Are We There Yet?

Lime Media | Emotional Brand Experiences Through Experiential Marketing, Are We There Yet?

emotional brand experiences

How can companies create emotional brand experiences when traditional advertising methods are losing effectiveness? Experiential marketing engages consumers directly in brand experiences like live events and product rollouts, and is gaining traction as an effective way to generate a positive connection with a brand. A study revealed that 40% of consumers feel more brand […]

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Latest

Are We There Yet?
Phantom Auto | Remote Operation for Logistics Vehicles, Are We There Yet?

Remote operation for logistics vehicles sounds like a futuristic dream, but when dreams become reality, the future quickly morphs into the present. The logistics industry is undergoing a seismic shift thanks to groundbreaking technologies like remote operation for logistics vehicles. Phantom Auto, a leader in this space, is at the forefront of this transformation. […]

Read More
Are We There Yet?
Are We There Yet? | Blue Hawaiian Helicopters and Activities

As travel and tourism evolve, unique experiences like helicopter tours have become more than just adventures; they’re integral to the fabric of destination storytelling. In Hawaii, a place synonymous with natural beauty and the aloha spirit, helicopter tours offer unparalleled views and emotional connections to the landscape. Amidst this backdrop, Blue Hawaiian Helicopters & […]

Read More
Are We There Yet?
Are We There Yet? | Cisco

In the transportation/mobility space, reliance on connectivity and security is critical to ensure reliability and safety, making conversations about how technology is reshaping transportation more relevant than ever. As the industry looks towards a future where vehicles are not just modes of transport but sophisticated nodes in a broader network of connectivity and security, […]

Read More
Are We There Yet?
Instant Delivery Technology Unleashed: Ben James Reveals Game-Changing Logistics on ‘Are We There Yet?’

In an era where instant delivery technology has become the norm, the race to further accelerate the pace of receiving goods is on. The concept of getting products almost immediately after ordering is no longer a fantasy but a potential reality, thanks to groundbreaking advancements in logistics technology. With consumers and businesses alike craving […]

Read More
Are We There Yet?
Automotive Hall of Fame: The “Untold Stories” of the Automotive Industry’s Trailblazers

In a rapidly evolving automotive landscape, reminiscing the past and honoring the industry’s pioneers pays tribute and draws inspiration for the future. The Automotive Hall of Fame, nestled in Dearborn, Michigan, is a testament to this ethos, encapsulating the chronicles of individuals who propelled the motor vehicle industry forward. With the automotive sector at […]

Read More
Are We There Yet?
Inforum MobilityNext | 19TH Automotive Breakfast

The automotive industry is at the cusp of a revolutionary transformation, transitioning from the traditional automotive industry to a more extensive idea of mobility. This shift brings an air of exhilaration and anticipation, especially as witnessed within the recent 19th Automotive Breakfast in downtown Detroit, Michigan, a part of Inforum’s MobilityNEXT industry group’s exciting […]

Read More

Latest

Brand experience with APL
Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
March 28, 2024

The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]

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Balancing professional growth and personal well-being
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
March 28, 2024

In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]

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marketing careers
The Impact of AI on Marketing Careers
March 28, 2024

In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]

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healthcare cybersecurity
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception
March 28, 2024

Recent cyberattacks on healthcare institutions have thrust cybersecurity from a back-office concern to the forefront of the healthcare industry’s agenda. A significant breach at Change Healthcare disrupted essential services, underlining the vulnerability of healthcare networks to such threats and the dire consequences for patient care. Government and industry responses have stressed the importance of […]

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Latest Event and Conference Episodes

19th Automotive Breakfast
Are We There Yet?
Inforum MobilityNext | 19TH Automotive Breakfast
October 26, 2023

The automotive industry is at the cusp of a revolutionary transformation, transitioning from the traditional automotive industry to a more extensive idea of mobility. This shift brings an air of exhilaration and anticipation, especially as witnessed within the recent 19th Automotive Breakfast in downtown Detroit, Michigan, a part of Inforum’s MobilityNEXT industry group’s exciting […]

Read More
GBTA | Convention 2023, Are We There Yet?

In the wake of the pandemic, the world of business travel is undergoing a significant transformation. As companies and industries adapt to new norms, the Global Business Travel Association (GBTA) Convention 2023 in Dallas emerged as a pivotal event, showcasing the latest trends, technologies, and strategies in the sector. According to the GBTA, business […]

Read More
2023 Advanced Clean Transportation (ACT) Expo, Are We There Yet?

