Electrified Veronika™ | Separating EV Fact from Fiction, Are We There Yet?

July 12, 2023
Veronika Wright

To separate EV fact from fiction, one needs to look further into the electrification revolution occurring in the automotive industry. According to the International Energy Agency, 300 million electric cars could be on the road by 2030. There’s no denying EV popularity growth and increasing global market share.

But what are the issues, challenges, and opportunities in the ever-critical battery segment within EV? Batteries and energy storage are two musts in propelling an EV future. Still, determining EV fact from fiction gets sticky in the electrification movement, especially in the automotive industry. What’s the truth behind the hype, and how does EV technology’s reality match people’s expectations?

In the latest episode of Are We There Yet?, host Grant Harrell engages in a riveting conversation with Dr. Veronika Wright, also known as Electrified Veronika™, a social entrepreneur and battery expert. The episode revolves around understanding the state of the industry, separating EV fact from fiction, and exploring Dr. Wright’s unique journey to electrification.

Harrell and Wright’s conversation includes the following:

  • An analysis of the current EV market and its growth trajectory
  • Separating EV fact from fiction
  • The potential and limitations of electrification technology
  • Recommendations for consumers considering going electric
  • Wright’s consulting practice project examples
  • Wright’s personal project of electrifying a 1999 Jeep Wrangler

Dr. Veronika Wright, known widely as Electrified Veronika, is an accomplished figure in the field of EV technology. With a Ph.D. in technical physics, she has dedicated her life to advancing electrification and promoting sustainable solutions. Wright owns the social enterprise, Electrified Veronika™, is a content creator, author of the acclaimed book The Drive to Electric, and a respected electrification consultant. Known for her dynamic approach to EV technology, she has been a forerunner in the electrification revolution, taking on unique projects such as transforming a 1999 Jeep Wrangler into an electric vehicle. She hails from Austria and currently resides in Wisconsin, United States, where she continues to expand her work on electric vehicles and battery technology.

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