Articles by tag: marketing
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IC System – Meet Our Collectors
At IC System, the language of empathy speaks louder than the transactions of debt collection. In a compelling video feature, IC System’s dedicated team casts a spotlight on their unique approach—combining heartfelt empathy with innovative solutions to navigate the often challenging landscape of financial obligations. IC System champions a path of compassion, delving deep […]
Why Nice People Work at IC System
This video highlights one of the core values that drives IC System – People. Hear from IC System team members as they share their experiences and insights on how IC cultivates a family-like atmosphere built on genuine human connection. Key takeaways: People come first: IC focuses on building strong relationships, both with customers and […]
Draper Adds Architectural Specifications Manager in South Central U.S.
(Spiceland, Ind.) – Draper, Inc., has announced the addition of an Architectural Specifications Manager for the south-central United States. Jay Linville joins Draper after more than 30 years of experience working with the architectural community—including major players in the commercial window shading industry. “Jay’s experience working with architects specifying solar control solutions for major commercial […]
AI is Revolutionizing Event Technology in Ways That Will Transform How Attendees Experience Future Events
AI has been gradually changing the landscape of event technology at a very rapid pace. In an industry where staying ahead of technological trends is crucial, AI’s impact on marketing and event management has become increasingly significant. As witnessed in the rise of account-based marketing and enhanced personalization, AI is effectively reshaping how events […]
Young Marketers are Becoming Leading Experts in AI. Their Efficient Content is Setting New Competitive Standards.
The rise of artificial intelligence (AI) in the marketing realm isn’t merely a fleeting trend; it’s an evolution. Certain marketers, in particular, have been pivotal in driving AI’s integration and even able to position themselves at the front of the shift. They’re not only familiarizing themselves with the nuances of AI but actively […]
The Power of Interconnectedness for Unleashing Marketing Potential
In a world saturated with digital content and marketing potential, building genuine, long-lasting relationships with your audience stands paramount. Gone are the days when a single catchy ad line or a well-crafted marketing campaign sealed the deal. Today, the art of relationship-building and marketing potential at scale hinges on consistent, diverse, and strategically distributed […]
Growing Your Business Through the Ripple Effect of the Lighthouse Marketing Strategy
In a world driven by social proof, the lighthouse marketing strategy shines bright, illustrating the magnetic power one success story can hold over potential clients. It’s a simple concept: one gleaming testimonial can guide many others toward your services, much like how a lighthouse guides ships safely to shore. By spotlighting success, businesses can […]
What is the Anti-Seasonal Framework? EJ Saunders Gives Us An Idea
EJ Saunders, CEO of Blaze Digital Solutions discusses the Anti-seasonal Framework, a system he developed over six years to annualize marketing for outdoor industry companies. On the episode of the CoachYu Show, we learn more about this system. The framework is divided into five phases, each corresponding to a different time of the year. These phases […]
Targeted Messages Tricks and Hacks with EJ Saunders
Targeted messages have revolutionized the advertising arena in our increasingly digital landscape. This strategic approach enables us to refine our marketing objectives, moving beyond the traditional confines of ad placement and audience selection. It’s about weaving compelling narratives, meticulously designed to resonate with your audience across diverse platforms. Elements such as the text in […]
Online Marketing with EJ Saunders
EJ Saunders, CEO of Blaze Digital Solutions talks about online marketing on the CoachYu Show. He shares his experiences of running an internal agency within Yahoo, servicing different groups like Yahoo Mail, Yahoo Finance, Yahoo Sports, and others He highlights the challenges of managing multiple independent operating systems and the need for effective reporting. He also […]
Justen Martin on How Long Will It Take To Get Business Results?
Business results are the lifeblood of any company, defining success and informing strategy across sales, marketing, and operations. Yet, the journey from ideation to actual results is often shrouded in a fog of uncertainty, with questions about ‘how long until we see results’ hanging heavy in the air. The crux of this matter lies […]
Maximizing Your Marketing Return On Investment with Justen Martin
In today’s competitive landscape, achieving a substantial marketing return on investment (ROI) is paramount. But to unlock the true potential of your marketing budget, you must go beyond simple calculations. Understanding the intricacies of tracking, analysis, and action is the first step to unraveling this complex equation. More than just numbers, these key performance […]
