Tag: marketing
Restaurant’s Digital Embrace Enhances Experiences
Restaurants have often been slow to change, but now it’s essential to deliver multi-channel experiences.
Your B2B Buyer is a Consumer: Why Brand Matters
With buyers bombarded by advertisements via social media, email, etc., you must quickly convince a buyer why they should do business with you—you don’t get a second chance.
Crafting an Effective Message for a CIO
In this episode of The Suite Spot, the hosts break down what vendors should do in order to market their products effectively towards the CIO of a company.
Kentucky Mens Basketball Locks in a New Recovery Technology Partner
Athletes push their bodies to the limits, needing the best options for recovery. Technology is now revolutionizing this. Hyperice offers percussion technology to relieve muscle pain, stiffness, and soreness. After working with the
Business Casual: The Evolution of the Marketing Landscape
Chris Zona, Director of Brand & Marketing Communications for Gilbarco, helped break down the shifting marketing landscape from the traditional approach to focusing more on digital and content marketing, utilizing new techniques, t
Understanding Marketing’s Critical Role In The Automation Age
Johnny Tyler, Marketing and Design Specialist at Arc Specialties, has seen many companies adopt an unambitious marketing strategy – or, worse, not even draw out a strategy at all - rather than invest resources in...
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The 10 Commandments of Product Developments
There’s a lot more to designing and manufacturing a product than having a great idea and hitting the production lines.
What Does the Digital Transformation Mean for Your Organization?
The Suite Spot hosts Howard Holton and Paul Lewis take a shot at decoding some marketing buzzwords that sometimes lack substance, such as “digital transformation” or “cost reduction.”
YouTube’s Past, Present, and Future Role in Fostering a Media Career
YouTube is an often overlooked social media platform, disregarded for the more digestible, quickly-consumable content of Instagram or Twitter. But for videographers and cinematographers, it’s a primary tool for showing and sharing
Why Going Retro with Recruiting Just Won’t Work
In this episode, Carol draws powerful contrasts between traditional hiring standards and the new criteria that will power your retail business into the future.
Professional Cheeseburger Taster Job is a Case in Creative Marketing
Everyone has their own definition of “dream job,” but for fans of all-American food, there’s no better job than “Cheeseburger Tester.” According to CNN, the casino review site, BonusFinder, announced the paid “job,” to coincide...
How B2B Companies Have Adapted Strategies Mid-COVID
Businesses that rely on networking to generate leads and to secure partnerships may find that social distancing orders have completely changed how they do business.
How Should Brands Look to Grow Their Customer Base?
During times of economic downturn, it makes sense that business owners would want to put a little extra money aside for a rainy day or find new room in their budget to help retain their...
McDonald’s Revives Celebrity Brand Collaboration with Travis Scott Burger
Twenty eight years ago, McDonald’s partnered with Michael Jordan to brand, market, and sell their meals. The fast-food chain has not attempted a celebrity branded partnership since...until now. On September 8, Variety reported the
Peloton Cuts Product Prices in Attempt to Expand Customer Base
In this Business Casual snippet, hosts Daniel Litwin and Tyler Kern consider Peloton’s investment in gym-shy budget consumers. Peloton’s move signals the company’s bet that the gym experience may never fully recover. If their bet
eLearning Provides Marketers New Opportunities to Reach Audiences
On this episode of Voices of eLearning, JW Marshall explores how practical learning is necessary for every discipline, especially marketing.
How Authenticity Sells Your Brand
If you’ve ever made a purchase because of a social media post, then you know first hand how good photography can help increase sales and find ideal shoppers.
Marketscale Creates: YouTube’s Past, Present, and Future Role in Fostering a Media Career
YouTubers and freelance videographers, Marcos Rocha and Chris Murray, join Marketscale Creates to share their personal journeys as media professionals on the platform and off.
Professional Tutors Are Working to Meet Students’ Needs in the Age of COVID
How can parents and teachers best support the educational needs of students, and what resources will that require?
Where Influencer Marketing is Providing the Most Value
The Voice of B2B discusses how influencer marketing allows brands to tap into engaged audiences in a really organic way.