Articles by tag: marketing

AI is Driving Market Personalization

AI is Driving Market Personalization
When Gary Hawkings first started his career in retail, he didn’t know exactly where the road might take him. Rightfully, he has carved his own path and now sits down with host Read more

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The Community & Culture Collective Month in Review
May 27, 2022
MarketScale is committed to covering the stories and trends that impact B2B industries. In this month in review, we take a look back at a few of the stories that had an impact in Education Technology and Read more
How One Trucking Company Is Focused on Making Headway in Sustainability
How One Trucking Company Is Focused on Making Headway in Sustainability
May 27, 2022
CEO of Detmar Logistics, Matthew Detmar, has the future on his mind. As a leader on the cutting edge of transportation technology, Detmar discusses the company’s growth and future outlook with Are We Read more
Communication Through Crisis: How to Talk to Children About School Shootings
May 27, 2022
With two mass shootings in the news within days of each other, it is difficult to avoid the information about such violence. According to AP News, the devastation of the Uvalde, Texas, school attack killed 19 Read more
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AI is Driving Market Personalization
May 5, 2022
When Gary Hawkings first started his career in retail, he didn’t know exactly where the road might take him. Rightfully, he has carved his own path and now sits down with host Read more
Hiring in an Evolving Market
April 6, 2022
Tyler Kern interviewed Hannah Anderson and Chris Lester to discuss hiring in an evolving market and what to know for the current climate. Hannah Anderson is the Managing Director at Catapult Read more
The Creative Process: How to help others create amazing experiences, with Erik McKinney
February 16, 2022
  The creative process is often steeped in mystery to those who aren’t involved. Some may think that ideas are on a simple to produce on a moment’s notice. But there’s much more to it, Read more
Struggling Trade Shows Impact Entire Hospitality Sector
January 10, 2022
Editor's Note: When the original video script recorded, the Javits Center had only 17 trade shows listed on their webpage. Since then, that number has risen to 28. The Javits Read more
Will Cannabis Banking Reform Mean Better Marijuana Marketing Campaigns?
September 29, 2021
Marijuana companies wait with fingers crossed for recent legislative action to go through the Senate, President Biden's desk, and finally be codified into law, in hopes of easing Read more
Maverick of Marketing: How B2B Marketers Can Validate Asking for More Budget
September 16, 2021
   With the 2022 budget season heating up, Shannon Maverick, host of Maverick of Marketing, talked to an expert in marketing about his take on how marketers can validate Read more
Why Content Media Outperforms Traditional Marketing
August 13, 2021
   The essence of modern marketing is simple – you need to not only establish your brand as a key source of insight and education, but also to build a powerful community Read more
How Travel Marketing Needs to Change Post-Pandemic
August 6, 2021
Travel was altered significantly by the COVID-19 pandemic and, even with far-away locales opening their doors to travelers once again, the industry is going to have to adapt to Read more
Rethinking Your Restaurant’s Digital Presence
August 5, 2021
Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the Read more