culture, finding this balance has become a significant challenge for many. A survey conducted by Deloitte suggests that a whopping 77% of professionals experience burnout at work….

Read More
Fan-Centric Business Transformation
Prop Room
May 23, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

Read More
Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

Read More