Skip to content
MarketScale
‹ Back to IndustriesEducation Technology

Transform Education Now: Embrace Tech-Driven, Student-Focused Models to Crush Chronic Absenteeism

Schools across the U.S. are confronting a chronic absenteeism crisis that accelerated during and after the pandemic. The article argues that tech-driven, student-focused educational models — including personalized interventions and data-informed support systems — represent the most actionable path forward. Shifting from punitive attendance policies to proactive, relationship-centered approaches is presented as essential to re-engaging students.

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

Promoted content from Experts Talk on MarketScale.

By Daniel Litwin · Christy SpiveyEducation Technology SolutionsExperts TalkMarie Saleh
Share

Key takeaways

01

Chronic absenteeism has reached crisis levels in American schools, demanding systemic rather than reactive responses.

02

Personalized, technology-enabled interventions can identify at-risk students earlier and tailor outreach to individual circumstances.

03

Student-focused models that prioritize engagement and belonging are more effective than traditional punitive attendance enforcement.

Chronic absenteeism in U.S. schools has notably increased, with about 14.7 million students, or 29.7%, missing at least 10% of their school days during the 2021-2022 academic year, a significant rise from pre-pandemic levels. This issue, impacting student learning and performance, stems from a variety of causes including transportation issues and personal circumstances. To combat this, schools and communities are focusing on understanding these causes and implementing individualized support and intervention strategies.

Chronic absenteeism is a complex issue, reflecting an array of educational, socio-economic, and community factors. It's more than just missing school; it's a sign of larger systemic problems like lack of student engagement, insufficient support for educators, and a gap between schools and their communities.

It's more than just missing school; it's a sign of larger systemic problems like lack of student engagement, insufficient support for educators, and a gap between schools and their communities.

Considering the rising chronic absenteeism rates and the diverse factors contributing to it, how can educators leverage technology most effectively to not only support personalized learning but also proactively address underlying socio-economic and community-related challenges that contribute to attendance issues?

In the current Experts Talk roundtable episode, host Daniel Litwin, the Voice of B2B, actively explores this crucial topic in education. Marie Saleh, Former Educator, "The Edtech Guru" & Design Educator at Canva, Marissa Johnston, the Former Educator & Education Consultant at Firefly Tutors and Christy Spivey, the Former Educator & SVP of Customer Success, Istation. They focus on how technology plays a role in enhancing educational outcomes and efficiency, discussing various aspects and strategies for its effective implementation in the educational sector.

The discussion encompassed several key areas:

  • Evolution from Traditional to Innovative Education Models: The panelists discussed the shift from conventional teaching methods to more tech-integrated, student-centric approaches.
  • Technology's Role in Addressing Chronic Absenteeism: They examined how educational technology, particularly data analytics and AI, is used to identify and support at-risk students.
  • Challenges and Opportunities in EdTech Implementation: The discussion also covered trust issues, data management, and the necessity of considering socio-economic factors in students' education.

Leena Marie Saleh, a former educator and a design educator at Canva, brings a unique perspective on integrating technology into education. Her expertise in edtech, combined with her background in teaching, positions her ideally to discuss the intersection of technology and education, especially in enhancing student engagement and reducing absenteeism.

Marissa Johnston, with her experience as a former educator and an education consultant at Firefly Tutors, provides insights into the practical application of technology in education. Her focus is on student-centric approaches and personalized learning.

Christy Spivey, a former educator and current SVP of Customer Success at Istation, has a deep understanding of the challenges and opportunities in educational technology. Her experience in developing and implementing edtech solutions offers valuable perspectives on how technology can revolutionize education.

Experts Talk

Part of this channel

Experts Talk

Industry experts debate the ideas that drive B2B decisions.

Visit the channel →

About the author

Daniel Litwin
Daniel LitwinEditor, B2B Media, MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Education Technology Insights

Higher Ed's Seed Round: How Universities Decide Which Programs to Build

Higher Ed's Seed Round: How Universities Decide Which Programs to Build

The decision-making process for universities when choosing which online programs to develop and fund involves strategic considerations. These decisions are influenced by factors such as demand, resources, and institutional goals. Administrators need to weigh these elements to ensure successful and sustainable online education offerings.

  • 01Universities consider demand and resources in online program planning.
  • 02Institutional goals influence the choice of programs to fund.
  • 03Strategic decision-making is crucial for successful online education.

Jun 30, 2026

Teacher Stress Is Still at Crisis Levels in 2026. EdTech Vendors Selling Into Schools Need to Understand Why That Matters.

Teacher Stress Is Still at Crisis Levels in 2026. EdTech Vendors Selling Into Schools Need to Understand Why That Matters.

In 2026, more than half of US teachers continue to face significant job-related stress. This ongoing issue poses a primary adoption barrier for EdTech vendors and enterprise L&D teams targeting school districts. Understanding and addressing teacher stress is crucial for the successful implementation of educational technology.

  • 01Over half of US teachers experience high stress levels in 2026.
  • 02Teacher stress is a major barrier for EdTech adoption.
  • 03EdTech solutions must address stress to succeed in schools.

Jun 29, 2026

How Raptor's StudentSafe tackles behavioral threat assessment and student well-being

How Raptor's StudentSafe tackles behavioral threat assessment and student well-being

Raptor Technologies has transitioned from visitor management to enhancing student well-being with its StudentSafe platform. This move addresses school district needs for improved behavioral threat assessment. StudentSafe is designed to bolster educational security and student safety.

  • 01Raptor Technologies is expanding into student well-being.
  • 02The StudentSafe platform focuses on behavioral threat assessment.
  • 03StudentSafe responds to demands from school district customers.

Jun 26, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

About the Expert

Daniel Litwin
Daniel Litwin

Host & Journalist, Experts Talk

MarketScale

Daniel Litwin is a B2B podcast host and content strategist at MarketScale, where he produces and hosts the Experts Talk series. He covers emerging trends across industries including education technology, healthcare, and enterprise tech. Litwin is known for translating complex industry topics into accessible conversations for professional audiences.