Season 2—Are We There Yet?

Lime Media | Emotional Brand Experiences Through Experiential Marketing, Are We There Yet?

emotional brand experiences

How can companies create emotional brand experiences when traditional advertising methods are losing effectiveness? Experiential marketing engages consumers directly in brand experiences like live events and product rollouts, and is gaining traction as an effective way to generate a positive connection with a brand. A study revealed that 40% of consumers feel more brand…

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Latest

Are We There Yet?
Phantom Auto | Remote Operation for Logistics Vehicles, Are We There Yet?

Remote operation for logistics vehicles sounds like a futuristic dream, but when dreams become reality, the future quickly morphs into the present. The logistics industry is undergoing a seismic shift thanks to groundbreaking technologies like remote operation for logistics vehicles. Phantom Auto, a leader in this space, is at the forefront of this transformation….

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Are We There Yet?
Are We There Yet? | Blue Hawaiian Helicopters and Activities

As travel and tourism evolve, unique experiences like helicopter tours have become more than just adventures; they’re integral to the fabric of destination storytelling. In Hawaii, a place synonymous with natural beauty and the aloha spirit, helicopter tours offer unparalleled views and emotional connections to the landscape. Amidst this backdrop, Blue Hawaiian Helicopters &…

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Are We There Yet?
Are We There Yet? | Cisco

In the transportation/mobility space, reliance on connectivity and security is critical to ensure reliability and safety, making conversations about how technology is reshaping transportation more relevant than ever. As the industry looks towards a future where vehicles are not just modes of transport but sophisticated nodes in a broader network of connectivity and security,…

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Are We There Yet?
Instant Delivery Technology Unleashed: Ben James Reveals Game-Changing Logistics on ‘Are We There Yet?’

In an era where instant delivery technology has become the norm, the race to further accelerate the pace of receiving goods is on. The concept of getting products almost immediately after ordering is no longer a fantasy but a potential reality, thanks to groundbreaking advancements in logistics technology. With consumers and businesses alike craving…

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Are We There Yet?
Automotive Hall of Fame: The “Untold Stories” of the Automotive Industry’s Trailblazers

In a rapidly evolving automotive landscape, reminiscing the past and honoring the industry’s pioneers pays tribute and draws inspiration for the future. The Automotive Hall of Fame, nestled in Dearborn, Michigan, is a testament to this ethos, encapsulating the chronicles of individuals who propelled the motor vehicle industry forward. With the automotive sector at…

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Are We There Yet?
Inforum MobilityNext | 19TH Automotive Breakfast

The automotive industry is at the cusp of a revolutionary transformation, transitioning from the traditional automotive industry to a more extensive idea of mobility. This shift brings an air of exhilaration and anticipation, especially as witnessed within the recent 19th Automotive Breakfast in downtown Detroit, Michigan, a part of Inforum’s MobilityNEXT industry group’s exciting…

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Latest

AI retail experience
AI Retail Experience Revolutionizes Shopping with Personalized Recommendations, Multilingual Support, and Anti-Counterfeiting Technology
September 17, 2024

AI is revolutionizing nearly every aspect of our lives, and retail is no exception. Traditional commerce, once dominated by in-store interactions, has shifted toward e-commerce, yet the online experience often lacks the nuanced guidance of a knowledgeable salesperson. With advancements in Generative AI (Gen AI), this gap is closing, transforming the retail experience through…

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education landscape
Building Strong Leadership in the Education Landscape: Harnessing Effort, Focus, and the Power of a Great Team
September 16, 2024

Teacher retention is a growing concern in today’s education landscape. According to RAND’s 2023 State of the American Teacher Survey, 23% of teachers considered leaving the profession by the end of the 2022-2023 school year. Key factors contributing to this include stress, low pay, and overwhelming workloads. The need for strategies that empower leaders…

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aviation radios
Icom Aviation Radios Stand Out at 2024 EAA AirVenture Oshkosh for Dependability and Cutting-Edge Technology
September 16, 2024

At the 2024 EAA AirVenture Oshkosh, Icom solidified its reputation as a top choice for pilots, showcasing its innovative handheld and panel-mounted radios. Designed with pilots in mind, Icom’s aviation radios are celebrated for their durability, reliability, and ease of use, making them a go-to for aviators around the world. One attendee praised the…

