Skip to content
‹ Back to IndustriesEducation Technology

Transform Education Now: Embrace Tech-Driven, Student-Focused Models to Crush Chronic Absenteeism

Schools across the U.S. are confronting a chronic absenteeism crisis that accelerated during and after the pandemic. The article argues that tech-driven, student-focused educational models — including personalized interventions and data-informed support systems — represent the most actionable path forward. Shifting from punitive attendance policies to proactive, relationship-centered approaches is presented as essential to re-engaging students.

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

Promoted content from Experts Talk on MarketScale.

By Daniel Litwin · · Christy SpiveyEducation Technology SolutionsExperts TalkMarie Saleh
Share

Key takeaways

01

Chronic absenteeism has reached crisis levels in American schools, demanding systemic rather than reactive responses.

02

Personalized, technology-enabled interventions can identify at-risk students earlier and tailor outreach to individual circumstances.

03

Student-focused models that prioritize engagement and belonging are more effective than traditional punitive attendance enforcement.

Free workspace

Turn your Education Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Chronic absenteeism in U.S. schools has notably increased, with about 14.7 million students, or 29.7%, missing at least 10% of their school days during the 2021-2022 academic year, a significant rise from pre-pandemic levels. This issue, impacting student learning and performance, stems from a variety of causes including transportation issues and personal circumstances. To combat this, schools and communities are focusing on understanding these causes and implementing individualized support and intervention strategies.

Chronic absenteeism is a complex issue, reflecting an array of educational, socio-economic, and community factors. It's more than just missing school; it's a sign of larger systemic problems like lack of student engagement, insufficient support for educators, and a gap between schools and their communities.

It's more than just missing school; it's a sign of larger systemic problems like lack of student engagement, insufficient support for educators, and a gap between schools and their communities.

Considering the rising chronic absenteeism rates and the diverse factors contributing to it, how can educators leverage technology most effectively to not only support personalized learning but also proactively address underlying socio-economic and community-related challenges that contribute to attendance issues?

In the current Experts Talk roundtable episode, host Daniel Litwin, the Voice of B2B, actively explores this crucial topic in education. Marie Saleh, Former Educator, "The Edtech Guru" & Design Educator at Canva, Marissa Johnston, the Former Educator & Education Consultant at Firefly Tutors and Christy Spivey, the Former Educator & SVP of Customer Success, Istation. They focus on how technology plays a role in enhancing educational outcomes and efficiency, discussing various aspects and strategies for its effective implementation in the educational sector.

The discussion encompassed several key areas:

  • Evolution from Traditional to Innovative Education Models: The panelists discussed the shift from conventional teaching methods to more tech-integrated, student-centric approaches.
  • Technology's Role in Addressing Chronic Absenteeism: They examined how educational technology, particularly data analytics and AI, is used to identify and support at-risk students.
  • Challenges and Opportunities in EdTech Implementation: The discussion also covered trust issues, data management, and the necessity of considering socio-economic factors in students' education.

Leena Marie Saleh, a former educator and a design educator at Canva, brings a unique perspective on integrating technology into education. Her expertise in edtech, combined with her background in teaching, positions her ideally to discuss the intersection of technology and education, especially in enhancing student engagement and reducing absenteeism.

Marissa Johnston, with her experience as a former educator and an education consultant at Firefly Tutors, provides insights into the practical application of technology in education. Her focus is on student-centric approaches and personalized learning.

Christy Spivey, a former educator and current SVP of Customer Success at Istation, has a deep understanding of the challenges and opportunities in educational technology. Her experience in developing and implementing edtech solutions offers valuable perspectives on how technology can revolutionize education.

Experts Talk

Part of this channel

Experts Talk

Industry experts debate the ideas that drive B2B decisions.

Visit the channel

Your experts belong here

Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Procurement teams read long before they ever call, and your implementers get to answer their questions first.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

Daniel Litwin
Daniel LitwinEditor, B2B Media, MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

B2B Weekly

The week in Education Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Education Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your implementation leads, instructional designers, and district partners into the articles, video, and social content Education Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Education Technology Insights

AI didn't break integrity, it exposed credentialism

AI didn't break integrity, it exposed credentialism

Phil Hill argues AI is exposing a preexisting higher-ed flaw: institutions built around credentials rather than demonstrated learning. In his view, better cheating detection won’t solve it; schools need clearer assessment of what students can actually do, drawing on competency-based education, authentic assessment, and frameworks like the University of Sydney’s two-stream model for AI-allowed and AI-excluded work.

  • 01Credentialism—treating the credential as the goal rather than evidence of learning—creates incentives for shortcuts that existed before AI; students pursue credentials as boxes to check rather than milestones in learning.
  • 02States like Michigan and Texas are redefining postsecondary credentials to include skill certificates alongside degrees, but broader definitions only matter if assessment measures actual learning, not just completion.
  • 03Hill’s three learning-centered models include competency-based education, authentic assessment, and the University of Sydney’s two-stream assessment framework.

Oct 6, 2026

Lewis University picks Ellucian Student to support its 2026–2029 strategic plan

Lewis University picks Ellucian Student to support its 2026–2029 strategic plan

Lewis University, which serves more than 7,000 students, will move to Ellucian Student, HCM and Finance. The rollout runs through Project Tailwind, a key part of the university's 2026–2029 Taking Flight strategic plan. The release lists support for a growing population of traditional, online, workforce and lifelong learners among the platform's goals.

  • 01Excelsior University deployed Scholarship Universe early while its Ellucian Student implementation is still ongoing.

Oct 2, 2026

CoSN tells school districts to plan for adoption before they buy new tech

CoSN tells school districts to plan for adoption before they buy new tech

CoSN's 2026 Blaschke Report and companion toolkit give K-12 districts a plan for technology change. Its main point is timing. Districts should define the problem, the success measure and staff workload before procurement, then run rollouts through change champions and a council that reviews significant technology changes.

  • 01CoSN’s toolkit pushes planning before procurement: define the problem, affected groups, timeline, and success measures, and account for competing initiatives and implementation fatigue.
  • 02The toolkit urges leaders to account for competing initiatives and implementation fatigue before procurement or a districtwide rollout.
  • 03After launch, districts should track adoption indicators, review feedback and help requests, keep refresher training going, and conduct a post-implementation review.

Oct 2, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

About the Expert

Daniel Litwin
Daniel Litwin

Host & Journalist, Experts Talk

MarketScale

Daniel Litwin is a B2B podcast host and content strategist at MarketScale, where he produces and hosts the Experts Talk series. He covers emerging trends across industries including education technology, healthcare, and enterprise tech. Litwin is known for translating complex industry topics into accessible conversations for professional audiences.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Education Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512