Articles by tag: marketing
In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]
Latest
Articles
Inside the Honky Tonk Empire: A Conversation with Amanda Banda, Director of Marketing at Billy Bob’s Texas
In an era where digital transformation is reshaping every aspect of our lives, the live music industry is not left behind. Innovations in streaming technology, social media, and audience engagement tools offer both challenges and opportunities for artists and venues alike. With live music being a vital cultural expression and significant economic activity, understanding […]
Articles
Content-Forward & Performance Skills are Elevating Storytelling in B2B Sales
Is storytelling in B2B sales an art or a science? Perhaps the art of sales is in the storytelling, and telling that story to make an impact is the science. In the fast-paced world of B2B sales, the convergence of content creation and performance skills is no longer a novelty but a necessity. As […]
Business Services
Body Slams and Branding: Breaking Down the Similarities Between Wrestling and B2B
In this episode of Pro AV Today, host Ben Thomas brings together Chris Neto, Jimmy Vaughan, and Dan Vollmayer for a discussion on the parallels between professional wrestling and the world of B2B. This unusual combination reveals significant insights into personal branding and content strategy. Chris Neto, a self-proclaimed wrestling fanboy, discusses how wrestling’s narrative-driven […]
Articles
AI is Revolutionizing Event Technology in Ways That Will Transform How Attendees Experience Future Events
AI has been gradually changing the landscape of event technology at a very rapid pace. In an industry where staying ahead of technological trends is crucial, AI’s impact on marketing and event management has become increasingly significant. As witnessed in the rise of account-based marketing and enhanced personalization, AI is effectively reshaping how events […]
Articles
Young Marketers are Becoming Leading Experts in AI. Their Efficient Content is Setting New Competitive Standards.
The rise of artificial intelligence (AI) in the marketing realm isn’t merely a fleeting trend; it’s an evolution. Certain marketers, in particular, have been pivotal in driving AI’s integration and even able to position themselves at the front of the shift. They’re not only familiarizing themselves with the nuances of AI but actively […]
Articles
The Power of Interconnectedness for Unleashing Marketing Potential
In a world saturated with digital content and marketing potential, building genuine, long-lasting relationships with your audience stands paramount. Gone are the days when a single catchy ad line or a well-crafted marketing campaign sealed the deal. Today, the art of relationship-building and marketing potential at scale hinges on consistent, diverse, and strategically distributed […]
Latest
Grocery Retailers Need to Adopt Adaptive Supply Chain Strategies to Stabilize Rising Grocery Prices
As recent reports highlight a cooling in overall inflation rates, the grocery sector tells a different story. Over the past three years, grocery prices have surged by 21%, outpacing the general inflation rate of 18% during the same period. This divergence is particularly pronounced in certain food items, where price increases have reached as […]
Old Systems are Creating Cybersecurity Challenges for Healthcare Orgs
Healthcare organizations face significant hurdles in maintaining strong and secure cybersecurity measures as tech evolves. Some of that is due to aging network infrastructures and high costs of essential software, which have created complex cybersecurity challenges. As healthcare continues to rely increasingly on digital solutions for patient care, the stakes for securing these systems […]
Healthcare Providers Must Combine Zero Trust Architecture and Threat Modeling to Address Cybersecurity Challenges
In today’s increasingly digital world, the healthcare sector faces significant cybersecurity challenges, necessitating urgent and sophisticated responses. The recent draft guidance issued by the FDA on cybersecurity for medical devices highlights a critical juncture for the industry: the need to implement and scale best practices in cybersecurity is more pressing than ever. As healthcare […]
New Penalties is a Push to Mitigate Cybersecurity Threats in Telecommunications and Healthcare
Cybersecurity has emerged as a critical issue in telecommunications and healthcare—two industries intertwined as essential services. With both sectors recognized as critical infrastructure, the consequences of cyber attacks can be far-reaching, impacting everything from individual privacy to national security. While recent regulatory changes are aiming to tighten security protocols, it also raises questions about […]