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The Rise and Rise of Retail Media Networks
September 16, 2024

Retail media networks (RMNs) are transforming the advertising landscape by enabling retailers to leverage their first-party data to directly connect with consumers. In a recent episode of What Just Happened on MarketScale, host Christine Russo spoke with Brian Gleason, CRO & President of Retail Media at Criteo, and Kristi Argyilan, VP of Retail Media at…

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Other Season 2---Are We There Yet?
Are We There Yet? | The Battery Show & Electric and Hybrid Vehicle Technology Expo 2023
October 4, 2023

The electric and hybrid vehicle industry is at a pivotal moment. With the global push towards sustainability and a reduction in the industry’s carbon footprint, the demand for both efficient and powerful batteries within EV technology is at an all-time high. Recent studies show that US demand for batteries grew by 80% in 2022….

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GBTA | Convention 2023, Are We There Yet?
September 1, 2023

In the wake of the pandemic, the world of business travel is undergoing a significant transformation. As companies and industries adapt to new norms, the Global Business Travel Association (GBTA) Convention 2023 in Dallas emerged as a pivotal event, showcasing the latest trends, technologies, and strategies in the sector. According to the GBTA, business…

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AIN FutureFlight | The Future of Advanced Air Mobility, Are We There Yet?
August 17, 2023

The sky is the limit for future transportation, and in fact, not even limited there!  In this latest episode of MarketScale’s Are We There Yet? video podcast series, Host Grant Harrell speaks with the Senior Editor of AIN (Aviation International News) Media Group and FutureFlight, Charles Alcock.  Charles provides key insights into the evolving…

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Old Soren Motorcycles | A Sustainable, Fun, Cool Way to Move Around
August 2, 2023

As we journey through the fourth industrial revolution, we are witnessing the rapid evolution of transportation. The global market is experiencing a dramatic shift, with electric vehicles becoming the norm. Within this space, electric motorcycles, in particular, are coming of age. As the push for sustainability grows, a significant numbers of enthusiasts are looking…

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RKS Off-Road | The Next Generation of RVs, Are We There Yet?
July 27, 2023

In an era increasingly marked by a desire to embrace travel while maintaining personal space, the recreational vehicle (RV) industry has witnessed an impressive boom. A sector once thought of as catering to retirees and vacationing families is expanding rapidly and innovating at an unprecedented pace. Today, the RV industry is a $140 billion market,…

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DeLorean Motor Company | Not Just Back from the Future, Reimagined, Are We There Yet?
July 14, 2023

In an era where electric vehicles are becoming the norm, one iconic brand stands out, not just as a nostalgic nod to the past but as a reimagined vision for the future. The DeLorean Motor Company, known for its iconic DMC-12 model and its association with the “Back to the Future” franchise, is now…

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Electrified Veronika™ | Separating EV Fact from Fiction, Are We There Yet?
July 12, 2023

To separate EV fact from fiction, one needs to look further into the electrification revolution occurring in the automotive industry. According to the International Energy Agency, 300 million electric cars could be on the road by 2030. There’s no denying EV popularity growth and increasing global market share. But what are the issues, challenges, and…

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HUVR | Virtual Access to Mobile Locations and Virtual Events Around the World, Without Physically Being There, Are We There Yet?
June 27, 2023

In an era of constant digital connection, can virtual access provide opportunities where a physical presence isn’t attainable? The march towards an increasingly digital world creates the capacity to exist in multiple locations simultaneously through virtual platform technology. From learning services to trade shows, industries are finding innovative ways to incorporate these new capabilities. One…

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Cameron Balloons | Using Hot Air Balloons for Sport, Marketing, Advertising, and Commercial Purposes, Are We There Yet?
June 27, 2023

Cameron Balloons is the World’s favorite brand of hot air balloons.  And this isn’t just “hot air”!  Whether for recreational fun, competition, advertising, passenger ride operations, or special-shape balloons, Cameron knows more about ballooning, and how to use balloons for sport, marketing, advertising, and commercial purposes, than anyone in the industry.  And, Cameron is in…

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