Articles by tag: marketing

Will Cannabis Banking Reform Mean Better Marijuana Marketing Campaigns?

Marijuana companies wait with fingers crossed for recent legislative action to go through the Senate, President Biden's desk, and finally be codified into law, in hopes of easing Read more

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How the Supply Chain Shortage is Affecting Commercial HVAC Supply and Distribution
October 27, 2021
  “The HVAC industry right now is dealing with the same issues that virtually every other industry is facing at the moment,” Alexis said. Over the past year and a half, the pandemic caused numerous issues Read more
Weaver Beyond the Numbers Property Taxes, An Appeal to the Appeals Process
October 26, 2021
  The tax assessor’s notice isn’t always the final say on what taxpayers must remit. Companies can easily appeal these decisions with a proactive appeal strategy for their real and personal property taxes . Read more
The Snowball Effects of Learning Loss
October 26, 2021
  “Learning loss describes the loss of knowledge and skill that students experience when they’re not in school,” Grabill said. “It’s kind of the idea that learning decays over time if students don’t engage Read more
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Will Cannabis Banking Reform Mean Better Marijuana Marketing Campaigns?
September 29, 2021
Marijuana companies wait with fingers crossed for recent legislative action to go through the Senate, President Biden's desk, and finally be codified into law, in hopes of easing Read more
Maverick of Marketing: How B2B Marketers Can Validate Asking for More Budget
September 16, 2021
   With the 2022 budget season heating up, Shannon Maverick, host of Maverick of Marketing, talked to an expert in marketing about his take on how marketers can validate Read more
Why Content Media Outperforms Traditional Marketing
August 13, 2021
   The essence of modern marketing is simple – you need to not only establish your brand as a key source of insight and education, but also to build a powerful community Read more
How Travel Marketing Needs to Change Post-Pandemic
August 6, 2021
Travel was altered significantly by the COVID-19 pandemic and, even with far-away locales opening their doors to travelers once again, the industry is going to have to adapt to Read more
Rethinking Your Restaurant’s Digital Presence
August 5, 2021
Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the Read more
How Will Airlines Keep Up The Momentum With an Uptick In Travel? 
August 4, 2021
"Really key in on that opportunity for the folks that have children to make it a really fun experience for the kids." With the economy opening back up, things are looking good for airlines. Read more
Is Segmentation Marketing a Relic of the Pre-COVID Era?
July 30, 2021
The COVID-19 pandemic undoubtedly changed the marketing landscape for a wide range of industries – but just how different will marketing strategies look in the months and years to come? Will Read more
Is the Shift Back to Contractors a Positive for Home Improvement Stores?
July 24, 2021
During the pandemic, with many home construction projects stalled or slowed, home improvement stores like Home Depot and Lowe’s took a new approach – customers looking for DIY projects to eat Read more
Bridging the Marketing Gap Between Technical Content and Actionable Results
July 4, 2021
There’s no doubt about it – the world of marketing, particularly in highly technical B2B fields, is shifting. Buyers and wider industry audiences face a content revolution in their personal Read more