Articles by tag: marketing

Activating the Power of Brand

power of brand
   Toys “R” Us is an unforgettable part of many Americans’ childhoods, bringing back nostalgic memories of aisles upon aisles stacked high with all the toys a little mind Read more


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The Importance of Legal Counsel to Major League Organizations
June 2, 2023

Live sporting events continue to be at the forefront of entertainment in America year after year. Between enthused fans, good food and drinks, and anticipation for record-breaking moments, the ambiance of a stadium on a game day is unmatched. However, behind the scenes of our beloved stadiums and sports traditions lies term sheets and contracts […]

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Divergence Between Stocks and Bonds
The Divergence Between Stocks and Bonds & Emerging Market Trends
June 2, 2023

As the world of investing continues to evolve, it’s crucial for industry leaders to keep pace with the shifting landscape. One particular topic gaining traction is the divergence between stocks and bonds – an economic paradox affecting portfolios worldwide. Recent data shows that traditional investment strategies, like the 60-40 portfolio (60% in stocks and 40% […]

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The Main Course: The Power of Restaurant Narrative in Staffing
June 2, 2023

Not every restaurant makes an effort to fully integrate its customer into the experience of eating and enjoying their food. But for those looking for a unique dining experience, plenty of such establishments present unique restaurant narratives. What sort of restaurants emphasize storytelling in their dining, and how do they handle staffing? On this […]

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Activating the Power of Brand
May 19, 2023

Toys “R” Us is an unforgettable part of many Americans’ childhoods, bringing back nostalgic memories of aisles upon aisles stacked high with all the toys a little mind could imagine. That’s why it was saddening for many who grew up with the chain to hear they filed for bankruptcy in September of 2018. It’s […]

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Cómo el contenido creado por tu comunidad es critico para las empresas B2B en 2023
May 15, 2023

El mundo del marketing de contenidos está en constante cambio, adoptando nuevos medios y estilos, desde blogs e infografías hasta podcasts y TikToks. A pesar de estas evoluciones, una estrategia fundamental sigue siendo constante: es importante que cualquier marca involucre a sus comunidades internas y externas, ya que estas comunidades son ideales para generar […]

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The Role of Marketing During Economic Uncertainty with Laura Goldberg of Constant Contact
April 25, 2023

In times of economic uncertainty, businesses must navigate uncharted waters to stay ahead of the curve. As the world shifts and evolves, businesses must adapt their marketing strategies to remain relevant and successful. In this episode of the MarketScale podcast, host Ben Thomas sat down with Laura Goldberg, CMO of Constant Contact, to discuss […]

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Despite the Potential Ban, Brands Are Still Choosing TikTok for Marketing. Here’s Why They Should Keep It Up.
April 17, 2023

Even as TikTok gets into trouble with the Biden administration and individual U.S. states over its supposed ties to Chinese company ByteDance, the short-form video platform remains popular with brands that use it as a marketing tool. Software solution intermediary and research company Capterra recently released a survey involving 300 marketers that use TikTok […]

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Storytelling in Branding and Marketing Builds Fan Experience in the Sports Industry
April 4, 2023

What’s new for 2023 in the world of branding and marketing in the sports industry? Personalization and fan engagement are two focus areas in branding and marketing in the sports industry. Brands understand the power of mobile content to make connections and build stories with fans throughout a sporting event, from non-match to game-day […]

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Investing for Success: Expert Advice on Business Management and Wealth Building
March 27, 2023

Starting a business from scratch can be a challenging but rewarding experience. To manage your business successfully, it’s essential to begin by developing a comprehensive business management plan. This plan should include your goals, target audience, products or services, marketing and sales strategies, and financial projections. It should serve as a roadmap for your […]

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Why Authentic Content Should Be at the Forefront of Your Company’s Marketing Strategy
March 24, 2023

Media today is the most powerful it’s ever been, and with the introduction of new channels to consume it daily, the consumer can become easily overwhelmed with a plethora of choices. How does your channel stand out? Authentic media might be the clickbait. With the likes of TikTok, YouTube, and streaming services like Spotify, […]

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Are Chatbots for PR a Boon, an Annoyance, or a Replacement? For Now, They’re All of the Above
March 14, 2023

At what point will chatbots like ChatGPT automate the entire PR industry? Big questions like that have been tossed around about a number of industries since ChatGPT’s meteoric rise to fame after its release in November. But when it comes to chatbots for PR specifically, their strengths are actually not in writing complete stories […]

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4 Ways to Maximize Your B2B Marketing Budget
March 3, 2023

In B2B tech focused industries, creating authentic and compelling content is essential to engage your target audience and build a loyal following. However, with limited resources and tight budgets, it can be challenging to produce high-quality content consistently. One of the best ways to overcome this challenge is by leveraging the power of existing communities […]

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