Experts Talk

Unlocking Authentic Brand Engagement Strategies: Jon Reily’s Insights for Modern Marketers

In today’s diverse marketing landscape, brands face the challenge of engaging with different strategies that cater to varied customer bases. This requires not only different technologies but also distinct day-to-day marketing operations. So, how should brands approach these multifaceted strategies? Is it better to focus on one, consider them all in a big picture, or…

Read More

Latest

Experts Talk
Experts Talk: What to Expect From Emerging Vertical Markets and InfoComm 2024

Welcome back to Experts Talk. I’m your host for today, Ben Thomas. In addition to hosting shows like Pro AV Today, I also lead MarketScale’s integrated technology vertical. Today’s episode is a bit different as I’ve taken the reins to discuss one of my favorite events, InfoComm, which is happening next week. For those unfamiliar,…

Read More
Articles
Enhancing Retailers’ Personalization with Gamification

In the ever-evolving retail landscape, staying ahead means embracing innovative strategies. This clip from a recent edition of Experts Talk explores the dual power of personalization and gamification in transforming customer experiences. Retailers today are harnessing the magic of personalization, tailoring experiences to individual preferences, and boosting customer satisfaction. Simultaneously, gamification injects fun and engagement…

Read More
Articles
Why Both Permissionless and Permissioned Blockchains Will Support the Logistics Industry

The logistics industry is at a crossroads, exploring the best ways to implement real-world asset (RWA) tokenization. This transformative approach promises to enhance visibility and achieve supply chain goals. As the sector grapples with the decision between permissionless and permissioned blockchains, the stakes are high: the right choice could revolutionize efficiency and security across…

Read More
Articles
Is the Supply Chain Ready for Real-World Asset Tokenization?

In an evolving digital landscape, the mass investment in real-world asset tokenization, or RWA tokenization, is leading as one of the most exciting and world-shaking movements in tech. Opening up endless possibilities for leveraging blockchain networks to represent firm ownership rights of physical assets as onchain tokens, this advent of onchain asset ownership is…

Read More
Articles
With Walmart Health Shuttering Its Doors, Retail Healthcare Has to Rethink Its Role & Strategy in Primary Care

Retail healthcare is an uncertain slice of the U.S. healthcare industry, being defined by both recent strategic retreats and bold expansions which have sparked crucial discussions about the future of primary care services within the retail sector. The most recent news that shocked the industry was the shuttering of Walmart Health, Walmart’s 51 health…

Read More
Articles
Edge Computing is the Foundation for Scaled Smart Cities. How Can the Industry Accelerate Adoption?

As cities globally accelerate their transformation into “smart cities,” the integration of a capable computing ecosystem to complement smart city initiatives has become an important part of smart city success. How critical will edge computing be in that ecosystem, and in the facilitation of today’s and tomorrow’s smart city projects, especially with where smart…

Read More

Latest

disengagement
Fostering a Culture of Engagement is Key to Combating Employee Disengagement and Quiet Quitting
June 12, 2024

Employee engagement in the U.S. workforce has reached an alarming 11-year low, with only 30% of employees actively engaged at work, according to Gallup. This significant drop in engagement and rise in disengagement highlights a pressing challenge for leaders across various industries on how to foster a culture where employees feel motivated and valued. What…

Read More
futurist
How a Futurist Sees Healthcare Being Delivered!
June 12, 2024

In a recent episode of the “Healthcare Rethink” podcast by FinThrive, host Brian Urban explored the future of healthcare with Trond Arne Undheim, a leading Futurist and Research scholar in Global Systemic Risk, Innovation, and Policy. Undheim, author of “Health Tech: Rebooting Society Software, Hardware, and Mindset,” shared his vision of a healthcare system…

Read More
aerodynamic
Industry-Wide Collaboration and Historical Aerodynamic Insights Ensure eVTOL Safety
June 11, 2024

The electric Vertical Take-Off and Landing (eVTOL) sector is on the cusp of revolutionizing urban mobility, yet it faces significant aerodynamic challenges. With the rise of urban air mobility, the industry must navigate complex issues like vortex ring state and outwash effects. As the technology progresses, the stakes are high for ensuring safety and…

Read More
air mobility
Seamless eVTOL Urban Air Mobility Requires Smart Vertiport Design and Regulatory Support
June 11, 2024

