Paris Olympics Could Transform European Travel for Non-Olympic Tourists

HelmsBriscoe banner ad

 

As the Paris Olympics draw near, the excitement is palpable not just for the sports enthusiasts but also for the travel and hospitality sectors all across Europe. The major sporting event promises a significant influx of visitors, not only to France but to neighboring countries as well, poised to experience a surge in tourism. However, with great opportunities come substantial challenges, especially for non-Olympic tourism. In turn, travelers and the industry alike will have to maximize the benefits while navigating the potential pitfalls.

How will the Paris Olympics affect European travel, particularly the non-Olympic tourism experience? 

Renowned travel and hospitality expert, Sarah Dandashy, gave an insightful analysis on the broader implications for European travel during this bustling period.

A few takeaways Dandashy analyzed also covered:

  • The demand for accommodations and services in Paris during the Olympics has driven up prices significantly. This trend offers a chance for neighboring countries to capitalize on travelers seeking more affordable options.
  • How countries like Spain, Italy, and Germany could see increased tourist traffic as visitors extend their Olympic trips to other parts of Europe. This diversification benefits both travelers and the wider European hospitality sector.
  • Travel advisors are recommending that tourists consider flying into less congested European cities and then traveling to Paris by train. This strategy could alleviate the pressure on Parisian transport systems and provide a more enjoyable travel experience.
  • 2023 is set to be one of the busiest years for travel to Europe, possibly setting new records for tourist numbers. The Olympics serve as a catalyst, drawing unprecedented levels of international visitors.
  • Those who plan wisely—choosing alternative destinations and travel methods—can craft a unique and memorable European tour, making the most of the Olympic year.

Dandashy spoke to how impactful the Paris Olympics will be on the general travel landscape in Europe, but also highlighted strategic approaches for both tourists and industry stakeholders to thrive amid the hustle and bustle of the global event.

Article by Alexandra Simon.

Follow us on social media for the latest updates in B2B!

Image

Latest

Texas
Policy, Patients, and the Future of Healthcare: How Texas Plans to Fix a Strained System
May 4, 2026

The U.S. healthcare system is under real strain—and it’s something both patients and physicians are feeling in everyday care. In Texas, those pressures are even more visible, where rapid population growth, rural access challenges, and regulatory complexity are making it harder for patients to get timely care and for doctors to focus on medicine…

Read More
adaptive learning
Scaling Career-Ready Skills: How Adaptive Learning and Generative AI Are Transforming Higher Education
May 4, 2026

Skills-based learning has moved from buzzword to mandate as colleges face mounting pressure to connect credentials, employability, and measurable learner outcomes. Employers are increasingly using skills-based hiring practices, and NACE’s Job Outlook 2026 notes that students need to demonstrate concrete examples of skills in action during hiring processes. At the same time, higher education…

Read More
Gen Alpha
A Gen Alpha Take on Experiential Retail: What Works, What Doesn’t, and What’s Missing
May 4, 2026

Gen Alpha is no longer a future consumer segment—they are already shaping how retail and entertainment experiences are designed today. Research from MG2 shows that a whopping 70% of Gen Alpha influence what adults in their lives purchase, reshaping brand decisions faster than many companies are prepared for. As experiential retail continues to evolve—with…

Read More
TGR Foundation
Tiger Woods’ TGR Foundation Is Reimagining Education Through Learning Labs and Hands-On STEM Experiences
May 4, 2026

Education systems around the world are under pressure to evolve faster than ever, especially for underserved communities. In the U.S. alone, millions of students in low-income households still lack access to STEM resources and career pathways—fueling a widening opportunity gap. For more than 30 years, the TGR Foundation, founded by Tiger Woods, has worked…

Read More