Articles by tag: marketing
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Data Privacy Lawsuits Sweeping the Healthcare and Tech Sectors and What They Mean for the Industry
Data privacy lawsuits have rapidly increased in the healthcare and technology sectors in recent years, in part due to the increasing demand for access to sensitive medical data as well as the emergence of innovative products and services that rely on personal information. Since these attacks have occurred, companies have been forced to rethink […]
Legalized Sports Betting Could Benefit the US Economy
Sports betting has continued to explode in the U.S. despite the reticence of many states to legalize the practice. One of the benefits cited by proponents of legalized sports betting is the tax revenue that states are able to collect. A recent piece in D Magazine analyzed just how much a state like Texas […]
Will the Thanksgiving Holiday Weekend Revenue Continue Through the Rest of the Holiday Season?
This year, retailers kicked off the holiday season early with deals beginning prior to Thanksgiving weekend. The encouragement from retailer sales to have consumers begin their holiday shopping early, has made some impact with this year breaking record revenue over the Thanksgiving holiday weekend. The Black Friday and Cyber Monday sales prove positive in predicting […]
Is Marketing on Twitter Business as Usual?
Jaclyn Sergeant, Owner of Sergeant Digital, gives her take on the new ownership of Twitter and what that might entail for businesses moving forward as they keep the consumer in mind. The world’s richest man, Elon Musk completed a $44 billion deal to own the social media company and has since made controversial […]
AI is Driving Market Personalization
When Gary Hawkings first started his career in retail, he didn’t know exactly where the road might take him. Rightfully, he has carved his own path and now sits down with host Christine Russo as the founder and CEO of CART, the Center of Advancing Retail and Technology to discuss CART’s purpose and the driving […]
Hiring in an Evolving Market
Tyler Kern interviewed Hannah Anderson and Chris Lester to discuss hiring in an evolving market and what to know for the current climate. Hannah Anderson is the Managing Director at Catapult Solutions and is joined by Chris Lester, Chief Revenue Officer at Catapult Solutions Group. There have been many readjustments over the years, and it […]
The Creative Process: How to help others create amazing experiences, with Erik McKinney
The creative process is often steeped in mystery to those who aren’t involved. Some may think that ideas are on a simple to produce on a moment’s notice. But there’s much more to it, and without certain processes and collaboration, an idea may never get off the ground. “A creative brief is the foundation […]
Struggling Trade Shows Impact Entire Hospitality Sector
Editor’s Note: When the original video script recorded, the Javits Center had only 17 trade shows listed on their webpage. Since then, that number has risen to 28. The Javits Center in New York hosts thousands of companies a year for shows. But 2022 outlook is bleak; as of now, there are only 28 shows […]
Will Cannabis Banking Reform Mean Better Marijuana Marketing Campaigns?
Marijuana companies wait with fingers crossed for recent legislative action to go through the Senate, President Biden’s desk, and finally be codified into law, in hopes of easing the financial and operational burden for dispensaries, product developers, and more. The U.S. House of Representatives, as part of its National Defense Authorization Act, has approved an […]
Maverick of Marketing: How B2B Marketers Can Validate Asking for More Budget
With the 2022 budget season heating up, Shannon Maverick, host of Maverick of Marketing, talked to an expert in marketing about his take on how marketers can validate asking for more budget. Scott Todaro, the CMO at Plannuh, Inc. Todaro brought his near thirty years of experience along with him on this journey to […]
Why Content Media Outperforms Traditional Marketing
The essence of modern marketing is simple – you need to not only establish your brand as a key source of insight and education, but also to build a powerful community around that brand that drives engagement with your audience. In that world, traditional marketing doesn’t cut it anymore. To learn more, host Tyler […]
How Travel Marketing Needs to Change Post-Pandemic
Travel was altered significantly by the COVID-19 pandemic and, even with far-away locales opening their doors to travelers once again, the industry is going to have to adapt to cater to a new brand of consumer. But how? Marilee Kostadimas, CMP, DMCP, Founder & Creative Director of Spotlight Sojourns, shared some front-line insights about how […]