The electric Vertical Takeoff and Landing (eVTOL) industry is on the brink of transforming urban air mobility, with significant investments fueling rapid advancements. Projections indicate a substantial growth in the sector, underscoring its potential to reshape transportation. However, these developments bring forth considerable challenges, particularly concerning infrastructure and safety. What are the main infrastructural…

Read More

Latest BizServ Roundtable

experts discuss the Baltimore bridge and supply chain
Articles
The Effects of the Baltimore Bridge Collapse is Testing the Resilience of the Supply Chain
May 2, 2024

As one of the busiest ports in the United States continues to grapple with the aftermath of the Francis Scott Key Bridge collapse, the ripple effects on global supply chains are profound and widespread. The tragic incident not only disrupted local operations but has also spotlighted vulnerabilities in supply chain resilience globally.  The bridge,…

Read More
The Surprising Rise in March’s PPI Numbers is Likely to Challenge Fed’s Next Direction on Curbing Inflation

In addition to the financial markets teetering on the edge of uncertainty, the release of March’s Producer Price Index (PPI) numbers has stirred a mix of curiosity and concern. Coming off a February report that saw wholesale costs spike to its highest rate in five months, this latest update has financial analysts and economists…

Read More
Content-Forward & Performance Skills are Elevating Storytelling in B2B Sales

Is storytelling in B2B sales an art or a science? Perhaps the art of sales is in the storytelling, and telling that story to make an impact is the science. In the fast-paced world of B2B sales, the convergence of content creation and performance skills is no longer a novelty but a necessity. As…

Read More
Decoding the First CPI Report of 2024: Inflation, Stickiness, and Economic Implications

The battle to reign in the economy continues in 2024. Inflation continues to be top of mind as the first Consumer Price Index (CPI) report of 2024 was released this month. According to the report, Americans experienced a 3.4% increase in the cost of living compared to the beginning of 2023. The numbers…

Read More

Latest Bldg Mgmt Roundtable

ISC West 2024
Bldg Mgmt Roundtable
ISC West 2024: The Balancing Act Between Physical and Digital Technology That Redefines Security Without Compromise
April 12, 2024

As the International Security Conference & Exposition West 2024 (ISC West) concludes, the security industry has once again proven its dynamic nature, evolving with the increasing integration of physical and digital security solutions. This year’s event, the largest converged security trade show in North America, hosted in Las Vegas, showcased over 750 brands, including…

Read More
Aligning All Facilities Departments with Decarbonization Goals Requires a Collaborative Approach to Standards & Priorities

As facilities departments grapple with the urgent need to decarbonize buildings—a sector responsible for 37% of global CO2 emissions—the convergence of digital technology and strategic retrofitting emerges as a pivotal pathway. Integrating Schneider Electric’s technology-first approach with ASHRAE’s latest ANSI/ASHRAE/IES Standard 100-2024 for existing buildings underscores a holistic strategy to meet science-based climate targets….

Read More

Latest Education Roundtable

Experts Talk K-12 EdTech Leadership Priorities
Articles
K-12 EdTech Leadership Needs a Bigger Seat at the Table to Overcome Cybersecurity, Staffing, Professional Development Challenges
May 20, 2024

As we navigate the evolving landscape of K-12 education, the role of technology, as well as K-12 edtech leadership has never been more pivotal. Especially in the era of K-12 education post-pandemic, how has this influx of technology solutions for everything from curriculum management, to hybrid learning, to quiz gamification, to AI-supported learning, impacted…

Read More
Transform Education Now: Embrace Tech-Driven, Student-Focused Models to Crush Chronic Absenteeism

Chronic absenteeism in U.S. schools has notably increased, with about 14.7 million students, or 29.7%, missing at least 10% of their school days during the 2021-2022 academic year, a significant rise from pre-pandemic levels. This issue, impacting student learning and performance, stems from a variety of causes including transportation issues and personal circumstances. To…

Read More

Latest Energy Roundtable

Grid modernization
Articles
Grid Modernization is Bringing Utilities and Internet Providers to the Table. How Will Collaboration Shape the Grid?
March 26, 2024

The power grid is in for an exciting era of improvement as it embraces Industry 4.0 and mass digitalization. That doesn’t mean modernization isn’t a tough ride. As the grid grapples with blackouts and shut-offs, one thing is clear: The U.S. needs to modernize its aging grid and embrace technologies that make better use…

Read More
New Energy Infrastructure Vs. Extending Fossil Fuel Plants: How Should the Energy Industry Tackle Aging Power-Generation Assets?