The 2023 Advanced Clean Transportation (ACT) Expo attracted over 12,000 visitors, 2,700+ fleet operators, 275+ sponsors, exhibitors and industry partners, 200+ speakers, and featured over 145+ advanced vehicles on display.  And, it presented the perfect opportunity to ask leaders in commercial transportation: Advanced clean transportation within commercial transportation, are we there yet?  In this episode […]

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The HIGHEST-FLYING Conference of the Year, 2022 NBAA BACE

Every year there is one place to find all of the cutting-edge technology leading the business aviation space: The NBAA BACE Conference. This annual event, hosted this year in Orlando, Florida, is truly the epicenter of exciting things happening in business aviation. Every company and industry leader were at this year’s premier event, showcasing new […]

Read More
NADA 2023
Are We There Yet?
The FASTEST-DRIVING Conference of the Year: NADA 2023!
February 21, 2023

The NADA (National Automobile Dealers Association) annual conference is THE automotive industry event of the year!  And NADA 2023 in Dallas, Texas continued this trend, with the top companies in the industry showcasing their newest products, services, and cutting-edge technologies!   MarketScale’s Grant Harrell, Host of the transportation/mobility-focused video podcast series, Are We There Yet?, decided […]

Read More
The FASTEST-MOVING Conference of the Year, CES 2023

The Consumer Technology Association’s annual Consumer Electronics Show (CES) gathering is the premier event in consumer technology. This year’s fast-moving CES 2023 event featured exhibitions from global tech powerhouses and presentations from entrepreneurs and industry-leading keynote presentations.  During this weeklong Las Vegas event, transportation/mobility was very much a hot topic, and in fact, led […]

Read More
The State of Facility Management: IFMA World Workplace 2022

In the latest, special-edition episode of “Are We There Yet?”, host Grant Harrell speaks with leaders in facility management about current and forthcoming changes in the field. Harrell discusses his visit to the annual IFMA World Workplace 2022, which kicked off in Nashville, Tennessee over the course of three days in late September. Harrell noted […]

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The Most POWERFUL Conference of the Year, The Battery Show 2022

Grant Harrell, host of Are We There Yet? had the pleasure of attending Informa Markets’ The Battery Show in Novi, Michigan from September 13-15, 2022. The show featured the latest trends and topics in the transportation and mobility industry. It is the “largest battery and electric vehicle technologies trade show in America.”  When it comes to […]

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Latest Season 1-Are we there yet?

Submarine Experiences
Are We There Yet?
Submarine Experiences for EVERYONE, Are We There Yet?
May 15, 2023

According to a study by National Geographic, more than 80% of the ocean has never been mapped, explored, or even seen by humans!  Compare this with how in fact we’ve explored a greater percentage of the moon! Many people are now seeing the light, or perhaps more accurately, going away from the light and underwater, […]

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The HIGHEST-FLYING Conference of the Year, 2022 NBAA BACE

Every year there is one place to find all of the cutting-edge technology leading the business aviation space: The NBAA BACE Conference. This annual event, hosted this year in Orlando, Florida, is truly the epicenter of exciting things happening in business aviation. Every company and industry leader were at this year’s premier event, showcasing new […]

Read More
Data Solutions Driving the Future of Mobility and Transportation

Mobility is the thread woven into every industry and every way of life. And, by extension, the vehicle is part of that identity. Challenges arise through that mobility evolution, and space is an issue today. No sugar coating on this one; there are a lot of cars on the road being driven at any given […]

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Vaya Space is on a Mission to Reduce Risk & Cost in Space Exploration

Small satellites are categorized by weight, under 500 kg or 1100lb, developed for navigation, communication, earth observation, and other activities. Fortune Business Insights projects the market to reach 10.75 B in 2028. Vaya Space is poised to take its fair share of the market in small satellite launches in the future. Vaya delivers safer launches […]

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Are We There Yet?
Holland: On-TRACK for Continued Success
March 30, 2023

The railroad industry has been plagued by disturbing derailments in recent months. Some companies are working to fix this – including Holland LP, a rail solutions provider that focuses on switching out traditional track building methods for more innovative solutions. But what kind of solutions have they come up with and why are they important […]

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Automobile Dealership Sales and Management Training is Not One-Size-Fits-All: How the Kintz Group Ensures a Perfect Fit

The automobile dealer industry experienced quite the rollercoaster over the past few years. Everything from crazy consumer demand, empty lots, supply chain issues, personnel shortages, rising interest rates, and higher gas prices. With the art of selling automobiles shifting and changing with each new loop, how do dealers face strategic shifts in training their teams? […]

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With Millions of Passengers to Protect Every Day, How Does the Federal Aviation Administration Get the Job Done?

