The Creative Process: How to help others create amazing experiences, with Erik McKinney

 

The creative process is often steeped in mystery to those who aren’t involved. Some may think that ideas are on a simple to produce on a moment’s notice. But there’s much more to it, and without certain processes and collaboration, an idea may never get off the ground.

“A creative brief is the foundation for everything we do. It’s a starting point but also a point of reflection to make sure we’re on the right path.” says McKinney.

An agency can’t do this alone. Clients’ participation in coming up with ideas is essential, and the brief helps serve as a tiebreaker for everyone.

But what about budgets and timelines? Big ideas, driven by the brief, aren’t hindered by budgets. Translating the concept into the execution and experience is shaped by what the client can afford. Of course, budgets, timeframes, and workstyle have changed during the last two years, but McKinney believes it’s still possible to produce experiences and live events that move the consumer.

Join Lorre, Holly, and Erik as they provide the keys to how to create unique and compelling marketing experiences.

Follow us on social media for the latest updates in B2B!

Image

Latest

Forming Relationships with Industry Insiders Can Quell Sales Cycles and their Length of Time
April 23, 2024

New companies are facing more and more challenges in the security industry as sales cycles are experiencing lengthier times. One of those reasons is due to the complexity of the security industry itself, along with the unique and special business models every new company will come in with. But there is a solution to […]

Read More
Cyber-first approach
From Bollards to Bytes: Why Security Firms Need to Adopt a Cyber-First Approach
April 23, 2024

How can the security industry effectively navigate the shift from traditional physical security measures to adopting a cyber-first approach in its sales and integration strategies? The transition from physical to digital security solutions was a major theme at the International Security Conference & Exposition West 2024 held earlier this month. On a recent episode of […]

Read More
Security Operations Improvements Will Come Via Worker Empowerment
April 23, 2024

The security industry can harness technological tools to optimize workflows and to help further enhance operational efficiency. Much of that can come via retooling, and educating, the labor force to enhance operations within security and control centers.  In an episode of MarketScale’s premier roundtable discussion show, Experts Talk, previewing major trends for ISC West […]

Read More
smart city technologies
Smart City Technologies Rely on Edge Computing for Responsive Disaster Recovery
April 23, 2024

How can smart city technologies enhance local and national response efforts, particularly in disaster recovery scenarios like the Virginia Beach flood resilience initiative? Dustin Seetoo, a Rugged Edge Computing Industry Leader, suggests that the intersection of IoT and rugged edge computing is critical for deploying resilient and responsive smart city solutions. “Specifically, in this […]

Read More