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Tag: marketing

Understanding Marketing’s Critical Role In The Automation Age

Johnny Tyler, Marketing and Design Specialist at Arc Specialties, has seen many companies adopt an unambitious marketing strategy – or, worse, not even draw out a strategy at all - rather than invest resources in...
The 10 Commandments of Product Development

The 10 Commandments of Product Developments

There’s a lot more to designing and manufacturing a product than having a great idea and hitting the production lines.

What Does the Digital Transformation Mean for Your Organization?

The Suite Spot hosts Howard Holton and Paul Lewis take a shot at decoding some marketing buzzwords that sometimes lack substance, such as “digital transformation” or “cost reduction.”

YouTube’s Past, Present, and Future Role in Fostering a Media Career

YouTube is an often overlooked social media platform, disregarded for the more digestible, quickly-consumable content of Instagram or Twitter. But for videographers and cinematographers, it’s a primary tool for showing and sharing

Why Going Retro with Recruiting Just Won’t Work

In this episode, Carol draws powerful contrasts between traditional hiring standards and the new criteria that will power your retail business into the future.

Professional Cheeseburger Taster Job is a Case in Creative Marketing

Everyone has their own definition of “dream job,” but for fans of all-American food, there’s no better job than “Cheeseburger Tester.” According to CNN, the casino review site, BonusFinder, announced the paid “job,” to coincide...
video

How B2B Companies Have Adapted Strategies Mid-COVID

Businesses that rely on networking to generate leads and to secure partnerships may find that social distancing orders have completely changed how they do business.
video

How Should Brands Look to Grow Their Customer Base?

During times of economic downturn, it makes sense that business owners would want to put a little extra money aside for a rainy day or find new room in their budget to help retain their...

McDonald’s Revives Celebrity Brand Collaboration with Travis Scott Burger

Twenty eight years ago, McDonald’s partnered with Michael Jordan to brand, market, and sell their meals. The fast-food chain has not attempted a celebrity branded partnership since...until now. On September 8, Variety reported the

Peloton Cuts Product Prices in Attempt to Expand Customer Base

In this Business Casual snippet, hosts Daniel Litwin and Tyler Kern consider Peloton’s investment in gym-shy budget consumers. Peloton’s move signals the company’s bet that the gym experience may never fully recover. If their bet

eLearning Provides Marketers New Opportunities to Reach Audiences

On this episode of Voices of eLearning, JW Marshall explores how practical learning is necessary for every discipline, especially marketing.

How Authenticity Sells Your Brand

If you’ve ever made a purchase because of a social media post, then you know first hand how good photography can help increase sales and find ideal shoppers.

Marketscale Creates: YouTube’s Past, Present, and Future Role in Fostering a Media Career

YouTubers and freelance videographers, Marcos Rocha and Chris Murray, join Marketscale Creates to share their personal journeys as media professionals on the platform and off.
video

Professional Tutors Are Working to Meet Students’ Needs in the Age of COVID

How can parents and teachers best support the educational needs of students, and what resources will that require?
video

Where Influencer Marketing is Providing the Most Value

The Voice of B2B discusses how influencer marketing allows brands to tap into engaged audiences in a really organic way.