For many of us, airline travel is almost as ordinary as driving a car.  In fact, the Federal Aviation Administration (FAA) handles more than 45,000 flights a day and over 16 million flights per year in the United States.  How, exactly, does the FAA regulate so many flights and help ensure safety for the more […]

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The FASTEST-DRIVING Conference of the Year: NADA 2023!

The NADA (National Automobile Dealers Association) annual conference is THE automotive industry event of the year!  And NADA 2023 in Dallas, Texas continued this trend, with the top companies in the industry showcasing their newest products, services, and cutting-edge technologies!   MarketScale’s Grant Harrell, Host of the transportation/mobility-focused video podcast series, Are We There Yet?, decided […]

Read More
Fly Anywhere
Are We There Yet?
Fly Anywhere. Anytime. Are We There Yet?
February 7, 2023

Flying is a chore for many individuals today, often laden with many layovers and alterations in flight times. The charter aviation industry is starting to bring ease to many customers in eliminating these travel pains, and new jet delivery is expected to grow with 6,362 new jet sales between 2020 and 2029. What are private […]

Read More
The FASTEST-MOVING Conference of the Year, CES 2023

The Consumer Technology Association’s annual Consumer Electronics Show (CES) gathering is the premier event in consumer technology. This year’s fast-moving CES 2023 event featured exhibitions from global tech powerhouses and presentations from entrepreneurs and industry-leading keynote presentations.  During this weeklong Las Vegas event, transportation/mobility was very much a hot topic, and in fact, led […]

Read More
United States Postal Service Buys 66,000 Electric Vehicles

The United States Postal Service is purchasing 66,000 electric vehicles as they work to upgrade their fleet. The entire purchase will bring 106,000 new vehicles to the fleet by 2028. The cost for the upgrade is in the neighborhood of about $9.5 billion, about $3 billion of which is from the Inflation Reduction Act. […]

Read More
A Pioneer within the Electrification Movement, Bob Galyen.

MarketScale’s “Are We There Yet?” podcast series Host Grant Harrell had an electrifying conversation with Bob Galyen, CEO of Galyen Energy LLC, a pioneer within the electrification movement.  Within this powerful conversation and episode, Harrell and Galyen discuss the advancement of the electrification movement, current projects, and future predictions.   Bob Galyen CEO of Galyen […]

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Latest Season 2---Are We There Yet?

emotional brand experiences
Are We There Yet?
Lime Media | Emotional Brand Experiences Through Experiential Marketing, Are We There Yet?
December 28, 2023

How can companies create emotional brand experiences when traditional advertising methods are losing effectiveness? Experiential marketing engages consumers directly in brand experiences like live events and product rollouts, and is gaining traction as an effective way to generate a positive connection with a brand. A study revealed that 40% of consumers feel more brand […]

Read More
Phantom Auto | Remote Operation for Logistics Vehicles, Are We There Yet?

Remote operation for logistics vehicles sounds like a futuristic dream, but when dreams become reality, the future quickly morphs into the present. The logistics industry is undergoing a seismic shift thanks to groundbreaking technologies like remote operation for logistics vehicles. Phantom Auto, a leader in this space, is at the forefront of this transformation. […]

Read More
Are We There Yet? | Blue Hawaiian Helicopters and Activities

As travel and tourism evolve, unique experiences like helicopter tours have become more than just adventures; they’re integral to the fabric of destination storytelling. In Hawaii, a place synonymous with natural beauty and the aloha spirit, helicopter tours offer unparalleled views and emotional connections to the landscape. Amidst this backdrop, Blue Hawaiian Helicopters & […]

Read More
Are We There Yet? | Cisco

In the transportation/mobility space, reliance on connectivity and security is critical to ensure reliability and safety, making conversations about how technology is reshaping transportation more relevant than ever. As the industry looks towards a future where vehicles are not just modes of transport but sophisticated nodes in a broader network of connectivity and security, […]

Read More
Instant Delivery Technology
Are We There Yet?
Instant Delivery Technology Unleashed: Ben James Reveals Game-Changing Logistics on ‘Are We There Yet?’
November 17, 2023

In an era where instant delivery technology has become the norm, the race to further accelerate the pace of receiving goods is on. The concept of getting products almost immediately after ordering is no longer a fantasy but a potential reality, thanks to groundbreaking advancements in logistics technology. With consumers and businesses alike craving […]

Read More
Automotive Hall of Fame: The “Untold Stories” of the Automotive Industry’s Trailblazers

