BizServ Roundtable

Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work

AI in content marketing

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

Read More

Latest

Articles
Driving Business Growth in B2B Marketing: The Game-Changing Impact of the Creator Economy

Influencer marketing is no longer just for consumer brands. In a report titled Influencing Business: The Global Rise of B2B Influencer Marketing, Ogilvy estimates that the global market size has expanded over 20 times since 2016! And with the creator economy projected to reach $500 billion by 2027, businesses are taking note. Social platforms…

Read More
Articles
The Effects of the Baltimore Bridge Collapse is Testing the Resilience of the Supply Chain

As one of the busiest ports in the United States continues to grapple with the aftermath of the Francis Scott Key Bridge collapse, the ripple effects on global supply chains are profound and widespread. The tragic incident not only disrupted local operations but has also spotlighted vulnerabilities in supply chain resilience globally.  The bridge,…

Read More
Articles
The Surprising Rise in March’s PPI Numbers is Likely to Challenge Fed’s Next Direction on Curbing Inflation

In addition to the financial markets teetering on the edge of uncertainty, the release of March’s Producer Price Index (PPI) numbers has stirred a mix of curiosity and concern. Coming off a February report that saw wholesale costs spike to its highest rate in five months, this latest update has financial analysts and economists…

Read More
Articles
Content-Forward & Performance Skills are Elevating Storytelling in B2B Sales

Is storytelling in B2B sales an art or a science? Perhaps the art of sales is in the storytelling, and telling that story to make an impact is the science. In the fast-paced world of B2B sales, the convergence of content creation and performance skills is no longer a novelty but a necessity. As…

Read More
Articles
Decoding the First CPI Report of 2024: Inflation, Stickiness, and Economic Implications

The battle to reign in the economy continues in 2024. Inflation continues to be top of mind as the first Consumer Price Index (CPI) report of 2024 was released this month. According to the report, Americans experienced a 3.4% increase in the cost of living compared to the beginning of 2023. The numbers…

Read More

Latest

Puerto Rican history
Restoring Puerto Rican History After Hurricane Maria
July 25, 2024

Polygon document recovery solutions were put to the test after Hurricane Maria in 2017. Puerto Rican history was at stake from damage to the Instituto de Cultura Peurtorriqueña building, causing leaks, humidity, and mold. Polygon’s document recovery center received nearly 2,000 boxes of documents from Puerto Rico in 2023. These valuable pieces of Puerto…

Read More
document recovery
Document Recovery Chamber: Inside Polygon’s Advanced Vacuum Freeze-Dry Process
July 25, 2024

Join Chris Chylack, District Manager at Polygon U.S., as he provides an insightful tour of their advanced vacuum freeze-dry process at the Allentown, Pennsylvania, Document Recovery Center. This state-of-the-art procedure begins by stabilizing water-damaged materials in blast freezers, preventing further degradation. The materials are then subjected to a sublimation process in a specialized chamber,…

Read More
managing humidity
Managing Humidity in a NCAA Ice Rink
July 25, 2024

Indoor ice rinks, crucial for sports and recreation, often face challenges managing humidity, leading to condensation and fog. These issues arise from factors like spectator presence, inadequate ventilation, and temperature variations, impacting playability and revenue. A case study at a NCAA Division 1 rink in Massachusetts highlighted how failing air handlers jeopardized operations just…

Read More
MedPAC
MedPAC’s Miss on Reality of Home Health Financial Reality Results in Suggested Cut in 2025 Proposed Rule
July 24, 2024

The March 2024 MedPAC report recommending a 7% payment reduction for home health agencies in 2025 has sparked significant concern within the industry. Why is this recommendation being met with such resistance, and what does the financial reality of home health agencies look like in contrast to these federal suggestions? Are the MedPAC recommendations…

Read More