Skip to content
‹ Back to IndustriesEnergy

The U.S. Power Grid is Facing Increasing Demand. Mission-Critical Technologies Can Come to the Rescue

The U.S. power grid is under mounting pressure from surging electricity demand driven by data centers, electrification, and industrial growth. Mission-critical technologies and strategic infrastructure upgrades offer utilities a viable path to maintain reliability while scaling capacity. The article explores how advanced grid solutions can help bridge the gap between current infrastructure limitations and future energy needs.

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

Promoted content from Experts Talk on MarketScale.

By Ben Thomas · · Ben ThomasChris CarverCourtney MamusciaDistributech 2024
Share

Key takeaways

01

Explosive demand growth from data centers, EVs, and electrification is straining the U.S. power grid.

02

Mission-critical technologies such as advanced energy storage, grid monitoring, and smart infrastructure can help utilities respond effectively.

03

Strategic infrastructure investment and modernization are essential for maintaining grid reliability amid rising load demands.

Free workspace

Turn your Energy expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

The aging U.S. power grid is grappling with surging power demand. More industries are digitalizing and in turn adding layers of service, infrastructure, and data analytics relying on heavy electricity generation; it’s clear the U.S. power grid is in for a tough ride. Even just looking at the adoption of consumer and commercial electrical vehicles, predictions show that more than 50% of vehicles sold by 2030 will be EVs, a transition that’s expected to put major strain on the grid. With the utility industry facing the dual challenge of upgrading the grid and maintaining uninterrupted service, the importance of mission-critical technologies in utilities cannot be overstated, acting as a safety net to identify and respond to potential outages, demand surges, and more. So with the industry’s big energy transmission and distribution show, DISTRIBUTECH 2024, just around the corner in Orlando, attention is focused on the essential mission-critical technologies—from cutting-edge displays to robust cybersecurity measures—that guarantee the reliability and efficiency of utility operations.

The importance of mission-critical technologies in utilities cannot be overstated, acting as a safety net to identify and respond to potential outages, demand surges, and more.

But what does the future hold for mission-critical technologies in utilities, and how can AV tech support utilities in navigating these challenges? This pivotal question forms the core of the latest episode on Experts Talk, hosted by Ben Thomas, Head of Pro AV & Integrated Tech Partnerships at MarketScale.

Joining the conversation are Chris Carver from Hexagon SIG and Courtney Mamuscia from RGB Spectrum, who delve into the evolving landscape of mission-critical technologies in utilities. Key discussion points include:

  • The expanding definition of mission-critical technologies beyond traditional control rooms to encompass a broader range of utility operations.
  • The role of AI and other advanced technologies in enhancing operational efficiency and predictive management.
  • The importance of collaboration and integration across different technology providers to address complex utility challenges.

Chris Carver, with his extensive background in emergency response and critical control room technologies, brings insights into the integration of mission-critical systems within utility operations. His experience highlights the dynamic changes in public expectations and the technological advancements shaping the sector.

Courtney Mamuscia, with her expertise in marketing and a deep understanding of the utility industry’s challenges, emphasizes the need for reliable, scalable, and secure technologies that can adapt to future demands and regulatory changes.

Experts Talk

Part of this channel

Experts Talk

Industry experts debate the ideas that drive B2B decisions.

Visit the channel

Your experts belong here

Every story in MarketScale Energy starts with a company putting its field engineers, operations leads, and project developers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Developers and operators shortlist on credibility, and your engineers give your sales team something real to send.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

Ben Thomas
Ben ThomasHead of Pro AV, MarketScale

Ben Thomas serves as Head of Pro AV at MarketScale, where he leads content and media strategy for the pro AV sector. With over 15 years of award-winning experience across large-scale events, network television, OTT platforms, and podcasting, he has guided major B2B brands including Intel, Sennheiser, Samsung, and Philips to billions of content interactions. He holds a B.A. in Mass Communications and is recognized for his expertise in podcast hosting, public speaking, marketing, and content strategy.

B2B Weekly

The week in Energy, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Energy expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your field engineers, operations leads, and project developers into the articles, video, and social content Energy buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Energy Insights

Communication drives 54% of customer satisfaction during power outages

Communication drives 54% of customer satisfaction during power outages

Communication accounts for 54% of outage-related satisfaction, per McKinsey. Useful updates draw on OMS restoration estimates and smart meters confirming which premises are out. Agents connected to those feeds can automate outage-specific messages across channels at storm scale, putting outage messaging on the grid-operations seam.

  • 01The facts that make an outage text useful already exist inside the utility; they just live in the OMS and the meters instead of the call center.
  • 02Before automating outage texts, ask whether the OMS restoration estimate is accurate enough, and refreshed fast enough, to send to every affected customer without a human checking it.

Oct 21, 2026

Vietnam's public EV chargers must work across compatible brands from July 2027

Vietnam's public EV chargers must work across compatible brands from July 2027

Circular 61/2026/TT-BCT requires public EV charging stations to be technically designed to serve compatible vehicles from different makers from July 1, 2027, with compatible connectors, charging modes and technical specifications. The requirement focuses on technical compatibility.

  • 01Circular 61 emphasizes technical compatibility without mandating support for all vehicle brands.

Oct 9, 2026

Flowco buys Lifting Solutions for mature-well lift

Flowco buys Lifting Solutions for mature-well lift

Flowco closed its Lifting Solutions acquisition, adding continuous rod and progressing cavity pump lift for mature wells. The deal gives Flowco scaled Canadian operations and an established international customer base it plans to use for growth in Canada, the Middle East and other markets. Sellers could receive up to C$10 million more based on Lifting Solutions’ 2027 financial performance.

  • 01The sellers can earn up to C$10 million in contingent consideration based on Lifting Solutions’ 2027 financial performance.
  • 02Lifting Solutions' proprietary rod coatings and PCP technologies are designed to extend run times and reduce workover and lifting costs.
  • 03Flowco says the deal creates opportunities to bring a broader set of technologies to customers across both businesses.

Oct 8, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

About the Expert

Ben Thomas
Ben Thomas

Head of Pro AV

MarketScale

Ben Thomas serves as Head of Pro AV at MarketScale, where he leads content and media strategy for the pro AV sector. With over 15 years of award-winning experience across large-scale events, network television, OTT platforms, and podcasting, he has guided major B2B brands including Intel, Sennheiser, Samsung, and Philips to billions of content interactions. He holds a B.A. in Mass Communications and is recognized for his expertise in podcast hosting, public speaking, marketing, and content strategy.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512