If the expected surge in power demand is anything to go by, the U.S. power grid could be in trouble. Fueled by clean energy projects and a massive shift towards electric vehicles by 2030, it’s clear the grid could face major strain — and even blackouts. Unfortunately, the U.S. has already faced such disasters:…

Read More
Safe Infrastructure Could Put Nuclear Energy on the Fast Track Towards Global Adoption

As the world grapples with the dual challenges of climate change and energy security, nuclear energy emerges as a pivotal solution, sparking a global dialogue on its accelerated adoption and the development of innovative, safe infrastructure. Amidst increasing environmental concerns and the quest for energy independence, countries and companies worldwide are making strategic commitments…

Read More

Latest Eng & Cons Roundtable

cold & self-storage construction
Eng & Cons Roundtable
Cold & Self-Storage Construction Trends: Consumer Preferences, Tertiary Markets, and Technology Investment Will Make the Difference in 2024
January 31, 2024

The industry doesn’t need tea leaves to determine the leading cold & self-storage construction trends in 2024; they only need to listen to the experts. The self-storage sector, adapting to changing demands and a cooling housing market, has become a resilient performer in real estate, with trends showing a shift towards stability and a…

Read More

Latest Food & Bev Roundtable

Aldi's massive expansion Experts Talk Roundtable
Articles
With 800 New Stores in the Offing, How Will Aldi’s Massive Expansion Impact the Grocery Industry?
March 21, 2024

Grocery chain Aldi recently announced plans to add 800 new stores in the U.S. within five years, focusing on the Northeast, Midwest, western U.S., and Southern California, with a debut in Las Vegas. In the Southeast, Aldi’s massive expansion plans include converting a whopping 400 Winn-Dixies and Harveys locations into Aldi stores, starting with about…

Read More
Domino’s Pizza’s AI and Robotics Investments Forge a Path for Other QSRs to Follow in 2024

The QSR (quick service restaurant) industry is undergoing a significant transformation driven by AI and robotics automation advancements. Among those leading the charge, Domino’s Pizza is launching its own strategy for evolving its operations and customer service ecosystem to take advantage of robotics, AI-powered software, and more proactive tools that elevate the Domino’s experience….

Read More

Latest Healthcare Roundtable

Articles
With Walmart Health Shuttering Its Doors, Retail Healthcare Has to Rethink Its Role & Strategy in Primary Care
May 28, 2024

Retail healthcare is an uncertain slice of the U.S. healthcare industry, being defined by both recent strategic retreats and bold expansions which have sparked crucial discussions about the future of primary care services within the retail sector. The most recent news that shocked the industry was the shuttering of Walmart Health, Walmart’s 51 health…

Read More
A New Dawn in Medicine: The Intersection of AI and Value-Based Care Could Reduce Costs, Increase Access

In the evolving landscape of healthcare, the intersection of AI and value-based care has emerged as a pivotal strategy to enhance patient outcomes, reduce costs, and support healthcare professionals. This approach, emphasizing the quadruple aim of better access, lower costs, higher quality, and workforce support, is increasingly relevant in today’s high-stress healthcare environments. Geoffrey…

Read More
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception

Recent cyberattacks on healthcare institutions have thrust cybersecurity from a back-office concern to the forefront of the healthcare industry’s agenda. A significant breach at Change Healthcare disrupted essential services, underlining the vulnerability of healthcare networks to such threats and the dire consequences for patient care. Government and industry responses have stressed the importance of…

Read More
Decentralized At-Home Care: Following the Trends that Can Improve Healthcare in the U.S.

