Articles by tag: experiential marketing
In a world where digital noise is louder than ever, AJ Krow of “Krow Knows” sits down with Brent Carney, client partner at Fooji, to explore the evolving landscape of customer engagement. In this enlightening episode, they delve into the shifting paradigms of brand interaction, moving beyond the bombardment of social media ads to the […]
Latest
Are We There Yet?
Lime Media | Emotional Brand Experiences Through Experiential Marketing, Are We There Yet?
How can companies create emotional brand experiences when traditional advertising methods are losing effectiveness? Experiential marketing engages consumers directly in brand experiences like live events and product rollouts, and is gaining traction as an effective way to generate a positive connection with a brand. A study revealed that 40% of consumers feel more brand […]
Hospitality
The Creative Process: How to help others create amazing experiences, with Erik McKinney
The creative process is often steeped in mystery to those who aren’t involved. Some may think that ideas are on a simple to produce on a moment’s notice. But there’s much more to it, and without certain processes and collaboration, an idea may never get off the ground. “A creative brief is the foundation […]
Hospitality
Experiential Experts: The Taste of Success at Crépes Á Latte
Navigating any business through the twists and turns of the pandemic is not easy, especially for businesses traditionally dependent on in-person conferences and exhibitions. Some might say the task is next to impossible. However, those naysayers haven’t met Hailey Rosenstein, Founder and Chief Marketing Officer of Crépes Á Latte. As Experiential Experts quickly found […]
Podcasts
Is Experiential Marketing Retail’s Ticket to a Resurgence?
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. Everything in life is an experience. They have just become more sophisticated and calculated, especially in […]
Latest
Segmentation in Healthcare Cybersecurity Boils Down to Securing the Network and Protecting Patients
As healthcare institutions increasingly digitize their operations, the vulnerability of their networks to cyber breaches has highlighted the urgent need for robust cybersecurity measures. A recent Experts Talk discussion on cybersecurity risks in healthcare explores the pivotal role of network segmentation in fortifying these efforts. With patient data and healthcare service continuity at stake, […]
Global Collaboration Drives Sustainable Maritime ESG Practices
Amidst the vast expanse of the maritime industry, a new wave is cresting—the wave of environmental, social, and governance (ESG) imperatives. From reducing carbon footprints to fostering social equity, maritime entities are grappling with the complexities of sustainability like never before. As the global focus sharpens on ESG practices, the maritime sector finds itself […]
Network Segmentation: The First Line of Defense in Healthcare’s Cybersecurity Battle
Recent cyberattacks, including a major incident at Change Healthcare, have highlighted severe vulnerabilities in healthcare systems, propelling cybersecurity to a critical concern across the industry. In particular, the lack of network segmentation has exposed healthcare infrastructure to increased risk, affecting essential services and compromising patient care. As healthcare institutions continue to integrate more digital […]
Investing in Water Quality: Florida Takes a Proactive Strategy for Sustainable Infrastructure
Amid a national conversation on infrastructure and environmental sustainability, Florida positions itself at the forefront with a significant financial commitment to investing in water quality. Governor Ron DeSantis’s recent announcement of a $1.5 billion investment, focusing heavily on the iconic Everglades Restoration Project, comes at a critical time. As Florida’s population continues to swell, […]