In a rapidly evolving automotive landscape, reminiscing the past and honoring the industry’s pioneers pays tribute and draws inspiration for the future. The Automotive Hall of Fame, nestled in Dearborn, Michigan, is a testament to this ethos, encapsulating the chronicles of individuals who propelled the motor vehicle industry forward. With the automotive sector at […]

Read More
Inforum MobilityNext | 19TH Automotive Breakfast

The automotive industry is at the cusp of a revolutionary transformation, transitioning from the traditional automotive industry to a more extensive idea of mobility. This shift brings an air of exhilaration and anticipation, especially as witnessed within the recent 19th Automotive Breakfast in downtown Detroit, Michigan, a part of Inforum’s MobilityNEXT industry group’s exciting […]

Read More
Are We There Yet? | The Battery Show & Electric and Hybrid Vehicle Technology Expo 2023

The electric and hybrid vehicle industry is at a pivotal moment. With the global push towards sustainability and a reduction in the industry’s carbon footprint, the demand for both efficient and powerful batteries within EV technology is at an all-time high. Recent studies show that US demand for batteries grew by 80% in 2022. […]

Read More
GBTA Dallas Convention 2023
Are We There Yet?
GBTA | Convention 2023, Are We There Yet?
September 1, 2023

In the wake of the pandemic, the world of business travel is undergoing a significant transformation. As companies and industries adapt to new norms, the Global Business Travel Association (GBTA) Convention 2023 in Dallas emerged as a pivotal event, showcasing the latest trends, technologies, and strategies in the sector. According to the GBTA, business […]

Read More
AIN FutureFlight | The Future of Advanced Air Mobility, Are We There Yet?

The sky is the limit for future transportation, and in fact, not even limited there!  In this latest episode of MarketScale’s Are We There Yet? video podcast series, Host Grant Harrell speaks with the Senior Editor of AIN (Aviation International News) Media Group and FutureFlight, Charles Alcock.  Charles provides key insights into the evolving […]

Read More
Old Soren Motorcycles | A Sustainable, Fun, Cool Way to Move Around

As we journey through the fourth industrial revolution, we are witnessing the rapid evolution of transportation. The global market is experiencing a dramatic shift, with electric vehicles becoming the norm. Within this space, electric motorcycles, in particular, are coming of age. As the push for sustainability grows, a significant numbers of enthusiasts are looking […]

Read More
RKS Off-Road | The Next Generation of RVs, Are We There Yet?

In an era increasingly marked by a desire to embrace travel while maintaining personal space, the recreational vehicle (RV) industry has witnessed an impressive boom. A sector once thought of as catering to retirees and vacationing families is expanding rapidly and innovating at an unprecedented pace. Today, the RV industry is a $140 billion market, […]

Read More

Latest Soundbites -- AWTY

Acme Aero aviation innovations
Soundbites -- AWTY
Acme Aero | 2023 EAA AirVenture Oshkosh, Are We There Yet?
September 12, 2023

Soaring to New Heights: Dive into Acme Aero’s Latest Innovations at 2023 EAA AirVenture in Oshkosh, Wisconsin. Matt McSwain and Eric Robinson, Chief Operators at Acme Aero, took center stage at the EAA AirVenture show, proudly showcasing Acme’s groundbreaking integrated tailwheel system. Designed for the Stinger and the 1-bolt, 2-bolt variants, this system replaces […]

Read More
AIN FutureFlight | EAA AirVenture 2023, Are We There Yet?

It’s time once again for Woodstock for aviation enthusiasts. Charles Alcock, Senior Editor with AIN Media Group, highlights the unique charm of the annual AirVenture Show held in Oshkosh, Wisconsin. The event, organized by the EAA (Experimental Aircraft Association), showcases the pinnacle of aviation excellence, from major industry players like Boeing to small entrepreneurs […]

Read More
ICOM America | EAA AirVenture 2023, Are We There Yet?

Ray Novak of ICOM America recapped the exhilarating 2023 EAA AirVenture show on “Are We There Yet?”. The event drew an impressive crowd of over 677,000 attendees and showcased over 10,000 airplanes, ranging from commercial aviators to DIY aircraft builders. ICOM’s booth and remote location were buzzing with activity, where they commemorated the Warbirds […]

Read More
Airbus | EAA AirVenture 2023, Are We There Yet?

