BizServ Roundtable
Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…
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Driving Business Growth in B2B Marketing: The Game-Changing Impact of the Creator Economy
Influencer marketing is no longer just for consumer brands. In a report titled Influencing Business: The Global Rise of B2B Influencer Marketing, Ogilvy estimates that the global market size has expanded over 20 times since 2016! And with the creator economy projected to reach $500 billion by 2027, businesses are taking note. Social platforms…
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The Effects of the Baltimore Bridge Collapse is Testing the Resilience of the Supply Chain
As one of the busiest ports in the United States continues to grapple with the aftermath of the Francis Scott Key Bridge collapse, the ripple effects on global supply chains are profound and widespread. The tragic incident not only disrupted local operations but has also spotlighted vulnerabilities in supply chain resilience globally. The bridge,…
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The Surprising Rise in March’s PPI Numbers is Likely to Challenge Fed’s Next Direction on Curbing Inflation
In addition to the financial markets teetering on the edge of uncertainty, the release of March’s Producer Price Index (PPI) numbers has stirred a mix of curiosity and concern. Coming off a February report that saw wholesale costs spike to its highest rate in five months, this latest update has financial analysts and economists…
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Content-Forward & Performance Skills are Elevating Storytelling in B2B Sales
Is storytelling in B2B sales an art or a science? Perhaps the art of sales is in the storytelling, and telling that story to make an impact is the science. In the fast-paced world of B2B sales, the convergence of content creation and performance skills is no longer a novelty but a necessity. As…
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Decoding the First CPI Report of 2024: Inflation, Stickiness, and Economic Implications
The battle to reign in the economy continues in 2024. Inflation continues to be top of mind as the first Consumer Price Index (CPI) report of 2024 was released this month. According to the report, Americans experienced a 3.4% increase in the cost of living compared to the beginning of 2023. The numbers…
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The Key to Value Based Care Success is Integrating Specialists for Better Outcomes
Value-based care (VBC) is critical to the evolving healthcare landscape. As the U.S. population ages and healthcare costs continue to rise, achieving value-based care success has become a primary goal for the system, which seeks to optimize care while maintaining financial sustainability. According to the Centers for Medicare & Medicaid Services (CMS), by 2030,…
Authenticx Tackles Healthcare Challenges Using Conversational Intelligence
Healthcare systems are under immense pressure to improve patient experiences while simultaneously reducing costs and administrative burdens. Healthcare organizations are finding innovative ways to listen at scale and unlock insights buried in patient conversations with the growing integration of artificial intelligence (AI). In a landscape where AI is often seen with skepticism, technologies that…
Revolutionize Your Hiring Process with MarketScale Studio’s Video Tools
Want to review 100 potential hires in one day? It’s not as far-fetched as it sounds. In today’s competitive landscape, HR teams face significant challenges when it comes to hiring, especially at scale. Gauging the personality types, cultural fit, and social skills of potential hires is no easy task, on top of connecting the dots…
Shifting Our Mindsets to Transform Our Lives with Dr. Wendi Zimmer
The pressure to balance personal well-being and professional success is something we all face, but most of us don’t know where to start. Research has shown that mental health support and self-belief are critical for long-term success, especially in high-stress environments. Shifting your mindset can be the key to transforming your life, enabling you…