BizServ Roundtable
Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…
Latest
Articles Business Services
Driving Business Growth in B2B Marketing: The Game-Changing Impact of the Creator Economy
Influencer marketing is no longer just for consumer brands. In a report titled Influencing Business: The Global Rise of B2B Influencer Marketing, Ogilvy estimates that the global market size has expanded over 20 times since 2016! And with the creator economy projected to reach $500 billion by 2027, businesses are taking note. Social platforms…
Articles Business Services
The Effects of the Baltimore Bridge Collapse is Testing the Resilience of the Supply Chain
As one of the busiest ports in the United States continues to grapple with the aftermath of the Francis Scott Key Bridge collapse, the ripple effects on global supply chains are profound and widespread. The tragic incident not only disrupted local operations but has also spotlighted vulnerabilities in supply chain resilience globally. The bridge,…
Articles Business Services
The Surprising Rise in March’s PPI Numbers is Likely to Challenge Fed’s Next Direction on Curbing Inflation
In addition to the financial markets teetering on the edge of uncertainty, the release of March’s Producer Price Index (PPI) numbers has stirred a mix of curiosity and concern. Coming off a February report that saw wholesale costs spike to its highest rate in five months, this latest update has financial analysts and economists…
Articles Business Services
Content-Forward & Performance Skills are Elevating Storytelling in B2B Sales
Is storytelling in B2B sales an art or a science? Perhaps the art of sales is in the storytelling, and telling that story to make an impact is the science. In the fast-paced world of B2B sales, the convergence of content creation and performance skills is no longer a novelty but a necessity. As…
Articles Business Services
Decoding the First CPI Report of 2024: Inflation, Stickiness, and Economic Implications
The battle to reign in the economy continues in 2024. Inflation continues to be top of mind as the first Consumer Price Index (CPI) report of 2024 was released this month. According to the report, Americans experienced a 3.4% increase in the cost of living compared to the beginning of 2023. The numbers…
Latest
Unity’s Jessica Lindl on Playing the Career Game Loop: Learning to Earn in the New Economy (Episode 2)
Today’s workforce is facing profound disruption, driven by automation, AI, and shrinking entry-level job opportunities. According to SignalFire’s 2025 State of Talent report, entry-level hiring in tech has dropped by 50% from pre-pandemic levels. In this shifting landscape, younger workers aren’t just seeking jobs—they’re demanding agency, feedback, and purpose. Game-based learning models like the…
Unity’s Jessica Lindl on Playing the Career Game Loop: Learning to Earn in the New Economy (Episode 1)
As traditional career paths break down, economic mobility is being redefined by adaptability, not academic credentials. Today, 52% of college graduates are underemployed a year after graduation, working in roles that don’t require a four-year degree. Meanwhile, networking strategies like informational interviews yield one job offer per 12 conversations—far more effective than the one-in-200…
Equipping FENs in the UK with Tools to Thrive – Live from ICN
In this final ICN 2025 episode recorded on the floor of the International Council of Nurses Congress in Helsinki, host Lea Sims welcomes Annesha Archyangelio, Regional Director of Nursing for NHS England. A Jamaican-born, UK-based nursing leader, Annesha shares her powerful personal migration story and how it inspired her to create tools and guidance…
Advancing Global Competency Frameworks for the Nursing Profession – Live from ICN
In this special episode recorded at the 2025 International Council of Nurses Congress in Helsinki, host Lea Sims sits down with Professor Sylvia Fung, President of the Hong Kong Academy of Nursing & Midwifery, and Professor Ying Zhou of Guangzhou Huashang College. Together, they discuss how the nursing profession is evolving in Asia and the…