Decentralized At-Home Care in the U.S. is pivotal towards achieving equitable healthcare outcomes. Through the ability to leverage advancements like 5G to enhance service delivery and accessibility, this model, emphasizing at-home care, is emerging as a cornerstone for a more efficient and patient-centric approach, addressing the disparities inherent in traditional healthcare settings. As part…

Read More
value-based care in 2024
Articles
AI Looks to Add the Value in Value-Based Care in 2024
January 24, 2024

The healthcare landscape is transforming, with artificial intelligence (AI) playing a pivotal role in advancing value-based care in 2024. Precision medicine, a cornerstone of VBC (value-based care), is being scaled up through innovative technologies, enabling healthcare delivery organizations to provide more individualized care by analyzing detailed aspects of a person’s health and environment. Despite…

Read More

Latest Hospitality Roundtable

hotel owners and operators
Experts Talk
AAHOACON24 Seeks to Help Hotel Owners and Operators Overcome Challenges and Maximize Opportunities
March 22, 2024

As the hospitality industry anticipates AAHOACON 2024, a pivotal gathering, hotel owners and operators find themselves on the cusp of transformative change. The industry, Having weathered the storm of pandemic-driven shifts, faces a landscape dotted with daunting challenges and unprecedented opportunities. Innovations in technology, shifting market dynamics, and evolving consumer expectations are sculpting a…

Read More
Hotels & the Hospitality Industry Need Innovative Tech Strategies to Grow in 2024

The hospitality industry is on the brink of transformation as it faces 2024 and technology is going to be a major factor in that change. Last year’s challenges, including the muted growth in the U.S. hotel market, have paved the way for innovative strategies to enhance hotel performance. Where did 2023 leave the hospitality…

Read More

Latest IoT Roundtable

Edge Computing Smart Cities Experts Talk
Articles
Edge Computing is the Foundation for Scaled Smart Cities. How Can the Industry Accelerate Adoption?
May 28, 2024

As cities globally accelerate their transformation into “smart cities,” the integration of a capable computing ecosystem to complement smart city initiatives has become an important part of smart city success. How critical will edge computing be in that ecosystem, and in the facilitation of today’s and tomorrow’s smart city projects, especially with where smart…

Read More
Connected Living 2030: The Technology that Will Power the Future of Smart Cities

How is technology transforming to meet the future of smart cities head-on? Helsinki, Riyadh, and Shanghai offer a glimpse into this evolution, each adopting unique strategies powered by cutting-edge technology. Helsinki’s smart city blueprint intertwines technological innovation with societal and environmental objectives, creating a hub for collaborative innovation. Riyadh’s ambitious project, a partnership between…

Read More
Spatial Computing and Wi-Fi Sensing Signal Major Advancements in Connected Living by 2030

Spatial computing, Wi-FI, and other technology advancements are bringing the promise of connected living to new and exciting possibilities. Smart cities are becoming a reality in urban development, driven by technologies like 5G, AI, IoT, and blockchain. These advancements promise to transform urban living into greener, more efficient, and inclusive spaces, addressing challenges like…

Read More

Latest Pro AV Roundtable

Experts Talk
Experts Talk: What to Expect From Emerging Vertical Markets and InfoComm 2024
June 7, 2024

Welcome back to Experts Talk. I’m your host for today, Ben Thomas. In addition to hosting shows like Pro AV Today, I also lead MarketScale’s integrated technology vertical. Today’s episode is a bit different as I’ve taken the reins to discuss one of my favorite events, InfoComm, which is happening next week. For those unfamiliar,…

Read More
The U.S. Power Grid is Facing Increasing Demand. Mission-Critical Technologies Can Come to the Rescue

The aging U.S. power grid is grappling with surging power demand. More industries are digitalizing and in turn adding layers of service, infrastructure, and data analytics relying on heavy electricity generation; it’s clear the U.S. power grid is in for a tough ride. Even just looking at the adoption of consumer and commercial electrical…

Read More
Navigating the Future of Work, Play, and App Development in the Apple Vision Pro Era

Apple Vision Pro, the latest entrant in the mixed-reality headset market, has quickly become a focal point for developers and users, boasting over 1,000 apps designed to harness its unique spatial computing capabilities. Despite its hefty price tag of $3,499, reviews of the device hail it as the best mixed-reality headset available, albeit a…

Read More
Which Key Pro AV Market Verticals Will Fuel the Growth Engine in 2024?

