Articles by tag: experiential marketing
Conversations from Shoptalk Europe: Retail Refined meets with Christoffer Sellin from COS
Shoptalk Europe 2023 brought the technologies and channels driving the future of retail into a clear perspective. This year’s annual event from May 9-11 in Barcelona allowed Retail Refined’s Melissa Gonzalez to sit down with key stakeholders making a difference in the market. COS (Collection of Style) is a European fashion brand doing innovative things […]
Why the Merger of the PGA Tour and LIV Golf is Great for Golf
The PGA Tour, LIV Golf, and DP World Tour have announced their merger, putting an end to the conflict that has dominated sports business news for the past 18 months. This merger is expected to bring more financial opportunities, increased accessibility for fans, and a variety of golf events. It is seen as a […]
SmartSky Networks | Accessing the Cloud in the Clouds, Are We There Yet?
Within the world of business aviation, accessing the cloud in the clouds, Are We There Yet? To answer this question, Host Grant Harrell looks to SmartSky Networks, an industry-leading organization that has established a next-generation air-to-ground (ATG) network that provides an unmatched connected experience inflight for both cabin and crew. SmartSky Networks’ patented beam-forming […]
The Creative Process: How to help others create amazing experiences, with Erik McKinney
The creative process is often steeped in mystery to those who aren’t involved. Some may think that ideas are on a simple to produce on a moment’s notice. But there’s much more to it, and without certain processes and collaboration, an idea may never get off the ground. “A creative brief is the foundation […]
Experiential Experts: The Taste of Success at Crépes Á Latte
Navigating any business through the twists and turns of the pandemic is not easy, especially for businesses traditionally dependent on in-person conferences and exhibitions. Some might say the task is next to impossible. However, those naysayers haven’t met Hailey Rosenstein, Founder and Chief Marketing Officer of Crépes Á Latte. As Experiential Experts quickly found […]
Is Experiential Marketing Retail’s Ticket to a Resurgence?
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s preconceived notions, and brings together retail’s biggest names to understand the brand strategies that will define the next decade in retail. Everything in life is an experience. They have just become more sophisticated and calculated, especially in […]