BizServ Roundtable

How Expert Content and Influencer Marketing Are Revolutionizing B2B Growth in the Creator Economy

The Creator Economy is changing how businesses grow, especially in B2B. Platforms like YouTube, Instagram, and TikTok, with nearly 5 billion monthly users, are driving this change. By 2027, Goldman Sachs expects the Creator Economy to reach $500 billion. It’s time for businesses to get involved. What’s exciting is how influencer marketing, once reserved for…

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Latest

Articles
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

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Articles
Driving Business Growth in B2B Marketing: The Game-Changing Impact of the Creator Economy

Influencer marketing is no longer just for consumer brands. In a report titled Influencing Business: The Global Rise of B2B Influencer Marketing, Ogilvy estimates that the global market size has expanded over 20 times since 2016! And with the creator economy projected to reach $500 billion by 2027, businesses are taking note. Social platforms…

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Articles
The Effects of the Baltimore Bridge Collapse is Testing the Resilience of the Supply Chain

As one of the busiest ports in the United States continues to grapple with the aftermath of the Francis Scott Key Bridge collapse, the ripple effects on global supply chains are profound and widespread. The tragic incident not only disrupted local operations but has also spotlighted vulnerabilities in supply chain resilience globally.  The bridge,…

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Articles
The Surprising Rise in March’s PPI Numbers is Likely to Challenge Fed’s Next Direction on Curbing Inflation

In addition to the financial markets teetering on the edge of uncertainty, the release of March’s Producer Price Index (PPI) numbers has stirred a mix of curiosity and concern. Coming off a February report that saw wholesale costs spike to its highest rate in five months, this latest update has financial analysts and economists…

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Articles
Content-Forward & Performance Skills are Elevating Storytelling in B2B Sales

Is storytelling in B2B sales an art or a science? Perhaps the art of sales is in the storytelling, and telling that story to make an impact is the science. In the fast-paced world of B2B sales, the convergence of content creation and performance skills is no longer a novelty but a necessity. As…

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Articles
Decoding the First CPI Report of 2024: Inflation, Stickiness, and Economic Implications

The battle to reign in the economy continues in 2024. Inflation continues to be top of mind as the first Consumer Price Index (CPI) report of 2024 was released this month. According to the report, Americans experienced a 3.4% increase in the cost of living compared to the beginning of 2023. The numbers…

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Latest

Quantum Computing
Next-Gen Logistics: How Quantum Computing Powers Smoother Shipping and Fewer Delays
February 11, 2025

Supply chains are more complex than ever, with companies managing vast networks of suppliers, transportation routes, and inventory systems. Traditional computing methods are reaching their limits, struggling to process massive datasets efficiently. But here, quantum computing can come to the rescue: By integrating live data from IoT-enabled traffic monitoring tools and vehicles, quantum systems…

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HVAC
Revolutionizing Construction Efficiency with Tailored HVAC Solutions
February 10, 2025

Discover the influence of Polygon’s cutting-edge GDX-45 HVAC systems, showcased in the Solomia Project by Operations Manager, Kyle Mattingly. Facilitating both construction progress and workforce comfort, these systems are practical solutions for the challenges of construction environments. Overcoming Project Challenges In the ongoing pursuit of progress, constructions often face hitches requiring strategic problem-solving. During…

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women in construction
Career Paths: Women In Construction
February 10, 2025

In this episode of The AppleOne Podcast Career Paths series, host Brett Howroyd sits down with Shawna Alvarado to explore the evolving landscape of construction. As the second generation at O’Donnell Plastering, Shawna’s career path—from cosmetology to construction—reflects the industry’s expanding opportunities and the growing presence of women in roles ranging from tradespeople to…

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Experts Are All Around You
Experts Are All Around You
February 7, 2025

In the latest episode of “UGC for B2B: Experts are All Around You,” hosts Geoffrey Short and Gordie Tamayo delve into the evolving landscape of user-generated content (UGC) in the B2B sector. The episode, aired on February 6, 2025, focuses on the shift from traditional content formats like PDFs and blogs to dynamic videos…

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