After a somewhat disappointing 2023 in the Pro AV industry, look for several AV market verticals to lead the way to a successful 2024. In a recent report by AVIXA, the Pro AV Sales Index (AVI-S) for December 2023 showed a promising increase, ending the year at 60.4, a figure close to the previous…

Read More
Articles
Rise in AV Market Advancements Will Lead to More Critical Control Room Concerns
January 17, 2024

The demand and implementation of advanced AV technologies is creating a rise in complexities for critical control rooms. In effect, this is gradually shaping the professional AV industry and this year, the several AV markets are expected to see growth. Chris Carver, the US Coordinator at ICCRA, provided some explanation into the challenges and…

Read More
Other Experts Talk Articles
K-12 EdTech Leadership Needs a Bigger Seat at the Table to Overcome Cybersecurity, Staffing, Professional Development Challenges
May 20, 2024

As we navigate the evolving landscape of K-12 education, the role of technology, as well as K-12 edtech leadership has never been more pivotal. Especially in the era of K-12 education post-pandemic, how has this influx of technology solutions for everything from curriculum management, to hybrid learning, to quiz gamification, to AI-supported learning, impacted…

Read More
The Tech Divide is Impacting How Well Companies Can Respond to Supply Chain Disruptions
May 20, 2024

In today’s rapidly evolving technological landscape, the divide between companies with advanced tech capabilities and those lagging behind is widening. This growing tech divide significantly impacts their ability to respond to supply chain disruptions, a crucial factor in maintaining business continuity and efficiency that’s even more pronounced as supply chain resilience is increasingly defined…

Read More
A Decade of Supply Chain Disruptions Made U.S. Domestic Logistics Ready for a Baltimore-Style Closure
May 20, 2024

In the wake of the recent Baltimore Bridge collapse, the logistics and supply chain sectors are once again under intense scrutiny. This disaster poses significant questions about the robustness of current supply chain systems and the ability for the whole chain to respond to supply chain disruptions, especially given the past decade’s persistent challenges,…

Read More
Retail Marketing Gamification is the Battleground for Customer Loyalty and Attention. How Do Retailers Win?
May 17, 2024

Retail marketing is undergoing a transformation driven by the experience economy, pushing brands to innovate with engaging and interactive customer experiences. Gamification is at the forefront of this movement, offering a dynamic way to enhance customer loyalty and drive revenue. As brands explore unique loyalty programs, immersive on-site marketing, and in-store pop-up experiences, the question…

Read More
AI Accelerator Development Is Going to be Driven By Its Compute Cost Savings
May 16, 2024

In an era where energy costs are skyrocketing and data privacy concerns are paramount, AI accelerators are emerging as a game-changing technology. This discussion, a clip from a full episode of MarketScale’s Experts Talk roundtable series, delves into the transformative potential of AI accelerators in enhancing on-device computing for AI workloads, offering significant cost…

Read More
AI Accelerators Have an Imperative to Help Solve for AI Computing Energy Efficiency
May 16, 2024

In the rapidly evolving landscape of AI computing, the focus has shifted towards addressing the energy and power usage challenges, particularly at the edge. This pressing issue mirrors the struggles faced by mobile device computing, where power consumption and battery life are critical concerns. The industry is now compelled to adapt its AI use…

Read More
AI Accelerators Are Just Getting Started With Powering On-Device AI. Will They Replace the Cloud?
May 16, 2024

In a rapidly evolving technological landscape, the discussion around AI accelerators is heating up. This timely analysis comes as industry leaders and researchers explore the incredible potential of on-device AI, which promises to transform computing by reducing reliance on cloud infrastructure. As the debate continues, key experts weigh in on the future of AI accelerators…

Read More
Ensuring the Viability of AI in Real-World Applications Falls on the Shoulders of AI Accelerators
May 14, 2024

The AI industry is at a pivotal moment where the successful deployment of AI in real-world applications hinges on a delicate balance of software, hardware, intelligence, and applications. The race to harness AI’s full potential intensifies, with AI accelerators playing a crucial role in supporting heavy-compute applications or facilitating intense AI learning and training….

Read More
Tailored AI Accelerators Pave the Way for an AI Infrastructure Surge
May 14, 2024

The AI industry is experiencing a significant infrastructure expansion to support a wide array of AI applications. This development, driven by the need for tailored AI accelerators, ensures the swift delivery of sophisticated services and applications. As major players like Microsoft, Google, and Amazon race to market with their offerings, the core question…

Read More