Making waves at EAA AirVenture 2023, Airbus unveils a skyward revolution, setting new benchmarks in sustainable aviation for the world. At EAA’s AirVenture 2023 exhibition, Amanda Simpson, Vice President of Research and Technology and Head of Sustainability for Airbus Americas, showcased the Delta-branded A350 airliner, emphasizing Airbus’s commitment to pioneering sustainable aerospace. The A350, […]

Read More
66,000 Electric Vehicles
Are We There Yet?
United States Postal Service Buys 66,000 Electric Vehicles
January 4, 2023

The United States Postal Service is purchasing 66,000 electric vehicles as they work to upgrade their fleet. The entire purchase will bring 106,000 new vehicles to the fleet by 2028. The cost for the upgrade is in the neighborhood of about $9.5 billion, about $3 billion of which is from the Inflation Reduction Act. […]

Read More
Other Are We There Yet?
Are We There Yet? | The Battery Show & Electric and Hybrid Vehicle Technology Expo 2023
October 4, 2023

The electric and hybrid vehicle industry is at a pivotal moment. With the global push towards sustainability and a reduction in the industry’s carbon footprint, the demand for both efficient and powerful batteries within EV technology is at an all-time high. Recent studies show that US demand for batteries grew by 80% in 2022. […]

Read More
Acme Aero | 2023 EAA AirVenture Oshkosh, Are We There Yet?
September 12, 2023

Soaring to New Heights: Dive into Acme Aero’s Latest Innovations at 2023 EAA AirVenture in Oshkosh, Wisconsin. Matt McSwain and Eric Robinson, Chief Operators at Acme Aero, took center stage at the EAA AirVenture show, proudly showcasing Acme’s groundbreaking integrated tailwheel system. Designed for the Stinger and the 1-bolt, 2-bolt variants, this system replaces […]

Read More
AIN FutureFlight | EAA AirVenture 2023, Are We There Yet?
September 12, 2023

It’s time once again for Woodstock for aviation enthusiasts. Charles Alcock, Senior Editor with AIN Media Group, highlights the unique charm of the annual AirVenture Show held in Oshkosh, Wisconsin. The event, organized by the EAA (Experimental Aircraft Association), showcases the pinnacle of aviation excellence, from major industry players like Boeing to small entrepreneurs […]

Read More
ICOM America | EAA AirVenture 2023, Are We There Yet?
September 11, 2023

Ray Novak of ICOM America recapped the exhilarating 2023 EAA AirVenture show on “Are We There Yet?”. The event drew an impressive crowd of over 677,000 attendees and showcased over 10,000 airplanes, ranging from commercial aviators to DIY aircraft builders. ICOM’s booth and remote location were buzzing with activity, where they commemorated the Warbirds […]

Read More
Airbus | EAA AirVenture 2023, Are We There Yet?
September 11, 2023

Making waves at EAA AirVenture 2023, Airbus unveils a skyward revolution, setting new benchmarks in sustainable aviation for the world. At EAA’s AirVenture 2023 exhibition, Amanda Simpson, Vice President of Research and Technology and Head of Sustainability for Airbus Americas, showcased the Delta-branded A350 airliner, emphasizing Airbus’s commitment to pioneering sustainable aerospace. The A350, […]

Read More
GBTA | Convention 2023, Are We There Yet?
September 1, 2023

In the wake of the pandemic, the world of business travel is undergoing a significant transformation. As companies and industries adapt to new norms, the Global Business Travel Association (GBTA) Convention 2023 in Dallas emerged as a pivotal event, showcasing the latest trends, technologies, and strategies in the sector. According to the GBTA, business […]

Read More
AIN FutureFlight | The Future of Advanced Air Mobility, Are We There Yet?
August 17, 2023

The sky is the limit for future transportation, and in fact, not even limited there!  In this latest episode of MarketScale’s Are We There Yet? video podcast series, Host Grant Harrell speaks with the Senior Editor of AIN (Aviation International News) Media Group and FutureFlight, Charles Alcock.  Charles provides key insights into the evolving […]

Read More
Old Soren Motorcycles | A Sustainable, Fun, Cool Way to Move Around
August 2, 2023

As we journey through the fourth industrial revolution, we are witnessing the rapid evolution of transportation. The global market is experiencing a dramatic shift, with electric vehicles becoming the norm. Within this space, electric motorcycles, in particular, are coming of age. As the push for sustainability grows, a significant numbers of enthusiasts are looking […]

Read More
RKS Off-Road | The Next Generation of RVs, Are We There Yet?
July 27, 2023

In an era increasingly marked by a desire to embrace travel while maintaining personal space, the recreational vehicle (RV) industry has witnessed an impressive boom. A sector once thought of as catering to retirees and vacationing families is expanding rapidly and innovating at an unprecedented pace. Today, the RV industry is a $140 billion market, […]

Read More