Pro AV Roundtable

Experts Talk: What to Expect From Emerging Vertical Markets and InfoComm 2024

Welcome back to Experts Talk. I’m your host for today, Ben Thomas. In addition to hosting shows like Pro AV Today, I also lead MarketScale’s integrated technology vertical. Today’s episode is a bit different as I’ve taken the reins to discuss one of my favorite events, InfoComm, which is happening next week. For those unfamiliar,…

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Latest

Articles
The U.S. Power Grid is Facing Increasing Demand. Mission-Critical Technologies Can Come to the Rescue

The aging U.S. power grid is grappling with surging power demand. More industries are digitalizing and in turn adding layers of service, infrastructure, and data analytics relying on heavy electricity generation; it’s clear the U.S. power grid is in for a tough ride. Even just looking at the adoption of consumer and commercial electrical…

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Experts Talk
Navigating the Future of Work, Play, and App Development in the Apple Vision Pro Era

Apple Vision Pro, the latest entrant in the mixed-reality headset market, has quickly become a focal point for developers and users, boasting over 1,000 apps designed to harness its unique spatial computing capabilities. Despite its hefty price tag of $3,499, reviews of the device hail it as the best mixed-reality headset available, albeit a…

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Experts Talk
Which Key Pro AV Market Verticals Will Fuel the Growth Engine in 2024?

After a somewhat disappointing 2023 in the Pro AV industry, look for several AV market verticals to lead the way to a successful 2024. In a recent report by AVIXA, the Pro AV Sales Index (AVI-S) for December 2023 showed a promising increase, ending the year at 60.4, a figure close to the previous…

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Articles
Rise in AV Market Advancements Will Lead to More Critical Control Room Concerns

The demand and implementation of advanced AV technologies is creating a rise in complexities for critical control rooms. In effect, this is gradually shaping the professional AV industry and this year, the several AV markets are expected to see growth. Chris Carver, the US Coordinator at ICCRA, provided some explanation into the challenges and…

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Latest

grid stability
Data Centers Are Emerging as Key Players in Grid Stability
March 22, 2025

As energy systems face increasing strain from rising demand and the transition to renewables, flexibility is becoming the new gold standard for grid reliability. Surprisingly, data centers—once seen solely as power-hungry infrastructure—are stepping up to meet the challenge. With the ability to rapidly reduce consumption or activate standby power during price spikes or grid emergencies,…

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Small-Town America
The Power of Embracing Change in Small-Town America
March 22, 2025

As innovation spreads beyond urban centers, small towns are increasingly finding themselves at the forefront of economic transformation. Whether it’s a tech company setting up shop or a new industry planting roots, these shifts present a rare chance for rural communities to redefine their futures. But opportunity alone isn’t enough—it takes local leadership, a collaborative…

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data centers
Embracing the Cold: A Smarter Path for Sustainable Data Centers
March 21, 2025

As the digital economy accelerates, so does the need for sustainable infrastructure to support it. Data centers, the engines behind our connected world, consume enormous amounts of energy—especially for cooling. Traditional methods rely heavily on electricity and water, straining both the environment and the bottom line. But companies like Applied Digital are reimagining what’s possible…

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Ellendale AI Data Center
Applied Digital Ellendale AI Data Center: February 2025 Update
March 21, 2025

As AI and high-performance computing (HPC) continue to push technological boundaries, the demand for powerful, efficient infrastructure is more critical than ever. In February 2025, Applied Digital’s Ellendale AI Data Center marked significant progress in meeting that demand. The team announced that ELN02 has officially powered on its first lineup, a major step toward full-scale…

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