The Creative Process: How to help others create amazing experiences, with Erik McKinney

 

The creative process is often steeped in mystery to those who aren’t involved. Some may think that ideas are on a simple to produce on a moment’s notice. But there’s much more to it, and without certain processes and collaboration, an idea may never get off the ground.

“A creative brief is the foundation for everything we do. It’s a starting point but also a point of reflection to make sure we’re on the right path.” says McKinney.

An agency can’t do this alone. Clients’ participation in coming up with ideas is essential, and the brief helps serve as a tiebreaker for everyone.

But what about budgets and timelines? Big ideas, driven by the brief, aren’t hindered by budgets. Translating the concept into the execution and experience is shaped by what the client can afford. Of course, budgets, timeframes, and workstyle have changed during the last two years, but McKinney believes it’s still possible to produce experiences and live events that move the consumer.

Join Lorre, Holly, and Erik as they provide the keys to how to create unique and compelling marketing experiences.

Follow us on social media for the latest updates in B2B!

Latest

When Organizations Invest in Preventative Security Measures, They Can Secure Liability Protections
September 22, 2023

The kind of news that is delivered everyday serves as a grim reminder of the escalating violence across the U.S. Evidently, the need for proactive measures to ensure safety has never been more pressing. Such violence is not limited to any particular locale. It’s actually permeating in so many different areas once considered […]

Read More
VuWall’s Security Features Utilize AV Over IP to Meet Workplace Security Demands
September 22, 2023

The significant shift in security demands has seen modest operation centers evolve into larger, more intricate spaces. This change isn’t just a nod to expansion but underscores the demand and importance of comprehensive security in modern businesses. Then enter AV over IP solutions, which replaces the old-fashioned bulky matrix switchers and provides a decentralized […]

Read More
GSX 2023: The Present And Future Of Cybersecurity Architecture With Johnson Controls
September 22, 2023

In today’s rapidly evolving technological landscape, the integration of security systems and cybersecurity architecture is paramount for businesses. Johnson Controls, one of the biggest security system integrators in North America, recognizes the challenges faced by organizations in ensuring the reliability and uptime of their security investments. With the rise of connected devices, cybersecurity threats have […]

Read More